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Submitted URL: http://www.adageindia.in/
Effective URL: https://adage.com/
Submission: On May 03 via api from IN — Scanned from DE
Effective URL: https://adage.com/
Submission: On May 03 via api from IN — Scanned from DE
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Activate your account. * Sections * Marketing * Advertising * Digital * Media * Agency * Data * Publishing Partner * Studio 30 Interactive Reports * Latest * MOLSON COORS SALES UP AFTER BUD LIGHT'S DYLAN MULVANEY CONTROVERSY By Ally Marotti - 3 hours 21 min ago * SAMSUNG BANS STAFF’S AI USE AFTER SPOTTING CHATGPT DATA LEAK 4 hours 4 min ago * WATCH THE NEWEST COMMERCIALS FROM SKECHERS, HYUNDAI, UBER AND MORE By Ad Age and Creativity Staff - 4 hours 33 min ago * SNAP'S MY AI OPENS TO ADVERTISERS WITH A SEARCH AD FORMAT By Garett Sloane - 5 hours 46 min ago * NEWFRONTS DAY 1—HOW YOUTUBE IS COMPETING WITH TIKTOK AND NFL AD UPDATES 7 hours 1 min ago * Editor's Picks * POSSIBLE TIKTOK BAN—6 WAYS BRANDS CAN PREPARE AND STAY RELEVANT By Derek Goode - 1 day 13 hours ago * AI AND REPRESENTATION—AD LEADERS DISCUSS EQUALITY IN EMERGING TECH By Maia Vines - 1 day 13 hours ago * THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW By Tim Nudd - 1 day 13 hours ago * Most Popular * JIM BEAM REVEALS NEW LOOK IN CAMPAIGN FEATURING 'SWEET CAROLINE' By Jon Springer - 1 day 10 hours ago * TUBI AND MISCHIEF MADE THREE SATIRICAL FILMS ABOUT MEDIA BUYERS FOR UPFRONT SEASON By Tim Nudd - 1 day 18 hours ago * MEMORABLE MARKETING MESSAGING—THE SCIENCE BEHIND CONCRETE LANGUAGE, VISUALIZATION AND LASTING IMPRESSIONS By Richard Shotton - 4 days 13 hours ago * THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW By Tim Nudd - 1 day 13 hours ago * LGBTQ+ GROUP SLAMS BUD LIGHT FOR NOT DEFENDING TRANSGENDER RIGHTS By Jon Springer - 1 day 4 hours ago * Login * Search: Roku brings McDonald's to Roku City as part of new ad format How Snapchat’s AI chatbot would plan a NewFronts presentation TikTok de-influencer trend—how Gen Z can still be reached by marketers How AI is bringing performance marketing to experiential strategies MOST RECENT 07:25 PM ET Upfronts and NewFronts 2023—tracking TV and digital ad pitches 07:14 PM ET Roku brings McDonald's to Roku City as part of new ad format 03:24 PM ET Molson Coors sales up after Bud Light's Dylan Mulvaney controversy 02:42 PM ET Samsung bans staff’s AI use after spotting ChatGPT data leak 02:13 PM ET Watch the newest commercials from Skechers, Hyundai, Uber and more 01:53 PM ET AI and marketing—news about ChatGPT, DALL-E 2 and other tools 01:00 PM ET Snap's My AI opens to advertisers with a search ad format 11:44 AM ET NewFronts Day 1—how YouTube is competing with TikTok and NFL ad updates 09:20 AM ET Chuck Studios shows off the custom rigs it builds to get crazy food shots for advertising 09:00 AM ET Publishing Partner: How Amazon Ads and Tostitos cooked up success—with leftovers 09:00 AM ET GroupM names new leader of Nexus Commerce 09:00 AM ET See Olipop’s first major campaign starring Camila Cabello 08:00 AM ET Super Bowl ratings error—Fox issues new data following Nielsen miscount 06:00 AM ET Atit Shah of Digitas on ‘The Other Side’ of being Asian in corporate America 06:00 AM ET Crypto brand Olliv spoofs tech bros in first campaign 05:30 AM ET How AI is bringing performance marketing to experiential strategies 05:30 AM ET TikTok de-influencer trend—how Gen Z can still be reached by marketers 05:00 AM ET 40 Under 40 submissions are now open 05:00 AM ET How Snapchat’s AI chatbot