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* Home * Who It Is! * Media and Public Relations Services * Contact Sign in Welcome!Log into your account your username your password Forgot your password? Password recovery Recover your password your email Search Sign in Welcome! Log into your account your username your password Forgot your password? Get help Password recovery Recover your password your email A password will be e-mailed to you. That Eric Alper * Home * Who It Is! * Media and Public Relations Services * Contact Home Media and Public Relations Services MEDIA AND PUBLIC RELATIONS SERVICES Change is constant – not a bad thing – at an ever-accelerating pace. Consider Public Relations, for example: the way things were have changed and there is a need to be at the forefront of technological advancements, social media activities and consumption. When it comes to PR and ‘names in the news’ regarding the music and entertainment industry, one name comes up as a true authority, time after time. Eric Alper. Yes…That Eric Alper. This is for one very good reason – he’s living a life-long passion by promoting the music industry for one reason – he loves it. The love that Eric has for music is in his blood. His grandfather, Al, opened the doors of the iconic Grossman’s Tavern, Toronto’s first licensed blues bar, in 1943. It is hailed as the city’s longest-running live music venue. As a young boy Eric understood that the love of live music and the essential socializing that goes with it, is universal. It became an obsession of his own, furthered along by working in record stores, fostering a deep, boundary-free love affair with all genres of music. Self-described as a “fan first”, Eric’s observation that people live to consume music was further cemented by attending countless live shows. Here was one young music junkie who realized he had build his career connecting people to the joy of music in all its forms. For the past 25+ years, Eric Alper has been at the forefront of the Canadian entertainment industry – making the Public in Public Relations his business. His enthusiasm, encyclopedic knowledge of the past and present have made him the go-to for music in Canada. He is also host of one of the top-rated SiriusXM shows “ThatEricAlper”. With over one million followers, friends and connections across his social media platforms, it’s clear to understand why he has been named a “must follow” by Billboard, Paste and National Post among others. He has been a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 155 JUNO Award nominated-albums (and 14 in 2023), including 43 JUNO Award, 58 Canadian Folk Music Award, and 126 Maple Blues Award-winning albums, and is also truly honoured to work with some of the biggest and most important artists of our time. Eric quite naturally gravitated towards the “relations” part of Public Relations. He has built his career upon the quality of the relationships that he has nurtured over the years – creating them, cultivating and maintaining them, growing each of them – and keeping them. Eric knows how to promote his artists, because behind every good PR person is the fact that he works with his clients on a continuous basis, deepening the relationship with each and every show, release and project. Artists are storytellers and Eric tells their stories. He does this with the skills of a seasoned PR storyteller, powered by his unbridled enthusiasm for music and the relationship that he holds with each artist. That’s where the magic comes in. Anybody can work with somebody once. That Eric Alper knows what he’s doing and has the client roster to prove it. Past and present clients include Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Bob Geldof, Pete Seeger, Jerry Garcia, Monty Python, Randy Bachman, Nickelback, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, Black Label Society, Natalie MacMaster, DJ Khaled, Carole