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Skip to content DESIGNORATE Design thinking, innovation, user experience and healthcare design * Home * About Rafiq Elmansy * Contact us * Privacy Policy * Design Thinking * Design Management * UX Design * Healthcare Design * Sustainable Design Design Management DISNEY’S CREATIVE STRATEGY: THE DREAMER, THE REALIST AND THE CRITIC Dr Rafiq Elmansy 04/06/201505/23/2022Disney Creative Strategy 4 min read Recently, we introduced a number of methods and tools to fuel innovation and creativity inside organizations through creative thinking and brainstorming such as Lego Serious Play, De Bono Six Thinking Hats and Reversed Brainstorming. Disney’s Creative Strategy is another tool for creative thinking and was inspired by Walt Disney. He was talented in discovering creative ideas and converting them into reality. Based on a close associate, he used to say “There were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming to the meeting.” Walt Disney’s strategy was highlighted and modeled later in 1994 by NLP expert Robert Dilts. He defined the technique as Disney’s method for turning his dream into reality. In this method, the group of people use a specific thinking flow which builds parallel thinking that can be used to generate, evaluate, critique ideas and solve problems. Tech and Gaming More Videos 0 seconds of 30 secondsVolume 0% Press shift question mark to access a list of keyboard shortcuts Keyboard ShortcutsEnabledDisabled Play/PauseSPACE Increase Volume↑ Decrease Volume↓ Seek Forward→ Seek Backward← Captions On/Offc Fullscreen/Exit Fullscreenf Mute/Unmutem Seek %0-9 Next Up How to Apply Reversed Brainstorming? 09:08 facebook twitter Email pinterest Linkhttps://cdn.jwplayer.com/previews/dDrRdNdQ Copied Auto360p720p540p360p270p180p This ad will end in 24 Live 00:06 00:23 00:30 Although the method was not fully developed by Walt Disney, it bridges the gap between imagination and reality. The creative process unlocks the mind’s capabilities to dream and form unexpected ideas and solutions for existing problems. However, these solutions may not be applicable in reality and may not can be applied as strategic plan. Therefore, one if the advantages of Disney’s creative strategy method is balancing between both dream and reality in order to build a viable layout. Disney previews a Pirates of Caribbean audio-animatronic, with Imagineer Marc Davis and sculptor Blaine Gibson. Robert Dilts describes Disney’s ability to explore creativity: “Walt Disney’s ability to connect his innovative creativity with successful business strategy and popular appeal certainly qualifies him as a genius in the field of entertainment. In a way, Disney’s chosen medium of expression, the animated film, characterizes the fundamental process of all genius: the ability to take something that exists in the imagination only and forge it into a physical existence that directly influences the experience of others in a positive way.” PREPARING FOR DISNEY’S CREATIVE STRATEGY In order to prepare the team for Disney’s Creative Strategy; four parts of the room are set for each thinking method. The first part is for dreaming and imagination, the second part is for realists and/or planning, the third part is for critics and the fourth part is for getting the mind outside the thinking flow. The idea of setting a thinking place for each stage in the method is to prepare the team mind to switch thinking modes from one to another. The place can be a room, open space office or an outdoor garden. The team gathers with a target to achieve, this target can be a dream to turn into reality, design to visualize, problem to solve or process to improve. However, the history of the Disney’s method qualifies it to fit with creative brainstorming to help turn dreams into applicable projects. DISNEY CREATIVE STRATEGY STAGES The strategy is based on three main stages; the dreamer, the realist and the critic. Each stage represent a style of thinking and it should be applied in the same sequence as below: The dreamer Usually, any creative idea starts with a dream full of passion and enthusiasm. In ordinary meetings, this dreaming style is halted by reality and does not have the space to go further on. Discussed in details. in this Disney Creative Strategy, the first stage allows the team to share their dream without no restrictions or criticism. This helps to build a pool of creative ideas. Some of these ideas are viable and others are not. Determining the viable creative concepts comes later as a result of the second and third thinking styles. The dreamer asked questions that help describing ideas and though such as the following: * What do