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Submitted URL: http://cdn.iprom.net/
Effective URL: https://iprom.si/
Submission: On April 19 via manual from TR — Scanned from NL
Effective URL: https://iprom.si/
Submission: On April 19 via manual from TR — Scanned from NL
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<label><input type="checkbox" name="terms" value="1"> Strinjam se, da iPROM, d.o.o. moje osebne podatke uporabi za namene obveščanja v obliki novičnika (Spletna patrola in sporočila za javnost). </label>
<br> Kadarkoli lahko zahtevate, da vaše osebne podatke popravimo, dopolnimo ali izbrišemo, s sporočilom na gdpr@iprom.si. Več o vaših pravicah in varstvu osebnih podatkov izveste <a href="/politika_zasebnosti/GDPR" target="_blank">tukaj</a>.
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Več * Storitve * Produkti * Založniki * Reference * Press * Blog * FAQ * Podjetje International Prijava Private DMP by iPROM First Party Data Management Platform for Advertisers Invest in your audience with first party data acquisition for better ad targeting. Build, grow, and secure your audience with every cent allocated to media spend. Owning your audience will drive all your campaigns effectively, with a clear target and significant results. More iPROM Programmatic Platform Celovita rešitev za programatični zakup oglasnega prostora na odprtem spletu za trge Adriatic regije, Nemčijo, Avstrijo, Srbijo, Kosovo in Makedonijo. Predstavitev za 2023 Microsoft s pomočjo rešitev iPROM Ad Tech do 20-odstotnega povečanja prodaje prenosnika Microsoft Surface Microsoft je želel z uporabo digitalnega oglaševanja podpreti predstavitev novega prenosnika Microsoft Surface in dodatno spodbuditi neposredno prodajo omenjenega izdelka prek treh slovenskih trgovcev. Preberi več iPROM Akademija: Digitalno oglaševanje v 2022 video Oglejte si video posnetke webinarja o raziskavi iPROMa in Valicona o trendih in naložbah v digitalno oglaševanje. Ogled videa iPROM novice Velika nagrada DIGGIT za Fraport Slovenija in družbo iPROM Fraport Slovenija je v sodelovanju z družbo iPROM osvojil veliko nagrado strokovne žirije DIGGIT v kategoriji digitalni oglas. Preberi več Press iPROM Retail za personalizirano digitalno oglaševanje v trgovinski panogi iPROMova novost oglaševalcem zagotavlja učinkovito ter varno in zaščiteno uporabo lastnih podatkov, kar jim prinaša močno dolgoročno konkurenčno prednost v spletu 3.0. PREBERI VEČ Mnenja strokovnjakov • Simon Cetin Simon Cetin za Marketing magazin: Splet 3.0 in oglaševanje izven ograjenih vrtov Težnja po decentralizaciji je logičen in evolucijski proces razvoja interneta, ki ga stroka opisuje s terminom splet 3.0. Simon Cetin je za Marketing magazin delil svoje videnje spleta 3.0. PREBERI VEČ Mnenja strokovnjakov • Miloš Suša Miloš Suša za Marketing magazin: Prikazno oglaševanje letos doživlja kreativne pospeške Kaj nam danes omogočata programatično in prikazno oglaševanje? Kakšni so trendi v digitalni medijski krajini? Preberi več Mnenja strokovnjakov • Nejc Lepen 5 trendov, ki bodo v 2022 krojili oglaševalske strategije Čas je, da se podjetja intenzivneje osredotočijo na rast in učinkovitejše oglaševalske strategije. Pri tem jim lahko pomaga napreden Ad-Tech. Preberi več Priročniki Novi priročnik: UČINKOVITE TRŽENJSKE STRATEGIJE »DIGITALNO NAJPREJ« V PRAKSI Najnovejši iPROMov priročnik je namenjen sodobnemu trženju ter je neprecenljiv vir praktičnih informacij in napotkov za vse, ki želijo učinkovito prepričati vsepovezanega potrošnika v 2022. Private DMP by iPROM 1 2 3 4 5 6 7 8 9 10 STORITVEZA PODJETJA IN VODJE TRŽENJA Ustvarjajte močnejše blagovne znamke v digitalnem okolju. Uporabite podatke in analitiko za učinkovitejšo ter uspešnejšo strategijo pridobivanja kupcev. Storitve in tehnologije, ki povezujejo vse našteto. Preberi več PRODUKTIZA MEDIJSKE STROKOVNJAKE Izboljšajte uspešnost digitalnega oglaševanja z napredno opredelitvijo ciljnega občinstva in natančnim večkanalnim ciljanjem na vseh napravah. Ustvarite sporočilo in ga prikazujte povsod tam, kjer je to najbolj učinkovito. Preberi več ZALOŽNIKIZA VODJE OGLASNEGA TRŽENJA Medijske in programske rešitve za boljši izkoristek oglasnih zmogljivosti. Preberi več Več PRESS 09. 