uplandsoftware.com Open in urlscan Pro
141.193.213.11  Public Scan

Submitted URL: http://www.adestra.com/?src=email
Effective URL: https://uplandsoftware.com/adestra/?src=email
Submission: On May 22 via manual from ES — Scanned from ES

Form analysis 0 forms found in the DOM

Text Content

Looking to switch ESPs? See why Adestra is the right choice.
Read Now
 * Products
     
   * * Contact Center & Customer Service
         
       * * InGenius
           * –
             
             Computer Telephony Integration (CTI) powering personalized customer
             service.
             
             eBook
             
             The Value of Connecting Your Phone System and CRM
             
             Case Study
             
             United Wholesales Mortgage Ignites Agent Productivity and Increases
             NPS with InGenius
             
             Request a Demo
             
             See InGenius in Action
             
             Learn More
             
         * Panviva
           * –
             
             Compliant, omnichannel AI-powered knowledge management for highly
             regulated industries.
             
             Blog
             
             How to Create a Knowledge Sharing Culture in Your Contact Center
             
             Podcast
             
             Learnings from Contact Center Leaders
             
             Request a Demo
             
             See Panviva in Action
             
             Learn More
             
         * Rant & Rave
           * –
             
             Customer engagement software that turns insight into action.
             
             Blog
             
             5 Ways to Go Above & Beyond for Your Customers
             
             Case Study
             
             HomeServe Leverages Customer Engagement Software to Improve
             Customer Experience and Satisfaction
             
             Request a Demo
             
             See Rant & Rave in Action
             
             Learn More
             
         * RightAnswers
           * –
             
             AI Knowledge Management for faster troubleshooting.
             
             Webinar
             
             Elevate Customer Service: Unveiling Our Next-Gen Search with AI
             
             eBook
             
             AI Guide for Contact Centers
             
             Request a Demo
             
             See RightAnswers in Action
             
             Learn More
             
         
     * Content Lifecycle Automation
         
       * * AccuRoute
           * –
             
             Secure document capture, fax, and delivery for the enterprise.
             
             Datasheet
             
             Document Capture, Fax, and Workflow with Upland AccuRoute
             
             Case Study
             
             Post & Schell Digitizes Records and Sees Big Results
             
             Request a Demo
             
             See AccuRoute in Action
             
             Learn More
             
         * BA Insight
           * –
             
             AI-driven intelligent search that delivers relevant, personalized,
             and actionable results.
             
             Datasheet
             
             Intelligent Web-Like Search to Improve Employee Productivity
             
             Case Study
             
             California Consulting Firm Transforms Information Access with
             Simplified Search.
             
             Request a Demo
             
             See BA Insight in Action
             
             Learn More
             
         * FileBound
           * –
             
             Document management system for reliable, user-friendly content
             workflow.
             
             Blog
             
             11 Key Steps to a Successful Digital Transformation
             
             Report
             
             FileBound Named Leader in ECM Data Quadrant
             
             Request a Demo
             
             See FileBound in Action
             
             Learn More
             
         * InterFAX
           * –
             
             Cloud-based fax service that delivers securely.
             
             Datasheet
             
             Secure Cloud Faxing with Upland InterFAX
             
             Request a Demo
             
             See InterFAX in Action
             
             Request a Free Trial
             
             Get 30 days* of Free Credits Now
             
             Learn More
             
         * Objectif Lune
           * –
             
             Optimize transactional and promotional documents and automate
             manual processes.
             
             eBook
             
             Digitize, Optimize, and Automate Your Most Important Documents
             
             Datasheet
             
             Objectif Lune Connect Overview
             
             Request a Demo
             
             See ObjectifLune in Action
             
             Learn More
             
         * Qvidian
           * –
             
             RFP response and proposal management software to win new business
             faster.
             
             Blog
             
             5 Signs You Need RFP Automation Software
             
             ROI Calculator
             
             Calculate your RFP Automation RPOI with Qvidian
             
             Request a Demo
             
             See Qvidian in action
             
             Learn More
             
         
     * Digital & Mobile Marketing
         
       * * Adestra
           * –
             
             Full lifecycle email marketing and automation for enterprise
             organizations.
             
             Case Study
             
             How Immediate Media Co. gave BBC Good Food Consumers a Personalized
             Email Experience
             
             eBook
             
             Your Ultimate ESP Migration Guide
             
             Request a Demo
             
             See Adestra in Action
             
             Learn More
             
         * Kapost
           * –
             
             Create and distribute content to convert buyers.
             
