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WE MAKE


THE COMPLEX SIMPLE AND


THE SIMPLE MEMORABLE.


UNCOMMON CURIOSITY AND
COMMON SENSE.


WHEN YOU HAVE BOTH, YOU CAN GET
TO THE ANSWERS THAT WORK.


IT’S HOW WE BUILD BRANDS THAT
DRIVE GROWTH.


HEALTHCARE


PROFESSIONAL SERVICES


FINANCIAL SERVICES


NOT-FOR-PROFIT


MEDIA


PRIVATE EQUITY

Infinia Group creates simple, effective communications that move organizations
and the world forward. We make this happen every day by transforming complexity
into simplicity, and ensuring that what is simple becomes memorable.




OUR MANIFESTO

We create simple designs and effective communications that move organizations
and the world forward. We make this happen by…

…staying attuned to the societal, consumer, and regulatory changes impacting
demand. We discover the clarity of purpose needed to create authentic brands
that provide new pathways of growth, value creation, and improvements to the
employee and customer experience.

…balancing business and behavioral intelligence to provide objective counsel to
leaders. We help isolate the key performance factors of yesterday, identify the
trends of today, and forecast the preferences of tomorrow.

…integrating verbal and visual expressions to craft positionings, design
experiences, and shape stories. Together, these create strong emotional
connections between consumers and the brands they love.

Combining experience with insight, data, and subject matter expertise, we
provide a rich mix of incisive strategy, innovative design, and creative
thinking — the critical capabilities needed to bring brands to life.


MERLIN

http://www.merlinasc.com/



ARTICLES

HOW WINNING BRANDS MAKE SIMPLE MEMORABLE



MAXIMIZING THE POWER OF BRAND AND COMMUNICATION IN HEALTHCARE



IMPROVING STAFF AND PATIENT EXPERIENCES WITHIN HEALTHCARE



RECESSION-PROOFING YOUR BUSINESS AND BRAND



BUILDING A DIGITAL HEALTHCARE BRAND



THE SALES AND MARKETING SAAS PLATFORM DEVELOPED EXCLUSIVELY FORAMBULATORY
SURGERY CENTERS



SUSTAINING RELATIONSHIPS IN A TRANSACTIONAL WORLD



BUILDING A STRONG BRAND IN TODAY’S AGRICULTURAL REVOLUTION



THE NEED FOR STRONG MEMBER-BASED ASSOCIATION BRANDS



DON’T MAKE ASSUMPTIONS. MAKE DECISIONS.



THE BETTER WAY TO MARKET YOUR ASC



WHY EMPATHY MATTERS IN HEALTHCARE COMMUNICATIONS



THE WAY TO SWAY: CRAFTING PRESENTATIONS THAT ENGAGE, ENTERTAIN, & EDUCATE



WANT TO SELL MORE?



AI AND BUILDING THE FUTURE-READY ORGANIZATION



INNOVATING THE PATIENT EXPERIENCE - INTERVIEW WITH RON CAPPELLO


TEAM

Home


Ron Cappello
Chief Executive Officer
John Watts, Ph.D.
Senior Strategy and Analytics Advisor
Nancy Senken
Chief Administrative Officer
Mindy Espinosa
Finance Director
Raul Gutierrez
Creative Director
Cristiane Borges
Creative Director: Information Design
Sunny Uberoi
Senior Communications Advisor
Garland West
Senior Food and Nutrition Advisor
John Forgetta
Senior Content Advisor
Kristine Grunsted
Senior Project Manager
Lizzie Kupersmith
Strategy Analyst
Mike Loehr
Alliance Partner
Matt Filby
Alliance Partner
Paul Van Winkle
Alliance Partner


TEAM

Infinia is a founding member of the Selbey Anderson Global Alliance:
selbeyanderson.com

If you’d like to chat about working with us, or to simply get to know us a bit
more, feel free to write or call.

New York
515 Madison Avenue
8th Floor
New York, NY 10022
hello@infiniagroup.com
646-209-0832

For job inquiries please write us at
careers@infiniagroup.com

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