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Talent management


WHAT MAKES A COMPANY GREAT AT PRODUCING LEADERS?

A survey of more than 800 executives and executive recruiters identifies top
talent incubators — and what makes them excel.
by
 * Sarah Abbott,
 * Robin Abrahams,
   and
 * Boris Groysberg

by
 * Sarah Abbott,
 * Robin Abrahams,
   and
 * Boris Groysberg

December 08, 2023
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Summary.    GE is well known as an “academy company” — a talent incubator that
exports effective leaders to other organizations and even industries. To better
understand which companies are top talent incubators today, the authors worked
with the Official Board,...more
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In 2018, 31 companies listed on the S&P 1500 were led by former GE employees. GE
is what was known as an “academy company”— an elite company that produces more
talent than it holds on to, exporting effective leaders to other organizations
and even industries. These talent incubators have been a feature of the business
world since the 1970s.

In an effort to better understand the landscape of talent incubators in the
2020s, the Official Board, a firm that provides data on corporate organizational
charts and executive movement, surveyed 853 executives on the topic in January
and February 2023, asking for their thoughts on which companies are top talent
incubators, and what qualities or practices make them unique. “Executive” was
defined as a member of the board of directors, CEO, an executive reporting
directly to a CEO, or a manager reporting to a CEO direct report. Our survey
respondents worked at medium-to-large companies with more than $100M in annual
revenue, including Global Fortune 500, Global Forbes 2000, and Russell 3000
companies. The survey was supplemented by our interviews with executive search
consultants.

Survey respondents identified their own function, industry, and region and were
then asked to name the top three talent incubators in each of those categories.
The consolidated table below lists the 25 most frequently mentioned companies.

See more HBR charts in Data & Visuals

Most of the above organizations are in the knowledge-based industries. This is
typical of talent incubators — the extended investment in HR and development
required to be a talent incubator is easier to find in industries with high
profit margins (e.g., consumer packaged goods/“CPG” and consulting) compared to
those with slimmer margins (such as restaurants).

Among the top 25 most mentioned companies, four were consultants (hardly
surprising, since developing expertise is part of such organizations’ core
business) and five were technology companies.

There’s a distinct difference — and, to some extent, a cultural disconnect —
between the approach of the classic talent incubators of the twentieth century
and today’s heavy hitters. “There’s a lot of people who grew up in the
industrial, CPG, Pharma East Coast where there was a 20-year legacy of serious
thought about best practices,” one search consultant explained, continuing:

> And then we have kind of a different community in Silicon Valley that is kind
> of the “cool kids.” Anyone over 30 can’t be trusted, and anything that’s
> conventional we’re not going to do. They move fast, and they do things
> differently, and there’s a lot of innovation there, but the flat rejection of
> anything that smells of legacy academic talent factories, I struggle with.
> Those worlds tend to be pretty bifurcated. [A bank] comes to me and says we
> want someone from Google. And I say, “No, you don’t. That’s the worst thing
> you could do.”

Another search consultant was more positive about technology companies as
sources of talent “because they’ve had to navigate the digital challenges,
and…[navigate] cycle changes that have been much faster than some of the
traditional academy companies.”


WHAT TALENT INCUBATORS DO DIFFERENTLY

Survey respondents were asked, “When considering the companies you listed above,
what specific things do they do to make themselves academy companies?” as an
open-ended question to which they could respond in their own words, at length.
We received more than 500 responses and identified four qualities that
distinguish today’s talent incubators.


THEY TAKE A STRATEGIC APPROACH TO ATTRACTING, DEVELOPING, AND RETAINING TALENT.

These organizations are viewed in the marketplace as a source of high-quality
talent. “People go to these companies to learn and build their careers,” one
respondent wrote. “They lay the foundation stones of great businesspeople.”
Another noted that talent incubators “regularly churn out the best executives,
who become industry leaders.” But it’s not just senior leaders; another
respondent noted that these companies produce “’plug and play’ mid-level
management and project pros” who can “enable any company to bring their product
to market faster and with better results.”

Talent incubators’ reputations make them attractive to top talent worldwide.
These firms have “well-defined processes” for recruitment — for both new
graduates and experienced hires. Survey respondents noted that talent incubators
“seek a range of options to attract diverse talent” and “take risks on talent.”

In addition to recruitment and hiring, talent incubators also excel at
identifying and investing in talent within the organization. They are known as
good places to be from, but also good places to stay. One respondent noted these
companies have a “commitment to develop leaders at all levels of the
organization” and opportunities for internal mobility (upward, horizontal, and
international).

However, these companies anticipate a certain degree of attrition. One search
consultant suggested that a key practice is “about keeping the best and letting
the rest go.” Since “the rest” go to positions in all sorts of industries,
talent incubators maintain “strong alumni networks,” which can be a great
strategic advantage for an organization. Alumni are powerful ambassadors and
sources of intelligence for former employers.

Finally, survey respondents noted that talent incubators balance their role as
thought leaders with “keeping their knowledge inside the company” through
documentation and “making sure the lessons learned are passed on to the next
generation.”


THEY HEAVILY INVEST IN TRAINING AND DEVELOPMENT.

