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Toyota Is Trying to Catch Up in the Crowded EV Race. It May Be Too Late.
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https://www.barrons.com/articles/ev-stocks-toyota-gm-ford-tesla-51651791541

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TOYOTA IS TRYING TO CATCH UP IN THE CROWDED EV RACE. IT MAY BE TOO LATE.

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By
Al Root
Updated May 7, 2022 / Original May 6, 2022
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Illustration by Steven Wilson

Toyota Motor became the world’s most successful car company through the spirit
of or continuous improvement. Now, with electric vehicles on the rise, kaizen
might prove to be its undoing.

Kaizen is all about evolution and refinement. It helped Toyota (ticker: TM)
break into the U.S. market with the Toyopet Crown sedan in the late 1950s, take
5% of market share by the 1980s with its fuel-efficient Corollas, and finally
become the top-selling auto maker in North America. Along the way, it became the
car manufacturer to emulate,...

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TOYOTA IS TRYING TO CATCH UP IN THE CROWDED EV RACE. IT MAY BE TOO LATE.

Toyota Motor became the world’s most successful car company through the spirit
of or continuous improvement.

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