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NEWS, ANALYSIS AND PERSPECTIVE FOR SOLUTION PROVIDERS AND TECHNOLOGY INTEGRATORS



HP Amplify, a first-of-its kind global channel partner program, is optimized to
drive dynamic partner growth and deliver consistent end customer experiences.
This award-winning and trusted program is built on a single, integrated
structure. HP Amplify provides the insights, capabilities and collaboration
tools needed to drive growth as digital transformation and customer purchasing
behaviors continue to evolve. By consolidating HP’s best partner products, tools
and trainings into one intuitive program, HP Amplify removes complexity, making
it easier for partners to take advantage of its many benefits and engage
customers on a deeper level.


CONNECT WITH US

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FEATURED CONTENT

IN THE HYBRID RACE AHEAD, FUTURE-READY PARTNERS WILL BE POISED TO WIN

When HP launched the AmplifyTMPartner Program in 2020, the world of work had
begun a massive transformation. Over the past few years, this transformation
rapidly accelerated, prompting new work models. This new challenge motivated
businesses to continue to modernize their IT infrastructure to adjust to our new
hybrid work reality. And the race to equip businesses and workers with the right
tools has only just begun. The key to success: a future-ready channel that
unlocks additional growth avenues, keeps innovation at the core and leads with
purpose.



EMBRACING CHANGE TO DELIVER FUTURE-READY SERVICES

There's a famous Chinese proverb that says: "When the wind of change blows, some
build walls, while others build windmills."­ This could not be more relevant to
HP's new Workforce Services and Solutions (WSS) business. Last November, HP
formed a new organization that combines hardware, software and services to
deliver flexible, future-ready workforce solutions. We are now here at HP
Amplify Partner Conference embracing change and delivering an important message
to our channel partners: you are key to our mutual success. In this blog, Dave
Shull, President of WSS, dives into the incredible growth opportunity and HP's
commitment to helping our channel partners win.



THREE PILLARS OF INNOVATION ARE ESSENTIAL AS A CHANNEL-DRIVEN COMPANY IN AN
EVOLVING LANDSCAPE

Put the words technology and innovation in the same sentence, and you’ll likely
hear about product development. Products, alone, will always be crucial to any
technology company’s success. But more and more, a rapidly growing area of
opportunity lies in the experience that surrounds the purchase of a product or
service. Read more on how these shifts are impacting sellers in the IT channel.



HARNESSING THE POWER OF SUSTAINABLE IMPACT TO UNLOCK PARTNER GROWTH &
CELEBRATING SUSTAINABILITY ACHIEVEMENTS WITH THE HP AMPLIFY IMPACT AWARDS

An increasing focus on sustainability regulations across the globe in 2023
underscore a growing emphasis on consistency, transparency and collaboration to
accelerate climate action, human rights and digital equity. As companies and
stakeholders face new tensions, many will be forced to weigh long-term
sustainable impact goals against near-term financial considerations. Despite
these complex challenges, one thing is certain: companies must focus on
wide-scale collaboration as a business imperative to drive meaningful
industry-wide change. This will be the key to navigating our current
sustainability landscape.



2023 AS-A-SERVICE TRENDS

2023 will be a novel year for things like AI, battery tech and chip fab. It just
so happens that the conditions are ripe for another area to boom: as-a-Service.
As we look ahead, Dave Shull, President of HP Workforce Services and Solutions,
reflects on what we can learn from the as-a-Service industry moving into 2023,
focusing on three of the most enduring trends that we see emerging: adaptation,
simplicity and trust.



HP WOLF SECURITY THREAT INSIGHTS REPORT

Our latest HP Wolf Security Threat Insights Report reveals that archive files
like .ZIP have overtaken Office as the top malicious file type for the first
time. ­ Archive files like .ZIP can easily be encrypted, making it easier for
cybercriminals to conceal malware. They can also bypass detection tools,
especially when coupled with HTML smuggling techniques, where convincing spoofed
pages convince the user to deploy the malware on their own machines. Ultimately
this means more malicious emails will land in users’ inboxes, putting
organizations at risk of attack.


FEATURED STORIES

HP’S DAVE SHULL: WORKFORCE CENTRAL WILL HELP PARTNERS SELL SERVICES | CRN


In an interview with CRN, HP exec Dave Shull explains why Workforce Central is
key to the company'...

HOW ENRIQUE LORES IS TURNING HP INTO A HYBRID WORK POWERHOUSE | CRN


CEO Enrique Lores is transforming HP into a hybrid work powerhouse by
integrating Poly into its Amplify...

CEO ENRIQUE LORES: HP’S BUSINESS MODEL DESIGNED FOR ‘THE CHANNEL TO MAKE MONEY
WITH US’ | CRN


HP Inc. CEO Enrique Lores explains to CRN why the vendor is more
channel-friendly than rivals and how the...

HP TO ROLL POLY, TERADICI AND HYPERX INTO AMPLIFY PARTNER PROGRAM THIS FALL |
CRN


HP Inc. plans this fall to integrate its Poly, Teradici and HyperX businesses
into the Amplify partner progr...

HP UNVEILS NEW LASERJET PRINTERS, COPIERS FOR BUSINESSES OF ALL SIZES | CRN


HP Inc. has revealed new Color LaserJet printers and copiers designed for
businesses of all sizes embrac...

HP USHERS ‘NEXT ERA OF HYBRID WORK’ WITH NEW LAPTOPS AND SOLUTIONS


“The challenge is, they’re not sure ... The new solution is part of HP Logistics
Services, and it enable...

HP Q1 EARNINGS: 5 THINGS TO KNOW


HP’s revenue didn’t meet expectations but earnings per share came out ahead.

‘TRULY A DREAM TEAM’: HP-POLY INTEGRATION FULL STEAM AHEAD


HP's CEO officially welcomes peripheral giant Poly to the organization.

AWARDS


CHANNEL CHIEFS

PPG 5 STAR

CEO OUTLOOK

TECHINCAL INNOVATORS

PRODUCT OF THE YEAR

EDGE COMPUTING 100

MOBILE 100

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