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83.220.132.194  Public Scan

Submitted URL: http://m.exactag.com/
Effective URL: https://www.exactag.com/en/data-privacy/
Submission: On November 08 via manual from AU — Scanned from DE

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information about how you interact with our website and allow us to remember
you. We use this information in order to improve and customize your browsing
experience and for analytics and metrics about our visitors both on this website
and other media. To find out more about the cookies we use, see our Privacy
Policy.

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THIS WEBSITE USES COOKIES

We use cookies to personalise content and ads, to provide social media features
and to analyse our traffic. We also share information about your use of our site
with our social media, advertising and analytics partners who may combine it
with other information that you’ve provided to them or that they’ve collected
from your use of their services.
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NameProviderPurposeExpiryType_gaGoogleRegisters a unique ID that is used to
generate statistical data on how the visitor uses the website.2
yearsHTTP_gatGoogleUsed by Google Analytics to throttle request rate1
dayHTTP_gidGoogleRegisters a unique ID that is used to generate statistical data
on how the visitor uses the website.1 dayHTTP_icl_visitor_lang_jsExactagSaves
the user's preferred language on the website.1
dayHTTPCookieConsentCookiebotStores the user's cookie consent state for the
current domain1 yearHTTPcto_tld_testCriteoUsed to identify the visitor across
visits and devices. This allows the website to present the visitor with relevant
advertisement - The service is provided by third party advertisement hubs, which
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reports on the use of their website.1 dayHTTP

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on the website and what pages have been loaded, with the purpose of displaying
targeted ads.1 yearHTTPcriteo_write_testCriteoSets a unique ID for the visitor,
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DATA PRIVACY



GENERAL

Exactag does not collect personally identifiable data such as your name, email,
address or phone number from your visit to its servers and domains, including
but not limited to www.exactag.com, m.exactag.com, pxc.otto.de and
adtracker.eanaylzer.de, unless you voluntarily supply this through e.g. the
contact form or any other publicly available contact channel. If doing so, you
agree that your contact details are correct and rightfully yours. They will be
used solely by Exactag to respond to your query.
To ensure online privacy, Exactag complies with the EU General Data Protection
Regulation (GDPR).

CONTACT

Exactag GmbH
Wanheimer Straße 68, 40468 Düsseldorf
privacy@exactag.com

 


EXACTAG PRODUCT AND SERVICES PRIVACY POLICY

ANALYTICS TECHNOLOGY

Exactag’s technology is used by its customers—ad agencies and advertisers—to
measure the effectiveness of online marketing campaigns. It allows advertisers
to collect and store data about Internet users (devices) and use them for
analysis and marketing attribution purpose.

DATA COLLECTION

When you visit a website or mobile application that shares non-personal
information about your activity with Exactag, we will use that information to
help our clients to understand the impact of their advertising activities.
Exactag uses a cookie mechanism for this purpose, but only on an anonymous
basis. A cookie is a small text file that can be stored on a computer or mobile
device when, with a browser, a user views advertisements or websites of one of
Exactag’s clients. The cookie does not collect names, addresses, telephone
numbers, email addresses, or anything similar that identifies an individual
(according to EU laws, personal data is any data that „directly and indirectly“
identifies a person). Instead the cookie contains: a random identification
number, opt-out or opt-in choice options, or information about campaign activity
on an advertiser’s site. Using the cookies’ random identification numbers,
Exactag collects and stores in the cookie-based profiles anonymous information
such as: device type, operating system, browser version, geographic location, or
facts about interactions with advertisements (such as number of clicks or
views). During web requests to Exactag web-servers, our system is exposed to the
IP addresses of user devices. Exactag is in full compliance with local data
privacy laws and is not only anonymising the data according to local
regulations, but even deletes it.

DATA SECURITY AND PROTECTION

Exactag implements reasonable security measures to protect all data collected
and used by Exactag technology. At every step, Exactag adapts all relevant
security and safety practices, and employs modern security hardware and software
provided by recognized world-leading manufacturers. Physical environment
security is also ensured; thus, Exactag solutions are hosted and data are stored
only in Tier III+ data centres, classified according to official data centre
classification.

EXACTAG ALLOWS INTERNET USERS TO OPT OUT OF:

 * Tracking of views/clicks/visits across domains of different advertisers’
   sites through Exactag technology

The opt-out process erases all previously collected data and places an
alternative Exactag cookie into the Internet user’s browser with special
indication of an “opt-out” choice and with no other data.
The cookie applies to the specific computer or mobile device and browser only.
If an Internet user wishes to opt out on other browsers, computers or mobile
devices, he or she must repeat the process. Please also note that if all cookies
are erased from the computer or mobile device, the opt-out cookie is also erased
and the process must be repeated. The cookie installed by the process of the
objection, so called “exactag_new_optout”.
You can revoke your consent for the data to be processed or object the data
processing on the basis of Art. 6(1)(f) GDPR at any time by clicking here.

