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Arts & Lifestyle



THE BEST FLORISTS IN LONDON

By Ellie Pithers

21 March 2019
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The most appealing way to decorate your day? Flowers, of course - and where
better to buy them from than one of the best florists in London. Luckily, the
capital's floristry scene has never been so lush. From hanging terrariums to
terracotta-potted succulents to brown-paper-packaged armfuls of fresh English
anemones, the corners of London are full of flora and fauna that will transform
your home. Here's Vogue's selection of the best florists in London to patronise
now.

Discover Vogue's guide to the best afternoon tea in London here.

 * 1/10
   Native Share
   
   Australian-born Simone Gooch's abstract floral creations often consist of a
   single flower. Setting out to challenge the idea of an "arrangement", Fjura
   (meaning 'flower' in Maltese) has a client list including Louis Vuitton and
   Hermès.
   
   fjura.com
   
   
   
 * 2/10
   Native Share
   
   Founded by former Tom Ford PR impresarios Whitney Bromberg Hawkings and Adam
   Wilkie, Flowerbx has fast become a favourite of the fashion set, dealing only
   in single-varietal bunches that are sourced directly the growers, cutting out
   the middle man and delivering armfuls of stand-out flowers direct to your
   door.
   
   flowerbx.com
   
   
   
 * 3/10
   Native Share
   
   Darren Baxter doesn't have a website - but he does have Kate Moss on speed
   dial (his wife, a successful model booker, now works at her agency). Others
   enamoured with his hyper colourful designs include Val Garland, Sam McKnight,
   Mary McCartney, Gucci, Clarins and Whistles. Trawl through his Instagram feed
   - and contact him via email.
   
   @Baxtersflowers
   
   
 * 4/10
   Native Share
   
   Run by knitwear designer Ellie Jauncey and midwife Anna Day, the
   Hackney-based Flower Appreciation Society enjoys an English floral bias,
   promoting seasonal blooms with a discernible aroma and decorating bouquets
   with Day's whimsical illustrations.
   
   theflowerappreciationsociety.co.uk
   
   
   

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 * 5/10
   Native Share
   
   A horticulture paradise in a double-fronted former ironmonger in Hackney is
   keeping east London's green-fingered residents flush with cacti, monstera and
   staghorn fern - there are queues out the door on weekends.
   
   Conservatory Archives
   
   
 * 6/10
   Native Share
   
   With outposts in Hackney and Essex, Grace & Thorn is a Vogue girl's go-to for
   a sturdy pickle jar of haphazardly-arranged blooms or alternatively a rustic
   tray of succulents. Its signature coup? Fiddle leaf fig trees, which they can
   order to size.
   
   graceandthorn.com
   
   
 * 7/10
   Native Share
   
   Vic Brotherson is the green-fingered artist who turned Kate Moss's wedding
   into a blissful bower of vintage-inspired blooms. Her flowers make Vogue
   editors beam when another of her inspiring creations enters the office and
   her step-by-step books are equally fabulous.
   
   scarlet-violet.com
   
   
 * 8/10
   Native Share
   
   With a client list that includes anyone and everyone on the London fashion
   scene (Louis Vuitton, Alexander McQueen, Victoria Beckham) Starkey works with
   flowers as a Renaissance painter would work with oils.
   
   florastarkey.com
   
   




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