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1. What is Branch?
in Using Branch
What is Branch?
If you care about driving app growth and adoption, improving user
experiences, or optimizing performance across paid and organic campaigns,
you’re in the right place. Branch handles all the complexity to make sure
your links always route your users to the right place. From deep linked
re-engagement ads …
2. Connected SDK
in Developers Hub
Connected SDK
BETA 👍BETA FeedbackIf you wish to provide feedback or report an issue.
Please do so through this form.
3. Branch Sandbox Program
in Developers Hub
Branch Sandbox Program
Branch was founded on the fundamental principle that breaking down walled
gardens and silos on the internet is a critical requirement to empower
brands to build engaging and relevant end-user experiences. We started by
delivering the world's most advanced deep linking solution that handled all
the complexities of …
4. SEO App Attribution
in Using Branch
Overview
Branch is a true cross platform solution working in a mobile ecosystem
which is notoriously hard to make sense of when the users are interacting
with dozens of channels and are ending up in the app. Some customers see
Branch as “GA for Apps” and rely on our data to …
5. QR Codes
in Using Branch
QR Codes Use Cases
In-Store Signage, Posters, Flyers, etc. Purchase Materials (receipts, bags,
cups, etc.) Physical Mailers TV Ads Email Cross Device Engagement: Desktop
Web to App Auto-Login Referrals Promotions, Coupons, etc In-app Sharing
6. SKAdNetwork
in Using Branch
Overview
SKAdNetwork (SKAN) is Apple’s attribution framework on iOS, providing
accurate attribution data to help marketers understand and refine mobile ad
campaigns. By concealing details like user-level identifiers that could
cause other companies to exploit that data without user consent,
SKAdNetwork is the leading attribution framework prioritizing user privacy
…
7. Deep Linking
in Using Branch
Deep Linking Use Cases:
Direct deep linking users who have the app installed already to relevant
content. Deferred deep linking users who do not have the app installed to
relevant content immediately after the first install. Customized/branded
URLs Store custom data parameters in link data
8. Ads Attribution
in Using Branch
Ads Attribution Use Cases
Connect with every ad network for running app campaigns through
pre-configured integrations. Self-Attributing Networks Non-Self-Attributing
Networks Measure app install and re-engagement campaigns for both clicks
and views/impressions Track down-funnel events with real-time postbacks.
Long-term trends, broken down by platform, ad set …
9. Web to App
in Using Branch
Journeys Use Cases:
Leverage your website to drive new downloads. Direct/deferred deep link
users to relevant in-app content they were viewing on web. Personalized
banners and interstitials by targeting based on web-behavior. Visitor from
organic search Visitor from email campaign High-intent repeat visitor
Existing app user on website
10. Email to App
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Universal Email Use Cases
Deep Linking users to product pages in your app from marketing/promotional
emails. Drive app installs through email campaigns. App re-engagement
through deep links for transactional emails.
11. SMS
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SMS Use Cases
Programmatic Branch Link creation for sending through your SMS provider
Drive users from Desktop Web to app via SMS Re-engage current users on new
product launches, sales, etc. Attribute downstream app events to SMS
campaigns
12. Push Notifications
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Push Notifications Use Cases
Re-engage current users on new product launches, sales, etc. Attribute
downstream app events push notification
13. Universal Ads Overview
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Universal Ads Overview
With Universal Ads from Branch, you can finally optimize campaign
performance and track your full return on investment in one place, using
data from every channel and platform. Track the whole journey - See the
full value of your customers by unifying touchpoints across every platform
and channel. Uncover more conversions …
14. Journeys Overview
in Using Branch
Journeys Overview
Converting your mobile web visitors into native app users is one of the
most effective and efficient acquisition channels available, and Branch's
Journeys App Banners platform makes this easy with the following features:
Customizable presentation. Because design and dev resources can be scarce,
we have created a "what you …
15. Universal Email Overview
in Using Branch
Overview
Deep Linked Email allows you to automatically convert your email links into
multi-platform deep links that take users directly to content in the app on
mobile devices, while still maintaining the same web experience for desktop
and mobile users without the app. Using Branch you can have deeper insights
…
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Handbook
GETTING STARTED
* What is Branch?
