www.contentful.com Open in urlscan Pro
2a05:d014:275:cb01:457d:6b8c:73fc:8f8f  Public Scan

Submitted URL: http://message.contentfulmail.com/NTk3LVBXUC0xNTYAAAGF_kO3IDu4uV7BaPZZc4kOWeQ_WEktkGhzVv3mWPnOYDpNI4JVKuwBL7CdHOvrumg0EFQJsxM=
Effective URL: https://www.contentful.com/resources/digital-first-playbook-part-3-modern-digital-platform/?utm_medium=email&utm_source=ema...
Submission: On August 02 via manual from US — Scanned from DE

Form analysis 3 forms found in the DOM

POST

<form class="sc-k4xoe0-0 kSvBzz marketo-form" data-form="1591" id="form-1591" method="post" novalidate="">
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      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_FirstName" class="sc-1guiqgd-0 iTLRcI"><span>First name</span>
          <div class="sc-o0e3uw-1 dScvhu"><input type="text" name="FirstName" aria-describedby="ValidMessage_FirstName_Required ValidMessage_FirstName_MaxLength  " aria-labelledby="Label_FirstName" aria-invalid="true" id="FirstName" required=""
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        </label></div>
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    <div class="sc-dkzDqf sc-12s6hdu-2 hPRwMO izIrKR grid-unit">
      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_LastName" class="sc-1guiqgd-0 iTLRcI"><span>Last name</span>
          <div class="sc-o0e3uw-1 dScvhu"><input type="text" name="LastName" aria-describedby="ValidMessage_LastName_Required ValidMessage_LastName_MaxLength  " aria-labelledby="Label_LastName" aria-invalid="true" id="LastName" required=""
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      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_Email" class="sc-1guiqgd-0 iTLRcI"><span>Work email</span>
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      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_Phone" class="sc-1guiqgd-0 iTLRcI"><span>Phone number (optional)</span>
          <div class="sc-o0e3uw-1 dScvhu"><input type="tel" name="Phone" aria-describedby="ValidMessage_Phone_Required   " aria-labelledby="Label_Phone" aria-invalid="false" id="Phone" class="sc-o0e3uw-0 leLfAW" value=""></div>
        </label></div>
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      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_Company" class="sc-1guiqgd-0 iTLRcI"><span>Company</span>
          <div class="sc-o0e3uw-1 dScvhu"><input type="text" name="Company" aria-describedby="ValidMessage_Company_Required ValidMessage_Company_MaxLength  " aria-labelledby="Label_Company" aria-invalid="true" id="Company" required=""
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    <div class="sc-dkzDqf sc-12s6hdu-2 hPRwMO izIrKR grid-unit">
      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_Title" class="sc-1guiqgd-0 iTLRcI"><span>Job title</span>
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              <option value="C-Level">C-Level</option>
              <option value="Vice President">Vice President</option>
              <option value="Director">Director</option>
              <option value="Manager">Manager</option>
              <option value="Individual Contributor">Individual Contributor</option>
              <option value="Consultant">Consultant</option>
              <option value="Other">Other</option>
            </select><label class="sc-12vnkhm-4 bEIlGC">Select...</label>
            <div class="sc-12vnkhm-2 jRWbiR"><svg width="12" height="10" viewBox="0 0 12 10" fill="none" xmlns="http://www.w3.org/2000/svg" class="sc-omj8d6-0 dKpaFQ">
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      <div class="sc-12s6hdu-0 etdddW grid-col"><label id="Label_Job_Function__c" class="sc-1guiqgd-0 iTLRcI"><span>Job function</span>
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              <option value="Sales">Sales</option>
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      <div class="sc-12s6hdu-0 etdddW grid-col">
        <div id="Label_Country" class="sc-1guiqgd-0 iTLRcI"><span>Country</span>
          <div class="sc-12vnkhm-0 loAMfR">
            <div>
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    <div class="sc-dkzDqf sc-12s6hdu-2 hPRwMO izIrKR grid-unit">
      <div class="sc-12s6hdu-0 rjhF grid-col">
        <div class="sc-bczRLJ QTKv">
          <div class="sc-bczRLJ lcaBAx"><label class="sc-13ppupv-2 gYJMNl"><input name="GDPR_Opt_In__c" type="checkbox" class="sc-13ppupv-0 fangTC" value="yes">
              <div class="sc-13ppupv-1 iCkJvP"></div>
              <div class="sc-13ppupv-3 cDcFtH sc-1jehnnq-0 rFqmY"><span>I consent to receive relevant communications from and about Contentful’s services (or those of its partners) via email or phone, and reserve the right to unsubscribe at any
                  time.</span></div>
            </label></div>
        </div>
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    <div class="sc-o0e3uw-1 dScvhu"><input type="hidden" name="spamcheck" aria-describedby="ValidMessage_spamcheck_Required   " aria-labelledby="Label_spamcheck" aria-invalid="false" id="spamcheck" class="sc-o0e3uw-0 leLfAW" value=""></div>
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        value=""></div>
  </div>
  <div class="sc-bczRLJ AViHy"></div><button role="button" type="submit" class="sc-xnk5mh-0 dvWTqF">Submit</button>
</form>

