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Log in Membership

Membership

WHAT IS INCLUDED?

All you need to succeed

TEMPLATES & FRAMEWORKS

ONDEMAND VIDEOS

EXCLUSIVE CONTENT

MEMBER PERKS

MEMBERSHIP RELEASE NOTES

MEMBERSHIP PLANS

Pick your path

FREEMIUM MEMBERSHIP

PRO MEMBERSHIP

PRO+ MEMBERSHIP

Certification

CUSTOMER MARKETING CORE

The A to Z of activating customers

CUSTOMER MARKETING CERTIFIED: CORE

The only accredited customer marketing certification

VIEW ALL COURSES

MASTERS CERTIFIED

Get certified in any CM skill

CONSUMER PSYCHOLOGY: MASTERS

CUSTOMER ADVISORY BOARDS: MASTERS

CUSTOMER RESEARCH: MASTERS

CUSTOMER ADVOCACY: MASTERS

NARRATIVE DESIGN: MASTERS

STORYTELLING: MASTERS

VIEW ALL MASTERS

Resources

CONTENT HUB

Customer marketing insights

ARTICLES

EBOOK AND PLAYBOOKS

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AMAS

Coming soon

CREATE & CONTRIBUTE

RESEARCH & REPORTS

Industry insights from us

STATE OF CUSTOMER MARKETING REPORT 2023/24

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CUSTOMER MARKETING SALARY REPORT 2023/24

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ONES TO WATCH IN 2024

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ONES TO WATCH IN 2023

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DRIVE SALES & MARKETING WITH CUSTOMER SUCCESS STORIES [EBOOK]

EMPOWERING CUSTOMER-DRIVEN DIRECTION [EBOOK]

ESSENTIAL ELEMENTS OF A CUSTOMER MARKETING PLAN [EBOOK]

CUSTOMER MARKETING SALARY AND INDUSTRY SURVEY 2024

NEWSLETTERS

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CUSTOMER MARKETING DISPATCH

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Events

IN-PERSON

Coming up

CUSTOMER MARKETING SUMMIT | SAN FRANCISCO

September 4 & 5

CUSTOMER MARKETING SUMMIT | LONDON

December 4

GLOBAL 2024 CALENDAR

2024

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ONLINE

Coming to a screen near you...

DELIVERING CUSTOMER REFERENCES

July 11

CUSTOMER MARKETING CONNECTION

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CMANOW: LIVE LINKEDIN WEBINAR

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CMA AWARDS | WINNERS | 2023

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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER
COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs


Pro+ membership.
Sign up for Pro+ membership and skyrocket your customer marketing career today.

Are you looking to take your career in customer marketing to new heights? Do you
want to propel your skills and knowledge, and fast-track your growth? Look no
further than our Pro+ membership, the ultimate resource to help you succeed. 🚀
Sign up Download the brochure

Already a Pro member? Upgrade to Pro+ here.
World-class customer marketing resources worth $6,000+ in 1 membership
dashboard. That's 75% off.
 * Customer Marketing Certified: Core
 * 8+ Masters certifications
 * Live GTM workshops

 * 1 free in-person event ticket a year
 * 100s of Exclusive content
 * 60+ templates & frameworks

 * Mentor program
 * 70+ OnDemand presentations
 * Members-only community






What's Pro+ membership?
Pro+ membership offers a complete package of certifications and subscriptions
tailored for ambitious individuals entering the field of customer marketing.

With expert-led training, cutting-edge resources, and a supportive community of
peers, you'll have everything you need to tackle everyday customer marketing
challenges with confidence.

Develop your knowledge in every aspect of customer marketing with ideas and
resources you can apply to everyday projects. Learn today, apply tomorrow.
Learn more
Why sign up?
Professional development is anything but a straight line. There are times when
we crave an in-depth course that dives deep into a particular topic.

And then there are other times we just need a practical case study or a
ready-to-use template we can digest on the spot. A course won't satisfy that
immediate need, and a brief presentation won't give us the depth we desire.
That's why Pro+ membership has got you covered on both fronts.