* Branch Quick Start Guide
* Link Behavior Tool
* Glossary
BRANCH USE CASES
* Ads Attribution
* Deep Linking
* NativeLink™ Deferred Deep Linking
* SEO App Attribution
* Web to App
* Email to App
* QR Codes
* SMS
* Push Notifications
* OTT & CTV
ATTRIBUTION & METHODOLOGY
* Branch Methodology Overview
* Predictive Modeling (PREM)
* Advertising Identifiers for Attribution
* Branch Attribution Logic & Settings
* Re-engagement Attribution Logic & Settings
* Compare Installs to Apple iTunes and Google Play
* Multi-Touch Attribution
CREATE BRANCH LINKS
* Create Deep Links
* Deep Link Data Options
* Branch Slack App
* Create Quick Links
* Link Templates
* Link Debugger
* Create Ad Links
* Create In-App Sharing and Referral Links
BRANCH DASHBOARD
* Branch Dashboard Overview
* Summary
* Dashboard Reports
* Dashboard Exports
* Dashboard Daily Exports
* Dashboard Custom Exports
* Customized QR Code UI
UNIVERSAL ADS
* Universal Ads Overview
* Universal Ads Partners
* The Branch Certified Partner Program
* Universal Ads Partner Integration Guide
* Universal Ads Reporting
* Universal Ads Analytics
* Cohort Analytics
* Unified Analytics
* Postbacks
* Basic Postback Configuration
* Advanced Postback Configuration
* Test Postbacks
* Postback Macros & Functions
* Additional Configuration
* Multiple Goal ID Support
* MoPub Impression Level Revenue Data
* Create Branch Links for Product Feeds
* Universal Ads Advanced Configurations
* TUNE <> Branch Mapped Fields
* Configure Events for Self-Attributing Networks
* Add Custom Partners
* Testing & Troubleshooting
* Test Universal Ads Campaign Setup
* Fraud
* Manage Fraud Rules
* Fraud Analytics
* In-Depth Fraud & Recommendations
* Engagement Builder
* Enable Engagement Builder
* Manage Your Engagement Groups
UNIVERSAL ADS SANS
* Self-Attributing Networks (SANs)
* What is a Self Attributing Network?
* Common Sources of SAN Reporting Discrepancies
* Apple Search Ads
* Facebook Ads Overview
* Facebook App Install Ads
* Facebook Traffic and Conversion Ads
* Facebook Platform Ads
* Facebook FAQs and Advanced Options
* Facebook Business Manager
* Facebook SKAdNetwork
* Facebook Install Referrer
* Google Ads
* Enable Google App Campaigns
* Enable Google Web-Based Campaigns
* Google SKAdNetwork
* Google Ads Data & Reporting
* Google Ads Discrepancies
* Google Marketing Platform Overview
* Google Marketing Platform
* Doubleclick (Legacy)
* Yahoo Ads
* Snap
* Snap Advanced Conversions
* TikTok For Business
* Enable TikTok For Business
* TikTok SKAdNetwork
* TikTok Data & Reporting
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* SAN Deferred Deep Linking
* SAN Web Tracking
* Roku
IOS 14 & SKADNETWORK
* SKAdNetwork
* Enable SKAdNetwork via Branch SDK
* Enable SKAdNetwork via Native Framework
* SKAdNetwork Dashboard Reports
* SKAdNetwork Agency Permissions
* SKAdNetwork Direct Postback
* SKAdNetwork Data
* Impact of iOS 14 on Branch Channels
* Impact of iOS 14 on Branch Ad Partners
* Impact of iOS 14 on Branch Data Integrations
JOURNEYS
* Journeys Overview
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* Advanced Journeys Configuration
* Example Journeys Audience Configuration
* Manage Journeys
* Creatives Manager
* Creatives Optimization
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* Journeys Analytics
* Journeys on Accelerated Mobile Pages (AMP)
* Journeys FAQs
UNIVERSAL EMAIL
* Universal Email Overview
* Universal Email Partners
* Universal Email Integration Guide
* Personalization
* Movable Ink - In-App Messages
* Movable Ink - Email
* Universal Email Link Debugger
DATA FEEDS
* Data Feeds Overview
* Data Integration Partners
* Data Integration Implementation Guide
* Webhooks
* Export APIs
DASHBOARD CONFIGURATION
* Configure Link Behaviors for Redirects and Link Domain
* Advanced Settings & Change Your Link Domain
* Troubleshooting Link Formatting Errors
* Attribution Windows
* Deepviews
* Enable Deepviews
* Advanced Deepview Configurations
* Deepview Analytics
* Add Additional Apps
* Notification & Alerting System
TOOLS
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* Recent Activity
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* Enable Single Sign On
* Okta
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* Add and Manage Test Devices
MANAGE USERS & PERMISSIONS
* Entity Views, Roles & Access Levels Overview
* Default Access Levels, Users Roles & Permissions
* Add & Manage Users
* Grant an Agency Access
BILLING
* Billing Overview
* Manage Billing
* Access Invoices
* Manage Subscription
* Cancel Your Account
* Request W9
* How Trials Work
* MAU Analytics
DATA PRIVACY
* Handle Data Subject Requests From End Users
* Best Practices to Avoid Sending PII to Branch
* SDK Privacy Controls
* Answering the App Store Connect Privacy Questions
* Answering the Google Play Store Privacy Questions
SUPPORT
* Branch Support Handbook
BASIC POSTBACK CONFIGURATION
Enable standard postback configurations for your ad partner in the Branch
Dashboard.
