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Submitted URL: https://t.ao.argyleforum.com/acton/ct/43094/s-1d63-2302/Bct/l-3c2c/l-3c2c:477/ct2_1/1/lu?sid=TV2%3AwQgfQK1tF
Effective URL: https://www.surveymonkey.com/r/QXYN9T7
Submission: On February 19 via api from CH — Scanned from DE
Effective URL: https://www.surveymonkey.com/r/QXYN9T7
Submission: On February 19 via api from CH — Scanned from DE
Form analysis 1 forms found in the DOM
Name: surveyForm — POST
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<h4 id="question-title-112359890" class="
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<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 1<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following business function(s) <strong>best describes your business' primary <span style="text-decoration: underline;">buyer</span> persona</strong> (Which department do you sell your solutions or services
to)? </span>
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<span class="checkbox-button-label-text question-body-font-theme user-generated "> Finance / Financial Services </span>
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<span class="checkbox-button-label-text question-body-font-theme user-generated "> Information Technology / Cybersecurity / Data Science </span>
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<span class="checkbox-button-label-text question-body-font-theme user-generated "> Human Resources / Human Capital / Workforce Management </span>
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<span class="checkbox-button-label-text question-body-font-theme user-generated "> Marketing Services / CX / Marketing Technology </span>
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<span class="checkbox-button-label-text question-body-font-theme user-generated "> Professional Services, Advisory </span>
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<span class="checkbox-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
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<button id="112359890-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
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<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
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<h4 id="question-title-112359891" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 2<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following best describes your job's current level of seniority?</span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> C-suite </span>
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<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359891">
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<span class="radio-button-label-text question-body-font-theme user-generated "> Vice President / Senior Vice President / Executive Vice President </span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> Director / Senior Director </span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> Manager / Senior Manager </span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> Junior / Associate / Trainee (Individual Contributor) </span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
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<div class="question-row clearfix overlay
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<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
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<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112359892" class="
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<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 3<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Where are you located?</span>
</h4>
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> United States - Northeast Region </span>
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<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359892">
<input id="112359892_851874302" aria-labelledby="112359892_851874302_label" name="112359892" type="radio" role="radio" class="radio-button-input " value="851874302" aria-checked="false">
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<span class="radio-button-label-text question-body-font-theme user-generated "> United States - Midwest Region </span>
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<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359892">
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<span class="radio-button-label-text question-body-font-theme user-generated "> United States - Pacific / West Coast </span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> United States - Southwest Region </span>
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<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359892">
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<span class="radio-button-label-text question-body-font-theme user-generated "> United States - Southeast Region </span>
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Outside of the United States - APAC (Asia-Pacific) </span>
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<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359892">
<input id="112359892_853610930" aria-labelledby="112359892_853610930_label" name="112359892" type="radio" role="radio" class="radio-button-input " value="853610930" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Outside of the United States - European Union (EU) or United Kingdom (UK) </span>
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<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359892">
<input id="112359892_853610931" aria-labelledby="112359892_853610931_label" name="112359892" type="radio" role="radio" class="radio-button-input " value="853610931" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Outside of the United States - LATAM (Latin America) </span>
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<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359892">
<input id="112359892_853610932" aria-labelledby="112359892_853610932_label" name="112359892" type="radio" role="radio" class="radio-button-input " value="853610932" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Outside of the United States - EMEA (Europe <em>outside the EU and UK</em>, Middle-east, and Africa) </span>
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<div class="answer-option-cell">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Canada </span>
