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WORD OF MOUTH
UNLEASHED


WORD OF MOUTH
UNLEASHED

Turn users into your most valuable growth channel. Cello is the easiest way to
add a P2P referral program to any SaaS product in hours.

(We only need you E-mail… that’s it)




Scroll




MAKE SHARING YOUR PRODUCT FRICTIONLESS & REWARDING

Accelerate viral growth by providing a delightful sharing experience embedded
inside your product. Get the ball rolling and your users will do the rest.

Get started – it’s free



THE POWER OF USER-LED GROWTH

~0h

dev time needed

>0

LTV:CAC from day one

0m

payback period

+0%

yearly revenue growth added




HOW IT WORKS

Setting up a referral program used to be messy—not any more

HOW IT WORKS

 * Integration
 * Sharing
 * Rewards
 * Management
 * Integrates

SEAMLESS INTEGRATION IN A SNAP

Make sharing available inside your product fast and hassle-free. We do all the
heavy lifting with billing, payouts and administration.

SIMPLE FRICTIONLESS SHARING

Multiple sharing options and auto-generated landing pages make it easy for your
users to share in any channel.

FLEXIBLE, AUTOMATED REWARDS

Integrates directly with Stripe and other payment providers. Fully automated
attribution & success-based payouts.

MANAGEMENT AND PERFORMANCE TOOLS

Powerful platform to track performance in real-time. Makes proving program ROI a
breeze.

INTEGRATES WITH YOUR EXISTING TOOLS

Secure, enterprise-ready platform that integrates with your CRM and RevOps
tools.



Cello made it easy to introduce an additional high ROI, scalable source of
topline revenue.

Sven Lackinger, CEO

We introduced a new, high LTV/CAC channel with none of the billing headache we
had expected to have to deal with.

Veronika Riederle, CEO

We had looked at launching a program in the past, but realized we were not
equipped to handle all the billing and operations hassle. Cello removed all that
headache for our team.

Maria Wlosinska, CEO

User-led growth is an essential driver of our business. Cello makes investing in
word-of-mouth acquisition super easy and accessible.

David Kim, CMO

Fastest growing software companies are built on strong word-of-mouth. Cello
makes this critical growth driver now accessible to all products

Marek Dawidowicz, Director Growth

Customer referrals have always worked great for us. We tried to self-build a
referral tool, but it proved too expensive to build and operate. Cello can solve
all that out-of-the-box.

Oliver Manojlovic, Business Angel & VP Sales

Cello made it easy to introduce an additional high ROI, scalable source of
topline revenue.

Sven Lackinger, CEO

We introduced a new, high LTV/CAC channel with none of the billing headache we
had expected to have to deal with.

Veronika Riederle, CEO

We had looked at launching a program in the past, but realized we were not
equipped to handle all the billing and operations hassle. Cello removed all that
headache for our team.

Maria Wlosinska, CEO

User-led growth is an essential driver of our business. Cello makes investing in
word-of-mouth acquisition super easy and accessible.

David Kim, CMO

Fastest growing software companies are built on strong word-of-mouth. Cello
makes this critical growth driver now accessible to all products

Marek Dawidowicz, Director Growth

Customer referrals have always worked great for us. We tried to self-build a
referral tool, but it proved too expensive to build and operate. Cello can solve
all that out-of-the-box.

Oliver Manojlovic, Business Angel & VP Sales

Cello made it easy to introduce an additional high ROI, scalable source of
topline revenue.

Sven Lackinger, CEO

We introduced a new, high LTV/CAC channel with none of the billing headache we
had expected to have to deal with.

Veronika Riederle, CEO

We had looked at launching a program in the past, but realized we were not
equipped to handle all the billing and operations hassle. Cello removed all that
headache for our team.

Maria Wlosinska, CEO

User-led growth is an essential driver of our business. Cello makes investing in
word-of-mouth acquisition super easy and accessible.

David Kim, CMO

Fastest growing software companies are built on strong word-of-mouth. Cello
makes this critical growth driver now accessible to all products

Marek Dawidowicz, Director Growth

Customer referrals have always worked great for us. We tried to self-build a
referral tool, but it proved too expensive to build and operate. Cello can solve
all that out-of-the-box.

Oliver Manojlovic, Business Angel & VP Sales





USER-LED GROWTH UNLEASHED

We are on a mission to empower companies to turn their fans and users into their
most valuable growth channel. Get in touch, take the initiative.

See open roles


FREQUENTLY ASKED QUESTIONS

Everything about Cello, from programs to channels and pricing.

Sold. When can I get started?

We’re currently in early access and are onboarding a limited number of new
customers. If you are interested in being part of our early adopters and helping
shape the future of referral experience together, we’d love to have you.

How does your pricing work?

We’ve designed the pricing to be entirely success-based. You only pay us when
your program is generating revenue. Our free tier gives you a low friction way
to launch and validate if incentivised referrals work for your business.

Can you talk more about user rewards?

Rewards are designed to be customisable for your individual business needs. We
recommend recurring rewards calculated as a % of MRR generated from users
they’ve referred. Rewards can be capped with setting a maximum reward limit per
referral. Users receive payouts directly to their PayPal or Venmo accounts.
Reward options such as gift cards, donations, and product-rewards (e.g.
discounts) are coming soon.

What languages and geos are supported?

We support rewarding users in all countries where PayPal is available. Cello’s
referral experience supports localization for users. You can localize and
translate every touch point—Just add translations during the setup process.

How do you deal with compliance, legal and security?

Your privacy and that of your users is our top priority. We offer DPAs with all
our plans and are GDPR-compliant with servers based in the EU. We collaborate
with data protection as a service provider to comply with international
regulations for data protection.


SUCCESS-BASED PRICING
— FAIR AND SIMPLE

A low friction way to launch and validate incentivised referrals for your
business.

Free

0€/mth

 * Up to 10k referral ARR
 * All features
 * Email & chat support only

Growth

150€/mth

 * Up to 50k referral ARR
 * All features
 * Standard support
 * Standard SLAs

Scale

750€/mth

 * Up to 100k referral ARR
 * All features
 * Standard support
 * Standard SLAs


NEED A CUSTOM PLAN? ASK ABOUT ENTERPRISE.

Contact Sales
 * For higher referral ARR limits
 * All features
 * Premium support
 * Premium SLAs

Contact Sales


NEED A CUSTOM PLAN? ASK ABOUT ENTERPRISE.

Contact Sales
 * For higher referral ARR limits
 * All features
 * Premium support
 * Premium SLAs

Contact Sales

(We only need you E-mail... that’s it)


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