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That Eric Alper
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Home Media and Public Relations Services


MEDIA AND PUBLIC RELATIONS SERVICES

Change is constant – not a bad thing – at an ever-accelerating pace. Consider
Public Relations, for example: the way things were have changed and there is a
need to be at the forefront of technological advancements, social media
activities and consumption. When it comes to PR and ‘names in the news’
regarding the music and entertainment industry, one name comes up as a true
authority, time after time.

Eric Alper. Yes…That Eric Alper.

This is for one very good reason – he’s living a life-long passion by promoting
the music industry for one reason – he loves it. The love that Eric has for
music is in his blood. His grandfather, Al, opened the doors of the iconic
Grossman’s Tavern, Toronto’s first licensed blues bar, in 1943. It is hailed as
the city’s longest-running live music venue. As a young boy Eric understood that
the love of live music and the essential socializing that goes with it, is
universal. It became an obsession of his own, furthered along by working in
record stores, fostering a deep, boundary-free love affair with all genres of
music. Self-described as a “fan first”, Eric’s observation that people live to
consume music was further cemented by attending countless live shows. Here was
one young music junkie who realized he had build his career connecting people to
the joy of music in all its forms.

For the past 25+ years, Eric Alper has been at the forefront of the Canadian
entertainment industry – making the Public in Public Relations his business. His
enthusiasm, encyclopedic knowledge of the past and present have made him the
go-to for music in Canada. He is also host of one of the top-rated SiriusXM
shows “ThatEricAlper”. With over one million followers, friends and connections
across his social media platforms, it’s clear to understand why he has been
named a “must follow” by Billboard, Paste and National Post among others.

He has been a 6-time nominee for Publicist of the Year during Canadian Music
Week and has overseen the publicity campaigns for over 155 JUNO Award
nominated-albums (and 14 in 2023), including 43 JUNO Award, 58 Canadian Folk
Music Award, and 126 Maple Blues Award-winning albums, and is also truly
honoured to work with some of the biggest and most important artists of our
time.

Eric quite naturally gravitated towards the “relations” part of Public
Relations. He has built his career upon the quality of the relationships that he
has nurtured over the years – creating them, cultivating and maintaining them,
growing each of them – and keeping them. Eric knows how to promote his artists,
because behind every good PR person is the fact that he works with his clients
on a continuous basis, deepening the relationship with each and every show,
release and project. Artists are storytellers and Eric tells their stories. He
does this with the skills of a seasoned PR storyteller, powered by his unbridled
enthusiasm for music and the relationship that he holds with each artist. That’s
where the magic comes in. Anybody can work with somebody once. That Eric Alper
knows what he’s doing and has the client roster to prove it.

Past and present clients include Ringo Starr, Jerry Lee Lewis, Ray Charles,
Barry Manilow, Bob Geldof, Pete Seeger, Jerry Garcia, Monty Python, Randy
Bachman, Nickelback, Sinead O’Connor, Steve Miller, The Smashing Pumpkins,
Little Big Town, Black Label Society, Natalie MacMaster, DJ Khaled, Carole King,
Jimmy Webb, Harmonium, Billy Ray Cyrus, Curt Smith, Rita MacNeil, Dr. John,
Dwight Yoakam, Fred Eaglesmith, Joey Alexander, Ani DiFranco, Harry Shearer, Dan
Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Duran Duran,
Jeff Dunham, A-Trak, Judy Collins, Ashanti, Supersuckers, Joan Baez, Slash, Andy
Kim, Robert Palmer, Rival Sons, Denise Donlon, Cécile McLorin Salvant, Alex
Chilton, The Drifters, Colin James, Kathy Valentine, Buffy Sainte-Marie, Pussy
Riot, Steve Gorman (Black Crowes), Lori Cullen, Murray McLauchlan, MonkeyJunk,
Lee Aaron, Jane Bunnett, Jason Blaine, Dan Talevski, Gloryhound, Steve Vai, Big
Sugar, Jesse Winchester, Liona Boyd, Sweet Honey In The Rock, Joan Armatrading,
Wanda Jackson, Amy Ray, Jake Clemons, Kevin McDonald, Matt Andersen, John Prine,
Jesse Cook, Of Montreal, Kris Kristofferson, Eva Avila, Snoop Dogg, Robert
Munsch, Bilal, J. Dilla, Allman Brothers, Ben E. King, Fred Penner, Sue Foley,
Kenny Shields and Streetheart, Sesame Street, Xzibit, The Wiggles, Bill Wyman,
Sass Jordan, Midge Ure, Sasha & Digweed, Jimmy Rankin, Light Of Day Canada,
Speech from Arrested Development, Paul Reddick, Alpha Blondy, Unearth, Kiran
Ahluwalia, Public Enemy, Joe Budden, Mobb Deep, Sly and Robbie, Taking Back
Sunday, Ziggy Marley, Underworld, The Wild, Quasimoto, Barney Bentall,
Yesterdays New Quintet, Mayer Hawthorne, Lunch At Allen’s, Kensington Market
Jazz Festival, The Cadillac Lounge in Toronto, Crystal Shawanda, The Mission UK,
Cracker, Daniel O’Donnell, Madvillain, Frank Black, BadBadNotGood, Diana Panton,
KRS-One, Aloe Blacc, Pete Rock, 54-40, Bonnie Bramlett, Janis Ian, 98 Degrees,
Sundy Best, Emilie-Claire Barlow, Paul Oakenfold, Jake Miller, Solomon Burke,
Devin Townsend, J Rocc, The Black Angels, Megadeth, Carl Cox, DJ Dan, Barbara
Cook, David Archuleta, Downchild Blues Band, John Zorn, Leeroy Stagger,
Ghostface Killah, DJ Drama, Slaughterhouse, Shooter Jennings, Everclear,
Cormega, Andre Rieu, Dearly Beloved, Carole Pope, The Standstills, Diemonds,
Secret Broadcast, Die Mannequin, Steve Earle, Dillinger Escape Plan, Raekwon,
Matt Dusk, High On Fire, Slum Village, Christina Martin, Indian City,
Autorickshaw, Bif Naked, Carl Dixon, Ori Dagan, The Smithereens, Carol Welsman,
Bruce Cockburn, Hatebreed, Streetlight Manifesto, The Mahones, The Game,
Thursday, Eric Bibb, Mick Fleetwood, The Prodigy, Third World, Duke Robillard,
Heather Bambrick, Michael Kaeshammer, Jay Douglas, Max Parker, Myles Goodwyn,
The Spoons, Madlib, Dio, Deborah Cox, Honeymoon Suite, Ian Anderson, Kim
Mitchell, Pop Evil, In Flames, Amy Helm, Barbra Lica, Polina Grace, Maestro
Fresh Wes, Katharine McPhee, Lorraine Segato, Tom Wilson, Ministry, Miss Emily,
Georgia Anne Muldrow, Ray J, RJD2, Jurassic 5, DJ Z-Trip, Alchemist, The Kings,
Chali 2NA, Steven Van Zandt, Gino Vannelli, The Boxer Rebellion, The Irish
Rovers, King Crimson, Jean-Michel Jarre, Michel Petrucciani, Steve Hackett,
Mastodon, All Time Low, Madness, The Cult, Jim Jones, Tom Russell, The Guess
Who, Turbonegro, Charlatans UK, Master P, Asking Alexandra, The Trews, Los
Lobos, Steve Forbert, Jesus Jones, Howard Tate, Electronic, Freddy Cole,
Stereolab, Tim Booth, The Nylons, Christine McVie, RZA, The English Beat,
Porcupine Tree, MF Doom and hundreds more.

