ads.microsoft.com Open in urlscan Pro
20.16.92.66  Public Scan

Form analysis
1 forms found in the DOM

POST /default.aspx?FromAdsEmail=1&n1pq=50604aa3-76fd-4be9-bcdc-e6b0bd226eae&fdmkt=nl-nl&fdiso=us&fdtz=-8.000

<form action="/default.aspx?FromAdsEmail=1&amp;n1pq=50604aa3-76fd-4be9-bcdc-e6b0bd226eae&amp;fdmkt=nl-nl&amp;fdiso=us&amp;fdtz=-8.000" id="loginForm" method="post">
  <input name="__RequestVerificationToken" type="hidden" value="2J4jV2ugf5nID2A/rEDCEaq1BwZZIvjyg72OT+EOCW5SIJS6CZRr/tQq+tEjgG+4w7CJ8RDmHe2E2C+2qhBO/ytswpCTauEg2c7ZgWflzgGsxdksSsuboi3Z7xa5s1fqaDvcNQ==">
  <div class="enter-user-name-section">
    <div class="link-back" id="LoginSectionBackLink" style="display: none">
      <span class="left-icon"></span>
      <a class="text-back " href="javascript:void(0)" role="button" aria-label="Back">Back</a>
    </div>
    <h2 class="hero-title-header">Already use Microsoft Advertising?</h2>
    <p class="hero-title-description">Enter your user name or email address to sign in:</p>
    <input maxlength="254" aria-describedby="inlineErrorLogin" aria-label="Enter your user name or email address" class="hero-login-textbox form-control" id="LoginModel_Username" name="LoginModel.Username"
      placeholder="Enter your user name or email address" type="text" value="">
    <input maxlength="16" aria-describedby="inlineErrorLogin" aria-label="Enter your password" class="hero-login-textbox form-control moveOffScreen" id="LoginModel_Password" name="LoginModel.Password" placeholder="Enter your password" tabindex="-1"
      type="password">
    <script type="text/javascript">
      var loginPerfTime = window.performance.now();
      var loginPerfActiveTime = window.performance.activeTime();
      var loginTimeOrigin = window.performance.timeOrigin;
      window.addEventListener('load', function() {
        setTimeout(() => {
          require(['@bingads-webui-clientcenter/instrumentation', 'PageContext', 'instrumentation/log'], function(instrumentation, pageContext, log) {
            try {
              var instrumentationFactory = new instrumentation.InstrumentationFactory();
              var {
                regular,
                perf
              } = instrumentationFactory.create({
                isDebugMode: window.BINGADS_DEBUG,
                applicationName: {
                  systemName: 'clientcenter',
                  subSystemName: 'webui'
                },
                serverContext: {},
                pageContext: pageContext,
                location: {
                  domain: document.domain,
                  url: window.location.href
                }
              });
              var instr = regular.addScenario({
                scenario: [{
                  name: 'loginPerf',
                  value: 'loginPerf',
                  setting: {},
                  activity: [{
                    name: 'loginMetrics',
                    value: 'login metrics',
                    setting: {},
                  }],
                }],
              });
              var scenario = instr.loginPerf.create();
              var logger = scenario.loginMetrics.create();
              var message = JSON.stringify({
                name: 'DOMLoadTime',
                value: loginPerfTime,
                activeValue: loginPerfActiveTime,
                timeOrigin: loginTimeOrigin,
                navigationStart: window.performance.timing.navigationStart,
                domInteractive: window.performance.timing.domInteractive,
                fetchStart: window.performance.timing.fetchStart,
                redirectStart: window.performance.timing.redirectStart,
                redirectEnd: window.performance.timing.redirectEnd,
                requestStart: window.performance.timing.requestStart,
                requestEnd: window.performance.timing.requestEnd,
                responseStart: window.performance.timing.responseStart,
                responseEnd: window.performance.timing.responseEnd,
                unloadEventStart: window.performance.timing.unloadEventStart,
                unloadEventEnd: window.performance.timing.unloadEventEnd,
              });
              logger.perf(message, 'LoginDOMLoad');
            } catch (e) {
              log && log.error('LoginDOMLoad', e.message + '\n' + e.stack);
            }
          });
        }, 0);
      });
    </script>
    <div id="inlineErrorLogin" aria-live="assertive" aria-relevant="text" aria-atomic="true" class="inline-error " role="alert"></div>
    <p class="hero-button">
      <input type="submit" id="LoginSectionNextButton" class="btn-primary" value="Next" aria-describedby="inlineErrorLogin" aria-label="Next">
      <input type="submit" id="LoginSectionLoginButton" class="btn-primary moveOffScreen" tabindex="-1" value="Sign In" aria-describedby="inlineErrorLogin" aria-label="Sign In">
    </p>
    <p class="forgot-username">
      <a id="forgotUsernameLink" href="https://ads.microsoft.com/ForgotPassword" aria-label="Forgot your user name?">
                                                <span>Forgot your user name?</span>
                                            </a>
      <a id="forgotPasswordLink" class="moveOffScreen" tabindex="-1" href="https://ads.microsoft.com/ForgotPassword?recoverPassword=True" aria-label="Forgot your password?">
                                                <span>Forgot your password?</span>
                                            </a>
    </p>
  </div>
</form>

Text Content

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ALREADY USE MICROSOFT ADVERTISING?

