www.iresearchservices.com Open in urlscan Pro
20.90.134.16 Public Scan

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Submitted URL:
https://smart.iresearchservices.com/v2/a/tlft_ondemand_event/656f8459f96ce4296cda164f-zxMW9/httpswww.iresearchservices.comon-demand-...
Effective URL:
https://www.iresearchservices.com/on-demand-thought-leadership-for-tomorrow-event/?utm_source=opensense&utm_medium=email%20signatu...
Submission: On December 06 via api (December 6th 2023, 7:28:12 pm UTC) from US — Scanned from DE

Form analysis
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GET https://www.iresearchservices.com/

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4 RS

the four key thought
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YOU CAN WATCH THE FULL EVENT VIDEO OR GAIN INDIVIDUAL INSIGHTS FROM EACH PANEL
VIDEO FROM THE DAY ON OUR SESSIONS PAGE. 






SPEAKERS

Previous

Kevin Lyman

Global Head of Thought Leadership for Invesco Ltd

Jeff Potter

Head of Advisory Insights – US Advisory

Lucia Rahilly

Global Editorial Director & Deputy Publisher

James Redgrave

Vice President, Global Thought Leadership & Editorial

Serge Perignon

Global Head, Thought Leadership Institute

Francis Hintermann

Growth & Strategy, Accenture Research Global Managing Director

Philippe Roussiere

Accenture Research Innovation & AI, Global Lead

Dan Davey

Chairman

Euan Davis

Vice President of Virtusa

Dave Reid

Research Director of DXC Leading Edge

Anders Erlandsson

Head of IndustryLabs

Elisabeth Bolshaw

Global Content Strategist I EY Insights | Global Markets

Damian Low

Senior Director

Anthony Marshall

Senior Research Director, Thought Leadership, IBM Institute for Business Value

Cindy Anderson

IBM Institute for Business Value – Global Executive, Thought Leadership
Engagement & Eminence

Samad Masood

Content Strategy & Marketing Lead

Scott Addison

Director/Head of Corporate

Kevin Lyman

Global Head of Thought Leadership for Invesco Ltd

Jeff Potter

Head of Advisory Insights – US Advisory

Lucia Rahilly

Global Editorial Director & Deputy Publisher

James Redgrave

Vice President, Global Thought Leadership & Editorial

Serge Perignon

Global Head, Thought Leadership Institute

Francis Hintermann

Growth & Strategy, Accenture Research Global Managing Director

Philippe Roussiere

Accenture Research Innovation & AI, Global Lead

Dan Davey

Chairman

Euan Davis

Vice President of Virtusa

Dave Reid

Research Director of DXC Leading Edge

Anders Erlandsson

Head of IndustryLabs

Elisabeth Bolshaw

Global Content Strategist I EY Insights | Global Markets

Damian Low

Senior Director

Anthony Marshall

Senior Research Director, Thought Leadership, IBM Institute for Business Value

Cindy Anderson

IBM Institute for Business Value – Global Executive, Thought Leadership
Engagement & Eminence

Samad Masood

Content Strategy & Marketing Lead

Scott Addison

Director/Head of Corporate

Kevin Lyman

Global Head of Thought Leadership for Invesco Ltd

Jeff Potter

Head of Advisory Insights – US Advisory

Lucia Rahilly

Global Editorial Director & Deputy Publisher

James Redgrave

Vice President, Global Thought Leadership & Editorial

Serge Perignon

Global Head, Thought Leadership Institute

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OUR TEAM AND MODERATORS/SPEAKERS

YOGESH SHAH CEO

ANDREW NEWBY DIRECTOR OF OPERATIONS

KEVIN ANTHONY ASSOCIATE DIRECTOR – THOUGHT LEADERSHIP SALES

RACHAEL KINSELLA EDITORIAL & CONTENT DIRECTOR

SHABNAM GANGAR VICE PRESIDENT OF MARKETING

GURPREET PUREWAL VP OF SALES – THOUGHT LEADERSHIP

YI LING HUANG CHIEF INNOVATION EDITOR


AGENDA

Session 1




INTRODUCTION

by Yogesh (CEO iResearch Services)

