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Citizen Requests Management/311

Help improve citizen satisfaction and run your organization more effectively.

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GOGov Code Enforcement is an innovative and easy-to-use solution for managing
all your Code Enforcement cases.

Citizen Notifications

Keep citizens informed with a trusted source of alerts, notifications, and
events.

Online Permitting

Permitting & Licensing Software that simplifies doing business with your agency.

Municipality Mobile App

Provide your citizens with unrivaled access to agency staff and services right
at their fingertips with your own branded mobile app.


Use Cases

Departments

Administrative

Improve the interactions between government and residents

IT

Ensure seamless and secure government operations for all

Building

Overcome challenges, streamline operations, and enhance efficiency

PIO

Streamline operations and improve community connection

Clerks

Deliver a cutting-edge government interface for modern governance.

Police & Fire

Enhance communication and facilitate efficient management

Code Enforcement

Leverage cutting-edge tools to handle to handle more cases in less time

Public Works

Modernize operations and enhance citizen engagement

Elected Officials

Effectively engaging citizens and ensuring transparent communication

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Special districts

Public Safety

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Products

Citizen Request Management

Code Enforcement

Citizen Notifications

Online Permitting

Municipality Mobile App


Use Cases

Departments

Administrative

Improve the interactions between government and residents.

IT

Ensure seamless and secure government operations for all.

Building

Overcome challenges, streamline operations, and enhance efficiency.

PIO

Streamline operations and improve community connection.

Clerks

Deliver a cutting-edge government interface for modern governance.

Police & Fire

Enhance communication and facilitate efficient management.

Code Enforcement

Leverage cutting-edge tools to handle to handle more cases in less time.

Public Works

Modernize operations and enhance citizen engagement.

Elected Officials

Effectively engaging citizens and ensuring transparent communication.

Agencies

Local Government

Special districts

Public Safety

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All Resources

Blog

Testimonials

Webinars

Case Studies

Use Cases

Customer Launches

Accessibility

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About GOGov

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Promotions
July 28, 2023
App Launch Promotion: 10 Marketing Must-Haves!
Blog

When launching a new app to the public, it is important to prepare a marketing
plan within the first 30 days of the app being live. The first month is
important for the success of app downloads and use. Recently, GOGov has revamped
its marketing team to help our customers with marketing, by providing marketing
consulting and promotion kits to kickstart promotion. When planning to promote a
new app, it’s important to implement social media engagement, video marketing,
press opportunities, direct mail campaigns, Facebook advertising, community
events & outreach, influencer marketing, website and landing page optimization,
and user feedback & testimonials.  

SOCIAL MEDIA ENGAGEMENT

Creating engaging posts for social media platforms is a simple way to kickstart
promotion to the public. We suggest creating graphics that include a screenshot
of the app, a QR code, and the name of the app. Having the screen shot will give
the audience an idea of what the app does, the QR code will easily direct the
user to the app store, and the name of the app will also give people a chance to
look it up on the app store. To create simple visuals, we recommend creating a
free account on canva.com. It’s an easy way to create visuals and download them
to post on your social media platforms.

VIDEO MARKETING

Creating instructional, short videos is the perfect way to visually showcase the
app’s features and benefits. It is a perfect opportunity to inform the audience
how simple the app is to use. Additionally, short videos tend to do very well on
social media platforms, and it is easy for personal accounts to share the
content, which will help with building awareness.  

PRESS OPPORTUNITIES

Press opportunities are essential in the first 30 days of launching your app.
Writing and distributing press releases about the app launch will set you up for
press opportunities. It will help with spreading awareness and showing the
functions of the app. Reaching out to local media outlets such as a news
station, radio, or local newspaper are great options for coverage and
interviews. Additional exposure may include partnerships with relevant
organizations or influencers. It always is a positive if someone familiar in the
community is promoting the app.

DIRECT MAIL CAMPAIGN

For a new launch, direct mail campaigns can be a game changer! Whether it is a
postcard, mail insert, or included in a newsletter, it can be a very successful
method for the community. When designing print marketing, we recommend including
a QR code to scan for easy access download links. It is also important to
highlight key features and encourage residents to download and use the app. A
mailing list is an important factor as well; it can be the entire community or
an opportunity to cover a specific area, such as a senior citizen community.

FACEBOOK ADVERTISING

Targeted Facebook ads are a strategy used to reach specific demographics within
the municipality. By using compelling visuals and persuasive copy to drive app
downloads, you will see an increase in impressions and downloads. This strategy
works in your favor, because it allows you to monitor ad performance and
optimize campaigns based on results.

COMMUNITY EVENTS AND OUTREACH

Hosting community events to introduce the app to residents is a simple way to
successfully gain user downloads. For example, setting up booths or kiosks at
local fairs, festivals or farmers markets can really increase awareness and
encourage residents to download the app. Another option is partnering with local
businesses or organizations for cross-promotion opportunities.

INFLUENCER MARKETING

Collaborating with local influencers or community leaders to promote your app
will add value when promoting your new app. When a familiar face is recommending
the app and explaining the benefits of downloading it, people will follow.
Asking local government representatives, such as the mayor, to share their
experiences with the app and encourage their followers to download it will
increase usage! Whether it is a short video, event guest, or a social media
post, this will get the community on board.

WEBSITE AND LANDING PAGE OPTIMIZATION

Creating a simple landing page with a clear and compelling message about the app
will help connect the app to your website. If your social media presence is not
as strong, your website is the best place to market the new app.  

A landing page is a centralized information hub for your municipal-branded
mobile app. It provides a one-stop destination where citizens can find all the
essential details about the app, its features, and how to download it. By
consolidating information on a single page, you ensure that users have easy
access to everything they need to know. ‍

USER FEEDBACK AND TESTIMONIALS

Encouraging users to provide feedback and testimonials about their experience
with the app will give you truthful and informative content that you can utilize
with app promotion. We tend to see that citizens trust each other’s words when
it comes to apps. Displaying positive testimonials on your website, social
media, and marketing channels will help spread the word and influence others to
download the app too. Using feedback is a great opportunity to continuously
improve and enhance the app based on user needs.

START PROMOTING YOUR LOCAL GOVERNMENT BRANDED APP TODAY.

During the first month of launching your municipality branded-mobile app, its
important to follow the top 10 marketing apps for a successful app launch. To
recap, its important to implement social media engagement, video marketing,
press opportunities, direct mail campaigns, Facebook advertising, community
events & outreach, influencer marketing, website and landing page optimization,
and user feedback & testimonials. It is essential to continue consistent
marketing efforts beyond the initial 30-day period. With this, it’s encouraged
to keep ongoing engagement and communication with users to foster long-term app
adoption and satisfaction.  

Throughout your app launch, GOGov is here to help. We offer unlimited meetings
with our Marketing team to answer any questions, offer promotional materials,
brainstorm custom strategies, and more. It’s important to us to make sure your
app is launched correctly, and that we are doing everything on our end to make
it successful! If you would like to set up a meeting or have questions, send us
an email at marketing@gogovapps.com.  



‍

Additional Resources
Enhancing Citizen Engagement with Local Government Mobile Apps vs. SMS Texting
Solutions
GOGov Customer Spotlight: Iowa City, IA
Citizen Notifications Showcase: Event Announcements & Reminders
Streamlining Summer Operations: How GOGov Solutions Support Local Governments
during the summer
GOGov Customer Spotlight: Costa Mesa Sanitary District
How Municipality Branded Mobile Apps impact Departments across Local Government
5 Reasons Why Local Government Staff Love Citizen Requests/311 Software
GOGov Customer Spotlight: Midway City, UT
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