King, Jimmy Webb, Harmonium, Billy Ray Cyrus, Curt Smith, Rita MacNeil, Dr. John, Dwight Yoakam, Fred Eaglesmith, Joey Alexander, Ani DiFranco, Harry Shearer, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Duran Duran, Jeff Dunham, A-Trak, Judy Collins, Ashanti, Supersuckers, Joan Baez, Slash, Andy Kim, Robert Palmer, Rival Sons, Denise Donlon, Cécile McLorin Salvant, Alex Chilton, The Drifters, Colin James, Kathy Valentine, Buffy Sainte-Marie, Pussy Riot, Steve Gorman (Black Crowes), Lori Cullen, Murray McLauchlan, MonkeyJunk, Lee Aaron, Jane Bunnett, Jason Blaine, Dan Talevski, Gloryhound, Steve Vai, Big Sugar, Jesse Winchester, Liona Boyd, Sweet Honey In The Rock, Joan Armatrading, Wanda Jackson, Amy Ray, Jake Clemons, Kevin McDonald, Matt Andersen, John Prine, Jesse Cook, Of Montreal, Kris Kristofferson, Eva Avila, Snoop Dogg, Robert Munsch, Bilal, J. Dilla, Allman Brothers, Ben E. King, Fred Penner, Sue Foley, Kenny Shields and Streetheart, Sesame Street, Xzibit, The Wiggles, Bill Wyman, Sass Jordan, Midge Ure, Sasha & Digweed, Jimmy Rankin, Light Of Day Canada, Speech from Arrested Development, Paul Reddick, Alpha Blondy, Unearth, Kiran Ahluwalia, Public Enemy, Joe Budden, Mobb Deep, Sly and Robbie, Taking Back Sunday, Ziggy Marley, Underworld, The Wild, Quasimoto, Barney Bentall, Yesterdays New Quintet, Mayer Hawthorne, Lunch At Allen’s, Kensington Market Jazz Festival, The Cadillac Lounge in Toronto, Crystal Shawanda, The Mission UK, Cracker, Daniel O’Donnell, Madvillain, Frank Black, BadBadNotGood, Diana Panton, KRS-One, Aloe Blacc, Pete Rock, 54-40, Bonnie Bramlett, Janis Ian, 98 Degrees, Sundy Best, Emilie-Claire Barlow, Paul Oakenfold, Jake Miller, Solomon Burke, Devin Townsend, J Rocc, The Black Angels, Megadeth, Carl Cox, DJ Dan, Barbara Cook, David Archuleta, Downchild Blues Band, John Zorn, Leeroy Stagger, Ghostface Killah, DJ Drama, Slaughterhouse, Shooter Jennings, Everclear, Cormega, Andre Rieu, Dearly Beloved, Carole Pope, The Standstills, Diemonds, Secret Broadcast, Die Mannequin, Steve Earle, Dillinger Escape Plan, Raekwon, Matt Dusk, High On Fire, Slum Village, Christina Martin, Indian City, Autorickshaw, Bif Naked, Carl Dixon, Ori Dagan, The Smithereens, Carol Welsman, Bruce Cockburn, Hatebreed, Streetlight Manifesto, The Mahones, The Game, Thursday, Eric Bibb, Mick Fleetwood, The Prodigy, Third World, Duke Robillard, Heather Bambrick, Michael Kaeshammer, Jay Douglas, Max Parker, Myles Goodwyn, The Spoons, Madlib, Dio, Deborah Cox, Honeymoon Suite, Ian Anderson, Kim Mitchell, Pop Evil, In Flames, Amy Helm, Barbra Lica, Polina Grace, Maestro Fresh Wes, Katharine McPhee, Lorraine Segato, Tom Wilson, Ministry, Miss Emily, Georgia Anne Muldrow, Ray J, RJD2, Jurassic 5, DJ Z-Trip, Alchemist, The Kings, Chali 2NA, Steven Van Zandt, Gino Vannelli, The Boxer Rebellion, The Irish Rovers, King Crimson, Jean-Michel Jarre, Michel Petrucciani, Steve Hackett, Mastodon, All Time Low, Madness, The Cult, Jim Jones, Tom Russell, The Guess Who, Turbonegro, Charlatans UK, Master P, Asking Alexandra, The Trews, Los Lobos, Steve Forbert, Jesus Jones, Howard Tate, Electronic, Freddy Cole, Stereolab, Tim Booth, The Nylons, Christine McVie, RZA, The English Beat, Porcupine Tree, MF Doom and hundreds more. From basic strategies to major campaigns; from bio construction to news launches; from press conferences to all-out social media blitzes – Eric Alper is a true veteran who applies all the advantages of his seasoned professional experience to his clients on a daily basis. Otherwise, you’ll find him – literally – out there where the music is. Because that’s where he loves to be. Eric Alper PR will work with you on: *Canadian traditional print and online press campaign for the latest single and/or EP /Album *TV and radio appearances in markets where applicable including media and industry tours *Canadian Tour Publicity for target/ region-specific outreach