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   There is nothing more exciting than seeing the companies thrive that you work
   with.
   
   
   

For the last 20 years I've founded and invested in many companies, built
successful products that millions of people used, and consulted well-known
companies, VC and PE firms.

People who challenge a specific market, and themselves, often go beyond what
others think is possible. Those people fascinate me, and these are the ones I
enjoy working with.

20+

YEARS EXPERIENCE

In Online Marketing, Software Development, Company Building and Growing. I've
built succesful companies with several hundred employees and invested in a few
super smart startups.

15+

AWARDS

Have my products won in the past 10 years. Including best software in its
category in Europe and USA. Additionally I've won European Search personality of
the 2016 and the SEMY Awards for "Search Persönlichkeit des Jahres" in 2017.

200+

CONFERENCES

Have I been speaker in the past 12 years. Conferences around the world incl.
DLD, OMR, SMX, Pubcon, Web Summit, Webit and various SEO conferences.

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SEARCHMETRICS, A GLOBAL B2B SAAS COMPANY

When I founded Searchmetrics in 2005 (formerly known as SEO Solutions) there was
no SaaS nor established subscription models in Berlin.

So we created many trial and error moments, lots of failures, many tears and an
incredible amount of successes and joy. Over time we grew to 250 employees in
multiple locations like Berlin, London or San Mateo (US). As one of the first
B2B SaaS companies in Berlin we introduced many concepts we learned like CSM
(Client Success Management) or Product Marketing in Germany.

We learned as well that success can have its downside, so we fought a 4 year
long patent infringement lawsuit in California, US that we won. But it cost us
time, money, people and this is more precious than the win.

But all experiences are priceless and will lead to not making the same mistakes
again.

This is exactly my mission with every project grow from all the ones before.


EXPERIENCE

Neither does the size of a company nor its budget really matter to me - For me,
the most important key to success is being able to challenge the status quo,
having the freedom to be creative, and to make mistakes.

STRATEGIC SEO

SEO is one of the most important online disciplines that mostly depends on the
successful collaboration of many departments e.g., development, marketing, PR
and business development. SEO is not free traffic, but it can be the most
important and successful traffic channel if done right.

CONTENT MARKETING

Content Marketing is all about the user (personas), their problems and how you
as a company can solve them. It's also about the stories you can tell to win the
hearts and the minds of the potential users. In the end, Content Marketing need
to be persuasive.

PRODUCT MANAGEMENT-/MARKETING

Building products is less about the great idea itself but more about smart
iterative approaches to design, test, fail, learn and repeat. Don't ask your
customers what they need, try to understand their problem and build the
solution.

SPEAKER CONFERENCE-/WORKSHOP

Seeing people engaged and passionate about a speech is the best experience a
speaker can have. An important goal always is to be specific and give people not
only great entertainment but also things they can adopt immediately. Speeches
should be backed and powered by data.

THINK TANK

Challenge and think ahead of the status quo. Every product can be re-thought and
at any point in time even market leaders can be disrupted. Think about why and
how to build better products.

STARTUP COACH

A coach or sparrings partner for a startup might be significant to avoid
re-inventing the wheel when it comes to Go-to-market, growing products,
internationalization or a reality check. What makes a startup so special is
their energy to change the world and combined with the sparring partner this can
be a powerful combination.


SOME COMPANIES I HAVE WORKED WITH

The most exciting moments are the ones when people start to think outside their
box and see what's possible beyond it.



ABOUT

Webgenau GmbH
Rudi-Arndt-Str. 21
10407 Berlin
Germany

info@webexactly.com

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Geschäftsführer (Managing Director)
Marcus Tober

HRB-Nr.: 111364B
Registergericht: Berlin-Charlottenburg
Ust-ID: DE258126614

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