<form id="mktoForm_1591" aria-hidden="true" tabindex="-1" data-mkto-custom-redirect="watch" data-mkto-track-label="resources/digital-first-playbook-part-3-modern-digital-platform" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft"
  style="font-size: 13px; color: rgb(51, 51, 51); width: 530px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 104px;">
          <div class="mktoAsterix">*</div>First name
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;" tabindex="-1"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
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    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 105px;">
          <div class="mktoAsterix">*</div>Last name
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;" tabindex="-1"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 102px;">
          <div class="mktoAsterix">*</div>Work email
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;" tabindex="-1"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
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        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Phone" name="Phone" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth" style="width: 150px;"
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        <div class="mktoClear"></div>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
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      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 103px;">
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
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      <div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth" style="width: 102px;">
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          <option value="Director">Director</option>
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        <div class="mktoClear"></div>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
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      <div class="mktoFieldWrap mktoRequiredField"><label for="Job_Function__c" id="LblJob_Function__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Job function
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        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><select id="Job_Function__c" name="Job_Function__c" aria-labelledby="LblJob_Function__c InstructJob_Function__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true"
          style="width: 150px;" tabindex="-1">
          <option value="">Select...</option>
          <option value="Customer Experience">Customer Experience</option>
          <option value="Developer / Engineering / Programming">Developer / Engineering / Programming</option>
          <option value="Digital">Digital</option>
          <option value="HR">HR</option>
          <option value="Information Technology">Information Technology</option>
          <option value="Marketing">Marketing</option>
          <option value="Procurement">Procurement</option>
          <option value="Product">Product</option>
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        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth" style="width: 102px;">
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        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"
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          <option value="">Select...</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Aland Islands">Åland</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
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          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
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          <option value="Botswana">Botswana</option>
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Webinar


COMPOSING A MODERN DIGITAL PLATFORM




About


Digital-first playbook: Part 3 — This third part of our “Digital-first playbook
webinar series” dives deep into the “platform” chapter of a new and modern
digital playbook.

--------------------------------------------------------------------------------

This is the third and final session of our “Digital-first playbook webinar
series,” covering this era’s winning formula for people, playbook and platform.

In this session, we dive into the platform chapter of the playbook, uncovering
why composability is a defining characteristic of modern digital experience
platforms. 

Watch us host guests Atlassian and Forrester, to learn how leading companies
assemble modular platforms to accelerate their businesses.

John Collins, senior content architect at Atlassian, discusses how the
increasing number of content-related roles helps content flow through
organizations while Joe Cicman, senior analyst at Forrester, provides insights
and advice on assembling modular digital platforms that support diverse teams
and the tech stacks they rely on.

Key takeaways:

 * Learn about market trends impacting content and platforms and how to embrace
   them

 * See examples of emerging modern content roles including content strategy,
   content design, content operations and content engineering

 * Understand how to take a composable approach to assembling your digital
   platform

 * Get tips on how to empower diverse teams to build better experiences for
   customers, partners and each other

--------------------------------------------------------------------------------

About the Digital-first playbook webinar series

While many companies have adopted a digital-first mindset, they’ve yet to
embrace the modern playbook to go digital-fast. In this three-part webinar
series, we share insight on how to successfully carry out digital transformation
and go to market faster by embracing the builder ethos and adopting emerging
digital leadership principles.

Here’s a look at the topics and speakers featured in each installment:

 * People — Constellation Research helped us kick off the series with a
   discussion on digital builders and the next generation of digital leaders. 

 * Playbook — Canadian food and pharmacy leader, Loblaw, joined our second
   installment and shared its enterprise-level playbook for scaling digital
   strategies. 

 * Platform – We round out the three P’s by diving into the last component of
   the new digital playbook — platform building and assembly.



Recorded on
December 7, 2021
Duration
45 minutes
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