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VIEW PROGRAMME

Pharma Omnichannel Excellence Conference Programme

4th June 2024

08.30 Registration, Informal Networking & GIC Opening Remarks

09.00 Morning Co-Chairs’ Opening Remarks

Sophie Graham-Godet, Global Director, Omnichannel Marketing Capabilities, GSK



Dina Bedier, Executive Director, Customer Experience & Engagement Strategy,
International Innovative Medicines, Novartis




MULTICHANNEL EXCELLENCE


DOUBLE PERSPECTIVE

Refreshed For 2024!

09.10 Stay Ahead Of The Game With Next-Level Multichannel Strategies That
Enhance Patient-Centricity, Identify Channel Shortfalls & Navigate Regulation
Proactively

 * Identify and remedy deficiencies in your current multichannel approaches to
   achieve effortless omnichannel experiences and a seamless blending of offline
   and online channels
 * How can pharma master multichannel excellence via patient-led channels to
   elevate campaign engagement, reflect the patient voice and secure better
   patient outcomes?
 * Construct IT infrastructure which supports multichannel and marketing teams
   with the most effective toolkit and tech so they can always select the right
   channel for the right audience
 * Remain proactive with regulation and data privacy updates to minimise their
   impact on campaign engagement and establish what this means for multichannel
   strategies moving forwards

09.10 Philippe Kirby, Global Head of Channel Engagement & Execution, MSD



09.30 Minna Keskitalo, Senior Gx Marketing Manager, Pharmacy Channel & Digital
Customer Experience Lead, Teva Pharmaceuticals




MAXIMISING OMNICHANNEL OPPORTUNITIES FOR PRODUCT LAUNCHES


DEEP-DIVE CASE STUDY



09.50 Pre & Post-Launch Omni-Channel Engagement, Understanding The Customer
Journey & Evolving Pharma Engagement



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