             Blog
             
             Implementing Full-Funnel Content
             
             Case Study
             
             Commvault Defines the Difference Between Making Content and Making
             Content Work
             
             Request a Demo
             
             See Kapost in Action
             
             Learn More
             
         * Localytics
           * –
             
             Drive engagement, loyalty, and conversions on mobile apps.
             
             Blog
             
             Mobile App Strategies to Grow Customer Loyalty
             
             On Demand Webinar
             
             How to Create Personalized Campaigns that Deliver Big Results
             
             Request a Demo
             
             See Localytics in Action
             
             Learn More
             
         * Mobile Commons
           * –
             
             SMS software for nonprofits built to mobilize supporters and raise
             donations.
             
             Blog
             
             Top 10 SMS Marketing Statistics Nonprofits Need to Know
             
             eBook
             
             Buyer’s Guide to Text Messaging Software
             
             Request a Demo
             
             See Mobile Commons in Action
             
             Learn More
             
         * PostUp
           * –
             
             Email marketing software purpose-built for publishers and media
             companies.
             
             eBook
             
             Supercharge Your Email List: 6 Proven Tactics for Publishers &
             Media Organizations
             
             Blog
             
             Expand Your Audience and Grow Revenue Through Targeted Email
             
             Request a Demo
             
             See PostUp in Action
             
             Learn More
             
         * Second Street
           * –
             
             Interactive contest & promotions software to grow your database and
             drive revenue.
             
             Seller's Guide
             
             The Media Seller’s Guide: Interactive Retail Promotions
             
             Case Study
             
             How Second Street Helped Boone Newspapers Drive $1.2MM in Revenue
             Using Digital Ballots
             
             Request a Demo
             
             See Second Street in Action
             
             Learn More
             
         * Waterfall
           * –
             
             Text messaging software designed to improve the customer
             experience.
             
             Video
             
             See what Waterfall Can Do For You
             
             Blog
             
             4 Ideas for Triggered SMS Campaigns
             
             Request a Demo
             
             See Waterfall in Action
             
             Learn More
             
         
     * IT and Supply Chain Management
         
       * * Cimpl
           * –
             
             Simplify technology expense management for telecom, mobility, and
             cloud.
             
             Blog
             
             5 Best Practices in Technology Expense Management (TEM)
             
             On-Demand Webinar
             
             Optimize and Reduce Your Cloud Costs in 30 Days or Less!
             
             Request a Demo
             
             See Cimpl in Action
             
             Learn More
             
         * ComSci
           * –
             
             Optimize IT investments to support business growth.
             
             Blog
             
             What Is a Bill of IT and Why Is It Important?
             
             Whitepaper
             
             Find The IT Financial Management Software That Fits Your Needs
             
             Request a Demo
             
             See ComSci in Action
             
             Learn More
             
         * Ultriva
           * –
             
             Manufacture what your customers need when they need it.
             
             Datasheet
             
             Balance Supply Chain Planning and Execution with Upland Ultriva
             
             Case Study
             
             Trane Technologies Improves Supply Chain Visibility, Collaboration,
             and Execution
             
             Request a Demo
             
             See Ultriva in Action
             
             Learn More
             
         
     * Knowledge Management
         
       * * BA Insight
           * –
             
             AI-driven intelligent search that delivers relevant, personalized,
             and actionable results.
             
             Datasheet
             
             Intelligent Web-Like Search to Improve Employee Productivity
             
             On-Demand Webinar
             
             A Law Firm’s Playbook for Implementing Enterprise Search
             
             Request a Demo
             
             See BA Insight in Action
             
             Learn More
             
         * Panviva
           * –
             
             Compliant, omnichannel AI-powered knowledge management for highly
             regulated industries.
             
             Whitepaper
             
             Switch Your Contact Center Into High Gear with Consistent Knowledge
             Built for Compliance
             
             Infographic
             
             Customer Service Metrics for Omni-channel Customer Journeys
             
             Request a Demo
             
             See Panviva in Action
             
             Learn More
             
         * RightAnswers
           * –
             
             AI Knowledge Management for faster troubleshooting.
             
             Blog
             
             The Importance of Knowledge Management Systems by the Numbers
             
             Blog
             
             5 Essential Features of a Modern Knowledge Management Platform
             
             Request a Demo
             
             See RightAnswers in Action
             
             Learn More
             
         
     * Project Management
         
       * * Eclipse PPM
           * –
             
             Set priorities, manage resources, and get things done.
             
             Blog
             
             5 Major Benefits of Implementing a Project Portfolio Management
             Solution
             
             Case Study
             
             Eclipse PPM helps Georgia State University’s IT department excel in
             project governance.
             
