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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope EMARKETER IndustriesProductsInsightsEventsPricingAbout Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → IN-STORE RETAIL MEDIA SPEND WILL HIT $1 BILLION IN 2028 Article | Jun 6, 2024 5 KEY STATS SHOWING WHAT CUSTOMERS VALUE IN 2024 Article | Jun 6, 2024 HOW TO STAY PROACTIVE AS GENERATIVE AI TRANSFORMS THE WORKPLACE Article | Jun 6, 2024 HOW US CONSUMERS SHOP FOR BEAUTY ACROSS AGE GROUPS Article | Jun 5, 2024 HOW RETAIL MEMBERSHIP PROGRAMS HARNESS FIRST-PARTY DATA FOR ADVERTISERS Article | Jun 5, 2024 LINKEDIN UNVEILS NEW VIDEO ADS AND AI ENHANCEMENTS FOR B2B MARKETING Article | Jun 5, 2024 5 KEY STATS ON CTV: GROWTH NORMALIZES, SUBSCRIPTIONS REIGN, AND AD SPEND EVOLVES Article | Jun 5, 2024 DESPITE RIGHT-WING BACKLASH, THERE’S NO SHORTAGE OF BRANDS PROMOTING PRIDE MONTH PRODUCTS Article | Jun 5, 2024 INTEGRAL AD SCIENCE ANNOUNCES A BRAND SAFETY TOOL TO AVOID DEEPFAKES Article | Jun 5, 2024 THE DUOPOLY REIGNS WORLDWIDE, THOUGH TIKTOK AND MERCADO LIBRE LEAD IN DIGITAL AD SPEND GROWTH Article | Jun 5, 2024 Explore our Research → PRODUCTS EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. PRO+ New data sets, deeper insights, and flexible data visualizations. Learn More → Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT EMARKETER Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how EMARKETER came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about EMARKETER. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to EMARKETER's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search EMARKETER Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products PRO+ New data sets, deeper insights, and flexible data visualizations. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles In-store retail media spend will hit $1 billion in 2028 5 key stats showing what customers value in 2024How to stay proactive as generative AI transforms the workplaceHow US consumers shop for beauty across age groupsHow retail membership programs harness first-party data for advertisersBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close EMARKETER Search CREDIBLE FORECASTS. EMPOWERING INSIGHTS. EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions. We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today. Learn More Become a Client Search LATEST RESEARCH Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology. Arrow IN-STORE RETAIL MEDIA SPEND WILL HIT $1 BILLION IN 2028 Article June 6, 2024 EMARKETER 5 KEY STATS SHOWING WHAT CUSTOMERS VALUE IN 2024 Article June 6, 2024 EMARKETER HOW TO STAY PROACTIVE AS GENERATIVE AI TRANSFORMS THE WORKPLACE Article June 6, 2024 HOW US CONSUMERS SHOP FOR BEAUTY ACROSS AGE GROUPS Article June 5, 2024 HOW RETAIL MEMBERSHIP PROGRAMS HARNESS FIRST-PARTY DATA FOR ADVERTISERS Article June 5, 2024 LINKEDIN UNVEILS NEW VIDEO ADS AND AI ENHANCEMENTS FOR B2B MARKETING Article June 5, 2024 EMARKETER 5 KEY STATS ON CTV: GROWTH NORMALIZES, SUBSCRIPTIONS REIGN, AND AD SPEND EVOLVES Article June 5, 2024 DESPITE RIGHT-WING BACKLASH, THERE’S NO SHORTAGE OF BRANDS PROMOTING PRIDE MONTH PRODUCTS Article June 5, 2024 INTEGRAL AD SCIENCE ANNOUNCES A BRAND SAFETY TOOL TO AVOID DEEPFAKES Article June 5, 2024 THE DUOPOLY REIGNS WORLDWIDE, THOUGH TIKTOK AND MERCADO LIBRE LEAD IN DIGITAL AD SPEND GROWTH Article June 5, 2024 Arrow Featured New Upcoming Arrow SEE THE TREND DATA WE’RE FEATURING TODAY Data June 6, 2024 BRAND SAFETY 2024: NAVIGATING A PERFECT STORM OF RISKS Events May 20, 