01. 2023 IPROM Z NOVO GENERACIJO PLATFORME ZA GRADNJO LASTNIH PODATKOVNIH SKLADIŠČ PODJETIJ Družba iPROM je predstavila novo generacijo platforme iPROM Private DMP, ki podjetjem in organizacijam omogoča gradnjo lastnih podatkovnih skladišč za upravljanje prvoosebnih podatkov za namene digitalnega oglaševanja. Nova različica se od prejšnje razlikuje po tem, da se ob zajemu neosebnih podatkov o uporabnikih digitalnih medijev uporabljajo tudi prvoosebni podatki, zbrani z eksplicitno privolitvijo uporabnikov lastnih digitalnih medijev podjetja ali organizacije v skladu z veljavno zakonodajo. Analiza teh podatkov z uporabo umetne inteligence pa omogoča napoved nakupnih namer potrošnikov. Preberi več 13. 10. 2022 RAZISKAVA IPROMA IN VALICONA: NA SPLETU BOLJ ZAUPAMO MEDIJSKIM VSEBINAM, KI SO DEL ODPRTEGA SPLETA Raziskava družb iPROM in Valicon o medijskih navadah slovenskih uporabnikov spleta v letu 2022 je pokazala, da vprašani bolj zaupajo medijem odprtega spleta, kot so vsebinski spletni mediji, spletne trgovine, spletne strani podjetij in spletni novičarski portali, kot pa vsebinam v ograjenih vrtovih, ki so v večji meri del platform družbenih omrežij. Preberi več 21. 07. 2022 SKORAJ OSEM OD DESETIH SLOVENCEV DO SPLETA DOSTOPA PREK MOBILNEGA TELEFONA Kar 79,45 odstotka Slovencev danes do spletnih vsebin dostopa prek mobilnega telefona, kaže najnovejša iPROMova analiza o tehnoloških značilnostih naprav, s katerimi spletni uporabniki dostopajo do digitalnih medijev. Mobilni dostop je od junija lani do letošnjega junija rasel z upočasnjeno stopnjo rasti, in sicer je zabeležil rast za pet odstotnih točk. Preberi več 1 2 3 BLOG Mnenja strokovnjakov MIHA REJC IN TOMAŽ TOMŠIČ ZA DRUŠTVO ZA MARKETING SLOVENIJE: PRVOOSEBNE STRATEGIJE DIGITALNEGA OGLAŠEVANJA 17. 04. 2023, Tomaž Tomšič Miha Rejc, vodja oddelka celostnih digitalnih strategij v iPROMu, in Tomaž Tomšič, vodja iPROM Labsa, sta na DMS-jevem dogodku Taktik pojasnila, zakaj so danes lastni podatki gonilo učinkovitega digitalnega oglaševanja. Preberi več Mnenja strokovnjakov MIHA REJC ZA DRUŠTVO ZA MARKETING SLOVENIJE: DIGITALNA SUVERENOST – KLJUČNI TEMELJ VSAKEGA PODJETJA 17. 04. 2023, Miha Rejc Čeprav so nekatera evropska podjetja že naredila pomemben napredek, so nekatera še vedno močno odvisna od tehnoloških podjetij, ki imajo sedež zunaj Evropske unije. To slabi njihov položaj na trgu in strateško avtonomijo v digitalnem svetu ter posledično zmanjšuje možnosti za gospodarsko rast. Miha Rejc, vodja oddelka za celostne digitalne strategije v iPROMu in strasten zagovornik zasebnosti uporabnikov in varnosti njihovih podatkov na spletu, je z Društvom za marketing Slovenije v ekskluzivnem intervjuju spregovoril o neravnovesju pri digitalni suverenosti slovenskih podjetij ter podal nekaj rešitev, ki lahko ta neravnovesja odpravijo. Preberi več Novice iz sveta POMEMBNOST PLATFORM DMP VSE BOLJ RASTE 17. 04. 2023 V svetu digitalnega trženja so podatki, ki so ustrezno zbrani, organizirani in uporabljeni, izredno dragoceni, saj podjetjem pomagajo bolje razumeti stranke in ustvariti učinkovitejše trženjske akcije. Platforme DMP so pri tem v veliko pomoč. Preberi več * Storitve * Produkti * Založniki * Reference * Press * Blog * FAQ * Podjetje IPROM SLOVAR BITCOIN [BITCOIN] Digitalna valuta in plačilni sistem »peer-to-peer«, predstavljen leta 2009 kot odprtokodna programska oprema. Oseba, ki ga je ustvarila, uporablja nadimek Satoshi Nakamoto. Transakcije s to valuto ne potrebujejo nobenega... SPLETNA PATROLA Prijavite se na E-novice: Strinjam se, da iPROM, d.o.o. moje osebne podatke uporabi za namene obveščanja v obliki novičnika (Spletna patrola in sporočila za javnost). Kadarkoli lahko zahtevate, da vaše osebne podatke popravimo, dopolnimo ali izbrišemo, s sporočilom na gdpr@iprom.si. 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