             Request a Demo
             
             See Eclipse PPM in Action
             
             Learn More
             
         * PowerSteering
           * –
             
             Oversee transformation and continuous improvement projects from
             idea to execution.
             
             Blog
             
             Three Pillars to Continuous Improvement
             
             Case Study
             
             Upland’s PowerSteering Empowers Best Practice Deployment at Johnson
             Controls, Inc
             
             Request a Demo
             
             See PowerSteering in Action
             
             Learn More
             
         * PSA
           * –
             
             Professional services automation software to help grow your
             services business.
             
             Blog
             
             The Secret to Profitability: Resource Forecasting
             
             Case Study
             
             How DRA Saves Hours Every Week with Automation
             
             Request a Demo
             
             See PSA in Action
             
             Learn More
             
         
     * Sales Productivity
         
       * * Altify
           * –
             
             Earn trust and grow revenue with account-based sales software.
             
             eBook
             
             The Practice of Account Planning
             
             Watch Interactive Demo
             
             See the Power of Altify Insights
             
             Request a Demo
             
             See Altify in Action
             
             Learn More
             
         * Qvidian
           * –
             
             RFP response and proposal management software to win new business
             faster.
             
             Blog
             
             5 Signs You Need RFP Automation Software
             
             ROI Calculator
             
             Calculate your RFP Automation RPOI with Qvidian
             
             Request a Demo
             
             See Qvidian in Action
             
             Learn More
             
         * RO Innovation
           * –
             
             Amplify customer references to increase brand awareness and win
             more deals.
             
             Blog
             
             Take Your Customer Reference Program from Reactive to Proactive
             
             Case Study
             
             Informatica Enhances Reference-Based Sales Efforts Across Multiple
             Global Teams
             
             Request a Demo
             
             See RO Innovation in Action
             
             Learn More
             
         
     * All Products
     
 * Solutions
     
   * * Technology
         
       * * Contact Center & Customer Service
           * –
             
             Answer questions easily. Resolve issues quickly. Drive agent
             productivity.
             
             Computer Telephony Integration (CTI) AI Connected Knowledge
             Management Customer Feedback Capture and Insights Omnichannel AI
             knowledge management
             
         * Content Lifecycle Automation
           * –
             
             Automate business workflows, document processes and transactions.
             
             Cloud-Based Fax Service Content Capture, Routing, and Fax Document
             Composition and Automation Document Management and Workflow
             Automation
             
         * Digital & Mobile Marketing
           * –
             
             Grow your audience, increase engagement, and drive action.
             
             Email & Newsletter Software for Publishers Email Marketing &
             Lifecycle Automation Interactive Content & Contests SMS for
             Fundraising & Advocacy Text Messaging for Brands
             
         * IT and Supply Chain Management
           * –
             
             Optimize technology investments and precisely manage procure-to-pay
             processes.
             
             IT Financial Management Supply Chain Execution Technology Expense
             Management
             
         * Knowledge Management
           * –
             
             Deliver the right answers, to the right person, at the right time.
             
             AI Connected Knowledge Management AI Content Search Omnichannel AI
             knowledge management
             
         * Project Management
           * –
             
             Prioritize, plan, and execute projects from start to finish.
             
             Business Transformation & Continuous Improvement Professional
             Services Automation Project Portfolio Management
             
         * Sales Productivity
           * –
             
             Build pipeline and close more deals.
             
             Account Planning & Insights and Opportunity Management Customer
             Reference Management Proposal Management and RFP Response
             
         
     
 * Success Stories
 * Resources
 * Events
 * News
 * Contact Us

 * Why Adestra?
 * Features
 * Integrations
 * Training
 * Log In
 * Support
 * Request a Demo

Adestra
 * Why Adestra?
 * Features
 * Integrations
 * Training
 * Log In
 * Support
 * Request a Demo

×


LIFECYCLE MARKETING AUTOMATION SOFTWARE

Dynamic lifecycle marketing and email experiences

Drive conversions—from clicks to subscriptions—and engage your email audience
with personalised content and automated workflows.

Request a Demo
Click for sound



0:14











TRUSTED BY GLOBAL MARKETING EXPERTS AND CONSUMER REVENUE TEAMS

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 


GET THE ULTIMATE RETURN ON YOUR EMAIL INVESTMENT.


SCALABLE MULTI-LAYER WORKSPACE AND ACCOUNT STRUCTURE

Effectively organise and manage email programs for multiple products,
publications, or divisions from a singular account.



