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CASE IH LANDS TWO GOOD DESIGN AWARDS

By Saul Wordsworth19th January 20243 Mins Read
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Case IH has been recognized as a 2023 Good Design Award Winner for its Farmall
75C Electric and Steiger Quadtrac 715 tractors. The award, presented by the
Chicago Athenaeum, showcases global industrial innovation and cutting-edge
graphical designs.

Both the Farmall 75C Electric and Quadtrac 715 already boast award-winning
pedigree with Farm Machine 2024 and ASABE AE50 Awards respectively.






ABOVE: The Farmall 75C Electric is Case IH’s first fully electric tractor

“The principle behind the development of the Quadtrac 715 is not simply more
power,” says Franz Josef Silber, Case IH product marketing manager for high-
horsepower and 4wd tractors. “Our aim was to create a machine that matches the
requirements of our region’s largest farms, to operate implements at their ideal
speed, producing higher workrates and allowing operations to be performed at the
ideal time, even in tough working conditions, to make the most of short weather
windows. We also wanted to ensure soil protection via a bigger footprint and
fewer passes, which also means greater efficiency and minimal trafficked land”.

Farmall 75C Electric

Revealed publicly at Farm Progress Show 2023, the Farmall 75C Electric is Case
IH’s first fully electric tractor. Sporting a brand-new design with diesel-like
performance and power, the tractor is designed for agriculture’s toughest jobs.

The electrification of the Farmall coupled with the reduction in wear and tear
on parts and maintenance costs, can provide users with a reduction in operating
expenses when compared to diesel tractors. Offboard digital features and
additional automation capabilities like Safety Mode let farmers operate the
vehicle with far more efficiency.

Quadtrac 715

Launched in 2023, the Quadtrac 715 was created to fulfill the customer need of
increased productivity. Case IH focused on addressing the customer pain point of
how to increase productivity by pulling larger implements at faster speeds while
simultaneously enhancing the operator experience.

The most powerful Quadtrac tractor purposefully addresses this challenge
delivering 778 peak engine horsepower, greater traction with reduced compaction
enhanced LED lighting to extend daily operations into the night, and a new hood
that provides both improved service access and a signature new look that
designates new levels of technology and performance that Case IH strives to
provides its customers.

“From Farm Machine 2024, to ASABE and now Good Design, Case IH is being
recognised for the innovations we’re making to serve farmers,” added Harris.
“Awards are nice, but we never stop at ‘good enough’. Evolution is in our blood
at Case IH, and we are honored to receive recognition from prestigious
organisations like Good Design.”

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Previous ArticleHD Hyundai showcases autonomous excavator at CES
Next Article Bluewhite raises $39m for autonomous farming solutions
Saul Wordsworth

Saul Wordsworth is deputy editor of the iVT brand - which includes digital and
print editions of a quarterly magazine and Off-Highway Annual, as well as
ivtinternational.com. He is a keen cyclist and lives in north London.

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