Session 2




ASPIRING CHANGE-MAKERS – MAKING CHANGE
HAPPEN WITH THOUGHT LEADERSHIP



Session 3




EXPANDING YOUR THOUGHT
LEADERSHIP ECOSYSTEM

(Chaired panel with Q&A)

Session 4




PEOPLE ALWAYS TALK ABOUT REPUTATION



Session 5




PARADIGM SHIFTS: THOUGHT LEADERSHIP AND
SUSTAINABLE STRATEGIES FOR GROWTH



Session 6




COMPOUNDING CONVENTION:
INNOVATING WITH THOUGHT LEADERSHIP



Session 7




BUILDING THE BACKBONE OF PURPOSE AND
IDENTITY THROUGH THOUGHT LEADERSHIP



Session 8




TO AI, OR NOT TO AI?



Session 9




SHOW ME THE MONEY! RELATING
THOUGHT LEADERSHIP TO REVENUE



Session 10




CLOSING SPEECH

by Yogesh (CEO iResearch Services)




QUOTES

Previous

“We have become very good at the science side of thought leadership, and we’re
already incorporating the benefits of Generative AI into our work. But we need
to center it all in human creativity and empathy to elevate our science to an
art.”

Serge Perignon – TCS

“The future of thought leadership is going to be both hyper-targeted and more
dynamically delivered. The audiences that we will be trying to reach will be
getting smaller and more niche – perhaps even audiences of one, if the potential
commercial gain is great enough. At the same time, the days of flat PDF and
printed report as the only format to deliver insights are nearly, and
thankfully, done. We now have more creative ways than ever before to bring the
ideas to life, tell the stories around them, and drive engagement.” 

Scott Addison – Infinite Global

“Thought leadership entails pushing the boundaries of knowledge and broadening
connections to reach a wider audience, ensuring a profound understanding of
future developments. While AI will undoubtedly contribute, it currently relies
on existing electronic market data. As AI accumulates thousands of perspectives,
it may enhance thought leadership, but human leadership will continue to be
paramount.”

Dan Davey – CMA

“The world is undergoing significant change and disruption, from the impact of
COVID to the emergence of Gen AI. Predicting the future of thought leadership is
challenging, but we must embrace transformation and innovation. As technology
evolves and AI plays a role, we must be resilient and creative in bringing ideas
to market. Gen AI emphasizes the importance of unique, well-researched, and
useful ideas, which are the foundation of exceptional thought leadership. It’s
time to prioritize quality ideas over quantity.”

Lucia Rahilly – McKinsey & Company

“Thought leadership will continue driving change, but its delivery will undergo
a dramatic shift. Expect a variety of content types like podcasts, webcasts, and
data visualizations. As people consume content differently, adaptability is key.
While AI will enhance initial research, it won’t replace the essential roles of
writers and editors.”

Dave Reid – DXC

“Thought leadership will remain a change catalyst, but its delivery will undergo
a profound transformation. Expect diverse content formats such as podcasts,
webcasts, and data visualizations to gain prominence. As content consumption
trends shift towards brevity, adaptability is crucial. While AI enhances initial
research, it won’t supplant the roles of writers and editors in the long run.”

Elisabeth Bolshaw – EY

“Thought leadership done well drives business growth and gets you ahead of the
competition. However, too often thought leadership campaigns are not meeting the
needs of their audiences in an authentic way. I look forward to explaining how
to overcome this and unlock the business impact good thought leadership can
deliver.”

Damian Low – FTI

“Where do you see the future of thought leadership? I think the long-term
evolution of thought leadership might be a lot less “glamorous” than today. As
the use of AI continues to permeate all aspects of business life, we could very
well end up in a situation where all thought leadership actors are supported by
the same AI, and thus all TL could then either be streamlined into one – or
perhaps even worse – different AI based TL systems counter the TL from the
others in an ever-expanding ocillation!”

