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SUPERMARKETS OFFER MORE STORE BRANDS TO LURE COST-CONSCIOUS SHOPPERS


CONSUMERS IN THE U.S. AND EUROPE ARE GRAVITATING TOWARD CHEAPER PRIVATE-LABEL
PRODUCTS

Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’
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Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’Play
video: Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’
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Consumer spending has held up relatively well so far despite inflation, but
experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains
the role ‘elasticity’ plays in a company’s decision on whether to raise prices.
Photo illustration: Adele Morgan
By
Trefor Moss
Dec. 14, 2022 5:30 am ET

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Supermarkets are doubling down on their in-house product lines, seeking to
capitalize on the disposable-income squeeze that is hitting consumers.

Sales of private-label products, which are typically cheaper than brand-name
equivalents, have surged in recent months as shoppers look for ways to economize
amid soaring inflation.


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