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Jonas Maaløe
Jonas Maaløe



Erstellt mit




JONAS MAALØE


LinkedIn Threads Posts.cv Cosmos.so



I DESIGN PLAYFUL, SERIOUS SOFTWARE THAT REWARDS YOUR ATTENTION.


> 15 years of experience of combining discovery, UX design, user research, game
> design to build and ship software, that make a meaningful difference for
> businesses and their customers.





WORK




PORTFOLIO →




CASES STUDIES


Trustpilot - Information Architecture v2

Trustpilot - 1-Click Company Page Profiles

Uni-Tel - UX Overhaul of a VoIP Platform





RESUME




LEAD PRODUCT DESIGNER · MODL.AI


Feb 2023 – Feb 2024

> Designing software tools that empower game developers to make better games
> faster using state of the art models of artificial intelligence.



LEAD PRODUCT DESIGNER · SAIGA


Apr – Aug 2022

> Building an AI-supported virtual assistant service handling everyday life
> admin. Responsible for Saiga's mobile app experience, prototyping internal
> automation tools, building out Saiga’s small design team, and introducing
> design best practices within the wider product organization.


My impact at Saiga:

Streamlined onboarding for new customers, reducing Saiga's Ops team time costs
by 50%.

Implemented task credits system for customer subscription tiers.

Established design critique and UX research best practices for Saiga's product
teams.


 Sophia Höfling (CPO)

> While Jonas is a true maker, I’ve been impressed time and again by his
> strategic mind. He designs holistic experiences, considering business
> constraints and technical opportunities alike.



SR. PRODUCT DESIGNER · GETYOURGUIDE


Oct 2021 – Mar 2022

> I relocated from Copenhagen to Berlin where I joined GetYourGuide’s ‘Customer
> Activity’ team, which oversees improvements to the discovery and booking
> experiences across GetYourGuide’s consumer platform.



SR. PRODUCT DESIGNER · TRUSTPILOT


Jan 2019 – Sep 2021

> As Senior Designer in the ‘Business Experience’ cross-functional team, I led
> strategic projects for self-service onboarding and product adoption, improved
> content reporting features for our 2021 IPO, and boosted product team research
> methods.


My impact at Trustpilot:

Delivered major redesign of the business platform’s UX and information
architecture

Lead design efforts for a high-level strategic update of Trustpilot’s content
reporting flow

As Interim team PM I planned, designed, and managed a series of product
experiments that lead to later overhauls to the platform’s onboarding flow


Péter Polgár  (Sr. UX Manager)

> Jonas is one of the deepest thinkers on product design I've ever worked with.
> He is also one of the staunchest and outspoken advocates of doing what's right
> instead of doing what's easy.



UX / UI DESIGNER · FREELANCE


Jan 2014 – Dec 2018

> Helped small to mid-sized organisations plan, build and successfully launch
> things on the web as freelance UX & UI designer in-between my main gig as
> co-founder at Glitchnap.


Project highlights:

UX overhaul of the VoIP platform One-Connect from Danish B2B telco Uni-Tel.

UX and UI for a suite of mobile and web-based apps for IBG by EVRYONE—the most
widely used assisted living platform in Denmark

Led the UX redesign for the German Media-Saturn-owned music streaming service
JUKE.


Client list:

EVRYONE

Drops (by Kahoot)

Danish Architecture Center

Uni-Tel A/S

Folkmatic

Danish Nudging Network



CO-FOUNDER — DESIGNER & PRODUCER · GLITCHNAP


Jan 2014 – Dec 2017

> Glitchnap was an independent game studio, but we preferred to describe it as a
> band that made games instead of records. Five years later Glitchnap had
> released six commercial games and received international recognition for our
> innovative, digital-physical hybrid game design.


Project highlights:

Designed UI and mobile app flow for Invert - a minimalistic tile-flipping mobile
puzzle game featured by Apple on the App Store.

Led the design & production of Free Fur All—a mini game collection of
digital-physical games for Cartoon Network's animated TV show We Bare Bears.

UX design and project development of Sentree—a mobile co-op multiplayer game
played on 2 wirelessly connected mobile devices.


Game releases

Invert

LAZA KNITEZ!!

Sentree

Try Harder

Free Fur All (Cartoon Network)

Det Kæmpestore Trafikspil (DR-Danish Broadcasting)



OTHER WORK EXPERIENCE



External Lecturer · IT University of Copenhagen

Aug 2015 – Dec 2018 Part time

> Course manager and teacher of the class elective “User Experience &
> Prototyping“ 3 consecutive semesters at ITU’s graduate design program. I
> developed the course curriculum, and taught in a design studio format that
> combined lectures with weekly design crits of students’ semester-long
> projects.


UX Designer · 1508 A/S

Jan 2011 – Jul 2013 Part time

> 1508 is an award winning strategic design agency in Copenhagen I joined as a
> working student in the UX & Strategy team. Helped develop UX strategy for
> large-scale web solutions via concept sketching, wireframes and high fidelity
> prototypes.


Product Manager · VERK

Jan 2009 – Jul 2010

> VERK (acquired by NodeOne in 2011) was a small web agency with 2 distributed
> teams in Denmark and Bosnia specialised in open source web technologies
> (Wordpress, Drupal). I handled client contact, project management and UX
> tasks.


Extended resume





EDUCATION




 M.SC. DIGITAL DESIGN & COMMUNICATION


2011 – 2013 | IT University of Copenhagen

> Masters Thesis: “Productive Play: In-game actions, real-world consequences” on
> gamification as a design framework.



 PARSONS SCHOOL OF DESIGN · NEW YORK CITY


Jul – Dec 2012 | Visiting student

> Design & Technology MFA program



B.A. PERFORMANCE DESIGN & COMPUTER SCIENCE


2007 – 2011 | Roskilde University

> Bachelors Thesis: “ULF: An empirical analysis of pervasive game flow” on
> designing and executing Pervasive / Alternate Reality games.















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