Anders Erlandsson – Ericsson

“We have become very good at the science side of thought leadership, and we’re
already incorporating the benefits of Generative AI into our work. But we need
to center it all in human creativity and empathy to elevate our science to an
art.”

Serge Perignon – TCS

“The future of thought leadership is going to be both hyper-targeted and more
dynamically delivered. The audiences that we will be trying to reach will be
getting smaller and more niche – perhaps even audiences of one, if the potential
commercial gain is great enough. At the same time, the days of flat PDF and
printed report as the only format to deliver insights are nearly, and
thankfully, done. We now have more creative ways than ever before to bring the
ideas to life, tell the stories around them, and drive engagement.” 

Scott Addison – Infinite Global

“Thought leadership entails pushing the boundaries of knowledge and broadening
connections to reach a wider audience, ensuring a profound understanding of
future developments. While AI will undoubtedly contribute, it currently relies
on existing electronic market data. As AI accumulates thousands of perspectives,
it may enhance thought leadership, but human leadership will continue to be
paramount.”

Dan Davey – CMA

“The world is undergoing significant change and disruption, from the impact of
COVID to the emergence of Gen AI. Predicting the future of thought leadership is
challenging, but we must embrace transformation and innovation. As technology
evolves and AI plays a role, we must be resilient and creative in bringing ideas
to market. Gen AI emphasizes the importance of unique, well-researched, and
useful ideas, which are the foundation of exceptional thought leadership. It’s
time to prioritize quality ideas over quantity.”

Lucia Rahilly – McKinsey & Company

“Thought leadership will continue driving change, but its delivery will undergo
a dramatic shift. Expect a variety of content types like podcasts, webcasts, and
data visualizations. As people consume content differently, adaptability is key.
While AI will enhance initial research, it won’t replace the essential roles of
writers and editors.”

Dave Reid – DXC

“Thought leadership will remain a change catalyst, but its delivery will undergo
a profound transformation. Expect diverse content formats such as podcasts,
webcasts, and data visualizations to gain prominence. As content consumption
trends shift towards brevity, adaptability is crucial. While AI enhances initial
research, it won’t supplant the roles of writers and editors in the long run.”

Elisabeth Bolshaw – EY

“Thought leadership done well drives business growth and gets you ahead of the
competition. However, too often thought leadership campaigns are not meeting the
needs of their audiences in an authentic way. I look forward to explaining how
to overcome this and unlock the business impact good thought leadership can
deliver.”

Damian Low – FTI

“Where do you see the future of thought leadership? I think the long-term
evolution of thought leadership might be a lot less “glamorous” than today. As
the use of AI continues to permeate all aspects of business life, we could very
well end up in a situation where all thought leadership actors are supported by
the same AI, and thus all TL could then either be streamlined into one – or
perhaps even worse – different AI based TL systems counter the TL from the
others in an ever-expanding ocillation!”

Anders Erlandsson – Ericsson

“We have become very good at the science side of thought leadership, and we’re
already incorporating the benefits of Generative AI into our work. But we need
to center it all in human creativity and empathy to elevate our science to an
art.”

Serge Perignon – TCS

“The future of thought leadership is going to be both hyper-targeted and more
dynamically delivered. The audiences that we will be trying to reach will be
getting smaller and more niche – perhaps even audiences of one, if the potential
commercial gain is great enough. At the same time, the days of flat PDF and
printed report as the only format to deliver insights are nearly, and
thankfully, done. We now have more creative ways than ever before to bring the
ideas to life, tell the stories around them, and drive engagement.” 

Scott Addison – Infinite Global

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NEWS AND ARTICLES

10 Trailblazing Thought Leadership Trends
In 2023

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Cultural Success

On-Demand Roundtable: Forging the Future with Thought Leadership

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