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E-MTB


HEY GRAVITY

We gotta talk.

It’s time to dial you down, and dial everything else up.

It’s time to get Extra.



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RACE REPORT


BECOMING A BELIEVER

Norco Pros Jenn Jackson and Quinton Disera took top honours at the 2021 National
Mountain Bike Championships.

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THE MECCA OF MTB


THIS IS OUR TESTING GROUND

The trails and mountains of British Columbia are some of the toughest testing
grounds in the world.

This legendary landscape pushes us to make the most advanced bikes so that
nothing gets between you and your ride.



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TECHNOLOGY


RIDE ALIGNED DESIGN SYSTEM

The Ride Aligned™️ Design System matches each individual bike to the human who
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FEATURE


SPINNING MAPLE INTO GOLD

When Norco Factory Team XC riders Haley Smith and Peter Disera were selected to
represent Canada in Tokyo, we wanted to do something to celebrate, and give
these amazing athletes something special to commemorate their experience.



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HISTORY


NO OTHER WAY.™

As we set out on a new brand journey, we celebrate our history, draw a line in
the dirt where we are today, and plot our course to the future.

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