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Submission Tags: analytics-framework
Submission: On April 22 via api from US — Scanned from DE
Submission Tags: analytics-framework
Submission: On April 22 via api from US — Scanned from DE
Form analysis
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Text Content
Skip to content A global technology leader in Personified Advertising * Technology * Personification data * Active insights * Personified targeting * Brand protection * Advertisers * Publishers * Mobile Web Publishers * InApp Publishers * Perspectives * Blog * Research & Insights * Case studies * Company * Our Story * Values * Leadership * Careers * Events * Investors * News Room * Contact us * Login THE GLOBAL LEADER IN PERSONIFIED ADVERTISING Ogury is building a world of highly effective and future-proof advertising, anchored in consumer privacy protection Discover more OGURY HAS CREATED A BREAKTHROUGH ADVERTISING ENGINE. Ogury is breaking through the AdTech walls and connecting together in the same engine: future-proof brand performance, comprehensive audience interests and privacy protection. All integrated into one technology stack, built and optimized for mobile. WHAT'S DIFFERENT ABOUT OGURY ADVERTISING ENGINE? For advertisers For publishers FULLY ON-SCREEN, IMPACTFUL ADS Ogury engages consumers with fully on-screen and choice-driven ads. Our formats ensure a superior mobile ad experience. They attract attention, solicit user interaction and boost memorability. Discover more STATE-OF-THE-ART & FUTURE-PROOF TARGETING Ogury's breakthrough targeting is fuelled by unparalleled personification data. This powerful and unique data combines contextual, semantic, and unique proprietary mobile journey audience data, continuously validated and enriched thanks to our exclusive survey technology and ad interactions at scale. This ID-less technology allows Ogury to know what most competitors ignore and deliver ground-breaking branding performance, while fully protecting consumer privacy. Discover more UNWAVERING PROTECTION Ogury places an uncompromised focus not only on branding campaigns' performance but also on brand protection against unsafe and toxic data, inappropriate content and all types of fraud. Discover more OUR BRAND CLIENTS TELL IT AS IT IS. Video Chooser enabled us to reach our precise audience with an interactive video ad. It allowed us to create a positive brand experience by giving our customers choice and control over which full-screen video they wanted to watch. Download case study Delphine Guedj Brand Amplification Leader IBM France As privacy and security are part of our DNA, we were delighted to join forces with Ogury, a tech partner able to combine safety and precise targeting with fully visible and engaging creatives to support us in reaching the right audience. Download case study Matteo Brignoli Senior Manager, Digital Marketing & Social Media Visa Performance-wise, Ogury delivers outstanding results on a regular basis, making it an important pillar in our communication campaign strategy. Download case study Jonathan Angel Marketing and Communication Director Asus The ability to meet our needs, identify, reach and attract our ideal audience, confirmed Ogury as a strategic partner for us, campaign after campaign. Its unique data and the strong targeting technology were exactly what we needed. Download case study Michele Fazio Windows Category Manager Western Europe - South at Microsoft We select Ogury for its ability to pinpoint the required audience with precision, according to each campaign and strategy of the moment. Thanks to Ogury, we impact the right audience by improving the user's advertising experience and exceeding the objectives. Download case study McDonald's, Italy Thanks to Ogury's unique targeting technology based on personas instead of users’ identity, we were able to deliver outstanding results for our campaigns. The continual and granular optimization, and unmatched results, have made Ogury an indispensable partner for us in Canada. Nicolas Presat Media Account Director Media Experts With only about 33% of the "mobile-only budget", Ogury was able to generate almost 93% of all pure mobile page visits, and our cost per page visit was almost 83% below the average. Ogury was by far the most efficient CPV mobile-only placement we had in the campaign. Download case study Fabian Bleier Client Service Consultant Mindshare The digital industry today demands a solid cookieless database, with relevant and visible formats that build excellent results for our clients. With Ogury we managed to have a product that covers these and other needs. Our experience with Ogury in these almost 4 years has allowed us to deliver a unique solution to our clients with a great impact on their campaigns. Download case study Jordi Oliva COO Mexico Publics Groupe 1 million+ completed video views with 7x higher engagement than industry average. Download case study Jorma Kremser Global Media Manager Bose Video Chooser enabled us to reach our precise audience with an interactive video ad. It allowed us to create a positive brand experience by giving our customers choice and control over which full-screen video they wanted to watch. Download case study Delphine Guedj Brand Amplification Leader IBM France As privacy and security are part of our DNA, we were delighted to join