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Why you need to be in the know. Esports Fan Insights gives you the data you need. Email not displaying correctly? View it in your browser. As esports continue to mature, the audiences and fan segments are shifting as well. Esports Fan Insights gives you the data to create breakthrough campaigns and connect with a tech-savvy hard-to-reach audience. Did you know: 30% In the US, 30% of esports fans own cryptocurrency; in South Korea and Brazil, it’s 36%. 25% 25% of UK esports fans started following in the last year 37% In Germany, 37% of esports fans engage with content to learn tips and tricks from the pros From esports engagement and gaming behavior to sponsorships and branding, our global syndicated data gives you the insights needed to develop fan bases and audiences. Are you curious about how these insights could drive revenue? Learn more Copyright © 2022, The Nielsen Company (US), LLC. All rights reserved. 675 6th Ave #3 New York, NY 10010 Manage Email Preferences