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 * Problems We SolveToggle nav dropdown
   Problems We Solve Overview
    * By Role
      * For MarketingEnd hunch-based marketing
      * For SalesUnify account intel & spot opportunities
      * For Customer SuccessAvoid churn & find upselling opportunities
    * By Industry
      * For EnterpriseScalable go-to-market for large enterprises
      * For Financial ServicesSmarter go-to-market orchestration
      * For ManufacturingModernize your sales & marketing
      * For TechnologyTransform your go-to-market
    * By Use Case
      * Build a B2B GTM FoundationComplete GTM suite that breaks silos
      * Find In-Market AccountsAI-powered insight to spot hidden intent
      * Engage Target AccountsConnected ABX, advertising, & sales intelligence
      * Close Opportunities EfficientlyInsight & action join forces
      * Expand & Retain CustomersPredictive models that reveal customer needs
    * Featured Content
      * Unspam Your BrandAccount-based experience remakes ABM around how B2B
        buying teams want to buy.Get the guide

 * ProductsToggle nav dropdown
   Products Overview
    * Platform
      * Account IntelligenceFirst-party, third-party & behavioral data
        * Company Data
        * B2B Contact Data
        * Intent Data
        * Technographics
        * Account Identification
        * News & Social Insights
      * IntegrationsPlug-and-play with leading technologies
      * SecurityEnterprise-grade security & compliance
    * Products
      * ABX CloudABM reinvented around customer experience
        * Engagement Platform
        * Orchestration
        * Personalization
      * Advertising CloudDigital air cover
      * Data CloudIntelligence everywhere
        * Data Integrity
        * API Integration
        * D2 Labs
      * Sales Intelligence CloudYour inside advantage
      * PricingFind the package that fits your needs
    * Demandbase One
      * On-Demand DemoSee how Demandbase activates the richest and most reliable
        insight to maximize your opportunities.Watch now
    * TOTAL ECONOMIC IMPACT™ STUDY
      * 367% ROI Over Three Years?!That's right! Check out the 2022 commissioned
        Forrester Consulting Total Economic Impact™ study.
        Get the study

 * Why Demandbase?Toggle nav dropdown
   Why Demandbase? Overview
    * What Differentiates Us
      * Smarter IntelligenceThe richest data & intel on B2B buyers
      * Only B2B DSPDemand side platform for B2B accounts
      * Enterprise ClassScalable enterprise-class GTM platform
    * Reviews & Rankings
      * Reviews & RankingsFind out how Demandbase stacks up against the
        competition and read reviews from your peers.See for yourself
    * Customer Success
      * Case StudiesInsight-filled success stories
      * Services & SupportOngoing support & professional services
      * Service PartnersVetted implementation partners
      * CommunityPeer support & customer networking
      * SMART AwardsCelebrating our customers' success
    * How We Compare
      * Demandbase vs. 6senseMore precise data and targeting
      * Demandbase vs. TerminusBetter account insight
      * Demandbase vs. ZoomInfoThe smarter choice for GTM

 * ResourcesToggle nav dropdown
   Visit DB Central
    * Read
      * Blog
      * eBooks
      * Reports
      * Unspam Your Brand
    * Watch & Listen
      * DBTV
      * Sunny Side Up Podcast
      * Events & Webinars
    * Interact
      * ROI Calculator
      * Tech Stack Evaluator
      * ABM Maturity Assessment
      * Target Account List Calculator
      * Advertising Planning Calculator
    * Learn
      * What is ABX?
      * What is ABM?
      * ABM Certification
      * Get Smarter with Orchestration
      * FAQ

 * About UsToggle nav dropdown
   About Us Overview
    * Careers
      * Job OpeningsJoin a growing company transforming B2B GTM
    * Partners
      * Meet Our PartnersLearn about our agency & integration partners
      * Discover Our Partner ProgramGet resources & support to drive growth
      * Become an ABX PartnerJoin a go-to-market leader
      * Become a Data API PartnerISVs, flow Demandbase data into your
        applications
      * Submit a ReferralEarn commission on new subscriptions
    * Newsroom
      * Press Releases
      * News
      * Press Contacts
    * Contact Us
      * General Inquiries
      * Office Locations

