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Fundraising


BEND IS TAKING ON BREX AND RAMP WITH A GREEN TWIST AND A $2.5M SEED ROUND

Tim De Chant, Alex Wilhelm / 11:00 AM PDT•May 3, 2023

cameraImage Credits: Getty Images

When the SEC announced that it planned to require companies under its purview to
disclose their climate-related risks and emissions, plenty of companies started
publicly clutching their pearls.

Tracking down the extent of their pollution would simply be either too
expensive, too difficult or both, they said. No surprise there: Companies strike
a similar tone every time a new regulation is proposed. The reality is that the
requirement likely won’t be nearly as difficult as they claim, but what if
tracking some of their most challenging emissions were as simple as swapping out
their corporate spend cards?

“For most companies, 75% to 80% of their emissions typically are Scope 3
emissions, which is all the goods and services that they’re buying,” said Ted
Power, co-founder and CEO of Bend. “And so what that means is that the best way
for companies to reduce their missions is to address all of those goods and
services they’re buying.”

Power and co-founder Thomas Moore started Bend to help companies tackle their
Scope 3 emissions. The startup began by selling access to its API for carbon
accounting, but the team soon shifted focus to the corporate spend market.

“The thesis is that by making it free and embedding it in a corporate card,
there’s a much bigger addressable market, and we can engage more folks in what
is essentially the same thing under the hood in terms of the carbon accounting,”
Power said.

Like many other credit cards, Bend offers rewards, though not the usual cash
back or points-based fare. Instead, it offers carbon offsets. The company is
announcing a $2.5 million seed round, TechCrunch+ has exclusively learned.

Since it’s a small team, the company has piggybacked on a selection of projects
from Frontier, the advanced market commitment created by Stripe, Alphabet,
Shopify and others.

Carbon credits are transacted through Patch, the carbon market. That offers a
few advantages compared with a DIY approach. For one, Patch has a relatively
large market of vetted projects. And two, it offers a sort of insurance: If one
of the projects goes bust or doesn’t deliver on its promises, buyers can swap
credits for new ones. Bend only buys those that cost at least $100 per metric
ton. “It’s investing in these very scalable carbon very sort of scientifically
based carbon removal projects that, if successful, will come down the cost
curve,” Power said.

Bend’s current roster of projects includes CarbonCapture, Charm Industrial and
Living Carbon. The first two are different approaches to carbon capture and
storage, while the latter uses engineered trees that grow faster and in theory
sequester more carbon (experts have raised questions about whether they really
do, however). That lineup may change, of course. “Ultimately, our goal is to
support the best projects,” Power said.


A CROWDED MARKET

TechCrunch+ has covered the corporate spend market exhaustively in recent years
due to a hotbed of startup activity. Brex, Ramp and Airbase, among the
better-known, yet-private unicorns competing from the U.S. market, have raised
more than $3 billion in combined capital while private, according to Crunchbase
data.







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BEND IS TAKING ON BREX AND RAMP WITH A GREEN TWIST AND A $2.5M SEED ROUND

Tim De Chant, Alex Wilhelm
11:00 AM PDT•May 3, 2023
Like many other credit cards, Bend offers rewards, though not the usual cash
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