would plan a NewFronts presentation 05:00 AM ET Watch: David Droga on the Accenture Song rebrand, AI and creativity 2 days ago Amazon NewFront—an NFL ad update and Freevee's hit 2 days ago Watch the newest commercials from Corona Extra, Bud Light, Kroger and more 2 days ago TaylorMade boosts DTC efforts, moving one golf brand fully online 2 days ago CMO hiring trends—more women and diverse leaders, but average tenure still short 2 days ago LGBTQ+ group slams Bud Light for not defending transgender rights 2 days ago YouTube introduces new Shorts ad formats at the NewFronts 2 days ago Snap hires former Meta execs to bolster its ad business 2 days ago Jim Beam reveals new look in campaign featuring 'Sweet Caroline' 2 days ago A celebration of creative excellence for AANHPI Heritage Month 2023 2 days ago Eos CMO Soyoung Kang on ‘code-hacking’ as a creative superpower 2 days ago Why a former 'Veep' writer is joining this small agency 2 days ago AI and representation—ad leaders discuss equality in emerging tech 2 days ago How event planning platform Partiful is taking on Facebook Events 2 days ago Possible TikTok ban—6 ways brands can prepare and stay relevant 2 days ago The top 5 creative campaigns you need to know about right now 2 days ago Tubi and Mischief made three satirical films about media buyers for upfront season 5 days ago How brands are using NFTs—a continually updated list 5 days ago Media measurement uncertainty—tracking TV, social and digital 5 days ago Nielsen’s absence from the Joint Industry Committee is felt at inaugural event 5 days ago Dylan Mulvaney breaks silence on Bud Light uproar 5 days ago Twitter and marketing updates during Elon Musk's ownership 5 days ago Agency news you need to know this week 5 days ago Memorable marketing messaging—the science behind concrete language, visualization and lasting impressions 5 days ago NewFronts trends to watch—AI, measurement upheaval and streaming sports investment 5 days ago Chief impact officers explained—why some companies are adding the position 5 days ago Influencer gifting creates waste and inefficiency for brands, study finds 5 days ago Marketing winners and losers of the week 6 days ago Amazon profit and cloud-unit sales top estimates 6 days ago Snap's advertising weakness leads to its first ever quarterly revenue decline 6 days ago Vice ends flagship show, cuts jobs 6 days ago WPP and IPG report first-quarter results, shares fall 6 days ago Watch: Autodesk's Dara Treseder on brand building and more 6 days ago Nielsen upends TV upfront plans with currency reversal 6 days ago Web3 and metaverse marketing—tracking virtual activations and more 6 days ago Watch the newest commercials from Raid, McDonald’s, Wise and more 6 days ago How streaming TV platforms can win back Gen Z and millennials 6 days ago Carl’s Jr. and Hardee’s owner hires new media agency as CMO plots marketing changes 6 days ago Comcast tops estimates despite Peacock losses, CEO exit 6 days ago Lawn care brand pressures NFL on artificial turf dangers in new ad starring Von Miller 6 days ago Popeyes reclaims New Orleans branding in first work from McKinney since appointment View all latest news Featured SEE OLIPOP’S FIRST MAJOR CAMPAIGN STARRING CAMILA CABELLO By Phoebe Bain Publishing Partner: HOW AMAZON ADS AND TOSTITOS COOKED UP SUCCESS—WITH LEFTOVERS By Galina Himmerich WATCH: DAVID DROGA ON THE ACCENTURE SONG REBRAND, AI AND CREATIVITY By Brian Bonilla ATIT SHAH OF DIGITAS ON ‘THE OTHER SIDE’ OF BEING ASIAN IN CORPORATE AMERICA 40 UNDER 40 SUBMISSIONS ARE NOW OPEN By Ad Age Staff