Talent incubators take a long-term view toward people development, with
sponsorship from the very top of the organization. In talent incubators, as one
respondent noted, “continuous development is the part of the company mission,
not rare or occasional.”

Survey respondents identified a wide variety of training and development
experiences offered by talent incubators, including:

 * Onboarding
 * Internal courses and classes
 * Sending employees for external training or education
 * Tuition reimbursement
 * Partnerships with external educational institutions
 * Industry certification training
 * Mentoring and coaching (formal or informal) within the organization
 * Executive coaching (external professional coaches)
 * Early on-the-job experience and the opportunity to “make or influence a broad
   array of strategic and tactical decisions and to lead people”
 * Job rotation
 * International assignments

Many respondents noted that talent incubators put great emphasis on breadth of
experience, seeking to provide, as one person highlighted, a “diversity of
experiences across businesses, functions, and geographies” for upcoming leaders
through “cross-functional and cross-border rotation.” When job rotation is not
possible, companies might use other programs to ensure that different
departments understand each other. One respondent noted a biotech company that
provided “business training for doctors and other clinicians, and broad exposure
to clinical medicine issues for business and administrative folks.”

The skills and subjects of training and development efforts mentioned on the
survey were similarly comprehensive:

 * Functional knowledge
 * Industry knowledge
 * Ethics
 * Hands-on leadership
 * Management
 * Operations
 * Negotiation
 * Communication skills
 * Emotional intelligence
 * Strategic thinking
 * Data and analytics
 * Change management

New hires at talent incubators are put into a “rigorous development program that
shows new talent what ‘good looks like,’” and they’re provided with “good and
patient mentors who welcome young talents with a lot of inclusivity,” one
respondent noted. Some organizations, notably professional-service firms, bring
on new talent in cohorts and put them through training together. New hires are
provided early on with the opportunity to make decisions with real consequences
and to work on “projects where quick learning is achieved via success and/or
failure.”

This development is individualized and targeted. As one person explained, talent
incubators offer “multi-year programs that provide assessments and coaching
(both internal and external). They identify gaps and growth areas and provide
assignments to address them” to achieve a culture of “meritocracy over
politics.” Trainings connect the individual career plans to succession planning
on the organizational level via “a strong C-Suite/elected leader pipeline
program that focuses on candidate strengths and gaps.”


THEY HAVE STRONG CULTURE AND INTERNAL OPERATIONS.

Talent incubators are identified by having high-performance and high-value
cultures that support learning; sufficient resources to dedicate to development;
and excellence in operations.

Sixty-five respondents mentioned “culture” as a factor, mentioning teamwork and
“helping each other”; excellence and high performance; and an emphasis on growth
and learning, including an “ethos of learning from mistakes and moving on.”
These cultural values, particularly that of “investing in people,” must be
exemplified by the leaders and communicated inside and outside the organization.

Talent incubators “have the resources and determination to constantly invest in
the development of their leaders.” These resources include sufficient money to
invest in training programs; a solid HR function; and a scale that is “big
enough to have many positions to learn from, and breadth across industry.”

They are also characterized by internal “operational excellence,” which enables
them to support the outstanding talent that they nurture. This includes
“consistently high-quality management” and a history of good decisions around
organizational change, adopting new technologies and processes, and a
“systematic approach to problem solving, clear processes, and KPIs.” They
utilize “standard operating systems” and “strong tools & models” that are
employed “across sites and business units.” Recruitment is helped by the fact
that such companies are usually good employers “and often win ‘best place to
work’ awards.” Respondents mentioned competitive “pay and perks,” good “people
management” policies and procedures, and an organizational structure that
supports managers and empowers employees.


THEY ARE RESPECTED IN THE BROADER ENVIRONMENT.

Talent incubators have a reputation for sustained excellence — they set the
industry standard with high-quality customer experience, innovative products,
and strong intellectual property. Their brands are “relevant in culture and
therefore relevant in people’s lives,” as one respondent said. “They have
ambitious targets and tend to deliver results,” another said, while another
noted that their “products and services are delivered safely and in compliance
with industry and legal regulations and standards.”

Talent incubators also tend to have a dominant market share. Respondents
mentioned robust EBITDA, profit/revenue, free cash flow, and consistent growth
for shareholders. At the same time, respondents suggested that these companies
have a “demonstrated commitment to stakeholder value, not just shareholder
value.” This results in a good reputation among employees, investors, customers,
and suppliers.


RESPONDING TO AND SHAPING THE ENVIRONMENT

Taken as a whole, survey responses paint a picture of talent incubators with an
outsized ability to both respond to and shape their environment. They “play on
offense and embrace change” and are the organizations “that do not follow the
trends but create the trend.” And yet these long-lived organizations aren’t
scrappy upstarts with disruption as their only credo. As one respondent put it:
“We’re living in a paradox. Most new things fail. And most old things die. The
hardest part is to move forward always being deeply rooted in your vision and
your main business, and at the same time, always innovating and trying new ways
to make things better to stay relevant and ahead. New and old must live
together, it’s never either/or.”