From basic strategies to major campaigns; from bio construction to news
launches; from press conferences to all-out social media blitzes – Eric Alper is
a true veteran who applies all the advantages of his seasoned professional
experience to his clients on a daily basis. Otherwise, you’ll find him –
literally – out there where the music is. Because that’s where he loves to be.

Eric Alper PR will work with you on:

*Canadian traditional print and online press campaign for the latest single
and/or EP /Album

*TV and radio appearances in markets where applicable including media and
industry tours

*Canadian Tour Publicity for target/ region-specific outreach as well as
nationally broadcasted media placements

*Online Publicity for editorial, reviews, product features and
promotions/giveaways

*PR campaigns for all formats of radio in Canada, including interviews and
promotions/giveaways

*Focus on campus radio shows; music-based media outlets, and online blogs geared
towards music and lifestyle

* Will add the rest of the world’s media outlets to the press release blast in
the applicable genre (over 12,500 media personnel)

Public and Media Relations

Eric Alper PR will contact all music/entertainment writers and editors at the
dailies, weeklies and monthlies print outlets, including 1600
music/entertainment lifestyle blogs, podcasts and influencers in Canada. PR
campaign will be based on placing album reviews, press releases, feature
interviews, photos, etc. in press outlets. He will also pitch interviews and
performances on area television and radio, and area-based TV and applicable
radio stations, including CBC, Stingray, SiriusXM, and other non-commercial,
BDS/Mediabase stations who mostly rely on a single if a radio tracker has not
been selected.

Eric will also assist with:

 * Assists with media with interviews for online concerts and live shows for
   you, related to artist performance
 * Updated information on industry events, deadlines for awards and grants and
   social media opportunities with brands
 * Manages contact database and targeted media lists for various artist
   activities
 * Responsible for routing and answering incoming inquiries from press via phone
   and artist email media inbox
 * Select relevant multimedia assets (audio, photo, video) and distributes for
   inclusion with reviews and features and on Eric’s own distribution channels
 * Tracking ongoing and in-process press coverage across all media outlets
 * Collects and distributes media coverage for you; monitors and distributes
   breaking news coverage

Spotify Playlist Promotion:

Eric Alper PR is excited to offer Spotify promotion and playlisting approach
that keeps long-term streaming growth and algorithmic cohesion as its primary
focus. This means that he only uses real human manual pitching to outlets
curated by people who want to hear your genre of music, and to outlets that
would be programming your song in lists with similar independent artists and
marketing those lists to audiences who would be looking for music like it.

He works to use the digital streaming service algorithms to help put your music
in spaces where listeners would expect to hear it, resulting in a lower skip
rate. He uses his almost-decade experience third party playlists as a way to
teach discovery algorithms that your song should be suggested to more listeners
who like similar artists. It is our experience that as a result of this, there
will be a longer period of growth on your track and a higher chance of it
reaching people who will become real fans.

It is his mission to make the data that independent artists have access to on
their streaming platforms as usable as possible, reflecting real growth from
reaching actual people as opposed to inflated fake numbers. While the digital
marketing landscape is constantly shifting and changing, he is adapting to chase
the same goal of bringing your music to the people who will love it.

Experienced in rock to pop to metal to children’s to blues to jazz to folk and
everything in between.

For a list of clients, click here.

Contact:
Eric Alper
Eric@ThatEricAlper.com
647-971-ERIC (3742)


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6-time nominee for Publicist of the Year during Canadian Music Week, a 16-time
JUNO Award winner overseeing PR campaigns, and have also been truly honoured to
work with some of the biggest and most important artists of our time.


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