forces with Ogury, a tech partner able to combine safety and precise targeting with fully visible and engaging creatives to support us in reaching the right audience. Download case study Matteo Brignoli Senior Manager, Digital Marketing & Social Media Visa Performance-wise, Ogury delivers outstanding results on a regular basis, making it an important pillar in our communication campaign strategy. Download case study Jonathan Angel Marketing and Communication Director Asus The ability to meet our needs, identify, reach and attract our ideal audience, confirmed Ogury as a strategic partner for us, campaign after campaign. Its unique data and the strong targeting technology were exactly what we needed. Download case study Michele Fazio Windows Category Manager Western Europe - South at Microsoft We select Ogury for its ability to pinpoint the required audience with precision, according to each campaign and strategy of the moment. Thanks to Ogury, we impact the right audience by improving the user's advertising experience and exceeding the objectives. Download case study McDonald's, Italy Thanks to Ogury's unique targeting technology based on personas instead of users’ identity, we were able to deliver outstanding results for our campaigns. The continual and granular optimization, and unmatched results, have made Ogury an indispensable partner for us in Canada. Nicolas Presat Media Account Director Media Experts With only about 33% of the "mobile-only budget", Ogury was able to generate almost 93% of all pure mobile page visits, and our cost per page visit was almost 83% below the average. Ogury was by far the most efficient CPV mobile-only placement we had in the campaign. Download case study Fabian Bleier Client Service Consultant Mindshare The digital industry today demands a solid cookieless database, with relevant and visible formats that build excellent results for our clients. With Ogury we managed to have a product that covers these and other needs. Our experience with Ogury in these almost 4 years has allowed us to deliver a unique solution to our clients with a great impact on their campaigns. Download case study Jordi Oliva COO Mexico Publics Groupe 1 million+ completed video views with 7x higher engagement than industry average. Download case study Jorma Kremser Global Media Manager Bose Video Chooser enabled us to reach our precise audience with an interactive video ad. It allowed us to create a positive brand experience by giving our customers choice and control over which full-screen video they wanted to watch. Download case study Delphine Guedj Brand Amplification Leader IBM France As privacy and security are part of our DNA, we were delighted to join forces with Ogury, a tech partner able to combine safety and precise targeting with fully visible and engaging creatives to support us in reaching the right audience. Download case study Matteo Brignoli Senior Manager, Digital Marketing & Social Media Visa Performance-wise, Ogury delivers outstanding results on a regular basis, making it an important pillar in our communication campaign strategy. Download case study Jonathan Angel Marketing and Communication Director Asus * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 * 9 ADVERTISERS ARE REAPING THE BENEFITS OF OGURY'S SOLUTIONS. Get started today RESPECTFUL USER‑EXPERIENCE An Ogury proprietary format, Thumbnail Ad is built for a superior mobile ad experience. It enables you to monetize your apps and websites with the utmost respect for your users. Discover more INCREMENTAL OUTCOMES Ogury Thumbnail Ad opens a new revenue stream, increases traffic and time spent, and allows you to gain free new users with its cross-promotion feature. Discover more PREMIUM DEMAND Ogury delivers ads from prestigious global brands. We pay one of the highest CPM in the industry, and you receive the highest payback alongside strong fill rates. Discover more OUR PUBLISHER PARTNERS SAY IT BEST. Thumbnail Ad offers our users an ad experience built specifically for the environment that they're in, which is more important now than ever before. Download case study Nicola Canella Owner Tuttomedia Ogury's Thumbnail Ad has created a new revenue stream for us. Besides, as it is ephemeral, it does not interfere with the users' experience, allowing them to navigate our website seamlessly. Marco Palermo Managing Director Media Prime As a brand-new format, Thumbnail ad has opened up a whole new revenue stream for us, generating 100% incremental revenue. Grégoire Gaffié Head of Monetization Closer Ogury gives us access to innovative mobile advertising formats that generate incremental revenue through a new ad placement. Ogury’s unique demand enables us to ensure that ads feature top premium brands. Alex Hodge Director Ad Sales & Programmatic Warner Bros. Discovery Ogury is one of our best-performing monetization partners. With the ability to achieve the viewability and attention metrics advertisers demand, Ogury’s formats allow us to access top CPMs on mobile, while respecting the user experience. Hasan Ramadan Head of Digital Advertising Euronews We have been working with Ogury for several years now, and they are one of our top partners when it comes to getting the best CPM and maximising Revenues. The team is always supportive and helpful, bringing first class assistance when needed. Nicolas Cellier Co-founder Exoty