RIGHTS OF THE DATA SUBJECT

Right to access, rectification, right to object, to complain, erasure and
blockage.

 * You have the right to request information about whether and which personal
   data is processed by our company. You also have the right to demand that your
   personal data is rectified or amended.
 * Under certain circumstances, you have the right to request that your personal
   data should be deleted.
 * Under certain circumstances, you have the right to demand that the processing
   of your personal data should be restricted.
 * You can withdraw your consent to the processing and use of your data
   completely or partially at any time with future application.
 * You have the right to obtain your personal data in a common, structured and
   mechanically readable format.
 * If you have any questions, comments, complaints or requests in connection
   with our statement on data protection and the processing of your personal
   data, you can also contact our data protection officer in detail.
 * You also have the right to complain to the responsible supervisory authority
   if you believe that the processing of your personal data is in violation of
   the legislation.

PROCESSING TO YOUR ENQUIRIES ON DATA PROTECTION

We will inform you, upon request, which data we have stored about you. To
access, update or delete information about you please contact us, as described
above, quoting on whom (company) you found out about us. We will process your
request as inquiry as possible.

 


COOKIE POLICY

GENERAL INFORMATION

Websites use smart and useful techniques to enhance user-friendliness and to
make the site as interesting as possible for each visitor. One of the best known
techniques involves cookies. Cookies can be used by website owners or third
parties – like advertisers – who communicate through the website you visit.
Using cookies is safe. It is impossible to retrace personal information such as
phone numbers or e-mail addresses by using cookies. They are, thus, unsuitable
for direct marketing techniques like telemarketing and spam.
We feel it is essential for you to be informed about the cookies that our
website uses and for what purpose they are used. The purpose is threefold: we
want to guarantee your privacy, the user friendliness, and the financing of our
website as best as we can. The following explanation tells you more about the
cookies used on and through our website and for what purposes.

COOKIES THAT ENSURE THE WEBSITE CAN FUNCTION PROPERLY

Our website uses cookies for:

 * Reading your browser settings so that your screen will reproduce our website
   in the best possible way
 * Evenly spreading the load on the website, so that the website remains
   accessible at all times
 * Providing the possibility to react to our website

COOKIES THROUGH WHICH WE CAN MEASURE THE WEBSITE’S USE

We use cookies to continuously try to measure how many people visit our website
and what parts of the website they visit most. This tells us what components of
the website draw our visitors’ interest most.

The information thus gathered is used for statistics. These statistics provide
us with insight into how frequently our webpage is visited, where exactly
visitors spend most of their time, etc. This enables us to draft the website’s
structure, navigation and the contents as user friendly as possible for you. We
will never trace any statistics to individuals.

We use cookies for:

 * Recording the number of visitors of our web pages
 * Setting the order in which a visitor visits the various pages of our website
 * Assessing which parts of our site need adaptation
 * Optimising the website

GOOGLE ANALYTICS

To enable us to optimise our website and our service, we use Google Analytics,
which is a web analysis service provided by Google Inc. (“Google”). Google
Analytics uses what are known as “cookies”: these are text files stored on your
computer and used to analyse your website usage. The information generated by
the cookie about your use of this website (including your IP address) will be
sent to a Google server in the USA and stored there. However, if IP
anonymisation is enabled on this website, within member states of the European
Union, or in other states that are party to the agreement on the European
Economic Area Google first abbreviates your IP address. The full IP address will
only be transmitted in exceptional circumstances to one of Google’s servers in
the USA, where it will then be abbreviated. Google will use this information on
behalf of our website operator to analyse your use of the website in order to
compile reports about website activities for the website operator and to perform
other services connected with the use of the website and of the Internet. The IP
address transmitted by your browser as part of Google Analytics will not be
merged or combined with other data by Google. You can prevent cookies from being
stored by applying the appropriate settings in your browser software; please
note, however, that in this case you may not be able to use all of the functions
of this website to their full extent.
You may also prevent Google from collecting data generated by the cookie
referring to your website usage (including your IP address), and from processing
these data by downloading and installing the browser plug-in available from the
following
link tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser
add-on or within browsers on mobile devices, please click on this link to
prevent Google Analytics from collecting data in this website in future (the
opt-out only works in this browser, and only for this domain). This stores an
opt-out cookie on your device. If you delete your cookies in this browser, you
need to click on this link again. Further information is available at
tools.google.com/dlpage/gaoptout?hl=en or at
www.google.com/intl/en/analytics/privacyoverview.html (general information on
Google Analytics and data protection).
Please note that on this website, Google Analytics has been extended by the code
“gat._anonymizeIp();”, to ensure anonymised collection of IP addresses (known as
IP masking).

