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HOW TO TAKE BIGGER, BOLDER PRODUCT BETS — LESSONS FROM SLACK’S CHIEF PRODUCT
OFFICER


A FOUNDER’S FRAMEWORK FOR UNDERSTANDING PERFORMANCE VS. BRAND MARKETING FOR YOUR
STARTUP

Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process
for how to craft a brand and performance marketing strategy, including how to
set goals, allocate the right budget, and measure success.




TRENDING WHAT FOLKS ARE CURRENTLY READING


GET FREE AND UNLIMITED ACCESS TO THE REVIEW

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weekly(ish) newsletter in your inbox.


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View all 10 articles in collection


NEW TO THE REVIEW? START HERE:

Our most-widely read articles since The Review first started in 2013




View all 10 articles in collection


NEW TO THE REVIEW? START HERE:

Our most-widely read articles since The Review first started in 2013


RADICAL CANDOR — THE SURPRISING SECRET TO BEING A GOOD BOSS

Kim Scott cut her teeth as a manager at Apple and Google, and now helps create
great leaders as an author and coach for companies like Twitter. Here's the
secret that's made all the difference for her.


‘GIVE AWAY YOUR LEGOS’ AND OTHER COMMANDMENTS FOR SCALING STARTUPS

Molly Graham helped forge a work culture at Facebook that's withstood huge
amounts of growth. Today, she's something of a rapid scaling expert. Here's the
key to doing it right, she says.


THIS 90-DAY PLAN TURNS ENGINEERS INTO REMARKABLE MANAGERS

Twitter's former Director of Engineering shares the plan he uses to transform
engineers into successful and happy managers.


SPEED AS A HABIT

All things being equal, speed will determine whether your company succeeds or
not. Here's how to make it core to your culture.


FROM 0 TO $1B - SLACK'S FOUNDER SHARES THEIR EPIC LAUNCH STRATEGY

“HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”


HOW DESIGN THINKING TRANSFORMED AIRBNB FROM A FAILING STARTUP TO A BILLION
DOLLAR BUSINESS

Airbnb Co-founder Joe Gebbia talks about the true meaning of being scrappy and
being willing to do things that don't scale.


THE 25 MICRO-HABITS OF HIGH-IMPACT MANAGERS

Sharp folks from across the First Round community share the small habits that
great managers do, including delivering feedback with care, opening up about
failure, and sending praise up the chain.


40 FAVORITE INTERVIEW QUESTIONS FROM SOME OF THE SHARPEST FOLKS WE KNOW

Given the high-stakes nature of every hire, interviewing chops are always in
need of sharpening. We’ve spent the past few months reaching out to some of the
most thoughtful company builders in our network to pose a simple question:
What’s your favorite interview question to ask and why? Here are the


HOW SUPERHUMAN BUILT AN ENGINE TO FIND PRODUCT MARKET FIT

Superhuman founder and CEO Rahul Vohra walks us through the framework his
startup used to make product/market fit more actionable, detailing the survey
and four-step process that were key to measuring and optimizing it.


HOW TO BECOME INSANELY WELL-CONNECTED

Chris Fralic is a world-class super-connector. Here's how the long-time First
Round Partner has methodically built bonds spanning years and careers.


RADICAL CANDOR — THE SURPRISING SECRET TO BEING A GOOD BOSS

Kim Scott cut her teeth as a manager at Apple and Google, and now helps create
great leaders as an author and coach for companies like Twitter. Here's the
secret that's made all the difference for her.


‘GIVE AWAY YOUR LEGOS’ AND OTHER COMMANDMENTS FOR SCALING STARTUPS

Molly Graham helped forge a work culture at Facebook that's withstood huge
amounts of growth. Today, she's something of a rapid scaling expert. Here's the
key to doing it right, she says.


THIS 90-DAY PLAN TURNS ENGINEERS INTO REMARKABLE MANAGERS

Twitter's former Director of Engineering shares the plan he uses to transform
engineers into successful and happy managers.


SPEED AS A HABIT

All things being equal, speed will determine whether your company succeeds or
not. Here's how to make it core to your culture.


FROM 0 TO $1B - SLACK'S FOUNDER SHARES THEIR EPIC LAUNCH STRATEGY

“HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”


HOW DESIGN THINKING TRANSFORMED AIRBNB FROM A FAILING STARTUP TO A BILLION
DOLLAR BUSINESS

Airbnb Co-founder Joe Gebbia talks about the true meaning of being scrappy and
being willing to do things that don't scale.