Thanks to its user-friendly formats, Ogury has been a reliable technology partner for Traffective as Monetization Platform. It represents a relevant part of our mobile web ecosystem increasing revenue and business performance without interrupting the user experience. Robert Herrmann Chief Revenue Officer Traffective In looking for ways to effectively monetize our rolodex of apps, Ogury continues to be a tried and true partner for FGL. Not only are we able to garner top CPM rates and premium brand campaigns through working with them, but the customer service that they provide is excellent as well. Roger Bankus General Manager FGL "Since the beginning of our collaboration, Ogury has proven to be a very solid and reliable partner. Thanks to their responsive team and solid solution, Webedia has been able to enhance its highly visible footer placement format by adding incremental premium demand while preserving the user experience" Iñaki García-Hoz Head of Programmatic and AdOps Webedia Spain Ogury is one of our best performing monetization partners. Their team delivers a seamless service tailored to our needs. They are one of the few technology partners that can deliver a superior advertising experience through their proprietary format, Thumbnail Ad, while optimizing our advertising revenue with their premium demand. Download case study Maximilien Chikhtahar Programmatic Manager Planet Media "Thanks to Ogury's Header Ad, we were able to effectively optimize our revenue. The team have always demonstrated flexibility adapting formats based on our needs. Today, we can count on Ogury as a reliable and capable bidder that provides superior performance and yield optimization." Veronica Lorenzon AD Operations Lead Automoto.it Ogury’s strong, competitive demand and close working relationship, brings a unique value to our monetization strategy. Their high-quality, brand-safe advertisers provide us with consistent peace of mind that can’t be beat. Joe Jordan Head of Ad Monetization Blue Ox Family Games, Inc. "We, FrontStory, are really happy to work with Ogury, professionals with a fast, efficient, and profitable operation that provides excellent service, good performance, and an amazing unique inventory." Daniel Aharon Ad Ops Manager FrontStory Thanks to Thumbnail ad, I've boosted the monetization of my inventory while keeping a high user retention rate. Mark Turner Head of Monetization News app Thanks to Ogury, we increased mobile web revenues and expanded the partnership. Their header bidding and Ogury's delivery team support gave us the opportunity to go one step further in improving our technical integration, thus giving us an edge in monetization and user experience. Giorgia Rastelli Programmatic Manager Netaddiction Ogury is a top-performing and reliable partner. Their monetization solution is ideal for publishers who want to monetize their inventory with premium brands. Download case study David Ribeiro User Acquisition and Monetization Team Lead Voodoo "The Daily Dot has had a great experience working with Ogury. Their custom thumbnail unit brings high quality, unique demand that performs well as a new revenue stream for our company." Ryan Heckert Director of Advertising Operations Fragment Media Group I believe that our shared success is driven by partnering high value ad campaigns (demand) with high value inventory (supply) that performs for all stakeholders. Our experience with Ogury is unique in that we have strong direct relationships with empowered partner managers as well relationships with technical resources. David Palan CEO Solebon LLC Our lifetime value at 180 days almost doubled and the inclusion of Ogury was a major reason for this change. Download case study Valerie Husky Director of Monetization and Growth Magmic With Ogury’s new Header Ad format we are maximizing the monetization of our publishers’ top-of-page positions. This format offers a dynamic and non-obtrusive advertising experience that allows us to increase our web revenue. Sebastien Noël Managing Director of Programmatic, Ad Tech and Monetization activities M Publicité (Le Monde Group) I have been working with Ogury for years now. They have always been responsive and attentive. Their premium offer has allowed me to monetize my inventory efficiently and their exclusive Thumbnail Ad format has significantly increased ad revenue. Romain Bouchaud Founder Niamor Dev We're impressed with Ogury's Thumbnail Ad. It's created a new revenue stream for us and it is ephemeral, so users can continue to navigate our MWeb inventory. David Nguyen Director Programmatic & Revenue Partnerships International Data Group Ogury is a top-performing and valued technology partner. They are one of our largest partners in terms of app monetization, and we continually reap the benefits of Ogury's premium brand demand. Alban Clochet Director of Advertising Operations Webedia The team at Ogury are highly responsive and easy to work with. In the short time we’ve worked together, we have been able to scale the partnership with their brand campaigns at competitive CPM rates. Ricardo Viotti Senior Manager, Ad Monetization Wildlife Access to worldwide demand and premium campaigns is key for Tap Nation and this is why Ogury is a valuable and long-lasting partner. Since using Ogury's official SDK bidder, we have seen an uplift in the eCPMs and ARPDAU for our