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PRIVACY NOTICE



Effective Date:  March 15, 2022

Demandbase, Inc. and its subsidiaries (collectively, “Demandbase”, “we”, “us” or
“our”) respects the privacy of individuals.  This Privacy Notice explains how we
collect, use, disclose and protect personal information and how you can manage
the personal information collected about you.  This Privacy Notice applies to
any website, virtual or physical event, or online service from, or other
interaction with, Demandbase and its subsidiaries (Demandbase, Ltd.,
DemandMatrix LLC., DemandPrediction India Pvt Ltd., Engagio, Inc., InsideView
Technologies, Inc. and InsideView Technologies (India) Pvt Ltd.) and via the
services we provide to our customers.

As used in this Privacy Notice, “personal information” means information about
an identified or identifiable natural person.  Most of the sections in this
Privacy Notice apply to everyone.  There are sections below that only apply to
certain individuals who are located in or residents of certain jurisdictions as
described in those sections.

Depending on the circumstances, Demandbase will use different legal bases to
process personal information. For example, in some jurisdictions, when a user
explicitly consents, then Demandbase may place cookies on the user’s machine. In
other circumstances, Demandbase processes personal information when required to
do so by law, or if necessary to protect your interests or the interests of a
third party. Demandbase may also process data when it is in Demandbase’s
legitimate interests, provided that such interests are not overridden by the
fundamental rights and freedoms of individuals. A few examples of these
legitimate interests may be to provide its services to customers, operate its
business, conduct direct marketing and maintain security.

This Privacy Notice does NOT apply to the websites or services offered by
Demandbase’s customers, partners, publishers who display ads or to any other
third parties.


PERSONAL INFORMATION WE COLLECT FROM YOU

You may provide your name, contact details, information about your job (like
your title or the name of your employer), and other personal information
directly to Demandbase when you interact with us or our services.

We also may collect personal information about you through your device or
browser while you are using or visiting our sites or services.  This personal
information may include your IP address, device identifier, geographic location,
or usage information such as authentication, analytics, and other information
that allows us to provide you with a more personalized experience.  Please see
the section on Cookies and Tracking below for more details.


PERSONAL INFORMATION WE RECEIVE FROM OTHER SOURCES

In addition to personal information we collect from you, we may receive personal
information about you from other sources and through our own research. We may
receive your personal information from Demandbase customers or
subscribers/users.  We may also receive your personal information from third
party partners, email campaigns and marketing partners. Such third party data
may include company information, demographic information and personal
information such as contact details.

We collect personal information from a variety of publicly available and other
sources, including

 * company websites
 * company blogs
 * non-confidential corporate records or reports (for example, government
   filings and commercial registers)
 * government publications
 * press releases
 * news articles
 * magazines
 * social media sites
 * other content published by or on behalf of a company or published by data
   brokers or third parties.

We license data, including personal information, from third parties who license,
sell or provide the data they have collected, including data brokers.

From these third parties we obtain many categories of personal information
related to where and how individuals do business.  We do not intentionally
collect sensitive personal information like health information, biometric data
or credit card information from third parties.

We may also generate or receive predictive data or inferences about business
users such as account characteristics, interests or business buying behavior.