MOLSON COORS SALES UP AFTER BUD LIGHT'S DYLAN MULVANEY CONTROVERSY By Ally Marotti MOST POPULAR 1 JIM BEAM REVEALS NEW LOOK IN CAMPAIGN FEATURING 'SWEET CAROLINE' 2 TUBI AND MISCHIEF MADE THREE SATIRICAL FILMS ABOUT MEDIA BUYERS FOR UPFRONT SEASON 3 MEMORABLE MARKETING MESSAGING—THE SCIENCE BEHIND CONCRETE LANGUAGE, VISUALIZATION AND LASTING IMPRESSIONS 4 THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW 5 LGBTQ+ GROUP SLAMS BUD LIGHT FOR NOT DEFENDING TRANSGENDER RIGHTS 6 WHY A FORMER 'VEEP' WRITER IS JOINING THIS SMALL AGENCY 7 MEN’S CROTCHES GET UNWELCOME VISITORS IN MANSCAPED’S ADS FOR ITS ‘BALL DEODORANT’ 8 DYLAN MULVANEY BREAKS SILENCE ON BUD LIGHT UPROAR 9 POSSIBLE TIKTOK BAN—6 WAYS BRANDS CAN PREPARE AND STAY RELEVANT 10 INFLUENCER GIFTING CREATES WASTE AND INEFFICIENCY FOR BRANDS, STUDY FINDS 11 YOUTUBE INTRODUCES NEW SHORTS AD FORMATS AT THE NEWFRONTS 12 BUD LIGHT MARKETING VP TAKES LEAVE OF ABSENCE AFTER DYLAN MULVANEY CONTROVERSY 13 NFL DRAFT TO FEATURE AI ARTWORK FROM MIDJOURNEY MOST POPULAR 1 JIM BEAM REVEALS NEW LOOK IN CAMPAIGN FEATURING 'SWEET CAROLINE' 2 TUBI AND MISCHIEF MADE THREE SATIRICAL FILMS ABOUT MEDIA BUYERS FOR UPFRONT SEASON 3 MEMORABLE MARKETING MESSAGING—THE SCIENCE BEHIND CONCRETE LANGUAGE, VISUALIZATION AND LASTING IMPRESSIONS 4 THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW 5 LGBTQ+ GROUP SLAMS BUD LIGHT FOR NOT DEFENDING TRANSGENDER RIGHTS 6 WHY A FORMER 'VEEP' WRITER IS JOINING THIS SMALL AGENCY 7 MEN’S CROTCHES GET UNWELCOME VISITORS IN MANSCAPED’S ADS FOR ITS ‘BALL DEODORANT’ Creativity See Ad Age’s new Creativity Blog for today’s top advertising and design news Chuck Studios shows off the custom rigs it builds to get crazy food shots for advertising Chuck Studios Microsoft helped digitize a West African language to preserve the culture of its speakers McCann New York Men’s crotches get unwelcome visitors in Manscaped’s ads for its ‘ball deodorant’ DDB-New York Trevor Noah and Roger Federer take the ‘ride of a lifetime’ for Swiss Tourism Wirz-Zurich ‘Dogs Without Borders’ trains rescue dogs to diagnose illness in remote communities VMLY&R Huggies celebrates baby butts with an earworm of a song in ads and on Spotify Quality Meats Popeyes split its name in two for this eye-popping campaign FCB Change WorkInProgress made a novelty scented candle that calls for an end to novelty scented candles WorkinProgress Liquid Death made an ‘Enema of the State’ enema kit with Blink-182’s Travis Barker Humanaut This new Beck’s beer was made exclusively for people over 70 AKQA-Brazil Featured AD AGE INTRODUCES NEW AWARD FOR BRAND MARKETERS Ad Age Custom Content WATCH: THE SECRET TO CUSTOMER ATTRACTION By John Dioso INTRODUCING THE WINNERS OF THE 2023 AD AGE CREATIVITY AWARDS By Tim Nudd AD AGE 2022 DIVERSITY COUNCIL INTRODUCING THE 2023 AD AGE AGENCY A-LIST WINNERS By Judann Pollack MOST POPULAR 8 DYLAN MULVANEY BREAKS SILENCE ON BUD LIGHT UPROAR 9 POSSIBLE TIKTOK BAN—6 WAYS BRANDS CAN PREPARE AND STAY RELEVANT 10 INFLUENCER GIFTING CREATES WASTE AND INEFFICIENCY FOR BRANDS, STUDY FINDS 11 YOUTUBE INTRODUCES NEW SHORTS AD FORMATS AT THE NEWFRONTS 12 BUD LIGHT MARKETING VP TAKES LEAVE OF ABSENCE AFTER DYLAN MULVANEY CONTROVERSY 13 NFL DRAFT TO FEATURE AI ARTWORK FROM MIDJOURNEY AD AGE WAKE-UP CALL (DAILY) Get the highlights of the most important daily news delivered to your inbox every weekday morning, combining Ad Age reporting with key developments from other sources, plus our ICYMI roundup of the week’s best every Saturday. 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