as well as nationally broadcasted media placements *Online Publicity for editorial, reviews, product features and promotions/giveaways *PR campaigns for all formats of radio in Canada, including interviews and promotions/giveaways *Focus on campus radio shows; music-based media outlets, and online blogs geared towards music and lifestyle * Will add the rest of the world’s media outlets to the press release blast in the applicable genre (over 12,500 media personnel) Public and Media Relations Eric Alper PR will contact all music/entertainment writers and editors at the dailies, weeklies and monthlies print outlets, including 1600 music/entertainment lifestyle blogs, podcasts and influencers in Canada. PR campaign will be based on placing album reviews, press releases, feature interviews, photos, etc. in press outlets. He will also pitch interviews and performances on area television and radio, and area-based TV and applicable radio stations, including CBC, Stingray, SiriusXM, and other non-commercial, BDS/Mediabase stations who mostly rely on a single if a radio tracker has not been selected. Eric will also assist with: * Assists with media with interviews for online concerts and live shows for you, related to artist performance * Updated information on industry events, deadlines for awards and grants and social media opportunities with brands * Manages contact database and targeted media lists for various artist activities * Responsible for routing and answering incoming inquiries from press via phone and artist email media inbox * Select relevant multimedia assets (audio, photo, video) and distributes for inclusion with reviews and features and on Eric’s own distribution channels * Tracking ongoing and in-process press coverage across all media outlets * Collects and distributes media coverage for you; monitors and distributes breaking news coverage Spotify Playlist Promotion: Eric Alper PR is excited to offer Spotify promotion and playlisting approach that keeps long-term streaming growth and algorithmic cohesion as its primary focus. This means that he only uses real human manual pitching to outlets curated by people who want to hear your genre of music, and to outlets that would be programming your song in lists with similar independent artists and marketing those lists to audiences who would be looking for music like it. He works to use the digital streaming service algorithms to help put your music in spaces where listeners would expect to hear it, resulting in a lower skip rate. He uses his almost-decade experience third party playlists as a way to teach discovery algorithms that your song should be suggested to more listeners who like similar artists. It is our experience that as a result of this, there will be a longer period of growth on your track and a higher chance of it reaching people who will become real fans. It is his mission to make the data that independent artists have access to on their streaming platforms as usable as possible, reflecting real growth from reaching actual people as opposed to inflated fake numbers. While the digital marketing landscape is constantly shifting and changing, he is adapting to chase the same goal of bringing your music to the people who will love it. Experienced in rock to pop to metal to children’s to blues to jazz to folk and everything in between. For a list of clients, click here. Contact: Eric Alper Eric@ThatEricAlper.com 647-971-ERIC (3742) "Who It Is!" FOLLOW ME! RECENT POSTS * YES Unveils Super Deluxe Edition Box Set Of “Fragile” With Remastered Audio And Exclusive Extras * Make Music Day Rings in the Summer with a Worldwide Celebration of Music * National Music Centre Announces The Daniel Pelton Collective as Violins of Hope Artist in Residence * Eric Alper Public Relations Clients Earn 2024 Western Canadian Music Award Nominations In Top Categories Including Blues Artist of the Year, Children’s Artist of the Year and Video Director of the Year * Omar Apollo Announces Sophomore Album ‘God Said No Due June 28 * Unlock Your Music’s Potential: Eric Alper PR Revolutionizes Spotify Promotion For Sustainable Growth * Journey’s “Don’t Stop Believin’” Performed In A Minor Key Will Blow Your Mind * Tommy Wiseau’s The Room, But Done As Prince * My Next Read: “Down with the System: A Memoir (of Sorts)” by Serj Tankian * The 2024/25 Off-Mirvish Season Features Two New Productions of Recent Local Hits * Bruce Springsteen’s ‘Born In The U.S.A.’ Gets Special 40th Anniversary Vinyl Release Coming June 14 * Quadraphonic Albums Available For The First Time In 50 Years With Donny Hathaway, Hot Tuna And More * Steve Aoki Announces 9th Studio Album Out June 28 * ‘Road Diary: Bruce Springsteen And The E Street Band’ Documentary Film To Launch On Hulu And Disney+ This October * Greenwich Entertainment Presents ‘Revival69: The Concert That Rocked The World’ Set For Release On June 28 CATEGORIES * 1-Minute Tips For PR * Isolated Tracks * Music * Music Industry Most-Loved Albums ARCHIVES Archives Select Month May 2024 (104) April 2024 (200) March 2024 (209) February 2024 (168) January 2024 (159) December 2023 (195) November 2023 (134) October 2023 (154) September 2023 (153) August 2023 (189) July 2023 (181) June 2023 (166) May 2023 (176) April 2023 (165) March 2023 (162) February 2023 (134) January 2023 (126) December 2022 (168) November 2022 (162) October 2022 (136) September 2022 (131) August 2022 (139) July 2022 (162) June 2022 (140) May 2022 (160) April 2022 (193) March 2022 (180) February 2022 (171) January 2022 (184) December 2021 (136) November 2021 (108) October 2021 (128) September 2021 (124) August 2021 (129) July 2021 (158) June 2021 (157) May 2021 (174) April 2021 (161) March 2021 (200) February 2021 (203) January 2021 (189) December 2020 (181) November 2020 (168) October 2020 (188) September 2020 (204) August 2020 (208) July 2020 (202) June 2020 (196) May 2020 (192) April 2020 (145) March 2020 (136) February 2020 (178) January 2020 (213) December 2019 (128) November 2019 (145) October 2019 (165) September 2019 (128) August 2019 (133) July 2019 (132) June 2019 (136) May 2019 (162) April 2019 (156) March 2019 (146) February 2019 (133) January 2019 (170) December 2018 (155) November 2018 (172) October 2018 (154) September 2018 (152) August 2018 (166) July 2018 (206) June 2018 (170) May 2018 (261) April 2018 (202) March 2018 (216) February 2018 (183) January 2018 (254) December 2017 (269) November 2017 (168) October 2017 (169) September 2017 (148) August 2017 (180) July 2017 (174) June 2017 (110) May 2017 (159) April 2017 (167) March 2017 (238) February 2017 (156) January 2017 (207) December 2016 (49) November 2016 (139) October 2016 (4) September 2016 (153) August 2016 (183) July 2016 (170) June 2016 (156) May 2016 (235) April 2016 (193) March 2016 (253) February 2016 (234) January 2016 (231) December 2015 (237) November 2015 (188) October 2015 (208) September 2015 (200) August 2015 (140) July 2015 (229) June 2015 (257) May 2015 (160) April 2015 (247) March 2015 (282) February 2015 (219) January 2015 (59) December 2014 (28) November 2014 (84) August 2014 (1) July 2013 (2) May 2013 (1) 6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time JUNO Award winner overseeing PR campaigns, and have also been truly honoured to work with some of the biggest and most important artists of our time. POPULAR POSTS PERSON ASKS ONLINE FOR ADVICE ON HOW TO DEAL WITH GRIEF. THIS REPLY IS INCREDIBLE. Aug 16, 2015 65,000 PEOPLE IN LONDON WAIT FOR GREEN DAY. TO PASS THE TIME AWAY, THEY SUNG THIS. Jul 4, 2017 PATTI SMITH ON THE BIGGEST MISCONCEPTION ABOUT HER Feb 14, 2015 POPULAR CATEGORY * Music19195 * Isolated Tracks188 * 1-Minute Tips For PR123 * Music Industry Most-Loved Albums40 * Home * Who It Is! * Media and Public Relations Services * Contact © Copyright That Eric Alper