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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → US REGULATORS COULDN’T QUITE KEEP UP WITH THE EVOLVING BANKING LANDSCAPE IN 2023 Article | Dec 20, 2023 HOW RISING STREAMING PRICES WILL RESHAPE ENTERTAINMENT CHOICES IN 2024 Article | Dec 20, 2023 GEN ZERS CONSIDER THEIR DISTANCE TO ATMS AND BRANCHES BEFORE CHOOSING A NEW BANK Article | Dec 20, 2023 PINTEREST’S POP-UP TRENDS EVENT BROUGHT SOCIAL COMMERCE INTO THE REAL WORLD Article | Dec 20, 2023 WHICH BRANDS WON (OR LOST) IN 2023 Article | Dec 19, 2023 TIKTOK IS MOVING THE NEEDLE ON SOCIAL COMMERCE Article | Dec 19, 2023 WHAT BRANDS CAN LEARN FROM INSTAGRAM, PINTEREST, AND TIKTOK’S 2024 PREDICTIONS Article | Dec 19, 2023 NETFLIX TO OUTPACE DISNEY+ IN AD REVENUES Article | Dec 19, 2023 CHECKING IN ON SOME 2023 PREDICTIONS Article | Dec 19, 2023 PREPARING FOR 2024’S PROGRAMMATIC AD TRENDS AND PREDICTIONS Article | Dec 19, 2023 Explore our Research → PRODUCTS Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT INSIDER INTELLIGENCE Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how Insider Intelligence came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about Insider Intelligence. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to eMarketer's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles US regulators couldn’t quite keep up with the evolving banking landscape in 2023How rising streaming prices will reshape entertainment choices in 2024Gen Zers consider their distance to ATMs and branches before choosing a new bank Pinterest’s pop-up trends event brought social commerce into the real world Which brands won (or lost) in 2023Browse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close Search BUSINESS INSIDER INTELLIGENCE AND EMARKETER ARE LAUNCHING INSIDER INTELLIGENCE Article by Barbara Peng | May 6, 2020 Share Topics Digital Transformation Worldwide Today, we are proud to introduce Insider Intelligence — an important step as we bring eMarketer and Business Insider Intelligence together as one company to better serve our clients' needs across our research and media businesses. Our mission is to become the world’s leading research company focused on digital transformation. And this mission is more relevant than ever as organizations around the world accelerate their digital transformation efforts in response to global work-from-home orders. Under one company, we’ll continue to provide the methodological rigor that eMarketer clients have trusted for over 25 years, and the digestibility and timeliness that clients have come to expect from Business Insider Intelligence. As we take the strengths of both brands and unify them, we will continue to build out our offering for executives, leaders and professionals across all of our coverage including Advertising and Media, Financial Services, Telecommunications and Technology, and Digital Health. These categories will expand and evolve in the next 12 months, beginning with the Financial Services product. To that end, we are well underway in developing a unified research platform, which we expect to launch this year. Our aim is to provide a frictionless experience for all of our clients through improved and expanded features and functionality. The platform will be home to the leading-edge research produced by our combined team. This is just the beginning of the new enhancements and additions to our new service. We look forward to sharing more with you soon. —Barbara Peng President, Insider Intelligence share via email DAILY NEWS Article 7 trends for advertisers to watch in 2024 Article TikTok is moving the needle on social commerce Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article 5 tech trends and predictions for 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Article 5 charts on marketing data, targeting, and measurement for 2024 Article Checking in on some 2023 predictions Article Gen Z leads the pack on Snapchat, TikTok Article 1 in 3 Gen Zers have bought from an influencer-founded brand in the past year Article Netflix to outpace Disney+ in ad revenues Article 2024 trend watch: Platform partnerships will shift the ad spending landscape Article The lessons behind 2023’s 5 fastest-growing brands, including ChatGPT and Shein Article How much do return policies impact shopper decisions? Article Retail media is a collaboration between brand and retailer, Home Depot exec says Article 7 trends for advertisers to watch in 2024 Article TikTok is moving the needle on social commerce Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article 5 tech trends and predictions for 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Article 5 charts on marketing data, targeting, and measurement for 2024 Article Checking in on some 2023 predictions Article Gen Z leads the pack on Snapchat, TikTok Article 1 in 3 Gen Zers have bought from an influencer-founded brand in the past year Article Netflix to outpace Disney+ in ad revenues Article 2024 trend watch: Platform partnerships will shift the ad spending landscape Article The lessons behind 2023’s 5 fastest-growing brands, including ChatGPT and Shein Article How much do return policies impact shopper decisions? Article Retail media is a collaboration between brand and retailer, Home Depot