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FAQ Tools Participants Principles Accountability Use AdChoices

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Back Frequently Asked Questions
Back Principles & Guidelines Glossary of Program Terms
Back Foire aux questions
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About the DAAC
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FAQ Frequently Asked Questions ToolsParticipants Principles Principles &
Guidelines Glossary of Program Terms Accountability Use AdChoices Business
Registration Fees Program Benefits Webinars & Newsletter News About the DAAC
en
|
fr

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WHAT IS
INTEREST-BASED ADVERTISING?


ALL ADVERTISING SEEKS TO SHOW THE RIGHT PRODUCTS TO THE RIGHT AUDIENCE AT THE
RIGHT TIME.

Most online ads are not targeted to you as an individual but rather to data
categories such as your probable demographics (age, gender), interests
(automobiles, travel, shoes), location, websites visited and apps used.



 


WHY AM I SEEING THAT BLUE ICON?


WHEN YOU SEE THE BLUE TRIANGULAR ICON IN ADS OR ON WEBSITES AND APPS, IT IS
MEANT TO ALERT AND INFORM YOU THAT INTEREST-BASED ADVERTISING DATA IS BEING
COLLECTED OR USED ON THAT DEVICE.

AdChoices represents a company’s promise that you can control your ad targeting
experience with them. Click or tap on the icon to discover more.



Participating Companies

Is your company interested in joining the program? Click here.

 


 
 
 


HOW YOUR
INFORMATION IS USED


THE PROCESS OF SERVING ONLINE ADS BASED ON PREDICTED INTERESTS RELIES ON
RECOGNIZING COOKIES THAT ARE STORED BY WEB BROWSERS OR ADVERTISING IDS SET ON
MOBILE DEVICES.

Over time, this information gathered by companies informs them how to show more
relevant ads. For example, people who visit automotive websites might receive
more ads for a particular model of car that interest them.


 


THE ICON AND
HOW IT WORKS


THE ADCHOICES ICON IS THERE TO INFORM YOU THAT DATA IS BEING COLLECTED OR USED
FOR INTEREST-BASED ADVERTISING ON YOUR DEVICE BY A COMPANY.

AdChoices is not an advertising company itself, it is simply a notice that
dozens of companies use to let you know that you can control the interest-based
data flow companies use for ads by clicking or tapping on the blue icon to learn
more or to opt-out.

The AdChoices program is consistent with the requirements set out in Canadian
privacy laws.






 


THE ICON IS
YOUR BEACON


IN CANADA, YOU HAVE PRIVACY RIGHTS THAT COMPANIES NEED TO ADHERE TO - AND THAT’S
WHY YOU SEE THE BLUE ICON - IT’S THERE TO INFORM AND EMPOWER YOU TO TAKE
CONTROL.

Advertising fuels the internet's economy. In order to use the services we have
come to expect from the web such as social media, free email accounts, websites
we visit, apps we use and more, these services need to be funded.

Advertising, like many other forms of media, funds these platforms. When ad
targeting is done right, it's relevant and timely.

 

 


MANAGING
WHAT YOU SHARE


THROUGH THE ADCHOICES SELF-REGULATORY PROGRAM, YOU CAN OPT-OUT OF INTEREST-BASED
ADVERTISING AND ALSO REPORT ANY ISSUES WITH INTEREST-BASED ADVERTISING THAT YOU
ENCOUNTER.

Companies engaging in any type of interest-based advertising practices online
should be respecting your data privacy rights in Canada by providing you with
notice about the collection of data for advertising purposes and the use of
interest-based advertising when it’s happening. Companies must also give you the
ability to opt-out.



Visit our Choice Tools

 
 


REPORT A COMPLAINT


COMPANIES REGISTERED IN THE ADCHOICES SELF-REGULATORY PROGRAM ARE HELD
ACCOUNTABLE.

In Canada, complaints are accepted and addressed through the independent
enforcement body, Ad Standards.



Learn More
 

 
What is Interest-Based Advertising?

Why Am I Seeing that Blue Icon?

How Your Information is Used

The Icon and How it works.

The Icon is Your Beacon

Managing What You Share.

Report a Complaint
 


DIGITAL ADVERTISING ALLIANCE OF CANADA

2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5


 


ASSOCIATIONS OF DAAC

Association of Canadian Advertisers
Association of Creative Communications Agencies
Canadian Marketing Association
Canadian Media Directors' Council
Institute of Canadian Agencies
Interactive Advertising Bureau of Canada


AdChoices is the self-regulatory program for online interest-based advertising
helping to provide notice, transparency, and accountability from the advertising
sector online to consumers.

The Digital Advertising Alliance of Canada (DAAC) is the not-for-profit
consortium of trade associations that is responsible for administering the
AdChoices self-regulatory program in Canada.



About DAAC
Contact Us
News
Privacy Policy
Legal
Political Ads Program


ASSOCIATIONS DE DAAC

Association canadienne des annonceurs
Association des agences de communication créative
Association canadienne du marketing Bureau de la publicité interactive du Canada
Canadian Media Directors' Council
Institut des agences canadiennes


Choix de pub est un programme d’autoréglementation de la publicité ciblée par
centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une
transparence et une responsabilité de la part  du secteur de la publicité en
ligne.

L’Alliance de la publicité numérique du Canada (DAAC) est un regroupement sans
but lucratif d’associations professionnelles, chargé d’administrer le programme
d’autoréglementation canadien Choix de pub.


Au sujet de la DAAC
Contactez-nous
Actualités
Politique de confidentialité
Juridique
Programme Publicité politique

© 2023 Digital Advertising Alliance Of Canada


 
Digital Advertising Alliance of Canada (DAAC)
33 Bloor Street East, Suite 303,
Toronto, Ontario, M4W 3H1,
Canada
info@daac.ca
Hours
Mon 9am - 5pm
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