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<button id="112359892-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 484px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-112359893" data-qnumber="4" data-qdispnumber="4" data-question-id="112359893" class=" question-single-choice-radio qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112359893" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 4<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> What were your organization’s worldwide revenues, in US dollars, in its most recent fiscal year?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_851874312" aria-labelledby="112359893_851874312_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="851874312" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Below $10M </span>
</label>
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</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_851874313" aria-labelledby="112359893_851874313_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="851874313" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $10M-$50M </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_851874314" aria-labelledby="112359893_851874314_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="851874314" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $50M-$100M </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_851874315" aria-labelledby="112359893_851874315_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="851874315" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $100M-$250M </span>
</label>
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</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $250M-$500M </span>
</label>
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<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_854550948" aria-labelledby="112359893_854550948_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="854550948" aria-checked="false">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $500M-$750M </span>
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</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_854550949" aria-labelledby="112359893_854550949_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="854550949" aria-checked="false">
<label data-sm-radio-button-label="" id="112359893_854550949_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359893_854550949">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $750M-$1B </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_854550950" aria-labelledby="112359893_854550950_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="854550950" aria-checked="false">
<label data-sm-radio-button-label="" id="112359893_854550950_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359893_854550950">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $1B-$5B </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359893">
<input id="112359893_854550951" aria-labelledby="112359893_854550951_label" name="112359893" type="radio" role="radio" class="radio-button-input " value="854550951" aria-checked="false">
<label data-sm-radio-button-label="" id="112359893_854550951_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359893_854550951">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> More than $5B </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359893-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 317px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-112359894" data-qnumber="5" data-qdispnumber="5" data-question-id="112359894" class=" question-single-choice-radio qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112359894" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 5<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following best describes your level of influence in relationship to event or field marketing management?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359894">
<input id="112359894_851874318" aria-labelledby="112359894_851874318_label" name="112359894" type="radio" role="radio" class="radio-button-input " value="851874318" aria-checked="false">
<label data-sm-radio-button-label="" id="112359894_851874318_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359894_851874318">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Decision maker and budget holder </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359894">
<input id="112359894_851874319" aria-labelledby="112359894_851874319_label" name="112359894" type="radio" role="radio" class="radio-button-input " value="851874319" aria-checked="false">
<label data-sm-radio-button-label="" id="112359894_851874319_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359894_851874319">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Direct influencer to the decision maker </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359894">
<input id="112359894_851874320" aria-labelledby="112359894_851874320_label" name="112359894" type="radio" role="radio" class="radio-button-input " value="851874320" aria-checked="false">
<label data-sm-radio-button-label="" id="112359894_851874320_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359894_851874320">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Direct report to the decision maker </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359894">
<input id="112359894_851874321" aria-labelledby="112359894_851874321_label" name="112359894" type="radio" role="radio" class="radio-button-input " value="851874321" aria-checked="false">
<label data-sm-radio-button-label="" id="112359894_851874321_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359894_851874321">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Decision maker’s boss </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359894">
<input id="112359894_851874322" aria-labelledby="112359894_851874322_label" name="112359894" type="radio" role="radio" class="radio-button-input " value="851874322" aria-checked="false">
<label data-sm-radio-button-label="" id="112359894_851874322_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359894_851874322">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> I am not involved in this process </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359894-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 431px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-112359895" data-qnumber="6" data-qdispnumber="6" data-question-id="112359895" class=" question-single-choice-radio qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112359895" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 6<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following best describes your annual budget range for <span style="text-decoration: underline;">event marketing</span>?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_851874325" aria-labelledby="112359895_851874325_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="851874325" aria-checked="false">
<label data-sm-radio-button-label="" id="112359895_851874325_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_851874325">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Under $100,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_851874326" aria-labelledby="112359895_851874326_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="851874326" aria-checked="false">