HOW WE USE PERSONAL INFORMATION

Demandbase uses personal information in the following ways:

 * For providing and improving our services. We use personal information to
   operate, improve and personalize our business and services. This use includes
   collecting data through integrations with customer relationship management
   (CRM), email or other systems, deriving insights, trends, use, and analytics,
   whether actual or predicted, from personal information collected and
   troubleshooting or improving our services. We may work with third parties to
   receive data or insights and combine that information with the data and
   insights provided by Demandbase.
 * Advertising and marketing for Demandbase and our customers. We use personal
   information for advertising and marketing, such as analyzing and predicting
   business buying behavior or business interests and delivering interest-based
   advertising and content to your device, such as ads, widgets, or website
   content tailored to you on behalf of advertisers, across websites and
   devices, and over time. We use personal information to communicate with you
   about offers, events, services or products by us and partners. We may combine
   the personal information we have with third party data, including data that
   may directly or indirectly identify you, for improving the personalization of
   ads.
 * As required by applicable law, legal process or regulation. We may use all
   personal information we collect or receive as required under law, legal or
   financial processes like audits.
 * To provide reporting. We may use personal information to create reports (such
   as performance analytics, statistics, metrics and other details) for
   Demandbase customers on the companies that visit their websites as well as
   actual or predicted interests for those visitors. We may also use personal
   information to carry out actions requested by our customers, such as
   combining data with additional data in our possession or provided by
   customers or using data to retarget specific companies’ users with
   personalized advertising.
 * For running our business.  We use personal information for billing, account
   management, invoicing, investigating security and privacy incidents, as well
   as other legitimate business interests.

Demandbase’s use of information received and transferred via Google APIs adheres
to Google API Services User Data Policy, including the Limited Use requirements
documented
at: https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes.
If your account on the Demandbase ABM Platform is managed by an administrator,
that account administrator may have control with regards to how your account
information is retained and deleted. Administrators are able to request the
deactivation of an account made for you through your company.


COOKIES AND TRACKING

Demandbase and our analytics/service providers use tracking pixels, web beacons
and cookies to collect information. These technologies are used in analyzing
trends, administering sites and services, tracking users’ online movements and
to gather demographic information about our user base.

Our sites and services may include social media features, such as the Facebook
Like button and hosted apps that launch the social media sites. These features
may collect your IP address and which page you are visiting on our site and may
set a cookie in order to enable the feature to function properly. Your
interactions with social media features are governed by the privacy policy of
the company providing it.

You can control the use of cookies at the individual browser level.  Please note
that disabling cookies may affect your ability to use certain parts of our
website or services.  For example, you may opt out of Google Analytics by
visiting the Google Analytics opt-out page.

We may use third party marketing cookies to help deliver ads relevant to your
interests.  These include:

 * Facebook – you can learn more about Facebook cookies and how you can control
   them at https://www.facebook.com/policies/cookies/.
 * Google/Youtube – You can learn more about Google cookies and how you can
   control them at https://policies.google.com/technologies/cookies.
 * Hubspot – You can learn more about Hubspot cookies and how you can control
   them at https://legal.hubspot.com/cookie-policy.

For more details, refer to the Demandbase Cookie Policy.

Some browsers have incorporated “Do Not Track” (DNT) features. Demandbase does
not respond to DNT signals.


HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties as described below:

 * Sharing with customers and partners. We share personal information with our
   customers and partners in order to provide services to our customers. 
   Demandbase customers and other third parties may combine the personal
   information we share with additional data they have for their own marketing
   and sales purposes.
 * Sharing to improve ad personalization. We share personal information to
   create targeting segments to enable organizations to better personalize
   advertising.
 * Sharing for business purposes. We share personal information for our
   legitimate business needs.  For example, we share information with third
   party vendors (such as marketing, billing or security service providers),
   consultants, and other service providers who work on our behalf and need
   access to personal information to perform their work for us.
 * Sharing for security. We may share personal information for security, fraud
   prevention, law and policy enforcement purposes, or enforcing our policies
   and terms, protecting rights, property and safety of individuals or other
   third parties.
 * Sharing for marketing. Any information you volunteer for marketing purposes
   or otherwise, may be shared with the other third party(ies) or partner(s)
   mentioned when you provide such information.
 * Disclosures required by law.  In certain situations, we may be requested or
   required to disclose personal information in response to lawful requests by
   public authorities, including to meet national security or law enforcement
   requirements. Demandbase will disclose personal information where required to
   do so.
 * Transfer to acquirer or successor entity.   If Demandbase sells a substantial
   portion of its assets or is acquired, reorganized, merged into another
   entity, goes out of business or enters bankruptcy, it is likely that personal
   information will be one of the business assets transferred in connection with
   such activity.
 * Sharing with your consent. We may share your personal information for any
   other purpose with your consent.  If you have consented to a specific use of
   your personal information, you may revoke your consent for future use of your
   personal information for that purpose by contacting us as described in
   the contact us section below.


