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WHAT ARE AFFILIATE MVAS (OR MOBILE CONTENT) OFFERS AND THEIR BENEFITS?

By Elizabeth Sramek March 30, 2023 6 Mins Read
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mVAS (Mobile Value Added Services) offers in affiliate marketing refer to
affiliate programs that promote mobile-based services that add value to a
customer’s experience. These services typically include features such as mobile
content, messaging services, entertainment services, mobile payment systems, and
more.

Affiliates who promote mVAS offers can earn commissions on sales generated by
their referral traffic. The commission rates and payment models can vary
depending on the program and the advertiser.

mVAS offers can be a lucrative opportunity for affiliates who specialize in
mobile marketing and have an audience that is interested in these types of
services. 

However, it is important for affiliates to carefully evaluate each program they
join to ensure that it aligns with their audience’s interests and that the
advertiser offers competitive commission rates and reliable payment processing.

Contents show
Meaning of Mobile Content Offers / mVAS
What is mVas offer?
What to consider before taking a mVas offer?
What are the Benefits the mVAS offers?
Sources of mobile traffic
Conclusion


MEANING OF MOBILE CONTENT OFFERS / MVAS

Value-added services provide extra benefits to users or subscribers. These
include any service that goes above and beyond what is considered standard.
Mobile banking is one specific illustration.

mVAS are mobile content offers that can be subscription-based or one-time
payment content goods in affiliate marketing. mVAS includes a subscription to
streaming services, WhatsApp content, device-specific themes, and wallpapers.


WHAT IS MVAS OFFER?

> mVas or Mobile Content Offers are affiliate marketing offers that should be
> introduced on mobile traffic. They are typically paid on a subscription or
> one-time basis. These offers are frequently dependent on direct or SMS billing

mVas offers are basically offers in which you are compensated for any mobile
subscription or product that a user obtains. It could be anything from security
software to horoscopes or new ringtones. Anything that a user is willing to
spend for. Then, as a publisher, you can see a conversion either when the
subscription is finished (non-billable offers) or when the customer pays
(billable offers).

It continues to perplex us why this vertical is not as popular among writers as
Nutra or sweepstakes. With the money you can make working with them, it should
have at least as many fans as any other. But let us not get too far ahead of
ourselves.


WHAT TO CONSIDER BEFORE TAKING A MVAS OFFER?

First and foremost, there is the sort of subscription confirmation. There are
two primary scenarios here: single opt-in and double opt-in. The primary
distinction here is that a user either clicks on a single button to
submit/subscribe/confirm (Single Opt-in) or must confirm the subscription again
via a link in their email or SMS box.

As you might expect, Double Opt-in has a lower conversion rate: everything is
easier with one click. Yes, the content and creatives should be engaging enough
for users to subscribe even if no other actions are taken. But, with only two
clicks, the user should be very interested in whatever you have to give for them
to go to such lengths.

When a user subscribes to a piece of content or a service, the payment is
automatically charged to the phone account. That is, users are not required to
provide their credit cards to pay for the subscription.

If the operator can recognize the MSISDN (or phone number), the procedure is
even simpler: once the user confirms the subscription, money is transferred
directly from his phone. (this is called direct billing). If not, the user must
enter their phone number, receive an SMS, and then validate the subscription
through it. (SMS-billing). The latter is more prevalent for offers where the
user connects via Wi-Fi.


WHAT ARE THE BENEFITS THE MVAS OFFERS?

No holds or confirmations

The immediate transfer of money from a subscriber’s account using DCB technology
is one of the key benefits of mVAS. Never does an advertiser create holds.
Additionally, they frequently make daily payments in mVAS-focused partner
programs, greatly simplifying affiliates’ lives without requiring high turnover.

Cost Effective

Employing mVAS offers can prove a cost-effective strategy for businesses seeking
to market themselves, as they can be promoted through many channels, including
SMS, social media, email, and mobile applications.

Easy user interfaces

Even the trickiest flows are far more approachable in mVAS than in other niches.
mVAS offers can enhance the customer experience by providing additional services
and features that add value to the user’s mobile experience.

Simple and fast to test 

One of the lowest entry barriers in the CPA industry is found in mVAS. This is
unquestionably advantageous for newcomers and field professionals who have
become burned out and have chosen to switch verticals and attempt something
different. Setting up advertising initiatives is simple.

Audience numbers 

7.9 billion individuals live in the modern era, and more than 6 billion own
smartphones. Your offer has a huge potential audience that could be intrigued.

Increased Brand Awareness

mVAS offers can help businesses increase their brand awareness and visibility by
promoting their services through various channels.


SOURCES OF MOBILE TRAFFIC

It goes without saying that if you’re going to host mVAS offers, you’ll need
some mobile ads to get started. Let’s talk about this!

On their site, any marketer may post ads. They will then be liberated. Ads can
also be purchased from a variety of sources.

Here is a summary of mobile traffic sources:

 * Banners on a site (they should be adapted for mobile).
 * Paid search.
 * Advertising on all social networks (Facebook, Instagram, and others).
 * In-app advertising.
 * Ad networks with traffic (pops, push notifications, native ads, and more).
 * Read more about traffic sources for affiliate offers.

Regarding traffic from ad networks, mobile devices now clearly outnumber PCs.


CONCLUSION

In affiliate marketing, mVAS (Mobile Value Added Services) offers refer to
affiliate programs that promote mobile-based services that enhance the consumer
experience. These services generally include mobile content, messaging services,
entertainment services, mobile payment systems, and more.



mVas vertical has the potential to be very successful and famous. Every day, new
marketplaces in various nations are created. Test new and untested GEOs at any
time to see how much profit you can make.

Looking to expand your brand through the power of mVAS affiliate marketing
offers? Try Scaleo free for 14 days and see what it can do for your business!






Last Updated on March 30, 2023

Affiliate Marketing Software
0
Author Elizabeth Sramek

Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in
Prague and sharing professional affiliate marketing tips. She's been in the
online marketing business since 2006 and gladly shares all her insights and
ideas on this blog.

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