<label data-sm-radio-button-label="" id="112359895_851874326_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_851874326">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $100,000-$500,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_851874327" aria-labelledby="112359895_851874327_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="851874327" aria-checked="false">
<label data-sm-radio-button-label="" id="112359895_851874327_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_851874327">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $500,000-$1,000,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_851874328" aria-labelledby="112359895_851874328_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="851874328" aria-checked="false">
<label data-sm-radio-button-label="" id="112359895_851874328_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_851874328">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Above $1,000,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_851874329" aria-labelledby="112359895_851874329_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="851874329" aria-checked="false">
<label data-sm-radio-button-label="" id="112359895_851874329_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_851874329">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> No budget </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_853613933" aria-labelledby="112359895_853613933_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="853613933" aria-checked="false">
<label data-sm-radio-button-label="" id="112359895_853613933_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_853613933">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Don't know / not sure </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359895">
<input id="112359895_851874330" aria-labelledby="112359895_851874330_label" name="112359895" type="radio" role="radio" class="radio-button-input " value="851874330" aria-checked="false" data-other-answer="">
<label data-sm-radio-button-label="" id="112359895_851874330_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359895_851874330">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="112359895_other" name="112359895_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359895-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 299px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="matrix_single" data-rq-question-type="single_choice_matrix" class="question-container
">
<div id="question-field-112359896" data-qnumber="7" data-qdispnumber="7" data-question-id="112359896" class=" question-matrix question-matrix-non-accordion qn question single question-required">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-112359896" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 7<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> For the following question, please rank each row:<br><br>How would you describe your marketing budget status compared to last year?</span>
</h4>
<div class="question-body clearfix notranslate ">
<table class="question-matrix-table table-reset reflow" cellspacing="0">
<thead>
<tr>
<td style="width:20%;"> </td>
<td style="width:20.0%;" class="matrix-col-label question-body-font-theme user-generated"> Higher </td>
<td style="width:20.0%;" class="matrix-col-label question-body-font-theme user-generated"> Same </td>
<td style="width:20.0%;" class="matrix-col-label question-body-font-theme user-generated"> Lower </td>
<td style="width:20.0%;" class="matrix-col-label question-body-font-theme user-generated"> Don't know / Not sure </td>
</tr>
</thead>
<tbody>
<tr data-radio-button-group="" row="0" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Event-marketing </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874334_854573128" aria-labelledby="112359896_851874334_854573128_label" name="112359896_851874334" type="radio" role="radio" class="radio-button-input " value="854573128" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874334_854573128_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874334_854573128">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Event-marketing</span> Higher </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874334_854573129" aria-labelledby="112359896_851874334_854573129_label" name="112359896_851874334" type="radio" role="radio" class="radio-button-input " value="854573129" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874334_854573129_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874334_854573129">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Event-marketing</span> Same </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874334_854573130" aria-labelledby="112359896_851874334_854573130_label" name="112359896_851874334" type="radio" role="radio" class="radio-button-input " value="854573130" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874334_854573130_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874334_854573130">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Event-marketing</span> Lower </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874334_858143714" aria-labelledby="112359896_851874334_858143714_label" name="112359896_851874334" type="radio" role="radio" class="radio-button-input " value="858143714" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874334_858143714_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874334_858143714">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Event-marketing</span> Don't know / Not sure </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="1" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Content-marketing </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874335_854573128" aria-labelledby="112359896_851874335_854573128_label" name="112359896_851874335" type="radio" role="radio" class="radio-button-input " value="854573128" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874335_854573128_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874335_854573128">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Content-marketing </span> Higher </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874335_854573129" aria-labelledby="112359896_851874335_854573129_label" name="112359896_851874335" type="radio" role="radio" class="radio-button-input " value="854573129" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874335_854573129_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874335_854573129">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Content-marketing </span> Same </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874335_854573130" aria-labelledby="112359896_851874335_854573130_label" name="112359896_851874335" type="radio" role="radio" class="radio-button-input " value="854573130" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874335_854573130_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874335_854573130">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Content-marketing </span> Lower </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874335_858143714" aria-labelledby="112359896_851874335_858143714_label" name="112359896_851874335" type="radio" role="radio" class="radio-button-input " value="858143714" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874335_858143714_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874335_858143714">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Content-marketing </span> Don't know / Not sure </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="2" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Product-marketing </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874336_854573128" aria-labelledby="112359896_851874336_854573128_label" name="112359896_851874336" type="radio" role="radio" class="radio-button-input " value="854573128" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874336_854573128_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874336_854573128">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product-marketing</span> Higher </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874336_854573129" aria-labelledby="112359896_851874336_854573129_label" name="112359896_851874336" type="radio" role="radio" class="radio-button-input " value="854573129" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874336_854573129_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874336_854573129">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product-marketing</span> Same </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874336_854573130" aria-labelledby="112359896_851874336_854573130_label" name="112359896_851874336" type="radio" role="radio" class="radio-button-input " value="854573130" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874336_854573130_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874336_854573130">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product-marketing</span> Lower </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874336_858143714" aria-labelledby="112359896_851874336_858143714_label" name="112359896_851874336" type="radio" role="radio" class="radio-button-input " value="858143714" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874336_858143714_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874336_858143714">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product-marketing</span> Don't know / Not sure </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="3" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Total marketing budget </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874337_854573128" aria-labelledby="112359896_851874337_854573128_label" name="112359896_851874337" type="radio" role="radio" class="radio-button-input " value="854573128" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874337_854573128_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874337_854573128">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Total marketing budget </span> Higher </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874337_854573129" aria-labelledby="112359896_851874337_854573129_label" name="112359896_851874337" type="radio" role="radio" class="radio-button-input " value="854573129" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874337_854573129_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874337_854573129">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Total marketing budget </span> Same </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874337_854573130" aria-labelledby="112359896_851874337_854573130_label" name="112359896_851874337" type="radio" role="radio" class="radio-button-input " value="854573130" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874337_854573130_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874337_854573130">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Total marketing budget </span> Lower </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359896">
<input id="112359896_851874337_858143714" aria-labelledby="112359896_851874337_858143714_label" name="112359896_851874337" type="radio" role="radio" class="radio-button-input " value="858143714" aria-checked="false">
<label data-sm-radio-button-label="" id="112359896_851874337_858143714_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359896_851874337_858143714">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Total marketing budget </span> Don't know / Not sure </span>
</label>
</div>
</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</div>
<button id="112359896-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
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<div class="question-row clearfix overlay
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<div data-question-type="multiple_choice_vertical" data-rq-question-type="multiple_choice_vertical" class="question-container
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<div id="question-field-112359897" data-qnumber="8" data-qdispnumber="8" data-question-id="112359897" class=" question-multiple-choice qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset">
<legend class="question-legend">
<h4 id="question-title-112359897" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 8<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following event types are you expecting to use in executing your 2023/2024 event marketing strategy? (Please select all that apply) </span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874342" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874342">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874342">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> In-person events of over 200 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874343" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874343">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874343">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> In-person events of under 500 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874344" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874344">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874344">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Digital or virtual events of over 500 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874345" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874345">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874345">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Digital or virtual events of under 200 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874346" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874346">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874346">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> In-person