HOW WE PROTECT PERSONAL INFORMATION

Demandbase takes reasonable and appropriate measures designed to protect and
secure personal information and prevent its loss, misuse and unauthorized
access, disclosure, alteration or destruction.

Unfortunately, the transmission of information via the internet is not always
secure. Although we do our best to protect information, we cannot guarantee the
security of your personal information.

Please review our Security Policy for additional details about how we protect
personal information.


RESPONSIBLE DISCLOSURE POLICY

If you suspect a vulnerability impacting Demandbase services or technology,
please share such details confidentially with Demandbase
at security@demandbase.com. Please provide exact details of the suspected
vulnerability so that Demandbase can verify and reproduce your results. Please
do not publish or share any details of the suspected vulnerability with third
parties or online except with Demandbase’s permission once resolved.


HOW LONG WE KEEP PERSONAL INFORMATION

Demandbase retains personal information for as long as necessary to provide its
products and services, comply with our legal obligations, resolve disputes and
enforce our agreements.


WHERE WE PROCESS PERSONAL INFORMATION

Demandbase is a global business and may transfer, store, or process your
personal information in a country outside your jurisdiction, including the
United States or any country in which Demandbase and its agents and service
providers have personnel or facilities. The United States and other countries
may not have data protection laws that are as comprehensive or protective as
those in your country; however, our collection, storage and use of your personal
information will at all times be in accordance with this Privacy Notice.

When Demandbase transfers personal information from the European Economic Area
(“EEA”), Switzerland or the United Kingdom (“UK”) to another country, we
implement an appropriate data transfer mechanism, like entering into standard
contractual clauses approved by European data protection regulators, or take
other measures to provide an adequate level of protection under EEA, Swiss or UK
law.


YOUR RIGHTS

EVERYONE

To exercise your privacy rights, please contact us. We will verify your identity
when needed to comply with your request, which may include reviewing government
identification, and may be unable to proceed with your request if we are not
able to verify your identity.

You have the right to request that we correct or otherwise amend your personal
information. If you use Demandbase services, you may be able to correct your own
personal information.  If we have received your personal information from one of
our customers, we may ask that you work with the customer to amend your personal
information.  We may ask for adequate proof of the amended personal information
before we make a requested change.

When serving interest-based advertising to you, Demandbase includes the Digital
Advertising Alliance’s (“DAA”) AdChoices icon within such ads. This icon
generally appears as in one of the corners of the ad and may be accompanied by
text such as “AdChoices.” You can click on the icon to learn more about the ad
and to opt-out of receiving ads from Demandbase in the future. Demandbase
adheres to the DAA’s Self-Regulatory Principles for Online Behavioral
Advertising. To learn more about the DAA and the AdChoices Icon, and to opt-out
of interest-based advertising delivered by other participating companies, please
visit the DAA webchoices page.

The DAA opt-out requires the ability to set an opt-out cookie in your browser.
Your opt-out choices only apply to the particular browser and device from which
you have opted-out, and only to the applicable advertising channel.  For
example, you may still receive interest-based advertising in-app or email
marketing if you opt-out via web browser cookies or otherwise not via cookies.
Please note that if you delete, block or otherwise restrict cookies or change
your cookie preferences, or if you use a different computer or Internet browser,
you may need to renew your opt-out choice. Cookie-based opt-out preferences do
not apply to Demandbase’s technology used to personalize web content to
organizations.