We've centralized our learning and development resources to cater to your
specific needs. Pick and choose the type and depth of resource that matches your
requirements for today, tomorrow, and even the challenges that lie ahead.
Convince your boss
“Definitely recommend to anyone wanting to broaden their customer experience.”

- Angela Kelleher, Customer Lifecycle Marketing Manager at Malwarebytes
Become a Pro+ member



LEARN FROM TOP CUSTOMER MARKETERS LIKE:

Bree Bunzel, Head of Global Customer Marketing at Dropbox

Kevin Lau, Senior Director of Global Customer Enaggement at F5

Bridget Heaton, Senior Manager, Customer Marketing at Slack

Nicholas D'Amato, Global Customer Advocacy Marketing Manager at Cisco

Tessa Barron, VP of Marketing at ON24

Ari Hoffman, Vice President of Customer Marketing & Advocacy at Influitive

đź‘‹
If you're looking to subscribe your team, speak to Matt about team rates at
m.booth@teamalliance.io.
Whats's included in Pro+ membership?
đź”– 8+ certifications. Cutting-edge curriculums created with leading customer
marketing experts. Customer advocacy, psychology, advisory boards, research, and
much more.

đź›  60+ templates. Save time, and work off industry-standard frameworks.
Battle-tested and community-vetted templates.

🎬 70+ OnDemand presentations. Expedite your learning journey by tapping into
first-hand insights and success stories from PMMs at Google, LinkedIn, Etsy, and
IBM.

🔥 Community. Solve challenges by leaning on a community of 3,000+ customer
marketers. Bounce ideas around, share best practices, and make life-long
connections.
Everything you need to excel.
đź‘Ą Mentor program. Grow your personal and professional confidence with support
and advice from experienced mentors - or impart your wisdom and become a mentor.

đź‘Ś Peer councils and meetups. Network, connect, and collaborate with an intimate
pod of your own customer marketing peers, and level up together.

🛣 Learning paths and toolkits. Streamline your workflow and productivity with a
bank of advanced learning paths and toolkits.

🤑 Discounts. Free access to all our virtual summits and festivals, and 40% off
any in-person summits.
Become a Pro+ member
Live Go-to-Market workshops
Two-hour sessions with a Go-to-Market expert every week. Get targeted insights
for all involved in the GTM process, unraveling each stage to unveil best
practices and effective strategies. Make you next launch successful and as
impactful as possible.

What to expect:

🧑‍💻 Real-time engagement: Connect and ask experts questions in live sessions
and work through your challenges together..

đź—Ł Real-life success: This isn't just textbook knowledge, gain insights from GTM
experts who've been there and done that at Microsoft, Airtable, Amazon Web
Services, and more.

🧠 Real learning: With workshops running every week, you and your colleagues can
join sessions at the point of need for cross-functional learning and success.

Find the full list of workshops and experts, here.



FAQS



WHO’S THIS SUBSCRIPTION FOR?

If you’re looking to transition into customer marketing, are in the early stages
of your customer marketing career, or are starting to get more settled but would
like a bit of a boost and a refresh, then this subscription is tailor-made for
you.

HOW DOES THIS SUBSCRIPTION WORK?

Providing you keep your subscription active, you get unlimited access to a huge
suite of courses and resources to help you throughout your career.

This includes all (current and future) Advanced-Micro, Masters’, and Core
courses. Plus, access to all resources that are included within the CMA Pro
membership plan.

HOW MUCH IS THIS SUBSCRIPTION?

You get all of this for just $1,999 a year. Given that one Master’s course is
$500, we’re practically giving them away to you!


LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE.

From exclusive content by industry experts and an ever-increasing bank of
templates, to 100s of hours’ worth of presentations, our membership plans are
packed with awesome resources.

Sign up Learn more
Customer Marketing Alliance
—
Pro+ membership


Our mission is plain and simple. We want to provide those in customer marketing
positions with the resources and information they need to fulfill their
potential.

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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER
COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs






Angela Kelleher
"Just completed the Customer Advocacy certification/masters. Great course full
of inspiring content and a great presenter. The presentations were a little
quick so it would be good to have presentation transcripts available to study
afterwards."

See more reviews