dinners of 8-20 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874347" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874347">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874347">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> In-person roundtables of 8-20 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874348" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874348">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874348">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> In-person discussion panels of 8-20 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874349" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874349">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874349">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> In-person executive workshops of 8-20 people </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359897_851874350" name="112359897[]" type="checkbox" class="checkbox-button-input " value="851874350">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359897_851874350">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Webinars with less than 200 people </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359897-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
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<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
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<div id="question-field-112359899" data-qnumber="9" data-qdispnumber="9" data-question-id="112359899" class=" question-single-choice-radio qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112359899" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 9<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following best describes your perspective on event marketing tactics?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359899">
<input id="112359899_851874360" aria-labelledby="112359899_851874360_label" name="112359899" type="radio" role="radio" class="radio-button-input " value="851874360" aria-checked="false">
<label data-sm-radio-button-label="" id="112359899_851874360_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359899_851874360">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> An evenly balanced mix of virtual/digital and live / in-person events </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359899">
<input id="112359899_851874361" aria-labelledby="112359899_851874361_label" name="112359899" type="radio" role="radio" class="radio-button-input " value="851874361" aria-checked="false">
<label data-sm-radio-button-label="" id="112359899_851874361_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359899_851874361">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> A majority of live / in-person events </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359899">
<input id="112359899_851874362" aria-labelledby="112359899_851874362_label" name="112359899" type="radio" role="radio" class="radio-button-input " value="851874362" aria-checked="false">
<label data-sm-radio-button-label="" id="112359899_851874362_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359899_851874362">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> A majority of virtual / digital events </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359899">
<input id="112359899_851874363" aria-labelledby="112359899_851874363_label" name="112359899" type="radio" role="radio" class="radio-button-input " value="851874363" aria-checked="false">
<label data-sm-radio-button-label="" id="112359899_851874363_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359899_851874363">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> All live/in-person events, virtual / digital events </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359899">
<input id="112359899_851874364" aria-labelledby="112359899_851874364_label" name="112359899" type="radio" role="radio" class="radio-button-input " value="851874364" aria-checked="false">
<label data-sm-radio-button-label="" id="112359899_851874364_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359899_851874364">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> All virtual/digital events, no live / in-person events </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359899-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
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<div id="question-field-112619428" data-qnumber="10" data-qdispnumber="10" data-question-id="112619428" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112619428" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 10<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following best describes your annual budget range for content marketing initiatives for 2023?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853616452" aria-labelledby="112619428_853616452_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853616452" aria-checked="false">
<label data-sm-radio-button-label="" id="112619428_853616452_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853616452">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Under $100,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853619945" aria-labelledby="112619428_853619945_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853619945" aria-checked="false">
<label data-sm-radio-button-label="" id="112619428_853619945_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853619945">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $100,000-$500,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853619946" aria-labelledby="112619428_853619946_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853619946" aria-checked="false">
<label data-sm-radio-button-label="" id="112619428_853619946_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853619946">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Between $500,000-$1,000,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853619947" aria-labelledby="112619428_853619947_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853619947" aria-checked="false">
<label data-sm-radio-button-label="" id="112619428_853619947_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853619947">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Above $1,000,000 annually </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853619948" aria-labelledby="112619428_853619948_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853619948" aria-checked="false">
<label data-sm-radio-button-label="" id="112619428_853619948_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853619948">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> No budget </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853641157" aria-labelledby="112619428_853641157_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853641157" aria-checked="false">