exec says Article 7 trends for advertisers to watch in 2024 Article TikTok is moving the needle on social commerce Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article 5 tech trends and predictions for 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Article 5 charts on marketing data, targeting, and measurement for 2024 Article Checking in on some 2023 predictions Article Gen Z leads the pack on Snapchat, TikTok Article 1 in 3 Gen Zers have bought from an influencer-founded brand in the past year Article Netflix to outpace Disney+ in ad revenues Article 2024 trend watch: Platform partnerships will shift the ad spending landscape Article The lessons behind 2023’s 5 fastest-growing brands, including ChatGPT and Shein Article How much do return policies impact shopper decisions? Article Retail media is a collaboration between brand and retailer, Home Depot exec says LATEST REPORTS Report Search Ad Spending Forecast and Trends H2 2023 Report Credit Card Marketing 2023 Report Digital Video Forecast and Trends Q4 2023 Report Western Europe Trends to Watch in 2024 Report Worldwide OTT Video Viewers Forecast 2024 Report Retail Trends to Watch in 2024 Report US Private Label Credit Cards 2023 Report Mobile Trends to Watch in 2024 Report Banking Trends to Watch in 2024 Report US Digital Habits by Generation Report UK Trends to Watch in 2024 Report B2B Marketing Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Report US Payments Digital Ad Spending 2023 Report Search Ad Spending Forecast and Trends H2 2023 Report Credit Card Marketing 2023 Report Digital Video Forecast and Trends Q4 2023 Report Western Europe Trends to Watch in 2024 Report Worldwide OTT Video Viewers Forecast 2024 Report Retail Trends to Watch in 2024 Report US Private Label Credit Cards 2023 Report Mobile Trends to Watch in 2024 Report Banking Trends to Watch in 2024 Report US Digital Habits by Generation Report UK Trends to Watch in 2024 Report B2B Marketing Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Report US Payments Digital Ad Spending 2023 Report Search Ad Spending Forecast and Trends H2 2023 Report Credit Card Marketing 2023 Report Digital Video Forecast and Trends Q4 2023 Report Western Europe Trends to Watch in 2024 Report Worldwide OTT Video Viewers Forecast 2024 Report Retail Trends to Watch in 2024 Report US Private Label Credit Cards 2023 Report Mobile Trends to Watch in 2024 Report Banking Trends to Watch in 2024 Report US Digital Habits by Generation Report UK Trends to Watch in 2024 Report B2B Marketing Trends to Watch in 2024 Report Canada Trends to Watch in 2024 Report TV and Connected TV Ad Spending Forecasts H2 2023 Report US Payments Digital Ad Spending 2023 POPULAR ON INSIDER INTELLIGENCE Report Worldwide OTT Video Viewers Forecast 2024 Article 7 trends for advertisers to watch in 2024 Article TikTok is moving the needle on social commerce Report Mobile Trends to Watch in 2024 Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Report Digital Video Forecast and Trends Q4 2023 Report Retail Trends to Watch in 2024 Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article 5 tech trends and predictions for 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Article 5 charts on marketing data, targeting, and measurement for 2024 Article Checking in on some 2023 predictions Report Western Europe Trends to Watch in 2024 Article Gen Z leads the pack on Snapchat, TikTok Report Banking Trends to Watch in 2024 Report Worldwide OTT Video Viewers Forecast 2024 Article 7 trends for advertisers to watch in 2024 Article TikTok is moving the needle on social commerce Report Mobile Trends to Watch in 2024 Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Report Digital Video Forecast and Trends Q4 2023 Report Retail Trends to Watch in 2024 Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article 5 tech trends and predictions for 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Article 5 charts on marketing data, targeting, and measurement for 2024 Article Checking in on some 2023 predictions Report Western Europe Trends to Watch in 2024 Article Gen Z leads the pack on Snapchat, TikTok Report Banking Trends to Watch in 2024 Report Worldwide OTT Video Viewers Forecast 2024 Article 7 trends for advertisers to watch in 2024 Article TikTok is moving the needle on social commerce Report Mobile Trends to Watch in 2024 Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Report Digital Video Forecast and Trends Q4 2023 Report Retail Trends to Watch in 2024 Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article 5 tech trends and predictions for 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Article 5 charts on marketing data, targeting, and measurement for 2024 Article Checking in on some 2023 predictions Report Western Europe Trends to Watch in 2024 Article Gen Z leads the pack on Snapchat, TikTok Report Banking Trends to Watch in 2024 "BEHIND THE NUMBERS" PODCAST Audio Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and ... Audio The Daily: The future of real-time insights, reading consumer confidence, and the 2024 cookieless ... Audio Around the World: The international forecasts of past (2023), present (now), and future (2024) Audio The Weekly Listen: The shockwaves of Epic Games' win over Google, McDonald’s