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HOMEACTIONS STRATEGIC COMMUNICATIONS PLATFORM

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 * Email Newsletters
    * Email Database
    * Branding-Sample Newsletters
    * Lead Trigger Articles
    * N360 Interactive Content
    * Original Content
    * Interactive Surveys
    * Banners & Graphics
    * OnTarget Email Blasts
    * Social Media Integration
    * Full Reporting & Metrics
    * Human Support
    * Reviews

 * Print Newsletters
 * About
    * Blog
    * Contact

 * Client Login

 * Email Newsletters
   * Email Database
   * Branding-Sample Newsletters
   * Lead Trigger Articles
   * N360 Interactive Content
   * Original Content
   * Interactive Surveys
   * Banners & Graphics
   * OnTarget Email Blasts
   * Social Media Integration
   * Full Reporting & Metrics
   * Human Support
   * Reviews
 * Print Newsletters
 * About
   * Blog
   * Contact
 * Client Login


HOMEACTIONS™ PRIVACY POLICY




HOMEACTIONS, LLC™ RESPECTS YOUR PRIVACY

 

HomeActions, LLC™, and its various divisions, including IndustryNewsletters™ and
HealthActions™, (hereafter referred to as “our organization”) respects your
privacy. We continually assess this Privacy Policy against new technologies,
business practices, and our clients’ needs. We reserve the right to change this
Privacy Policy as needs arise. If our organization makes a material change or
revision to the Privacy Policy, we will provide notification of the change at
least thirty business days before the change takes effect and will include
directions for how users can respond to the revisions or change. If the change
is less restrictive, users will have the option to not agree with said change,
and our organization will be bound by the Privacy Policy exclusive of the
change.

 

TERMS:

Client
A client is a professional individual or organization who/which has subscribed
to one of our services, has paid a fee and has access to all features and
benefits of our digital marketing platform.

 

Member
A member is an enrolled consumer that either joined an emailing list of their
own accord through a client’s opt-in email sign-up page or was enrolled by a
client.

 

Account
Our clients receive access to individual accounts within our digital marketing
platform using a secure email and password login. These accounts are used by the
client to manage and monitor their digital marketing activities.

 

Profiles
A member profile is stored information that our organization keeps on individual
members which details their contact information, demographics and viewing
preferences, demonstrated by opening email messages, clicking on links contained
within an email message and submitting completed forms.

 

COLLECTED INFORMATION

Our organization is the owner of client and member information collected on
member list uploads, email opt-in or sign-up pages. Our organization also
collects information from our clients at several different points during the new
client setup process in order to customize a client account and produce an email
newsletter template for the client. (For example, clients can append the data we
have on them to include links back to their website or to social media URLs.) We
require our clients to provide us with information, including contact and
account information. Data, such as name, address, email address and phone
number, in addition to financial billing information (as in billing address or
credit card number, if applicable) will be collected as needed. Should a client
originate from the marketing efforts of certain other websites, client
information is shared with such other entity but not any member list or member
email addresses. Clients who participate in third-party advertising may provide
member contact information to a third party when a member clicks or opens
advertising options. The number of aggregated and total members in client
databases as well as blind statistics or blind data may be shared with outside
parties from time to time as redacted information in order to show statistical
analyses or demonstrate the performance of our organization’s digital marketing
platform.

 

COLLECTION OF EMAIL ADDRESSES

In order to use our digital marketing platform, a client uploads (one at a time
or in bulk) email addresses, names and various contact information and/or
demographic information for their members. This information constitutes a
client’s member list and is then stored in our database for subsequent
distribution of email newsletters, email campaigns and/or single email launches
on behalf of the client through their individual accounts. When a member of a
client receives an email from the client, the member has the ability to update
their profile by adding personal information to the client’s database. This
profile information update feature is optional for the member. Members may
periodically be asked to join certain subsets of the client’s database based on
their interests. Clients may also choose to append their members’ profile
information based on recognized behavioral trends or demographic information.
Our organization then has the right to deliver content specific to members who
have either opted into a certain distribution based on these interests or have
been added to a distribution group by a client. Our organization does not
distribute, sell or share email addresses provided by our clients as database
members. Clients who choose to participate in third-party advertising may share
members’ behavioral email engagement data as well as member contact information
and demographics with relevant third-party advertisers. This information is
provided in direct response to a member demonstrating interest in the offerings
of a third-party advertiser through email open data and email message click
activity.

 

CHOICE/OP-OUT

Clients can choose to stop receiving or participating in our digital marketing
service at any time by sending an email request to support@homeactions.net.
Members can unsubscribe at any time by clicking the unsubscribe link on any
email newsletter or single email message they receive.

 

INFORMATION USE

When members of a client open an email message, click through to read a
newsletter article, click on linked content in an email message, click on a
banner graphic, or submit a completed form, the information about that member’s
reading profile, metrics and behavior is available to the client in the form of
reports. The purpose of this information is to allow the client to review the
behaviors and reading patterns of members and thereby enhance marketing efforts
to those members. Our organization stores information that we collect through
cookies, log files, and/or client reports in order to create a profile of our
client’s members. A member profile is stored information that we keep on
individual members that detail their viewing preferences demonstrated by email
opens, click activity and form completion. Consequently, collected information
is tied to members’ personally identifiable data in order to provide offers and
improve the content viewed by the member. Member profiles also include Customer
Relationship Management (CRM) capabilities that a client may use to record and
manage communications and follow-up with members.

