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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope EMARKETER Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → RETAIL MARKETERS NAME ECOMMERCE, TIKTOK, GENERATIVE AI AS MOST IMPORTANT TRENDS OF 2024 Article | May 22, 2024 CMOS AT TOP US ADVERTISERS ARE LEAVING THEIR ROLES SOONER Article | May 21, 2024 AI TAKEAWAYS FROM UNDER-THE-RADAR INNOVATORS: CONTEXT, CREATION, AND COMMUNICATION Article | May 21, 2024 AMONG COMPANIES, AMAZON’S AD SURGE OVERSHADOWS EVERYTHING ELSE Article | May 21, 2024 AMAZON USES SMALLER SALES EVENTS TO KEEP CONSUMERS SPENDING OUTSIDE OF PRIME DAY Article | May 21, 2024 MOST SOCIAL MEDIA USERS RESEARCH ON SOCIAL PLATFORMS BEFORE MAKING A PURCHASE Article | May 20, 2024 GOOGLE’S NEW AI OVERVIEWS NOT READY FOR WIDE RELEASE, SEOS SAY Article | May 20, 2024 WHAT MAKES KLARNA’S AD BUSINESS DIFFERENT: ‘WE’RE A RETAILER AND A PAYMENTS COMPANY,’ CMO SAYS Article | May 20, 2024 WHAT YOU NEED TO KNOW ABOUT NON-ENDEMIC RETAIL MEDIA ADVERTISING Article | May 20, 2024 IN-STORE RETAIL PAYMENTS ARE GOING CONTACTLESS AMID BROADENING PAYMENT METHOD CHOICE Article | May 20, 2024 Explore our Research → PRODUCTS EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. PRO+ New data sets, deeper insights, and flexible data visualizations. Learn More → Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT EMARKETER Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. 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Learn More → Open Menu Menu Search EMARKETER Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products PRO+ New data sets, deeper insights, and flexible data visualizations. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024 CMOs at top US advertisers are leaving their roles sooner AI takeaways from under-the-radar innovators: Context, creation, and communicationAmong companies, Amazon’s ad surge overshadows everything else Amazon uses smaller sales events to keep consumers spending outside of Prime DayBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close EMARKETER Search ON-DEMAND ON-DEMAND OUTLOOK AND STRATEGIES FOR 2024’S SECOND HALF Watch Now Keep 2024’s challenges in check. Be the first to access EMARKETER’s exclusive insights on thriving post-cookie, mastering retail media networks, leveraging Al in marketing, and more. Take a look at the event lineup below and register today! ON-DEMAND KEYNOTE ADVERTISING IN 2024: LED BY CREATORS, POWERED BY AI, AND MORE UBIQUITOUS THAN EVER Rumors of advertising’s death are greatly exaggerated: Ads will be almost everywhere in 2024. But reaching consumers will be more complicated than ever before as creators reshape content strategy and AI introduces velocity to ad optimization. In this keynote, our principal analyst Jasmine Enberg will explore these trends and share fresh data on how they are influencing today’s media and marketing landscape. KEYNOTE & FIRESIDE CHAT, WITH STACKADAPT Evelyn Mitchell-Wolf, our senior analyst, sits down with Vitaly Pecherskiy, co-founder and CEO of StackAdapt, to discuss how third-party cookie depreciation may—or may not—disrupt ad spending dynamics. Made Possible by View Speakers Keynote Speaker Jasmine Enberg EMARKETER -------------------------------------------------------------------------------- Principal Analyst Featured Speakers Evelyn Mitchell-Wolf EMARKETER -------------------------------------------------------------------------------- Senior Analyst Vitaly Pecherskiy StackAdapt -------------------------------------------------------------------------------- Co-Founder and CEO ON-DEMAND PANEL DISCUSSION HOW GENERATIVE AI TOOK PERSONALIZATION FROM BUZZWORD TO BUZZWORTHY Our expert guests will unpack how generative AI is making personalization a reality. They’ll explore use cases from ad optimization and content variation to democratizing data analytics in marketing organizations. View Speakers Featured Speakers Yory Wurmser EMARKETER -------------------------------------------------------------------------------- Principal Analyst Jennifer Faraci Digitas -------------------------------------------------------------------------------- Chief Data Officer Todd Hassenfelt Colgate-Palmolive -------------------------------------------------------------------------------- Global Digital Commerce Senior Director, Strategy and Execution Tess Kornfield ThredUP -------------------------------------------------------------------------------- Vice President, Product and Data Science ON-DEMAND PANEL DISCUSSION HOW TO NAVIGATE THE FULL RETAIL MEDIA LANDSCAPE Our expert guests will discuss how brands decide where to place their retail media investments. They’ll look at the space from the network level, as well as how to integrate in-store, off-site, connected TV, and more into their retail media mixes. Made Possible by View Speakers Featured Speakers Max Willens EMARKETER -------------------------------------------------------------------------------- Senior Analyst John Paquin Association of National Advertisers -------------------------------------------------------------------------------- Senior Director, Brand and Media Jordan Witmer Kenvue -------------------------------------------------------------------------------- Associate