OVERVIEW
When Branch measures a conversion (install or other event), it determines which
ad network or partner is responsible for generating the action, then attributes
credit to the proper partner accordingly. Branch notifies partners of these
events via postbacks which are turned on when you enable any Universal Ads
integrated partner.
Branch’s postback system is highly customizable; set up postbacks for specific
events, as well as specific subsections of events, filtered by link data, user
data or event properties.
Universal Ads partners support pre-defined postback templates to simplify the
generation of the proper postback URL. If they require any additional
information (such as an event-specific Goal ID), Branch displays empty fields
for you to input that information that are automatically appended to the
postback URL.
ADD POSTBACKS
Basic postbacks are automatically activated for events like INSTALL and PURCHASE
when you enable your ad partner. You can then add additional postbacks, for
example, if you wanted to add postbacks for custom events that are specific to
your app like Account Created.
To add a postback:
1. Under Partner Management, select the partner for whom you want to add/edit
their postback.
2. Click on the Postback Config tab on said partner’s page.
3. Click the Add New Postback button at the bottom of the screen.
4. A modal will appear with Branch default events, as well as any commerce
(reserved events like PURCHASE) or custom events you've set up.
5. Click Save.
In some cases, you will also be prompted to enter a Postback URL. This means
that Branch does not already have a pre-configured postback template for that
partner and you need to provide a valid URL for your partner. You can get this
URL from the ad partner.
DISABLE POSTBACKS
To disable any postback currently enabled for an ad partner:
1. Under Partner Management, select the partner for whom you want to disable
the postback(s).
2. Click on the Postback Config tab on said partner’s page.
3. Uncheck the box in the Enable column for the postback you want to disable.
4. Click Save.
> 📘
>
> AUTOMATED POSTBACK CLEAN UP
>
> Branch runs weekly jobs to disable all non-functioning postbacks. Any postback
> that has failed consistently over the last 7 days - throwing only 400/500
> errors - will be automatically disabled.
DELETE POSTBACKS
To delete any postback currently added for an ad partner:
1. UnderPartner Management, select the partner for whom you want to delete
postback(s) for.
2. Click on the Postback Config tab on said partner’s page.
3. Click the three dots icon to the right of the postback and click Delete
Postback.
4. Click Save.
SENDING ALL EVENTS
> 🚧
>
> PRIVACY IMPLICATIONS
>
> As this setting will send All Events - with the name and customer event alias
> listed in this row, whether attributed to this partner or not - we recommend
> using caution when/if enabling, especially if you have enabled agencies to
> access your account.
If you want to send All Events you can enable this setting by checking the box
on the All Events column on a per postback basis. When checked, all events will
be sent regardless of attribution. Otherwise, the postback will only fire for
events attributed to the ad partner.
RESET POSTBACKS
There may be times when you need to reset a partner's settings; i.e. when a
partner updates their postback templates or when perhaps you've made a mistake
during partner setup. Resetting a partner's settings allows you to re-enable the
partner integration with the correct information to accurately measure and
attribute conversion.
> 🚧
>
> RESETING
>
> Resetting partner settings will:
>
> * Disable the ad partner.
> * Clear out all of your saved credentials and postbacks that are already set
> up.
> * Return the ad partner to its basic configuration.
To reset a specific partner's postbacks:
1. Click on the Account Settings tab of the partner in question.
2. Click the Reset All Settings button in the right-hand corner.
ALLOWLIST POSTBACK IP ADDRESSES
If you need to allowlist the webhook server IP addresses for security purposes,
they are listed below:
* 52.9.159.121/32
* 52.9.176.205/32
* 52.9.188.221/32
* 52.9.188.236/32
* 52.52.143.205
* 52.53.45.79
* 52.8.3.171
* 54.176.26.254
Updated 15 days ago
--------------------------------------------------------------------------------
Postbacks
Advanced Postback Configuration
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* Table of Contents
* * Overview
* Add Postbacks
* Disable Postbacks
* Delete Postbacks
* Sending All Events
* Reset Postbacks
* Allowlist Postback IP Addresses
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