Enter your user name or email address to sign in:





Forgot your user name? Forgot your password?


MICROSOFT ADVERTISING.
GREAT RELATIONSHIPS START HERE.

Reach 686 million monthly unique searchers on the Microsoft Search Network1 and
206 million unique users through native advertising on brand-safe experiences.2
Connect on platforms and sites people use every day to get things done across
work and life.

Sign up now

Have a question? Please call us at 0800 0205931.

1. Comscore qSearch (custom), March 2023, Worldwide, desktop traffic only.
2. Microsoft internal data.




CONNECT WITH PEOPLE WHERE AND WHEN THEY’RE READY TO ACT


REACH RELEVANT AUDIENCES

Reach people in a task-oriented mindset who have a higher buying power, spend
more online, and are more likely to engage with ads to try new offers.


BUILD SMARTER CUSTOMER JOURNEYS

Create personalized experiences using powerful audience intelligence and
platform capabilities that improve campaign performance.


IMPORT CAMPAIGNS WITH EASE

If you're already using another product like Google Ads, it's easy to pull that
campaign into Microsoft Advertising.


KEEP COSTS IN CHECK

Use our tools to help manage your campaigns and meet your advertising goals.
Whether that is working with a fixed budget or trying to hit a cost per
acquisition or action, Microsoft Advertising gives you the control to make that
happen.


NO MINIMUM FEE

Sign up for free and start advertising with any budget.


ONLY PAY FOR CLICKS

Pay just when customers click your ad. No click, no charge.


MEASURE PERFORMANCE

Test keywords, bids and timing to make the most of your ROI.


BUDGET BY THE DAY

Set a budget or adjust your spending daily.





" BING ADS HELPS BLABLACAR MAKE THAT FIRST CONNECTION WITH OUR CUSTOMERS, WHICH
THEN LETS US FACILITATE THOSE NEW AND EXCITING CONNECTIONS AMONG THEM."

Alec Dent

Marketing Manager, BlaBlaCar

BlaBlaCar saw their click-through rate increase and their cost per click
decrease with their Microsoft Advertising campaigns. Those clicks lead to
conversions thanks to the combination of search advertising and the unique
audience on the Microsoft Search Network.




FAQ


ABOUT MICROSOFT ADVERTISING

HOW DOES MICROSOFT ADVERTISING WORK?

Customers search.
People enter search terms called keywords into search engines like Bing.

Customers see your ad.
If the keywords in your ad match a search, your ad appears next to or above
search results on Bing.

Customers contact you.
You can configure your ad so people can call you, visit your website or go right
to your door.

WHO DOES MICROSOFT ADVERTISING REACH?

The Microsoft Search Network powers 13.2% of searches in Europe and delivers 3.1
billion searches every month.3

WHAT IS THE MICROSOFT SEARCH NETWORK?

Microsoft Search Network is a part of your customers’ life, powering the
devices, apps and sites they use every day and meeting them in the moments that
matter most.
Searchers find the Microsoft Search Network on Bing and partner sites, through
Windows 10, Cortana and Office, plus across third-party platforms and
partnerships — whether it’s search inside Amazon’s devices, web results for Siri
and Spotlight Search on Apple devices, or maps on thousands of leading websites.

HOW DOES THE MICROSOFT SEARCH NETWORK DIFFER FROM MICROSOFT ADVERTISING?

The Microsoft Search Network consists of Bing and partner sites. It’s where your
business can reach a large and unique audience made up of millions of people who
search every day. Use the advertising platform Microsoft Advertising to connect
with these valuable potential customers.

WHERE DOES MY AD APPEAR?

Your ads could appear on the top or to the right of Bing, Yahoo and MSN search
results. And you can choose to target your ads to different geographic regions,
times or days of the week, and even demographics.

WHAT DETERMINES MY AD POSITION?

Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based
on how much you are willing to pay per each click on your ad. Because webpages
have a limited number of places to show ads, we auction those spaces. You are
bidding against other advertisers to get your ads into the space you want. So if
you bid on the keyword "shoe," you will have to beat the bids of the other
advertisers who are also bidding on "shoe." You determine how much you are
willing to bid. Your ad position is based on several things, including:
1. How closely your ad and website fit with the terms that are searched
(relevance).
2. How your bid compares to other bids in the Microsoft Advertising auction.
3. How strongly your ad has performed in the past and how often it has been
clicked (click-through rate).
The stronger you are in these areas, the better your chances of winning the top
ad position.