Director, Omnichannel Retail Media Shawn McGahee Google -------------------------------------------------------------------------------- Head of Retail Media ON-DEMAND PANEL DISCUSSION IT’S TIME TO TREAT TARGET AUDIENCES HOW YOU WANT TO BE TREATED Our expert guests will explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies. Made Possible by View Speakers Featured Speakers Evelyn Mitchell-Wolf EMARKETER -------------------------------------------------------------------------------- Senior Analyst Carryl Pierre-Drews Interactive Advertising Bureau -------------------------------------------------------------------------------- Executive Vice President and CMO Sam Ngo BlueConic -------------------------------------------------------------------------------- Director, Product Marketing ON-DEMAND DEEP-DIVE SESSION RETAIL IN 2024: A DATA-DRIVEN LOOK AT HOW THE RETAIL WORLD IS PERFORMING In this session, Ethan Chernofsky, senior vice president of marketing at Placer.ai, will dive into the latest location analytics to understand retail performance, the state of the consumer, and the key trends that are impacting shopping behavior and overall retail success. PRESENTED BY View Speakers Featured Speakers Ethan Chernofsky Placer.ai -------------------------------------------------------------------------------- Senior Vice President, Marketing Marissa Coslov EMARKETER -------------------------------------------------------------------------------- Vice President ON-DEMAND DEEP-DIVE SESSION HOW CTV ATTRIBUTION KEEPS YOUR ADS IN THE FAST LANE In this session, Erik Gray, director of product analytics at MNTN, will explore the transformative impact of connected TV (CTV) advertising in the ad-supported streaming landscape and share innovative approaches to attribution to significantly bolster your marketing efforts. PRESENTED BY View Speakers Featured Speakers Erik Gray MNTN -------------------------------------------------------------------------------- Director, Product Analytics Becky Schilling EMARKETER -------------------------------------------------------------------------------- Senior Director, Media Content ON-DEMAND SPECIAL CONVERSATION MEET THE CREATOR: LIGHTNING MEDIA’S CEO SOPHIE JAMISON In this special conversation exclusive to the EMARKETER Summit, our principal analyst Jasmine Enberg sits down with Sophie “Lightning” Jamison, CEO of Lightning Media, to discuss how marketers can leverage partnerships to create deeper audience connections, raise brand awareness, and ultimately deliver sales. View Speakers Featured Speakers Jasmine Enberg EMARKETER -------------------------------------------------------------------------------- Principal Analyst Sophie “Lightning” Jamison Lightning Media -------------------------------------------------------------------------------- CEO ON-DEMAND Q&A ANALYST PANEL ASK THE ANALYSTS: OPEN Q&A ON AI, RETAIL MEDIA, DATA, AND MORE Close out the day with our renowned EMARKETER analysts. Our experts will take questions from the audience on marketing, commerce, advertising, and technology. Made Possible by View Speakers Featured Speakers Suzy Davidkhanian EMARKETER -------------------------------------------------------------------------------- Vice President, Content Jeremy Goldman EMARKETER -------------------------------------------------------------------------------- Senior Director, Marketing, Commerce, and Tech Briefings Sarah Marzano EMARKETER -------------------------------------------------------------------------------- Principal Analyst Paul Verna EMARKETER -------------------------------------------------------------------------------- Vice President, Content WATCH THE SUMMIT ON-DEMAND Watch Now Speakers TAKE A LOOK AT OUR EXCITING LINEUP OF SPEAKERS JASMINE ENBERG EMARKETER Principal Analyst VITALY PECHERSKIY StackAdapt Co-Founder and CEO SHAWN MCGAHEE Google Head of Retail Media SAM NGO BlueConic Director, Product Marketing ETHAN CHERNOFSKY Placer.ai Senior Vice President, Marketing ERIK GRAY MNTN Director, Product Analytics Load More Speakers JENNIFER FARACI Digitas Chief Data Officer TODD HASSENFELT Colgate-Palmolive Global Digital Commerce Senior Director, Strategy and Execution SOPHIE “LIGHTNING” JAMISON Lightning Media CEO TESS KORNFIELD ThredUP Vice President, Product and Data Science JOHN PAQUIN Association of National Advertisers Senior Director, Brand and Media CARRYL PIERRE-DREWS Interactive Advertising Bureau Executive Vice President and CMO JORDAN WITMER Kenvue Associate Director, Omnichannel Retail Media MARISSA COSLOV EMARKETER Vice President SUZY DAVIDKHANIAN EMARKETER Vice President, Content JEREMY GOLDMAN EMARKETER Senior Director, Marketing, Commerce, and Tech Briefings SARAH MARZANO EMARKETER Principal Analyst EVELYN MITCHELL-WOLF EMARKETER Senior Analyst BECKY SCHILLING EMARKETER Senior Director, Media Content PAUL VERNA EMARKETER Vice President, Content MAX WILLENS EMARKETER Senior Analyst YORY WURMSER EMARKETER Principal Analyst SUMMIT SPONSORS PLATINUM DIAMOND GOLD EMARKETER COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe EMARKETER * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844sales@emarketer.com * Copyright © 2024 EMARKETER Inc. 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