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HomeBusinessB2BBank Muamalat To Launch Islamic Banking Super App By Q4 2024
BusinessB2B
June, 2024


BANK MUAMALAT TO LAUNCH ISLAMIC BANKING SUPER APP BY Q4 2024




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Bank Muamalat Malaysia Berhad (Bank Muamalat) partners with Backbase,
and Mambu to lead its digital Islamic banking transformation.

Driven by a mission to create an “unmatched customer-centric experience”, Bank
Muamalat CEO Khairul Kamarudin says the company will leverage platform
technology to innovate towards a unified Islamic digital banking experience,
bridging silos, and traditional banking practices.

With the Backbase Engagement Banking Platform serving as the anchor platform,
facilitating end-to-end processes including onboarding, transactions, financing,
as well as backend consumer servicing and engagement, Kamarudin says that Bank
Muamalat is equipped to create customized and unique customer journeys with
security, consistency, acceleration, and scalability.

Central to the bank’s digital transformation is a modern digital Islamic banking
super app aimed at enhancing its Retail Banking solutions.

“This shift enables the bank to offer personalized banking journeys, tailored to
unique preferences of its customers, while empowering the bank with freedom and
control in putting their long-term vision into action. The goal is to cater to
the needs of diverse consumers in Malaysia beyond traditional banking services,
including holistic life empowerment features, from financial, faith and the
added assurance of security and peace of mind in every transaction,” says
Kamarudin.

In addition, Bank Muamalat claims that these offerings will expand to its
commercial and SME banking segments in the near future.

> “We are attentive to the needs of our diverse consumer base and are dedicated
> to advancing financial inclusion and Islamic banking practices to be more
> modern, customer-centric, and digitally progressive. The strategic advantage
> of the Backbase Engagement Banking Platform lies in its ability to ‘adopt and
> build’, which aligns with our goal to launch the digital Islamic banking
> platform by the end of the year,” says Kamarudin.

Backbase claims it serves over 120 financial institutions worldwide, including
an increasing number of Islamic banks such as Libyan Islamic Bank, ila Bank,
Bank Al Bilad, and Saudi National Bank.

Backbase VP of Asia Riddhi Dutta says that their global reach also extends to
banks in the APAC region, including ABBANK, BDO Unibank, Bank of the Philippine
Islands, China Bank, EastWest Bank, HDFC Bank, JudoBank, OCB, Techcombank, and
TPBank. According to Dutta, Islamic banks in Asia are keen to enhance their
digital banking solutions to stay competitive.

“We’ve had the privilege of collaborating with Islamic banks across the globe,
gaining invaluable insights into their unique needs and challenges. Our
Engagement Banking Platform is designed with flexibility at its core, offering
pre-built journeys and microservices that can be customized to meet the unique
requirements of Islamic banking. Our partnership with Bank Muamalat exemplifies
our commitment to support Islamic banks in their digital transformation
endeavors. Additionally, we hold a deep appreciation for Malaysia’s vibrant
Islamic banking culture and dynamics, which stand as a beacon of innovation and
growth in the global Islamic finance sector,” says Dutta.

Bank Muamalat’s holistic cloud-based transformation encompasses Backbase for
modernization and customer-centric Engagement Banking, and Mambu for digital
core capabilities.

Kamarudin says that transitioning to a cloud-based model not only enhances its
banking services and product offerings but also yields significant cost savings
and operational efficiency gains. In addition, it empowers Bank Muamalat’s
developers to accelerate software development cycles by leveraging Mambu’s
digital core to meet regulatory requirements and fortify its security controls,
essential for a financial institution.

Commenting on the partnership, Mambu Director of Solutions Engineering Perminder
Grewal Dallow says that Bank Muamalat is one of the first traditional banks in
Southeast Asia to embrace its cloud banking platform.

“We look forward to enabling Bank Muamalat to build innovative products and
services, streamline IT processes, and craft exceptional customer journeys.  The
endorsement from Bank Negara Malaysia, the regulatory body for Malaysia’s
financial sector, to advance this project underscores the trust and assurance in
both Mambu and Backbase. We look forward to a strong partnership with Bank
Muamalat as it modernizes its technology foundation,” says Dallow.

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 * Tags
 * Backbase
 * bank muamalat
 * cloud services
 * digital banking
 * digital transformation
 * Islamic banking
 * Malaysia
 * Mambu


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