new restaurant brand, ... Audio The Daily: The dos and don'ts of using generative AI in the workplace, and how employees feel about ... Audio Reimagining Retail: How retail data helps inform campaigns Audio The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI ... Audio The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards Audio The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse ... Audio The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ... Audio The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting ... Audio Reimagining Retail: What to expect from the rest of the holiday season Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and ... Audio The Daily: The future of real-time insights, reading consumer confidence, and the 2024 cookieless ... Audio Around the World: The international forecasts of past (2023), present (now), and future (2024) Audio The Weekly Listen: The shockwaves of Epic Games' win over Google, McDonald’s new restaurant brand, ... Audio The Daily: The dos and don'ts of using generative AI in the workplace, and how employees feel about ... Audio Reimagining Retail: How retail data helps inform campaigns Audio The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI ... Audio The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards Audio The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse ... Audio The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ... Audio The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting ... Audio Reimagining Retail: What to expect from the rest of the holiday season Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and ... Audio The Daily: The future of real-time insights, reading consumer confidence, and the 2024 cookieless ... Audio Around the World: The international forecasts of past (2023), present (now), and future (2024) Audio The Weekly Listen: The shockwaves of Epic Games' win over Google, McDonald’s new restaurant brand, ... Audio The Daily: The dos and don'ts of using generative AI in the workplace, and how employees feel about ... Audio Reimagining Retail: How retail data helps inform campaigns Audio The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI ... Audio The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards Audio The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse ... Audio The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ... Audio The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting ... Audio Reimagining Retail: What to expect from the rest of the holiday season Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... TRENDING IN UNITED STATES Report Worldwide OTT Video Viewers Forecast 2024 Article 7 trends for advertisers to watch in 2024 Report Mobile Trends to Watch in 2024 Article TikTok is moving the needle on social commerce Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Report Digital Video Forecast and Trends Q4 2023 Report Retail Trends to Watch in 2024 Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article Checking in on some 2023 predictions Article 5 charts on marketing data, targeting, and measurement for 2024 Article 5 tech trends and predictions for 2024 Report Banking Trends to Watch in 2024 Article 1 in 3 Gen Zers have bought from an influencer-founded brand in the past year Report Western Europe Trends to Watch in 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Report Worldwide OTT Video Viewers Forecast 2024 Article 7 trends for advertisers to watch in 2024 Report Mobile Trends to Watch in 2024 Article TikTok is moving the needle on social commerce Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Report Digital Video Forecast and Trends Q4 2023 Report Retail Trends to Watch in 2024 Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article Checking in on some 2023 predictions Article 5 charts on marketing data, targeting, and measurement for 2024 Article 5 tech trends and predictions for 2024 Report Banking Trends to Watch in 2024 Article 1 in 3 Gen Zers have bought from an influencer-founded brand in the past year Report Western Europe Trends to Watch in 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors Report Worldwide OTT Video Viewers Forecast 2024 Article 7 trends for advertisers to watch in 2024 Report Mobile Trends to Watch in 2024 Article TikTok is moving the needle on social commerce Article What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions Report Digital Video Forecast and Trends Q4 2023 Report Retail Trends to Watch in 2024 Article Large retailers look to capture an outsize share of procrastinators' holiday spending Article Checking in on some 2023 predictions Article 5 charts on marketing data, targeting, and measurement for 2024 Article 5 tech trends and predictions for 2024 Report Banking Trends to Watch in 2024 Article 1 in 3 Gen Zers have bought from an influencer-founded brand in the past year Report Western Europe Trends to Watch in 2024 Article Shoppers spend nearly twice as long on Temu’s app than its competitors COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe INSIDER INTELLIGENCE * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844ii-sales@insiderintelligence.com * Copyright © 2023 Insider Intelligence Inc. 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