interstitial placement. Ogury's share of voice has now doubled! Vincent Février Chief Marketing Officer Tap Nation 3x increase in daily ad revenue! Working with Ogury has revolutionized how we monetize our mobile assets. Download case study Hadrian des Rotours CEO IsCool Entertainment With Ogury as a partner on SongPop2 we have been able to see high yield, competitive CPM rates and premium brand campaigns. Not only that but the team is very responsive and easy to work with. Linda Lee Director of Monetization FreshPlanet We work with all the ad networks and Ogury has been, hands down, our best ad partner. Ogury is responsive, helpful, and genuinely cares about our success. We love Ogury because they feel like a real partner, and their performance is top-notch to boot. Laurie Farros President Givling Inc Ogury has enabled us to increase revenue, and provide our users with control over their data. Download case study Dave Macil Founder Audiomack Thumbnail Ad delivers ads to users in a picture-in-picture format enabling them to consume the content whilst continuing to navigate the app. Download case study Alex Scissors Director of Monetization text+ Thumbnail Ad offers our users an ad experience built specifically for the environment that they're in, which is more important now than ever before. Download case study Nicola Canella Owner Tuttomedia Ogury's Thumbnail Ad has created a new revenue stream for us. Besides, as it is ephemeral, it does not interfere with the users' experience, allowing them to navigate our website seamlessly. Marco Palermo Managing Director Media Prime As a brand-new format, Thumbnail ad has opened up a whole new revenue stream for us, generating 100% incremental revenue. Grégoire Gaffié Head of Monetization Closer Ogury gives us access to innovative mobile advertising formats that generate incremental revenue through a new ad placement. Ogury’s unique demand enables us to ensure that ads feature top premium brands. Alex Hodge Director Ad Sales & Programmatic Warner Bros. Discovery Ogury is one of our best-performing monetization partners. With the ability to achieve the viewability and attention metrics advertisers demand, Ogury’s formats allow us to access top CPMs on mobile, while respecting the user experience. Hasan Ramadan Head of Digital Advertising Euronews We have been working with Ogury for several years now, and they are one of our top partners when it comes to getting the best CPM and maximising Revenues. The team is always supportive and helpful, bringing first class assistance when needed. Nicolas Cellier Co-founder Exoty Thanks to its user-friendly formats, Ogury has been a reliable technology partner for Traffective as Monetization Platform. It represents a relevant part of our mobile web ecosystem increasing revenue and business performance without interrupting the user experience. Robert Herrmann Chief Revenue Officer Traffective In looking for ways to effectively monetize our rolodex of apps, Ogury continues to be a tried and true partner for FGL. Not only are we able to garner top CPM rates and premium brand campaigns through working with them, but the customer service that they provide is excellent as well. Roger Bankus General Manager FGL "Since the beginning of our collaboration, Ogury has proven to be a very solid and reliable partner. Thanks to their responsive team and solid solution, Webedia has been able to enhance its highly visible footer placement format by adding incremental premium demand while preserving the user experience" Iñaki García-Hoz Head of Programmatic and AdOps Webedia Spain Ogury is one of our best performing monetization partners. Their team delivers a seamless service tailored to our needs. They are one of the few technology partners that can deliver a superior advertising experience through their proprietary format, Thumbnail Ad, while optimizing our advertising revenue with their premium demand. Download case study Maximilien Chikhtahar Programmatic Manager Planet Media "Thanks to Ogury's Header Ad, we were able to effectively optimize our revenue. The team have always demonstrated flexibility adapting formats based on our needs. Today, we can count on Ogury as a reliable and capable bidder that provides superior performance and yield optimization." Veronica Lorenzon AD Operations Lead Automoto.it Ogury’s strong, competitive demand and close working relationship, brings a unique value to our monetization strategy. Their high-quality, brand-safe advertisers provide us with consistent peace of mind that can’t be beat. Joe Jordan Head of Ad Monetization Blue Ox Family Games, Inc. "We, FrontStory, are really happy to work with Ogury, professionals with a fast, efficient, and profitable operation that provides excellent service, good performance, and an amazing unique inventory." Daniel Aharon Ad Ops Manager FrontStory Thanks to Thumbnail ad, I've boosted the monetization of my inventory while keeping a high user retention rate. Mark Turner Head of Monetization News app Thanks to Ogury, we increased mobile web revenues and expanded the partnership. Their header bidding and Ogury's delivery team support gave us the opportunity to go one step further in improving our technical integration, thus giving us an edge in monetization and user experience. Giorgia Rastelli Programmatic Manager Netaddiction Ogury is a top-performing and