USAGE-RELATED ADVERTISING

To optimise advertising for you based on your browsing interests, we have
authorised the following companies to collect usage data. You will find further
data privacy information on the website of each of these companies relating to
the services that it offers:

Criteo -> https://www.criteo.com/privacy/

HubSpot -> https://legal.hubspot.com/privacy-policy

COOKIES TO SHARE THE CONTENTS OF OUR WEBSITE THROUGH SOCIAL MEDIA

By using buttons, you can share the articles and videos you watch on our website
through social media. These buttons are controlled by social media cookies that
are installed by the social media parties, so they are able to recognise you
when you would like to share articles or videos.

These cookies enable:

 * Logged-in users of selected social media to instantly share content that is
   available on our website

With regard to the cookies that the social media parties install and any data
they thereby collect, please refer to the statements that these parties have
published on their own websites. Beware that these statements may regularly
change. Exactag has no influence in this respect.

 * Twitter
   This website uses buttons for the Twitter service which is offered by Twitter
   Inc. (1355 Market St., Suite 900, San Francisco, CA, 94103, USA). These
   plugins can be identified by terms such as ‘Twitter’, ‘tweet’ and/or the
   Twitter logo. They make it possible, among other things, to share a comment
   or a page of this website via Twitter. When you visit a website which
   contains such a button, your browser establishes a direct connection with the
   Twitter servers. The content of the Twitter button is transferred directly
   from Twitter to your browser. We therefore have no influence over the scope
   of the data collected by Twitter via this plugin, and can only provide
   information on this to you to the best of our knowledge. Log data (for
   example, the user’s IP address and previously visited websites, etc.) are
   transferred to Twitter. For more information, please review the Twitter
   privacy policy: twitter.com/privacy
 * XING
   The “XING Share Button” is installed on this website. When accessing this
   site, your browser will briefly connect to the servers of XING AG,
   Dammtorstraße 29-32, 20354 Hamburg (“XING”), which establishes the “XING
   Share Button” functions (in particular the calculation/display of the counter
   value). XING does not store any of your personal data regarding access to
   this website. XING in particular does not store any IP addresses. No analysis
   will be made of your browsing behaviour using cookies in connection with the
   “XING Share Button”. Current data protection information on the “XING Share
   Button” and additional information can be found here:
   www.xing.com/app/share?op=data_protection.
 * LinkedIn
   Plug-ins from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA
   94043, USA (LinkedIn) are incorporated in this website. The LinkedIn plug-ins
   are identifiable from the LinkedIn logo or the “Share Button” on this
   website. If you visit this website, a direct connection will be generated
   between your browser and the LinkedIn server through the plug-in. In this
   way, LinkedIn receives information on the fact that you visited this website
   with your IP address. If you click on the LinkedIn “Share Button” while you
   are logged in to your LinkedIn account, you can link the contents of this web
   page to your LinkedIn profile. In this way, LinkedIn can allocate the visit
   to this website to your user account. Please note that we as website
   operators receive no knowledge of the content of the data transferred or
   their use by LinkedIn. You can find details on data collection (its purpose,
   extent, further processing and use) as well as on your rights and the
   possibility to amend settings in LinkedIn’s privacy policy. The LinkedIn
   policy can be found at www.linkedin.com/legal/privacy-policy.

OTHER/UNFORESEEN COOKIES

Considering the way the Internet and websites work, we do not always have
insight into the cookies that are being placed by third parties through our
website. This particularly applies to cases where our webpage contains so-called
embedded elements: texts, documents, pictures or short films that are stored at
another party, but are shown on, in, or through our website.
Therefore, should you come across any such cookies on this website that we have
not listed above, please let us know. Or directly contact the related third
party and inquire about what cookies they place, their reason for doing so, the
cookie’s life span, and how they have guaranteed your privacy.

BROWSER SETTINGS

If you do not want websites to place cookies on your computer or mobile device
at all, you can adapt your browser settings as such that you will be notified
before any cookie is placed. You can likewise adapt the settings as such so that
your browser refuses all cookies, or only the third party cookies. Likewise, you
can remove any of your cookies that have already been placed. Please note that
you will have to separately adapt the settings for each browser, mobile device
and computer you use.
Please be aware that if you do not want cookies, we can no longer guarantee our
website to function properly. Some functions of the site may be lost, while you
may no longer be able to see certain websites. What’s more, refusing cookies
will not mean you will no longer see any advertisements. It’s just that the
advertisements will then no longer be tailored to your interests and will be
repeated more often.
Each browser has a different method to adapt the settings. If necessary, consult
your browser’s “help” function, or go to your browser’s manual.
Another option for disabling cookies with regard to usage-based advertising is
offered by the BVDW preference manager,
www.meine-cookies.org/cookies_verwalten/praeferenzmanager-beta.html and the
preference management of YourOnlineChoices,
http://www.youronlinechoices.com/uk/your-ad-choices.