If we send direct marketing emails to you, we will rely on the legitimate
interests basis of processing and include an “unsubscribe” link at the bottom of
all of our emails to allow you to object to our use of your personal information
for direct marketing. Click the link to unsubscribe and Demandbase will remove
you from future emails within a reasonable amount of time.


IF YOU ARE A CALIFORNIA RESIDENT

If you are a California resident, you may exercise these rights or designate an
authorized agent to exercise these rights on your behalf.

Once per calendar year, you may request that we disclose to you what “Personal
Information” as defined in the California Consumer Privacy Act (“CCPA”) we
collect, use, disclose and sell, and the specific Personal Information we have
collected about you in the prior 12 months.

You have the right to request to know more details about the categories or
specific pieces of Personal Information we collect (including how we use and
disclose this Personal Information), to delete your Personal Information, to opt
out of any “sales” (as defined in the CCPA) that may be occurring, and to not be
discriminated against for exercising these rights. To exercise these rights
please use this form or call 1-888-914-9661 and use Demandbase PIN 239540.

Demandbase will not sell (as such term is defined in the CCPA) the Personal
Information we collect under the CCPA  without providing a right to opt out.
Please note that we use cookies for advertising purposes as further described in
our Cookie Policy.


IF YOU ARE IN EUROPE

These rights apply if you are located in the EEA, Switzerland or the UK.  If you
are located in another country in Europe, please see the “Everyone” section
above.

Subject to the exemptions under law, you may have the right to request access or
delete your personal information. Under certain circumstances, you have the
right to receive personal information that we process about you and transmit
that information to another organization, i.e., a right to data portability. You
may also request that we restrict or block future processing of your personal
information.

Where we previously obtained your consent in order to process your personal
information, you have the right to withdraw that consent.

If you would like to exercise any of your rights, please contact us or send a
written request to the address shown under contact us below. We will validate
these requests and carry out valid requests. If the request is not deemed valid,
then we will share the reasons why it is not valid and your options for seeking
resolution through a supervisory authority and through judicial remedy.

You have the right to lodge a complaint against us. To do so, contact the data
protection authority in the country where you are located.


PERSONAL INFORMATION OF CHILDREN

Demandbase does not direct Demandbase sites or services to children under age
16.  We do not knowingly collect information from children under 16.  If you
believe that we may have collected personal information from someone under 16
without required consent, please contact us at privacy@demandbase.com.


CONTACT US

If you have any questions about our privacy practices or this Privacy Notice or
would like to exercise your privacy rights, please contact us here.  You may
also write to us at:

Demandbase, Inc.
Attn: Privacy
680 Folsom Street
Suite 400
San Francisco, CA 94107
USA
privacy@demandbase.com

If you raise a concern regarding your data, we will take reasonable steps to
investigate and attempt to resolve any complaints or disputes.

To contact our Data Protection Officer, please email dpo@demandbase.com.

Demandbase has also appointed an EU Representative to act on our behalf and
serve as a direct contact for supervisory authorities and individuals in the
European Union. If you are in the EEA and would like to contact our EU
Representative, please email: GDPRrepresentative@demandbase.com. 


CHANGES TO THIS NOTICE

When we change this Privacy Notice, the updated terms will be available on this
page and effective as of the date posted.  We encourage you to periodically
review this page for the latest information on our privacy practices. Past
versions of the policy will be archived and available here.

We have updated our Privacy Notice. Please click here for details.

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 * Why Demandbase?
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   * FAQ
   * Events & Webinars
   * Demandbase Academy
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 * About Us
   * Careers
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   * Newsroom
   * Contact Us
 * Schedule a Demo

Demandbase Helps Shape the Future of Privacy and Advertising With
© 2022 Copyright Demandbase, Inc.
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