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Submitted URL: http://sgemail.gainsightapp.com/ls/click?upn=WBU7CBjF1-2FMFwCPXi3Dwkj43o8WIao9DHRbS00CW-2F3CEu5aiXm-2BA1ttdSxv9PNuoYrF7UcbVSqdbe...
Effective URL: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness?reg_source=partner-Profitero-unpaid-CD-DSI-G...
Submission: On December 20 via api from US — Scanned from DE
Effective URL: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness?reg_source=partner-Profitero-unpaid-CD-DSI-G...
Submission: On December 20 via api from US — Scanned from DE
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[NEW DSI RESEARCH] Defining Content Effectiveness: You have the right content on your PDPs but is it effective? Read more * * Log In * Why the DSI * Podcast * Resources * Resource Library * Blog * Partner Content * Job Board Become A Member * Why the DSI * Podcast * Resources * Resource Library * Blog * Partner Content * Job Board * Login * Become a Member x READY TO BECOME A MEMBER? STAY UP TO DATE ON THE DIGITAL SHELF. Email* First name Last name Job Title x THANK YOU! WE'LL KEEP YOU UP TO DATE! DEFINING CONTENT EFFECTIVENESS: HOW CONTENT MATURITY CAN HELP BRANDS BETTER MEET SHOPPER NEEDS Content is more important than ever when it comes to the digital shelf. Brands are not only focused on, “Do I have the right types of content?” but also, “Is the content included in my PDPs effective?” As the name suggests, this concept of “content effectiveness” spans more than just content and includes many different pillars inside an organization to truly be effective. The Digital Shelf Institute (DSI) partnered with Profitero to interview digital leaders from different industries to better understand how they define content effectiveness and how they incorporate it into their strategies. Download the report to learn more. *By submitting this form, you are requesting to become a member of the Digital Shelf Institute. * First Name: * Last Name: * Email Address: * Industry: Select...ManufacturerDistributorRetailerAgencyB2BOther * Company Name: * Country: Select...United StatesAustraliaCanadaFranceGermanyUnited KingdomAfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaArgentinaArmeniaArubaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonChadChileChinaColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDemocratic Republic of the CongoDenmarkDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEstoniaEthiopiaFijiFinlandGabonGeorgiaGhanaGreeceGrenadaGuatemalaGuineaGuyanaHaitiHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyIvory CoastJamaicaJapanJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMadagascarMalawiMalaysiaMaldivesMaliMaltaMauritaniaMauritiusMayotteMexicoMoldovaMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth KoreaNorth MacedoniaNorwayOmanPakistanPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRomaniaRussian FederationRwandaSaint Kitts and NevisSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSingaporeSlovakiaSloveniaSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth KoreaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTrinidad and TobagoTunisiaTurkeyUgandaUkraineUnited Arab EmiratesUruguayUzbekistanVanuatuVenezuelaViet NamWallis and FutunaYemenZambiaZimbabwe * By checking this box, you consent to receiving marketing emails from our partners in accordance with our Privacy Policy. * Yes, please stay in touch by email, phone and post. The Digital Shelf Institute will keep you updated on ebooks, white papers, research reports, webinar and event invitations. For information on how we protect your personal data, see our Privacy Policy. Submit * Why the DSI * Become a Member * Login * Ecommerce Job Board * Podcast * Contact * Resources * Resource Library * Partner Content * Blog © 2023 Digital Shelf Institute. All Rights Reserved. Privacy Policy Terms of Use