 

COOKIES

As part of our desire to offer and provide customized and personalized services,
our organization uses “cookies” to secure client transaction activities and
enhance the performance of the site and the service. A cookie is a small
identifier, or element of data, that is sent to a browser from our web server
and stored on the client’s and member’s computer’s hard drive. Our organization
uses session ID cookies. For this type of cookie, once users close the browser,
the cookie simply terminates.

 

WEB BEACONS

Our platform’s website pages contain electronic images known as web beacons
(sometimes called single-pixel gifs) and are used along with cookies to compile
aggregated statistics. This data is used to analyze how our site is being
utilized and will be contained in all of our clients’ email launches to let us
know which messages and links have been opened by members. This allows us to
gauge the effectiveness of our communications and marketing campaigns and report
that data back to our clients.

 

THIRD PARTY ADVERTISING

Our organization may utilize non-compulsory advertising services. The
advertising program is totally optional, and our clients may freely choose
whether or not to utilize integrated advertising services. In order to utilize
this service, clients must provide the names and contact information of local
businesses or service providers who may wish to advertise in the client’s email
newsletter to our organization. Our organization will then communicate (via
emails and phone calls) advertising options to these businesses. If businesses
chose to become advertisers, they will position their services in a client’s
newsletter in the form of text or graphic ads. 50% the ad revenue generated by
this service will go to our organization and 50% will go directly to the client.
This 50/50 ad revenue sharing is considered our fee for managing a client’s
optional advertising services on their behalf. However, we also allow our
clients to sell their own advertising services. A client may choose to manually
manage their own third-party advertising campaigns by simply adding articles
with text and images and/or banner graphic ads with links to a relevant website
into their email newsletters launches or single email messaging as needed. In
this case, the transference is considered out of our organization’s control, and
the client is responsible for creating or sourcing their advertisements as well
as tracking and managing any income or activity generated on a third party site
by advertisements created outside of our organization’s advertising integration
services.

 

SECURITY

Our organization takes every precaution to protect our client and member
information. When clients submit sensitive information via their account on our
website, their information is protected online and off-line. The servers that
store personally identifiable information are in a secure environment. All these
safeguards help prevent unauthorized access, maintain data accuracy and ensure
the appropriate use of data. For security purposes, online orders, including
name, address, and credit card information, are encrypted with SSL or Secure
Socket Layer technology. While our organization uses SSL encryption to protect
online orders, we also strive to do everything in our power to ensure and
protect user information off-line. Only employees who need certain information
to perform a specific job (for example, Customer Support Representatives or
Billing Representatives) are granted access to personally identifiable
information. All our employees are kept up-to-date on our security and privacy
practices. Any time new policies are added; our employees are notified and/or
reminded about the importance we place on privacy, and what they can do to
ensure our clients’ information is protected. Our clients’ password-protected
account information and client profile settings are unique to each client. Our
organization’s trained employees who specifically need to issue a new password
for maintenance or service-related purposes are the only individuals who have
access to a client’s account or password. From time to time, clients may choose
to share their password and login information with individuals within their
organization who may also require access to the client’s account. In this case,
our organization strongly recommends that our clients update their account
password(s) prior the termination of any employees or volunteers who may have
received shared password or login information. Recurring password updates are
also generally recommended best practices for client account security.

 

CORRECTING OR UPDATING CLIENT INFORMATION

If a client’s personally identifiable information changes (such as telephone
number, email address, postal address or payment information), or if a client no
longer desires our service, we provide a way to correct, update or
delete/deactivate the client’s personally identifiable information. This can be
accomplished by making information updates within a client’s account, or a
client may call (240) 408-4002 or email contact@homeactions.net to indicate
updated account information. Our organization requires 30 days’ notice in
writing to terminate a client account. Should a client elect to terminate their
subscription to our services, our organization will place the client’s account
on hold (disabling email launches) for thirty days. At the end of the period, we
will delete all email addresses and client lists from databases relevant to that
client. Clients may email billings@homeactions.net to request termination of
their account and services. Clients may contact support@homeactions.net in order
to receive an exported file containing their member database information prior
to account termination.

 

ADDITIONAL INFORMATION

This policy was last updated on September 16, 2019.



HomeActions, LLC

411 Walnut Street, #9124

Green Cove Springs, FL 32043

 

GIVE US A CALL

(240) 408-4002

 
 * Support: Extension 1
 * Sales: Extension 2
 * Billing: Extension 3





 

M-F: 9am - 9pm EST

 

QUICK LINKS

 * Email Newsletters
 * Print Newsletters
 * About
 * Blog
 * Contact

 

©2023 HomeActions, LLC - All Rights Reserved | Privacy Policy

All logos are the property of their respective companies.

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