we want? * What is the solution? * How do we imagine the solution? * What are the benefits of applying this solution? The realist Now, subsequently, follows the realist style. The team switches the place and mode to think in a more logical planning style. Based on the first stage, the attendees pretend that the dream is possible and start putting plans to achieve it. The plans aims to turn the imaginary ideas into a manageable action plan. During this stage all the thoughts should be constructive and target turning the idea into a real plan. This stage includes questions such as the following: * How can we apply this idea in reality? * What is the action plan to apply the idea? * What is the timeline to apply this idea? * How to evaluate the idea? The Critic After having an action plan to turn the idea into reality, the critic thinking mode tends to discover the barriers of applying the idea and how to overcome it. In this session, the team provides a constructive critique for the idea in order to find the weak points and solve it in the final solution. In this stage, the team asks questions as following: * What could be wrong with the idea? * What is missing? * Why cannot we apply it? * What are the weaknesses in the plan? CONCLUSION As a result of the three main stages above in Disney’s Creative Strategy, the team reaches a solid creative idea with an action plan to apply it. The first stage focused on the creative aspect and sharing creative ideas and solutions. The second stage focused on reality and how to turn the idea into an action plan and finally the third stage aims to identify the weakness in the idea and overcome it in the final plan. While other creative thinking methods such as Six Thinking Hats do not restrict with a specific sequence for the steps, Disney’s Creative Strategy needs following the steps as stated above. [/ms-protect-content] DR RAFIQ ELMANSY * I'm an academic, author and design thinker, currently teaching design at the University of Leeds with a research focus on design thinking, design for health, interaction design and design for behaviour change. I developed and taught design programmes at Wrexham Glyndwr University, Northumbria University and The American University in Cairo. Additionally, I'm a published book author and founder of Designorate.com. I am a fellow for the Higher Education Academy (HEA), the Royal Society of Arts (FRSA), and an Adobe Education Leader. I write Adobe certification exams with Pearson Certiport. My design experience involves 20 years working with clients such as the UN, World Bank, Adobe, and Schneider. I worked with the Adobe team in developing many Adobe applications for more than 12 years. Share This Post: YOU MAY ALSO LIKE VROOM-YETTON-JAGO: DECIDING HOW TO DECIDE Dr Rafiq Elmansy 08/20/201505/13/2022 Design managers and art directors face critical times when they need to make strategic decisions that will not only affect the design process but also the entire production stage and WHY SOME COMPANIES REJECT DESIGN THINKING AND HOW TO HANDLE IT Dr Rafiq Elmansy 06/12/201710/09/2022 As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. 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Although the debate about how social media may affect the quality of life, users of different social media have increased GUIDING BRAND IDENTITY THROUGH LOGO DESIGN Timothy Ruger 01/19/2015 The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these 4 THOUGHTS ON “DISNEY’S CREATIVE STRATEGY: THE DREAMER, THE REALIST AND THE CRITIC” * Sarah Sozzi 08/09/2016 at 12:00 am Permalink You mention the fourth part of the room is for getting the mind outside the thinking flow. Can you provide more detail on this fourth part and questions to ask? Reply * Designorate Team 09/26/2016 at 9:53 pm Permalink Hi Sarah, I am sorry for the late reply. The fourth side of the room represents the final conclusion to be addressed. The attendees don’t use the method flow anymore as they go through the three steps. At this part, attendees make a decision about their ideas based on the previous steps. Reply * Georgina 06/11/2022 at 12:49 pm Permalink I found this article very interesting. I teach new business owners and have learned some interesting creative processes to teach from this article. Reply * Designorate Team 06/30/2022 at 11:38 pm Permalink Thanks! Reply LEAVE A REPLY CANCEL REPLY Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Δ 1 23452 DON’T MISS IT, FOLLOW US: Email Address * Privacy Policy * Contact us * * * * * Copyright © 2023 Designorate.com. All rights reserved. Subscribe to our notifications for the latest news and updates. You can disable anytime. SubscribeLater A Raptive Partner Site