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SOFTWARE REVIEWS YOU CAN TRUST


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B2B INSIGHTS

Information and resources for technology buyers


7 WAYS TO LEVERAGE REVIEWS IN YOUR MARKETING CHANNELS

Customer reviews play a crucial role in the buying journey. According to our
research, 41% of Gen Z and 29% of Millennials check review sites as the first
step of their purchase journey. Given the level of distrust in the market and a
digitally naive generation, the majority of consumers, and now B2B technology
buyers, read reviews of previous customers before making a buying decision.

Here are some of the most optimal ways you can leverage customer reviews in your
marketing channels.

Read More


TOP 5 TIPS FOR MAXIMIZING EVENT REVIEW GENERATION

As in-person events return to the business world and virtual events remain
popular, vendors are finding it more difficult to stand out in the crowd than
ever before. Attendees are no longer looking for the all-too-common, customized
pens and water bottles. Instead, vendors need to think outside of the box and
get creative to attract attention on a saturated show floor.

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TECHNOLOGY BUYERS FEEL MORE CONFIDENT AFTER READING REVIEWS

The buyers’ journey to find the perfect technology match is not the same as it
used to be. When options were limited and information was selectively shared,
buyers were content with settling. The journey was linear and predictable. Not
anymore.

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SUPERCHARGE YOUR GTM WITH SOCIAL PROOF

Social proof is the key to unlocking the potential of your digital marketing
efforts. From leveraging customer reviews to showcasing user-generated content,
social proof can be that missing link of trust buyers are looking for in the
vast digital world. Learn how to transform your digital marketing efforts and
brand performance with social proof to gain buyer trust, and customer
appreciation.

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ANNOUNCING THE 2023 MOST LOVED AWARDS

Fasten your sweet belts, friends. Love is in the air as we celebrate the
products getting the most admiration on TrustRadius. For the fifth year in a
row, we’ve used our advanced award-selection process and data-driven formulas
such as “loveCount,” “loveDensity,” and “lovePercentile” to measure customer
satisfaction and affection for various vendors.

Read More
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WE ALSO HELP TECH VENDORS SELL AUTHENTICALLY


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WE CONNECT BUYERS AND VENDORS WITH THE MOST TRUSTED CONTENT.

We believe truth should drive every business decision. Our reviews empower
buyers to make informed decisions, but they are also a goldmine for vendors who
want to authentically engage prospects on TrustRadius and beyond. That is why we
built our business on quality and trust, not selling leads or trading on brands.
Whether you're a buyer or a vendor, you know we have your back.


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