THE 25 MICRO-HABITS OF HIGH-IMPACT MANAGERS

Sharp folks from across the First Round community share the small habits that
great managers do, including delivering feedback with care, opening up about
failure, and sending praise up the chain.


40 FAVORITE INTERVIEW QUESTIONS FROM SOME OF THE SHARPEST FOLKS WE KNOW

Given the high-stakes nature of every hire, interviewing chops are always in
need of sharpening. We’ve spent the past few months reaching out to some of the
most thoughtful company builders in our network to pose a simple question:
What’s your favorite interview question to ask and why? Here are the


HOW SUPERHUMAN BUILT AN ENGINE TO FIND PRODUCT MARKET FIT

Superhuman founder and CEO Rahul Vohra walks us through the framework his
startup used to make product/market fit more actionable, detailing the survey
and four-step process that were key to measuring and optimizing it.


HOW TO BECOME INSANELY WELL-CONNECTED

Chris Fralic is a world-class super-connector. Here's how the long-time First
Round Partner has methodically built bonds spanning years and careers.


RADICAL CANDOR — THE SURPRISING SECRET TO BEING A GOOD BOSS

Kim Scott cut her teeth as a manager at Apple and Google, and now helps create
great leaders as an author and coach for companies like Twitter. Here's the
secret that's made all the difference for her.


‘GIVE AWAY YOUR LEGOS’ AND OTHER COMMANDMENTS FOR SCALING STARTUPS

Molly Graham helped forge a work culture at Facebook that's withstood huge
amounts of growth. Today, she's something of a rapid scaling expert. Here's the
key to doing it right, she says.




HOW TO TAKE BIGGER, BOLDER PRODUCT BETS — LESSONS FROM SLACK’S CHIEF PRODUCT
OFFICER

Seasoned product leader and Slack’s CPO Noah Desai Weiss shares the three-step
framework he leans on to make quality product decisions with just the right
amount of risk.


NEW ENGINEERING MANAGERS HAVE A HIGH FAILURE RATE — THIS FIGMA LEADER IS ON A
MISSION TO FIX IT

Are leaders setting up new engineering managers to fail? Marcel Weekes (VP of
Engineering at Figma) sure thinks so. He unpacks his playbook for supporting the
tricky transition from senior engineer to people manager and tested tactics for
avoiding the common traps.


SHIPPO’S PATH TO PRODUCT-MARKET FIT — THE UPSIDE OF BEING INDUSTRY OUTSIDERS

Shippo co-founder and CEO Laura Behrens Wu sits down with First Round Partner
Todd Jackson for a behind-the-scenes look at how she leveraged industry outsider
and first-time founder status to build a billion-dollar shipping company.


THE 100 BEST BITS OF ADVICE FROM 10 YEARS OF FIRST ROUND REVIEW

We combed The Review archives for a special compilation of the 100 very best
advice published on our digital pages over the last 10 years from folks like
Stewart Butterfield, Claire Hughes Johnson and Alexis Ohanian.


STORYTELLING AS A CRAFT: ADVICE FROM 5 EXPERTS ON HOW TO TELL A COMPELLING
BUSINESS STORY

Every startup leader should practice flexing their storytelling muscles. To help
warm these muscles up, we’ve rounded up some of our best advice about
storytelling in business that’s been featured in the Review.


HIRE BETTER MANAGERS: 35 INTERVIEW QUESTIONS FOR ASSESSING A CANDIDATE

We asked top hiring managers and startup leaders to share their favorite
questions for interviewing management candidates.

View all 5 articles in collection


IF YOU'RE THINKING ABOUT STARTING A COMPANY:

Advice for pressure-testing ideas, finding a co-founder, and all you need to
know before taking the founder's leap.




View all 5 articles in collection


IF YOU'RE THINKING ABOUT STARTING A COMPANY:

Advice for pressure-testing ideas, finding a co-founder, and all you need to
know before taking the founder's leap.