2024 OUTLOOK AND STRATEGIES FOR 2024’S SECOND HALF Events May 3, 2024 INTRODUCING EMARKETER PRO+ Product March 1, 2024 ON-DEMAND WEBINAR: UNLOCKING FRESH DATA AND DEEPER INSIGHTS Events March 18, 2024 CAPTIVATING GEN ALPHA: SHAPING THE NEXT ERA OF BEAUTY Resources April 5, 2024 NAVIGATING 2024: THE FUTURE OF RETAIL UNFOLDED Resources April 5, 2024 UNLOCK THE SECRETS TO ENGAGING GEN Z Resources April 5, 2024 THE ART OF ATTENTION: 5 OOH CAMPAIGNS THAT MADE US LOOK TWICE Resources April 5, 2024 DON’T MISS DIGITAL ADVERTISING’S NEXT MAJOR WAVE Newsletter March 4, 2024 THE NEW ERA OF SOCIAL MEDIA Resources March 4, 2024 ON-DEMAND WEBINAR: THE FUTURE OF DIGITAL 2024 Resources February 6, 2024 Arrow IN THE NEWS The world’s leading media publications regularly cite EMARKETER to inform their readers. Arrow SHOPPERS ARE HYPER-FOCUSED ON ‘VALUE.’ THAT DOESN’T MEAN BUYING THE CHEAPEST OPTION June 6, 2024 AMAZON BRIEFING: WHAT’S DRIVING AMAZON & WALMART’S SUBSCRIPTION WARS June 6, 2024 IN-HOUSE OR OUTSOURCED: WHAT'S BEST FOR MOBILE ADVERTISING? June 6, 2024 LULULEMON TOPS QUARTERLY ESTIMATES ON SOLID CHINA DEMAND; TO BUY BACK MORE SHARES June 5, 2024 STREAMING BUNDLES ARE ALL THE RAGE — BUT THEY CAN’T BRING BACK PAY-TV’S GLORY DAYS June 5, 2024 WHY LONG-FORM TIKTOK VIDEOS MAKE PERFECT SENSE June 5, 2024 VIEWERS CONTINUE TO WATCH MORE STREAMING CONTENT ON SMART TVS, REPORT SHOWS June 4, 2024 WTF IS A FINANCIAL MEDIA NETWORK? June 4, 2024 SEEDTAG ACQUIRES BEACHFRONT, INTEGRATING DIRECT PREMIUM CTV INVENTORY AND ENHANCED CAPABILITIES TO CONTEXTUAL ADVERTISING SOLUTION June 3, 2024 OOH ADVERTISING: POLITICAL ADVERTISING STRATEGIES FOR THE 2024 US PRESIDENTIAL ELECTION June 3, 2024 Arrow EXPLORE WHAT EMARKETER CAN PROVIDE FOR YOUR INDUSTRY. Learn More Plans & Pricing ADVERTISING, MEDIA AND MARKETING→ Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. RETAIL & ECOMMERCE→ Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers. FINANCIAL SERVICES→ Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences. TECHNOLOGY→ Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business. COMPLETE COVERAGE AREAS→ All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution. HERE’S WHAT OUR CLIENTS HAVE TO SAY. Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations. * Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management. Brigitte King Global Chief Digital Officer, Colgate-Palmolive * EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives. Todd Elbrink Strategist, Veritone One * EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told. Dowoo Lee VP, Integrated Media Strategy & Planning, DEPT Agency * There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them. Ann Lewnes Executive Vice President and CMO, Adobe * I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’ Jeff Green CEO and Co-Founder, The Trade Desk * EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.” Stan Pavlovsky CEO, Shutterstock BECOME A CLIENT. Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams. Become a Client Plans & Pricing Call Us: + 1-800-405-0844 Rigorously sourced and vetted data Proprietary and transparent, research methodology Timely, insightful and unbiased analysis Citable and reusable charts, insights, forecasts and datasets External credibility and validation for projects and initiatives EMARKETER COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe EMARKETER * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844sales@emarketer.com * Copyright © 2024 EMARKETER Inc. 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