reliable partner. Their monetization solution is ideal for publishers who want to monetize their inventory with premium brands. Download case study David Ribeiro User Acquisition and Monetization Team Lead Voodoo "The Daily Dot has had a great experience working with Ogury. Their custom thumbnail unit brings high quality, unique demand that performs well as a new revenue stream for our company." Ryan Heckert Director of Advertising Operations Fragment Media Group I believe that our shared success is driven by partnering high value ad campaigns (demand) with high value inventory (supply) that performs for all stakeholders. Our experience with Ogury is unique in that we have strong direct relationships with empowered partner managers as well relationships with technical resources. David Palan CEO Solebon LLC Our lifetime value at 180 days almost doubled and the inclusion of Ogury was a major reason for this change. Download case study Valerie Husky Director of Monetization and Growth Magmic With Ogury’s new Header Ad format we are maximizing the monetization of our publishers’ top-of-page positions. This format offers a dynamic and non-obtrusive advertising experience that allows us to increase our web revenue. Sebastien Noël Managing Director of Programmatic, Ad Tech and Monetization activities M Publicité (Le Monde Group) I have been working with Ogury for years now. They have always been responsive and attentive. Their premium offer has allowed me to monetize my inventory efficiently and their exclusive Thumbnail Ad format has significantly increased ad revenue. Romain Bouchaud Founder Niamor Dev We're impressed with Ogury's Thumbnail Ad. It's created a new revenue stream for us and it is ephemeral, so users can continue to navigate our MWeb inventory. David Nguyen Director Programmatic & Revenue Partnerships International Data Group Ogury is a top-performing and valued technology partner. They are one of our largest partners in terms of app monetization, and we continually reap the benefits of Ogury's premium brand demand. Alban Clochet Director of Advertising Operations Webedia The team at Ogury are highly responsive and easy to work with. In the short time we’ve worked together, we have been able to scale the partnership with their brand campaigns at competitive CPM rates. Ricardo Viotti Senior Manager, Ad Monetization Wildlife Access to worldwide demand and premium campaigns is key for Tap Nation and this is why Ogury is a valuable and long-lasting partner. Since using Ogury's official SDK bidder, we have seen an uplift in the eCPMs and ARPDAU for our interstitial placement. Ogury's share of voice has now doubled! Vincent Février Chief Marketing Officer Tap Nation 3x increase in daily ad revenue! Working with Ogury has revolutionized how we monetize our mobile assets. Download case study Hadrian des Rotours CEO IsCool Entertainment With Ogury as a partner on SongPop2 we have been able to see high yield, competitive CPM rates and premium brand campaigns. Not only that but the team is very responsive and easy to work with. Linda Lee Director of Monetization FreshPlanet We work with all the ad networks and Ogury has been, hands down, our best ad partner. Ogury is responsive, helpful, and genuinely cares about our success. We love Ogury because they feel like a real partner, and their performance is top-notch to boot. Laurie Farros President Givling Inc Ogury has enabled us to increase revenue, and provide our users with control over their data. Download case study Dave Macil Founder Audiomack Thumbnail Ad delivers ads to users in a picture-in-picture format enabling them to consume the content whilst continuing to navigate the app. Download case study Alex Scissors Director of Monetization text+ Thumbnail Ad offers our users an ad experience built specifically for the environment that they're in, which is more important now than ever before. Download case study Nicola Canella Owner Tuttomedia Ogury's Thumbnail Ad has created a new revenue stream for us. Besides, as it is ephemeral, it does not interfere with the users' experience, allowing them to navigate our website seamlessly. Marco Palermo Managing Director Media Prime As a brand-new format, Thumbnail ad has opened up a whole new revenue stream for us, generating 100% incremental revenue. Grégoire Gaffié Head of Monetization Closer * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 * 9 * 10 * 11 * 12 * 13 * 14 * 15 * 16 * 17 * 18 * 19 * 20 * 21 * 22 * 23 * 24 * 25 * 26 * 27 * 28 * 29 * 30 PUBLISHERS ARE ENJOYING THE REWARDS OF OGURY'S SOLUTIONS. Get started today NEWS INTRODUCING PERSONIFIED TARGETING Ogury’s personified targeting uses a unique set of personification data at scale for highly relevant mobile web targeting. Our approach ensures 100% user privacy and is future-proof for an identifier‑less world. We’ve expanded our reach and become a cross-environment mobile player. News BRIDGE THE GAP BETWEEN BRAND AND AUDIENCE WITH OGURY BRAND INDEX (OBI) OBi is a unique mobile brand index that allows companies to understand how their brand is perceived vs their key competitors among mobile audiences News OGURY THUMBNAIL ADS Access 100% incremental revenue. News THE POWER OF ATTENTION ON MOBILE Discover the power of attention on mobile in this study we conducted with Lumen Research. 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