THIS FOUNDER BUILT STARTUPS IN 2008, 2016 AND 2018. HERE’S WHAT HE’S LEARNED
ABOUT RESILIENCY

Bob Moore's first brush with life as a founder started in 2008—three days before
Lehman Brothers collapsed. Since he cut his teeth as a first-time founder in
turbulent times, he's gone on to build two other companies. Here, Moore shares
the lessons he's learned along the way, from weathering bear ma


THE FOUNDER DATING PLAYBOOK – HERE’S THE PROCESS I USED TO FIND MY CO-FOUNDER

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder
and early conversations, to the set of 50 questions she prototyped to team up on
a startup idea.


NAVIGATING THE LEAP FROM BIG TECH TO STARTUPS — ADVICE FROM A FORMER GOOGLE AND
FLIPKART EXEC

Punit Soni cut his teeth as a product leader at large companies such Google,
Motorola and Flipkart before venturing out on his own to found Suki, a
healthcare startup. Here, he shares his observations on the differences between
the two experiences, noting what surprised him, what he felt unprepared


FUTURE FOUNDERS, HERE’S HOW TO SPOT AND BUILD IN NONOBVIOUS MARKETS

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the
moment. Leaning on his experience as a seasoned investor and operator, Elad Gil
shares four principles to help uncover the three types of opportunities that
others are overlooking.


90% OF FEEDBACK IS CRAP: HOW TO FIND THE NEXT BIG STARTUP IDEA

Flatiron Health Co-founder Nat Turner on the process he uses to distill, pitch
and iterate on new ideas.


THIS FOUNDER BUILT STARTUPS IN 2008, 2016 AND 2018. HERE’S WHAT HE’S LEARNED
ABOUT RESILIENCY

Bob Moore's first brush with life as a founder started in 2008—three days before
Lehman Brothers collapsed. Since he cut his teeth as a first-time founder in
turbulent times, he's gone on to build two other companies. Here, Moore shares
the lessons he's learned along the way, from weathering bear ma


THE FOUNDER DATING PLAYBOOK – HERE’S THE PROCESS I USED TO FIND MY CO-FOUNDER

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder
and early conversations, to the set of 50 questions she prototyped to team up on
a startup idea.


NAVIGATING THE LEAP FROM BIG TECH TO STARTUPS — ADVICE FROM A FORMER GOOGLE AND
FLIPKART EXEC

Punit Soni cut his teeth as a product leader at large companies such Google,
Motorola and Flipkart before venturing out on his own to found Suki, a
healthcare startup. Here, he shares his observations on the differences between
the two experiences, noting what surprised him, what he felt unprepared


FUTURE FOUNDERS, HERE’S HOW TO SPOT AND BUILD IN NONOBVIOUS MARKETS

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the
moment. Leaning on his experience as a seasoned investor and operator, Elad Gil
shares four principles to help uncover the three types of opportunities that
others are overlooking.


90% OF FEEDBACK IS CRAP: HOW TO FIND THE NEXT BIG STARTUP IDEA

Flatiron Health Co-founder Nat Turner on the process he uses to distill, pitch
and iterate on new ideas.


THIS FOUNDER BUILT STARTUPS IN 2008, 2016 AND 2018. HERE’S WHAT HE’S LEARNED
ABOUT RESILIENCY

Bob Moore's first brush with life as a founder started in 2008—three days before
Lehman Brothers collapsed. Since he cut his teeth as a first-time founder in
turbulent times, he's gone on to build two other companies. Here, Moore shares
the lessons he's learned along the way, from weathering bear ma


THE FOUNDER DATING PLAYBOOK – HERE’S THE PROCESS I USED TO FIND MY CO-FOUNDER

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder
and early conversations, to the set of 50 questions she prototyped to team up on
a startup idea.


NAVIGATING THE LEAP FROM BIG TECH TO STARTUPS — ADVICE FROM A FORMER GOOGLE AND
FLIPKART EXEC

Punit Soni cut his teeth as a product leader at large companies such Google,
Motorola and Flipkart before venturing out on his own to found Suki, a
healthcare startup. Here, he shares his observations on the differences between
the two experiences, noting what surprised him, what he felt unprepared


FUTURE FOUNDERS, HERE’S HOW TO SPOT AND BUILD IN NONOBVIOUS MARKETS

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the
moment. Leaning on his experience as a seasoned investor and operator, Elad Gil
shares four principles to help uncover the three types of opportunities that
others are overlooking.


90% OF FEEDBACK IS CRAP: HOW TO FIND THE NEXT BIG STARTUP IDEA

Flatiron Health Co-founder Nat Turner on the process he uses to distill, pitch
and iterate on new ideas.