<label data-sm-radio-button-label="" id="112619428_853641157_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853641157">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Don't know / not sure </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112619428">
<input id="112619428_853619949" aria-labelledby="112619428_853619949_label" name="112619428" type="radio" role="radio" class="radio-button-input " value="853619949" aria-checked="false" data-other-answer="">
<label data-sm-radio-button-label="" id="112619428_853619949_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112619428_853619949">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="112619428_other" name="112619428_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
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</div>
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<div class="question-row clearfix overlay
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<div data-question-type="multiple_choice_vertical" data-rq-question-type="multiple_choice_vertical" class="question-container
">
<div id="question-field-112359898" data-qnumber="11" data-qdispnumber="11" data-question-id="112359898" class=" question-multiple-choice qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset">
<legend class="question-legend">
<h4 id="question-title-112359898" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 11<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following content marketing tactics do you expect to use in your 2023/2024 sales enablement plans? (Please select all that apply)</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_851874351" name="112359898[]" type="checkbox" class="checkbox-button-input " value="851874351">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_851874351">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Short form content-marketing (e.g., blog posts) </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_851874352" name="112359898[]" type="checkbox" class="checkbox-button-input " value="851874352">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_851874352">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Long form content-marketing (e.g., eBooks, white papers, buyer’s guide, case studies) </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_851874353" name="112359898[]" type="checkbox" class="checkbox-button-input " value="851874353">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_851874353">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Infographics / brochures </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_851874354" name="112359898[]" type="checkbox" class="checkbox-button-input " value="851874354">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_851874354">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Sponsored email campaigns / email blasts </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_851874355" name="112359898[]" type="checkbox" class="checkbox-button-input " value="851874355">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_851874355">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Podcasts </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_853630769" name="112359898[]" type="checkbox" class="checkbox-button-input " value="853630769">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_853630769">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Video marketing </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_853630770" name="112359898[]" type="checkbox" class="checkbox-button-input " value="853630770">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_853630770">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Webinars </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_853650092" name="112359898[]" type="checkbox" class="checkbox-button-input " value="853650092">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_853650092">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Research reports </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_853630772" name="112359898[]" type="checkbox" class="checkbox-button-input " value="853630772" data-other-answer="">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_853630772">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="112359898_other" name="112359898_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
<div class="nota-row-container ">
<div class="answer-option-cell">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="112359898_853630771" name="112359898[]" type="checkbox" class="checkbox-button-input nota-button-input " value="853630771">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="112359898_853630771">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Don't know / Not-sure </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359898-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
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<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-112622190" data-qnumber="12" data-qdispnumber="12" data-question-id="112622190" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112622190" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 12<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> For question 12, please consider the following two definitions:<br><br><span style="text-decoration: underline;">Primary data</span>: Data that has been generated by your own organization through surveys, interviews, and
first-party data sources. <br><br><span style="text-decoration: underline;">Secondary data</span>: Using existing data generated from other institutions such as management consultancy reports, industry benchmarks, and other
companies' data reports. <br><br>Do you plan to use a data / research-driven content-marketing strategy in 2023?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112622190">
<input id="112622190_853635066" aria-labelledby="112622190_853635066_label" name="112622190" type="radio" role="radio" class="radio-button-input " value="853635066" aria-checked="false">
<label data-sm-radio-button-label="" id="112622190_853635066_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112622190_853635066">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes – we are using primary data </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112622190">
<input id="112622190_853635067" aria-labelledby="112622190_853635067_label" name="112622190" type="radio" role="radio" class="radio-button-input " value="853635067" aria-checked="false">
<label data-sm-radio-button-label="" id="112622190_853635067_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112622190_853635067">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes – we are using secondary data </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112622190">
<input id="112622190_853635068" aria-labelledby="112622190_853635068_label" name="112622190" type="radio" role="radio" class="radio-button-input " value="853635068" aria-checked="false">
