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 * TRENDS SHAPING THE FUTURE

 * Neo-Hedonism
 * Betterment Brands
 * Conscious Wellbeing
 * Expanding Reality
 * Collective Belonging

 * Conclusion


NAVIGATING TRENDS
SHAPING TOMORROW


DISTILLED: A DIAGEO FORESIGHT REPORT

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WELCOME TO DISTILLED

a Diageo foresight report that sets out the most pressing consumer trends facing
brands today, providing insight on how to stay on the pulse and evolve at pace.

Backed and supported by the Diageo Foresight System™, Distilled has been
designed to help brands, regardless of region or industry, create a strategy
that will prepare them for tomorrow.


EXPLORE THE TRENDS

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 * Neo-Hedonism
 * Betterment Brands
 * Conscious Wellbeing
 * Expanding Reality
 * Collective Belonging

Distilled: Foresight Report


NEO- HEDONISM

Consumers are expanding their definition of hedonism, seeking new and innovative
ways to experience pleasure & indulgence in the everyday.


Explore trend

Distilled: Foresight Report


NEXT TREND

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BETTERMENT BRANDS

A powerful shift is being observed in consumers' eco-consciousness.

Explore trend

Distilled: Foresight Report


NEXT TREND

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CONSCIOUS WELLBEING

From economic pressures to environmental challenges, our fast-paced and
interconnected world is causing consumers to face an unprecedented array of
stressors.

Explore trend

Distilled: Foresight Report


NEXT TREND

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EXPANDING REALITY

In today's increasingly digital-first world, the boundaries between the online
and offline have blurred, giving rise to a trend known as ‘Expanding Reality’.

Explore trend

Distilled: Foresight Report


NEXT TREND

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COLLECTIVE BELONGING

At a time when it can feel like society has become less tolerant, there is a
growing yearning for ‘Collective Belonging’.

Explore trend

Distilled: Foresight Report
Distilled: A Diageo Foresight Report


TRENDS SHAPING THE WORLD

 * NEO-HEDONISM
 * BETTERMENT BRANDS
 * CONSCIOUS WELLBEING
 * EXPANDING REALITY
 * COLLECTIVE BELONGING

 * Download Report
 * Conclusion

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