IS MICROSOFT ADVERTISING RIGHT FOR ME?

IS MICROSOFT ADVERTISING RIGHT FOR MY BUSINESS?

All types of businesses find value and success with Microsoft Advertising.
Whether you’re focused on local calls and foot traffic, or want to drive traffic
to your website from across the country or around the world, Microsoft
Advertising has solutions for you.

I ALREADY APPEAR IN SEARCH RESULTS FOR FREE. WHY SHOULD I PAY FOR ADVERTISING?

Your current customers may search for your business by name, making it easy to
find you in search results. But customers you’ve yet to reach are more likely
searching for general terms that wouldn’t necessarily bring up your business in
search results. Advertising next to relevant Bing search results puts your
business front and center with interested customers you otherwise might not
reach.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM? WHICH ONE IS RIGHT FOR ME?

Search engine optimisation (SEO) is adjusting your website to improve your
natural ranking in search results. You cannot pay to improve your website
ranking on Bing or Yahoo, thus we often refer to these results as unpaid or
“organic” search results.
Clicks from SEO are free. But SEO also requires technical expertise and involves
some factors over which you have only limited control.
Search engine marketing (SEM) is paid advertising that appears next to or above
unpaid (or “organic”) search results. These paid ads are purchased through
Microsoft Advertising.
You pay for SEM clicks. But SEM gives you more control over when your website
appears on results pages and you decide how much you want to pay. And you can
measure which ads are working and quickly improve your results.
You don’t have to choose between SEO and SEM. You can do both!

IF MY TIME IS LIMITED, SHOULD I STILL TRY MICROSOFT ADVERTISING?

Yes! Call a Microsoft Advertising specialist at 0800 0205931 and we’ll set up
your first campaign for you for free. We’ll give you tips on getting the most
out of your ads and set you up for success. We’re here to help.


HOW TO USE MICROSOFT ADVERTISING

HOW CAN I USE MICROSOFT ADVERTISING TO DRIVE MORE PEOPLE TO MY WEBSITE?

Here are some tips to get better results:

◦ Review your budget and bid strategy. If your ads keep pausing, your budget
limit may be set too low. Competitive bids help your ad stay in a strong
position to catch eyes and get more clicks to your website.
◦ Expand your targeting, both for location and for devices (computer, mobile and
tablet).
◦ Make sure your ads and website are relevant to the keywords you bid on. Would
someone searching your terms expect to see an ad for your business?

HOW CAN I KEEP MY COSTS DOWN?

While your first instinct may be to lower your budget, first try lowering your
maximum bids. Yes, this could mean fewer customers visit your site. But if you
increase your quality score and build ads with a strong performance history, you
may be able to win a good ad position with a lower bid. That would lower your
cost per click and help stretch your budget.

HOW DO I KNOW IF MICROSOFT ADVERTISING IS WORKING?

View a wide range of performance trends in your account to quickly see key
stats: ad clicks, the number of times your ad appeared (impressions), spend,
average cost per click, click-through rate, average ad position, cost per
acquisition and conversions. You can also run performance reports to get
insights into how well your campaigns are doing.

CAN I RUN MORE THAN ONE AD?

Yes! In fact, we encourage it. Only one ad will show at a time but running
multiple ads lets you test different approaches to see what’s working best with
your target customers. Frequently, businesses try out different ads for specific
products or pages.


GETTING STARTED WITH MICROSOFT ADVERTISING

HOW DO I GET STARTED?

Sign up for Microsoft Advertising.

WHICH KEYWORDS SHOULD I CHOOSE?

You have a few options to help choose your keywords. First you’ll want to think
of the terms one of your customers might use to search for your products and
offerings. Those search terms are a great starting point. Then you can use tools
right in your account to find more keywords.

Within Microsoft Advertising, click Campaigns on the top of the page, click the
Keywords tab, and then click Add Keywords. This will let you:
◦ Search for new keywords based on one you enter.
◦ Search a website for keywords.
◦ Search your destination URLs for keywords.

HOW CAN I WRITE A GOOD AD?

Here are a few tips that can help make your ad stand out.

◦ Keep your ads relevant. One way to improve relevance is to use your customers'
most popular search terms in your ad titles and text.
◦ Describe what sets your product apart.
◦ Use your customers' language. Use words and a writing tone that are likely to
attract your typical customer.
◦ Be specific. The clearer and more specific the offering, the better. For
example, rather than "big discounts," specify an exact percentage, such as "50
percent off."
◦ Give customers a reason to click your ad right now. Offer a specific call to
action, such as encouraging customers to request a brochure or consultation,
download a free e-book, subscribe to a newsletter, or take advantage of a
limited-time discount.

3. Comscore qSearch (custom), March 2023, Europe, desktop traffic only.


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