<label data-sm-radio-button-label="" id="112622190_853635068_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112622190_853635068">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> No - we have no plans to use data / research-driven content marketing in 2023 </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112622190">
<input id="112622190_853635069" aria-labelledby="112622190_853635069_label" name="112622190" type="radio" role="radio" class="radio-button-input " value="853635069" aria-checked="false">
<label data-sm-radio-button-label="" id="112622190_853635069_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112622190_853635069">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Don’t know / not sure </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112622190">
<input id="112622190_853635070" aria-labelledby="112622190_853635070_label" name="112622190" type="radio" role="radio" class="radio-button-input " value="853635070" aria-checked="false" data-other-answer="">
<label data-sm-radio-button-label="" id="112622190_853635070_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112622190_853635070">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="112622190_other" name="112622190_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
<button id="112622190-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 408px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-112628267" data-qnumber="13" data-qdispnumber="13" data-question-id="112628267" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112628267" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 13<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> When was the last time your marketing function has developed a buyer / customer-journey map for your key buyer-personas?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112628267">
<input id="112628267_853671322" aria-labelledby="112628267_853671322_label" name="112628267" type="radio" role="radio" class="radio-button-input " value="853671322" aria-checked="false">
<label data-sm-radio-button-label="" id="112628267_853671322_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112628267_853671322">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Within the last 12 months </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112628267">
<input id="112628267_853671323" aria-labelledby="112628267_853671323_label" name="112628267" type="radio" role="radio" class="radio-button-input " value="853671323" aria-checked="false">
<label data-sm-radio-button-label="" id="112628267_853671323_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112628267_853671323">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Within the last 2 years </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112628267">
<input id="112628267_853671324" aria-labelledby="112628267_853671324_label" name="112628267" type="radio" role="radio" class="radio-button-input " value="853671324" aria-checked="false">
<label data-sm-radio-button-label="" id="112628267_853671324_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112628267_853671324">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> We are currently developing this </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112628267">
<input id="112628267_853671325" aria-labelledby="112628267_853671325_label" name="112628267" type="radio" role="radio" class="radio-button-input " value="853671325" aria-checked="false">
<label data-sm-radio-button-label="" id="112628267_853671325_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112628267_853671325">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> We plan to develop this in the coming year </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112628267">
<input id="112628267_853671326" aria-labelledby="112628267_853671326_label" name="112628267" type="radio" role="radio" class="radio-button-input " value="853671326" aria-checked="false">
<label data-sm-radio-button-label="" id="112628267_853671326_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112628267_853671326">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> We have no plans to develop this </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112628267">
<input id="112628267_854566722" aria-labelledby="112628267_854566722_label" name="112628267" type="radio" role="radio" class="radio-button-input " value="854566722" aria-checked="false" data-other-answer="">
<label data-sm-radio-button-label="" id="112628267_854566722_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112628267_854566722">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="112628267_other" name="112628267_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
<button id="112628267-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 163px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="open_ended_essay" data-rq-question-type="open_ended" class="question-container
">
<div id="question-field-112622409" data-qnumber="14" data-qdispnumber="14" data-question-id="112622409" class=" question-essay qn question essay">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-112622409" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 14<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> How would you search for a vendor / provider of B2B event-marketing services on Google search, <em>specific to your organization's buyer persona</em>? Please list your search phrase(s) and word(s)</span>
</h4>
<div class="question-body clearfix notranslate ">
<div class="textarea-container">
<textarea aria-labelledby="question-title-112622409" id="112622409" name="112622409" class="textarea" spellcheck="true" rows="3" cols="50" data-sm-textarea="" maxlength="20000"></textarea>
</div>
</div>
</div>
</div>
</div>
<button id="112622409-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
<div class="question-click-shield" tabindex="-1" style="height: 148px; width: 896px;"></div>
<div class="question-row clearfix overlay
" tabindex="-1">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-112359900" data-qnumber="15" data-qdispnumber="15" data-question-id="112359900" class=" question-single-choice-radio qn question vertical question-required">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-112359900" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 15<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Have you heard of Argyle Executive Forum?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359900">
<input id="112359900_851874367" aria-labelledby="112359900_851874367_label" name="112359900" type="radio" role="radio" class="radio-button-input " value="851874367" aria-checked="false">
<label data-sm-radio-button-label="" id="112359900_851874367_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359900_851874367">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-112359900">
