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Join us for Spryng – a B2B SaaS marketing conference.  Ticket prices going up by
$500 on March 1st. Register here
About
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B2B message testing
Know what your target customers think about your messaging.
Preference testing
Discover which landing page or value proposition works best.
Target customer surveys
Target customer surveys with B2B audiences.
B2B user testing
Prospects browse and evaluate your site. Learn what they think of it.
One-on-one interviews and sales demos
Schedule live meetings with your target customers.
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Improve your landing page conversion rates.
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Target market insights platform for B2B SaaS


GET ANSWERS TO QUESTIONS ABOUT YOUR TARGET CUSTOMERS (IN UNDER 48 HRS)


Market research surveys · Message testing · Brand tracking

Wynter makes it easy to learn what your target customers want. Discover
‍
• their pain points,
• what resonates with them,
• how they buy,
• where they buy.

Book a demo
Sign up

Marketing leaders at top companies use Wynter


→ Wynter helped Appcues improve their conversion rate by 73% by getting to
messaging that resonates. See case study.

73% increase in visit to trial conversion rate.
Source
Over 40% increase in conversion rates of demo and home page.
Source
Databook found the perfect category and grew their inbound leads by 10x
Source


TELL US WHAT YOU WANT TO FIND OUT. WE DELIVER THE INSIGHTS.

Launch a target customer survey or message test in a few minutes. We handle
everything else.



GET RICH, QUALITATIVE INTEL STRAIGHT FROM YOUR TARGET CUSTOMERS

Your target market needs to inform your strategy, but their feedback is hardest
to get. Wynter gives you access to its proprietary network of 50,000+ B2B
professionals, your target customers.

Every participant's identity is verified through LinkedIn and their corporate
email.

High-quality research insights delivered in 12-48 hours. 100% self-serve
platform.

See if we have your audience
How we recruit people
Dave Gerhardt
Founder
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
‍
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message
that resonates with their target customer.


FIND OUT WHAT YOUR TARGET CUSTOMERS WANT

Conduct ideal customer profile (ICP) research in only a few clicks. Build the
survey, choose your ICP, and get results back in 12-48 hours.
‍
B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and
whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.


Demand research surveys


KNOW WHAT YOUR TARGET MARKET NEEDS, SO YOU CAN MARKET TO THEM BETTER

Survey your exact target customers about their important problems. Learn what
they think the solutions are, and what they think of you.


1

Identify your target customers' big important pain points


2

Find out what triggers them to go look for solutions


3

Learn how they buy, their internal workflows


4

Discover what non-obvious channels they use to explore solutions


5

Know what they think of your brand vs competitors


B2B message testing


GET UP TO 73% MORE DEMOS AND SIGNUPS THROUGH BETTER MESSAGING

Wynter tells you how your messaging is resonating with your target customers.
Learn what they need to hear to convert.

Appcues improved their conversion rate by 73% after message testing.

The bulk of your conversion rate is determined by your messaging - do they want
what you offer? You improve the effectiveness of your messaging by focusing on
these individual layers:
‍


1

Clarity
Explain your product so your target customers get it.


2

Relevance
Make the ideal customer feel it's for them.


3

Value
Increase both motivation to take action and willingness to pay.


4

Differentiation
Explain why choose you over alternatives.


Wynter tells you how your messaging performs across all these four layers. Know
what to improve, convert more customers.



ADDITIONAL WAYS TO USE WYNTER

You can get target customer insights in multiple other ways:
1:1 interviews
Interview your target customers about anything.
Read
Sales demo feedback
Test your pitch with your ideal buyers *before* you go to market.
Read
B2B user testing
Videos of your target customers browsing your site while thinking out loud.
Read
Preference tests
Which value proposition is most compelling to your ICPs? Let them vote.
Read


TRY THE INTERACTIVE AUDIENCE SELECTION DEMO




THESE MARKETERS USE WYNTER TO GET THEIR BUYER INSIGHTS


Launch your test or survey in the next couple of minutes.

Sign up now

Book a demo
Jess Petrella
Director of Product Marketing
Unbounce
The quality of responses is a 10/10. Possibly the most difficult thing to
achieve: your product delivers better than advertised.
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very
quickly, make tweaks, and test again
Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my
secret weapon.
Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our
positioning thanks to Wynter. So yeah... I'm sold
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first
test and it took less than 5 minutes to setup and less than a day to get results
back.
Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter
research. It's been incredibly valuable. I'd highly recommend Wynter as a way to
dive deeper into the 'why' when analyzing website or onboarding funnel points of
confusion.
About us
What is Wynter?
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About us
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Products
B2B message testing tool
B2B user testing tool
Preference testing
Target customer surveys
Value proposition testing
Use cases
Message-market fit
Speed up go-to-market feedback loops
Get internal consensus
Stand out from the competition
Identify pain points and desired gains
Resources
Pricing
Blog
Spryng
Workshops
Wynter Games
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B2B messaging course

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