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Submitted URL: http://email.birdeye.org/c/eJxsUU1vozwQ_jXmRuUPMPTAIQlN37zatBLttkc0mIFYxTYyplX2168I6apbrU-jmcczz8d2nrTFaXqYTYO-YDKnlInsln...
Effective URL: https://birdeye.com/resources/webinars/get-more-customers-with-your-google-business-profile/?utm_source=product_emai...
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Effective URL: https://birdeye.com/resources/webinars/get-more-customers-with-your-google-business-profile/?utm_source=product_emai...
Submission: On February 08 via api from CA — Scanned from CA
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<div class="css-87bcq2">By continuing, you agree to Birdeye’s <a data-clicktag="form-terms_link" href="/privacy/" target="_self">Privacy Policy</a> and consent to receive communications from us.</div>
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homeresourceswebinarsget more customers with your google business profile
Free Webinar
GET MORE CUSTOMERS WITH YOUR GOOGLE BUSINESS PROFILE
Your Google Business Profile is your digital storefront. It's the first thing
people see when searching online for your product or service, so making a great
first impression is crucial.
In the third installment of our Google webinar series, CEO and Sr. Search
Strategist of Wiideman Consulting Group, Steve Wiideman, will show you how to
optimize your Google Business Profile and make the best first impression online.
WATCH THE FULL WEBINAR
Matty Eckler Playground, 953 Gerrard St E, Toronto, ON M4M 1Z4, Canada|(416)
392-0750
Industry
Industry
* Advertising / Media / Agency
* Agriculture, Fishing & Forestry
* Arts & Entertainment
* Automotive
* Beauty
* Business Services
* Community & Social Services
* Construction
* Consumer Goods
* Consumer Services
* Contractors
* Dental
* E-commerce
* Education
* Finance
* Government
* Healthcare
* Home Services
* Hospitality
* Insurance
* Legal
* Manufacturing
* Real Estate
* Recreation
* Restaurants
* Retail
* Technology
* Transportation Services
* Wellness
* Other
Number of locations
Number of locations
* 1 location
* 2-3 locations
* 4-9 locations
* 10-249 locations
* 250+ locations
Best mobile number to reach you
WATCH NOW
By continuing, you agree to Birdeye’s Privacy Policy and consent to receive
communications from us.
IN THIS WEBINAR, YOU’LL HEAR:
* Common mistakes companies make in their Google Business Profile
* How to optimize your Business Profile to get more customers
* Burning SEO questions answered by a leading SEO expert
* And more
Watch now
WHO YOU’LL HEAR FROM
JUSTIN MEREDITH
Digital Marketing EvangelistBirdeye
STEVE WIIDEMAN
CEO & Sr. Search StrategistWiideman Consulting
INTERESTED? HERE’S A SNEAK PEEK
GET MORE CUSTOMERS WITH YOUR GOOGLE BUSINESS PROFILE
Google can be a treasure trove of opportunities for your company. The
possibilities are endless between SEO, Google reviews, and Google Business
Profile. It all comes down to how well someone knows these features and how to
leverage them to outperform your competitors. People can easily find businesses
on Google and see how well their existing customers like them. A clear win-win.
Specifically for companies looking to increase their customer base, Google is
much more than a search engine. Google Business Profile can help them post
updates, generate reviews, and maintain accuracy in information from a single
dashboard.
An updated Google Business Profile makes sure that potential customers can find
all relevant information from a single verified source instead of clicking
multiple links for it.
In this webinar, Birdeye discusses the untapped potential of Google Business
Profile and how companies can leverage them to get even more customers. Steve
Wiideman, a search expert and CEO of Wiideman Consulting, joins us.
Here is a snippet of what was discussed in the webinar.
[Sneak peek from the webinar]
Birdeye: First off, for those who aren't really quite sure what a Google
Business Profile is, it's a free Business Listing Profile that Google gives you
where you can add your business information like your name, your address, your
phone number, and your description of services. When someone searches Google for
a product or service near them, a section at the top of the results called a
Local Pack will appear with a map showing where each location is and then a list
next to it with the names, the ratings, and sometimes even an image of the
product. So, Steve, what do you generally see regarding Google Business Profiles
when you meet with new clients?
Steve Wiideman: As to what people are doing with their Google Business Profiles,
it all depends on the type of client. For example, many smaller businesses are
doing what they can to grind away to compete with the ever growing franchises
that seem to appear everywhere. So I see many small businesses getting
aggressive, sometimes too aggressive, like hiring multiple agencies to do the
same thing, then stepping on each other's toes. In larger organizations, the
challenge is scaling and having the time to manage multiple location listings.
They often have one person in charge of hundreds of locations. So it really
varies. But for the most part, I don't think enough companies realize the impact
of maximizing everything they could be doing, analyzing traffic, and quantifying
the results.
Birdeye: That's very interesting. But obviously, when someone looks up a product
online in a near me search, or best product search, not every business shows up.
So, how does Google prioritize which Google Business Profile it places at the
top of the search results?
Steve Wiideman: There are four areas that Google definitely cares a lot about:
1. Accuracy of data
2. Landing pages
3. Links and mentions from noteworthy directories
4. Reputation
We will discuss each of these a little bit more for the audience.
For data accuracy, businesses must make sure that Google can validate all the
information on your Google Business Profile. The information must match what you
have on your website and social media handles. Make sure that you display
consistent information across all your Business Profiles.
Next, companies must focus on the landing pages they're providing to Google,
mainly for users to click on and know more about the offerings. For
single-location businesses, we focus on these functions so that potential
customers who don't want to click on directions or call, can be in the right
place to navigate. For multi-location businesses, it is important to have a
single page for everything they offer – all with unique content.
Third, find links and mentions on third-party websites that are notable to your
industry and domain. This improves data visibility for your company. Focusing on
general and industry-specific directories that drive traffic to your website is
essential. Make sure they include your business by name and list the accurate
address and contact information.
The last is reputation. Are people seeing just one-star reviews and not clicking
on your listing, telling the search engines that maybe this listing isn't
beneficial? Are there no new reviews coming up when somebody clicks on your
listing? Seeing one-star reviews or a review from two months ago may make the
potential customer doubt your existence and performance, leading them to find
another service provider. So it's not just around the quality, but Google
Business Profile success is also around the quantity and velocity of reviews.
Also, companies must treat their Google Business Profile as a living, breathing
entity that has to be maintained to ensure visibility. Monitoring activity in
the Google Map Pack may take a little time, but it will bring many benefits in
the long run.
To learn more about how to optimize your Google Business Profile, watch the
webinar.
Download now.
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