<input id="112359900_851874368" aria-labelledby="112359900_851874368_label" name="112359900" type="radio" role="radio" class="radio-button-input " value="851874368" aria-checked="false">
<label data-sm-radio-button-label="" id="112359900_851874368_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="112359900_851874368">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> No </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
<button id="112359900-ok" class="new-button ok-button user-generated notranslate hide" type="submit"> OK </button>
</div>
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</form>Text Content
Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. ARGYLE B2B MARKETING LEADERS SURVEY 2023 Welcome to the Argyle B2B Marketing Leaders Survey 2023. Our form will take less than 5 minutes to complete. To thank you for your participation you will receive a copy of the results and you could win 1 of 5 $200 gift cards. Simply provide your name and email at the end of the survey. Please note: All responses will be kept confidential and used for planning purposes only. Thank you in advance for your participation. OK QUESTION TITLE * 1. WHICH OF THE FOLLOWING BUSINESS FUNCTION(S) BEST DESCRIBES YOUR BUSINESS' PRIMARY BUYER PERSONA (WHICH DEPARTMENT DO YOU SELL YOUR SOLUTIONS OR SERVICES TO)? Finance / Financial Services Information Technology / Cybersecurity / Data Science Human Resources / Human Capital / Workforce Management Marketing Services / CX / Marketing Technology Professional Services, Advisory Other (please specify) OK QUESTION TITLE * 2. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR JOB'S CURRENT LEVEL OF SENIORITY? C-suite Vice President / Senior Vice President / Executive Vice President Director / Senior Director Manager / Senior Manager Junior / Associate / Trainee (Individual Contributor) Other (please specify) OK QUESTION TITLE * 3. WHERE ARE YOU LOCATED? United States - Northeast Region United States - Midwest Region United States - Pacific / West Coast United States - Southwest Region United States - Southeast Region Outside of the United States - APAC (Asia-Pacific) Outside of the United States - European Union (EU) or United Kingdom (UK) Outside of the United States - LATAM (Latin America) Outside of the United States - EMEA (Europe outside the EU and UK, Middle-east, and Africa) Canada OK QUESTION TITLE * 4. WHAT WERE YOUR ORGANIZATION’S WORLDWIDE REVENUES, IN US DOLLARS, IN ITS MOST RECENT FISCAL YEAR? Below $10M Between $10M-$50M Between $50M-$100M Between $100M-$250M Between $250M-$500M Between $500M-$750M Between $750M-$1B Between $1B-$5B More than $5B OK QUESTION TITLE * 5. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR LEVEL OF INFLUENCE IN RELATIONSHIP TO EVENT OR FIELD MARKETING MANAGEMENT? Decision maker and budget holder Direct influencer to the decision maker Direct report to the decision maker Decision maker’s boss I am not involved in this process OK QUESTION TITLE * 6. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR ANNUAL BUDGET RANGE FOR EVENT MARKETING? Under $100,000 annually Between $100,000-$500,000 annually Between $500,000-$1,000,000 annually Above $1,000,000 annually No budget Don't know / not sure Other (please specify) OK QUESTION TITLE * 7. FOR THE FOLLOWING QUESTION, PLEASE RANK EACH ROW: HOW WOULD YOU DESCRIBE YOUR MARKETING BUDGET STATUS COMPARED TO LAST YEAR? Higher Same Lower Don't know / Not sure Event-marketing Event-marketing Higher Event-marketing Same Event-marketing Lower Event-marketing Don't know / Not sure Content-marketing Content-marketing Higher Content-marketing Same Content-marketing Lower Content-marketing Don't know / Not sure Product-marketing Product-marketing Higher Product-marketing Same Product-marketing Lower Product-marketing Don't know / Not sure Total marketing budget Total marketing budget Higher Total marketing budget Same Total marketing budget Lower Total marketing budget Don't know / Not sure OK QUESTION TITLE * 8. WHICH OF THE FOLLOWING EVENT TYPES ARE YOU EXPECTING TO USE IN EXECUTING YOUR 2023/2024 EVENT MARKETING STRATEGY? (PLEASE SELECT ALL THAT APPLY) In-person events of over 200 people In-person events of under 500 people Digital or virtual events of over 500 people Digital or virtual events of under 200 people In-person dinners of 8-20 people In-person roundtables of 8-20 people In-person discussion panels of 8-20 people In-person executive workshops of 8-20 people Webinars with less than 200 people OK QUESTION TITLE * 9. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR PERSPECTIVE ON EVENT MARKETING TACTICS? An evenly balanced mix of virtual/digital and live / in-person events A majority of live / in-person events A majority of virtual / digital events All live/in-person events, virtual / digital events All virtual/digital events, no live / in-person events OK QUESTION TITLE * 10. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR ANNUAL BUDGET RANGE FOR CONTENT MARKETING INITIATIVES FOR 2023? Under $100,000 annually Between $100,000-$500,000 annually Between $500,000-$1,000,000 annually Above $1,000,000 annually No budget Don't know / not sure Other (please specify) OK QUESTION TITLE * 11. WHICH OF THE FOLLOWING CONTENT MARKETING TACTICS DO YOU EXPECT TO USE IN YOUR 2023/2024 SALES ENABLEMENT PLANS? (PLEASE SELECT ALL THAT APPLY) Short form content-marketing (e.g., blog posts) Long form content-marketing (e.g., eBooks, white papers, buyer’s guide, case studies) Infographics / brochures Sponsored email campaigns / email blasts Podcasts Video marketing Webinars Research reports Other (please specify) Don't know / Not-sure OK QUESTION TITLE * 12. FOR QUESTION 12, PLEASE CONSIDER THE FOLLOWING TWO DEFINITIONS: PRIMARY DATA: DATA THAT HAS BEEN GENERATED BY YOUR OWN ORGANIZATION THROUGH SURVEYS, INTERVIEWS, AND FIRST-PARTY DATA SOURCES. SECONDARY DATA: USING EXISTING DATA GENERATED FROM OTHER INSTITUTIONS SUCH AS MANAGEMENT CONSULTANCY REPORTS, INDUSTRY BENCHMARKS, AND OTHER COMPANIES' DATA REPORTS. DO YOU PLAN TO USE A DATA / RESEARCH-DRIVEN CONTENT-MARKETING STRATEGY IN 2023? Yes – we are using primary data Yes – we are using secondary data No - we have no plans to use data / research-driven content marketing in 2023 Don’t know / not sure Other (please specify) OK QUESTION TITLE * 13. WHEN WAS THE LAST TIME YOUR MARKETING FUNCTION HAS DEVELOPED A BUYER / CUSTOMER-JOURNEY MAP FOR YOUR KEY BUYER-PERSONAS? Within the last 12 months Within the last 2 years We are currently developing this We plan to develop this in the coming year We have no plans to develop this Other (please specify) OK QUESTION TITLE * 14. HOW WOULD YOU SEARCH FOR A VENDOR / PROVIDER OF B2B EVENT-MARKETING SERVICES ON GOOGLE SEARCH, SPECIFIC TO YOUR ORGANIZATION'S BUYER PERSONA? PLEASE LIST YOUR SEARCH PHRASE(S) AND WORD(S) OK QUESTION TITLE * 15. 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