How do talent incubators strike this balance? An emphasis on long-term thinking
and core value propositions keeps them grounded. Meanwhile, they are constantly
in dialogue with customers/clients, the broader environment, and their own
employees, taking input and creating new models.

This engagement with the broader world extends beyond the industry. In the words
of the survey respondents, talent incubators take a broader purview of “value
creation and social impact, generating credibility and engagement beyond
products/services.” They are global and have an “impact on public policy,” while
also being involved in local communities. Multiple-stakeholder view and other
values are tied to business objectives, along with “contemporary thinking around
the employee experience and social purpose.”

Who will be the talent incubators of the future? Perhaps the ones who have done
the best job “handling recent social movements, pandemic angst, industry
disruption, and the evolving world economy” today.

Editor’s note: Every ranking or index is just one way to analyze and compare
companies or places, based on a specific methodology and data set. At HBR, we
believe that a well-designed index can provide useful insights, even though by
definition it is a snapshot of a bigger picture. We always urge you to read the
methodology carefully.

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Read more on Talent management or related topics Human resource management,
Developing employees, Organizational culture and Organizational learning
 * SA
   Sarah Abbott is a research associate at Harvard Business School.
 * Robin Abrahams is a research associate at Harvard Business School.
 * BG
   Boris Groysberg is a professor of business administration in the
   Organizational Behavior unit at Harvard Business School and a faculty
   affiliate at the school’s Race, Gender & Equity Initiative. He is the
   coauthor, with Colleen Ammerman, of Glass Half-Broken: Shattering the
   Barriers That Still Hold Women Back at Work (Harvard Business Review Press,
   2021).
   bgroysberg

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New!
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Attracting and Cultivating Talent Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online
leadership training helps you hone your skills with courses like Attracting and
Cultivating Talent. Earn badges to share on LinkedIn and your resume. Access
more than 40 courses trusted by Fortune 500 companies.
Discover how to attract, hire, develop, and keep talented people who will grow
and thrive throughout their employee journey.
Start Course
Learn More & See All Courses

Read more on Talent management or related topics Human resource management,
Developing employees, Organizational culture and Organizational learning



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TCF vendors

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EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers

more

Cookie duration resets each session.


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Consent


ROQ.AD GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

more

Cookie duration resets each session.


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Consent


ADMAXIM LIMITED

Cookie duration: 30 (days).

Data collected and processed: Browsing and interaction data, Probabilistic
identifiers, IP addresses

more

Cookie duration resets each session.


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Consent


INDEX EXCHANGE INC.

Cookie duration: 395 (days).

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device identifiers, Device characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Non-precise location data, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Uses other forms of storage.


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RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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THE UK TRADE DESK LTD

Cookie duration: 3629 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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ADMETRICS GMBH

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device characteristics

more




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NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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EPSILON

Cookie duration: 184 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, IP addresses, Device identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


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NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session.


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NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Privacy choices,
Probabilistic identifiers, IP addresses, Users’ profiles, Device identifiers,
Device characteristics

more

Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session.


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Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session.


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Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more




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MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more




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Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
identifiers, Device characteristics, Precise location data

more




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Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device characteristics

more




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Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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OPENX

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session.


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Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics, Precise location data

more

Cookie duration resets each session.


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Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

more

Uses other forms of storage.


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Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more




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Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers

more

Cookie duration resets each session.


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Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Cookie duration resets each session.


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Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Device identifiers,
Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device identifiers, Device characteristics, Precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics,
Precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session.


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Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

more




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ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


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Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics

more




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ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device characteristics

more




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ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device characteristics

more




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Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Authentication-derived
identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Precise location data

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Cookie duration resets each session.


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SAGE+ARCHER BV

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Data collected and processed: Non-precise location data

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ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, IP addresses, Device identifiers, Device
characteristics, Precise location data

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ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device characteristics

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EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Authentication-derived identifiers, Device
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Cookie duration resets each session.


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CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Device
characteristics, Precise location data

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Uses other forms of storage.


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MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
identifiers, Device characteristics

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Uses other forms of storage.


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GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Browsing and interaction data, Privacy choices,
Users’ profiles, Device identifiers, Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

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Cookie duration resets each session. Uses other forms of storage.


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NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics

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ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

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Uses other forms of storage.


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NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

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Cookie duration resets each session.


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AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

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Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

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Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Non-precise location data, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics

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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

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Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

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Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

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Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, IP addresses, Users’ profiles, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

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Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

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addresses, Device identifiers, Device characteristics, Precise location data

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Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Device characteristics

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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
characteristics

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Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

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Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Browsing and interaction data, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

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addresses, Device identifiers, Device characteristics

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

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Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Users’ profiles, Device identifiers

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PROTECTED MEDIA LTD

Doesn't use cookies.

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identifiers, IP addresses, Device identifiers, Device characteristics

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

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Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

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MOLOCO, INC.

Cookie duration: 730 (days).

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identifiers, Device characteristics

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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers,
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Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Device characteristics

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Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

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characteristics

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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RESONATE

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VIMEO

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VODAFONE GMBH

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MAGNITE

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SCENESTEALER

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NETQUEST

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NETFLIX

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APPLOVIN CORP.

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