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Don’t wrestle the wolverine of creativity alone.





THE CATEGORY DESIGN STUDIO.

Gold Front helps pioneering companies imagine and build new market categories.

We are the only agency that serves category creators end-to-end, from category
strategy and messaging to brand design and launch.

 * SILO
   
   Adaptive Food Platform

 * BIZZABO
   
   Event Experience

 * ROBINHOOD
   
   Now That’s An Investment

 * BIZZABO
   
   Owner OS

 * CLARI
   
   RevOps

 * SENTINEL ONE
   
   Autonomous Cybersecurity


BRAGSTATION.

Clients toggle Categories
Patient Success / Carbon Negative Materials / Adaptive Food Platform / Gift
Experience Management / Owner OS / Patient Success / Carbon Negative Materials /
Adaptive Food Platform / Gift Experience Management / Owner OS /
Revenue Operations / Riskops / Event Experience / Reverse VC Fund / Full
Resolution Identity / Urban Logistics / Autonomous Cybersecurity / / Event
Experience / Distributed Restaurant / / Web3 Startup Platform / Revenue
Operations / Riskops / Event Experience / Reverse VC Fund / Full Resolution
Identity / Urban Logistics / Autonomous Cybersecurity / / Event Experience /
Distributed Restaurant / / Web3 Startup Platform /


OUR
APPROACH.


FULL STACK CATEGORY CREATION.

We combine the strategy of a category design consultancy with the craft of a
world-class brand studio.

Our offering is designed around the three essential steps in the category
creator’s journey.


 * CATEGORY VISION
   
   Define a compelling category, strategic narrative & messaging.


 * BRAND DESIGN
   
   Craft a distinct visual identity that makes this vision real.


 * CATEGORY LAUNCH
   
   Plan and develop communications for a successful launch day.

Learn More


THEY GOT THE WHOLE COMPANY FIRED UP.

Andy Hoang
CMO, Gradient Learning


WHAT AN AMAZING JOURNEY.

Eran Ben-Shushan
Founder & CEO, Bizzabo


INSIGHTS.

 * Mar 23, 2022
   Category Launch with Sagi Gidali, Co-founder, Perimeter 81
   People give their attention to what they remember. What they remember most
   are people and products that are categorically different.
 * Aug 08, 2022
   The Strategy’s Done. Now What?
   Making the leap from thinking to making.
 * Jul 28, 2023
   Media Brands Are Having a Moment
   Is dumb marketing about to leave the building? Let’s not get ahead of
   ourselves, but there’s reason to hope.
 * Apr 12, 2023
   Always Be Category Designing
   People give their attention to what they remember. What they remember most
   are people and products that are categorically different.

More Insights


Don’t Wrestle the wolverine of creativity alone.


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