A FOUNDER’S FRAMEWORK FOR UNDERSTANDING PERFORMANCE VS. BRAND MARKETING FOR YOUR
STARTUP

Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process
for how to craft a brand and performance marketing strategy, including how to
set goals, allocate the right budget, and measure success.


GET THE BEST ADVICE IN TECH DELIVERED RIGHT TO YOUR INBOX




Sign Up Today


TIPS FOR RECRUITING: HOW TO HIRE THE RIGHT PERSON

We've combed the Review archives for the best advice on how to hire the right
person for your startup — including tips on writing the job description, asking
better interview questions, and checking references.


LIVE TINTED’S PATH TO PRODUCT MARKET FIT: HOW TO BUILD A LOYAL AND PASSIONATE
COMMUNITY BEFORE YOU EVEN HAVE A BRAND

Live Tinted co-founder and CEO Deepica Mutyala sits down with First Round
Partner Todd Jackson for a behind-the-scenes look at how she built a loyal and
powerful customer base long before she ever had a product to sell.


9 STEPS FOR CRAFTING A GOOD DECISION MAKING PROCESS

We’ve combed The Review archives to identify some of the more unique advice
we’ve heard over the years, boiling it down into an easy-to-follow, 9-step
decision-making process.


A TACTICAL GUIDE ON HOW TO MAKE DECISIONS FASTER

We’ve put together a guide of tactical advice on how to speed up decision making
at your startup — whether you’re trying to fix a decision making process that’s
slowed as you’ve scaled, or you’re looking to build in speedy habits right from
the start.


MERGE’S PATH TO PRODUCT-MARKET FIT: THE IMPORTANCE OF FOUNDER-LED SALES (EVEN
FOR A SELF-SERVE PRODUCT)

Merge founder and CEO Shensi Ding sits down with First Round Partner Todd
Jackson for a behind-the-scenes look at how she and co-founder Gil Feig built
and scaled a product that solved the painful headache of building and
maintaining integrations.


ELEVATE YOUR PERFORMANCE REVIEW CONVERSATIONS WITH THESE 12 EXPERT TIPS

Stop dreading performance reviews. We assembled a list of 12 tips from expert
leaders like Lenny Rachitsky, Molly Graham, Russ Laraway, Brie Wolfson, Julie
Zhuo and more to make these conversations more impactful. There are frameworks
and tactics for managers and reports alike to rethink their appro


GET FREE AND UNLIMITED ACCESS TO THE REVIEW

Join now to unlock every article, access exclusive content and get our
weekly(ish) newsletter in your inbox.


Sign Up Today


UNLOCK THE POWER OF MONEY WORDS: HOW FOUNDERS CAN WRITE COPY THAT CONVERTS

Copyhackers’ Joanna Wiebe shares the science behind word choice to help take
your copy from guesswork to goldmine.


VANTA'S PATH TO PRODUCT-MARKET FIT — SOLVE THE CUSTOMER’S PROBLEM, THEN WRITE
CODE

Vanta founder and CEO Christina Cacioppo sits down with First Round Partner Todd
Jackson for an inside look at all the unconventional moves in the company’s
first few years — from creating a new category to signing the first 600
customers without a proper website, waiting to raise a Series A until t


USE THESE 5 TYPES OF INTERVIEW QUESTIONS TO LEVEL UP YOUR HIRING PROCESS

Using different types of interview questions will help you make the right hires
for your startup. See our favorite questions to ask across five categories.


HOW TALENT TEAMS CAN BETTER WEATHER BOOM-AND-BUST CYCLES — ADVICE FROM TWO
DECADES AT GEM, FACEBOOK, AND ROBINHOOD

Richard Cho has led talent acquisition teams at large tech firms for the better
part of two decades. He’s collected the lessons he’s learned from operating in
both hiring booms and busts, offering a thoughtful guide on how startup talent
teams can do more — with less.


PRODUCTBOARD’S PATH TO PRODUCT-MARKET FIT — BUILDING A UNICORN COMPANY WITH LEAN
STARTUP PRINCIPLES

Productboard's founder and CEO Hubert Palan sits down with First Round Partner
Todd Jackson for a sweeping look at how he used Steve Blank's principles to
build a product that tackled his own pain points as a product manager.

View All


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