WEBSITE PRIVACY

PERSONAL DATA

Personal data refers to any information about personal or factual circumstances
of an identified or identifiable person. This includes information and details
such as your name, home address or other postal address, telephone number and
also your e-mail address.

LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

Our legal basis for collecting and using the personal information described
above will depend on the personal information concerned and the specific context
in which we collect it.

However, we will normally collect personal information from you only (i) where
we need the personal information to fulfill our contractual obligations with
you, (ii) where the processing is in our legitimate interests and not overridden
by your rights, or (iii) where we have your consent to do so.  In some cases, we
may also have a legal obligation to collect personal information from you or may
otherwise need the personal information to protect your vital interests or those
of another person.

If we ask you to provide personal information to comply with a legal requirement
or to perform a contract with you, we will make this clear at the relevant time
and advise you whether the provision of your personal information is mandatory
or not (as well as of the possible consequences if you do not provide your
personal information).

If we collect and use your personal information in reliance on our legitimate
interests (or those of any third party), this interest will normally be to
operate our platform and communicate with you as necessary to provide our
services to you and for our legitimate commercial interest, for instance, when
responding to your queries, improving our platform, undertaking marketing, or
for the purposes of detecting or preventing illegal activities.  We may have
other legitimate interests and if appropriate we will make clear to you at the
relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal
basis on which we collect and use your personal information, please contact
us by sending an email to privacy@exactag.com.

Your data are handled according to the following legal provisions:

 * With regard to data communicated in forms, etc. with your consent, Art. 6(1)
   (a) GDPR
 * With regard to services you use for the performance of a contract , Art.
   6(1)(b) GDPR
 * Otherwise, with particular regard to statistical data and online identifiers
   based on legitimate interests, Art 6(1)(f) GDPR (see below)

LEGITIMATE INTERESTS

When handling your data based on Art. 6(1)(f) GDPR we pursue the following
legitimate interests:

 * Improving our service and protecting against misuse
 * Statistics

DATA SOURCES

Unless otherwise specified, we obtain the data from you (including via devices
used by you).

REQUIREMENT OR OBLIGATION TO PROVIDE DATA

Insofar as this is not expressly stated, when data are collected, the provision
of data is neither required nor obligatory.

PURPOSES OF USE

Personal data will only be collected by us to the extent and for the purpose for
which you provide the data to us, e.g. for registration.

We use and store your personal data as part of our services for the following
purposes only if you have provided us with your express consent:

 * Newsletters, Mailings

RETENTION PERIOD

We retain your data,

 * if you have consented to this as part of processing, until such time as you
   withdraw your consent, may not be deleted in order that the consent/opt-out
   to remain effective.
 * if we need the data to undertake an agreement, until such time as the
   contractual relationship with you ceases or legal retention periods expire.
 * if we use the data on the basis of a legitimate interest, until such time as
   your overriding interest obliges us to delete or anonymise them.

DATA PROTECTION

We have taken extensive technical and organisational measures to secure your
data against potential risks, such as unauthorised login or access, unauthorised
perusal, amendment or distribution, as well as against loss, deletion or misuse.
In order to protect your personal data against unauthorised access by third
parties when being transmitted, we secure data transmissions, if necessary,
using SSL encryption. This is a standard encryption procedure for online
services, particularly for the Internet.

LOGFILES

Every time you access our web pages, usage data are transferred through your
specific web browser and stored in the form of protocol files (known as server
log files). The datasets stored in this way contain the following data

 * The domain from which the user is accessing the website
 * Date and time of access
 * IP address of the accessing computer
 * Website(s) which the user is visiting in the context of the offering
 * Amount of data transferred; browser type and version
 * Operating system used; name of internet service provider
 * Indication of whether access was successful

These logfile datasets are analysed in anonymised form, to improve the offering
and make it more user-friendly, to identify and resolve errors, and to control
server workloads.

 


FINAL REMARKS

We might have to adapt these statements from time to time, which may be due to
changes in our website or regulations on cookies. We are allowed to change the
contents of the statements and the cookies listed at all times and without prior
warning. You can consult this webpage for the latest version.

DATA PROTECTION COMMISSIONER

You can contact our data protection officer(s) at privacy@exactag.com.

DATE OF ISSUE OF THIS DATA PRIVACY STATEMENT

24.05.2018





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ADDRESS


Exactag GmbH
Wanheimer Straße 68
D-40468 Düsseldorf

Tel.: +49 203 - 87 84 46 - 0
Mail: office@exactag.com

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