Watch the webinar


SIMPLE DRAG AND DROP JOURNEY AUTOMATION

Easily visualise and build custom multi-step email journeys based on user
behavior and interests.



Download the eBook


PERSONALISED DELIVERY TIMES

Deliver emails at the optimal time for each of your recipients via machine
learning based on historical metrics, refining with each and every send.



Read more


UNMATCHED INBOX DELIVERABILITY AND INBOX PLACEMENT

Place your emails in a higher percentage of inboxes thanks to our best-in-class
dedicated IP addresses, domain authentication practices, and our knowledgeable
team of email experts.



Read more



CREATING EFFECTIVE CUSTOMER JOURNEYS WITH EMAIL

Everything you need to know about crafting successful customer journeys,
including both a conceptual framework and actionable strategies for getting
started.

Read the guide



DELIVER THE RIGHT CONTENT AT THE RIGHT TIME TO THE RIGHT AUDIENCE.

Eliminate manual, tedious tasks and focus on engaging your audience and driving
revenue.


AI SUBJECT LINE ASSISTANT

Create engaging subject lines with our AI-enabled generator which builds
multiple options based on your email content.


MULTI-VARIANT SPLIT TESTING

Test multiple aspects of your email campaigns, including subject lines and
images, and Adestra will deploy the best performing version.


DYNAMIC CONTENT

Using built-in machine learning, provide readers with specific content based on
past email interactions and detailed demographic data.


REAL-TIME REPORTING

Dive into user-friendly data visualization, including heatmaps, benchmark
reporting, geo-tracking, and more.


INTUITIVE EMAIL BUILDER

Design beautiful emails, customised based on the subscribers’ device or email
client, without knowing a line of code.


POWERFUL DATA SEGMENTATION

Create dynamic subscriber lists using filtering functionality that can then be
used to facilitate automation journey decisions.


EMAIL SOFTWARE THAT MEETS YOUR UNIQUE NEEDS


MEDIA & PUBLISHING

Deliver personalised digital experiences to monetise your audience, with
AI-enabled campaigns to drive engagement, loyalty and sales. Create seamless,
automated customer journeys, with relevant content for every stage of your
customer's relationship with your brand.

Discover More


MARKETING AGENCIES

Manage multiple brands effortlessly with a flexible, scalable account structure.
Enable cross-business collaboration, built for every user, while giving you
overall control and visibility of all of your client's email campaigns.

Discover More


EVENTS

Manage your event portfolio seamlessly to event visibility and establish
industry prominence. Captivate your delegates, attendees, and sponsors through
personalized, targeted email campaigns.


FINANCE

Utilize data-driven automation for customer journeys, enhancing trust via
tailored content that drive engagement thanks to email campaigns that
consistently reach the inbox.


AN AWARD-WINNING SOLUTION

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 


DON'T TAKE OUR WORD FOR IT. TAKE THEIRS.

 * Media

 * Publishing

 * Marketing Agency


INCISIVE MEDIA ACHIEVES A 165% INCREASE IN EMAIL OPEN RATE WITH ADESTRA

Learn how one of the world's most established publishers in the finance and
technology sectors, Incisive Media, improved engagement metrics and drove
significantly more leads.
Read case study Explore more case studies


PENGUIN RANDOM HOUSE SEES AN AVERAGE 59% OPEN RATE DUE TO EMAIL PERSONALISATION

Learn how Penguin used Adestra to provide a more personalised experience through
segmentation, resulting in improved engagement and sales.
Read case study Explore more case studies


THE JAMIESON CONSULTANCY BUILDS EMAILS IN 10 MINUTES INSTEAD OF 4 HOURS WITH
ADESTRA

Discover how The Jamieson Consultancy were able to make smarter use of their
time by automating their email campaign processes for their clients.
Read case study Explore more case studies



INDUSTRY-LEADING INTEGRATIONS

Adestra offers an extensive library of integrations with best-in-class tools
that work into your tech stack to help you achieve your goals, faster.


Request a demo
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 


INTERESTED IN GOING MULTI-CHANNEL?


WATERFALL

Mobile messaging software designed for the ultimate communication experience.

Learn more


SECOND STREET

Interactive contest & promotions software to grow your database and drive
revenue.

Learn more


READY TO UPGRADE YOUR ESP?

Request a demo
Products
 * Altify
 * BA Insight
 * InGenius
 * InterFAX
 * Panviva
 * Qvidian
 * RightAnswers
 * View all

Job Functions
 * Business Operations
 * Contact Center
 * HR & Legal Page
 * IT
 * Knowledge Management
 * Marketing
 * Project Management
 * Sales

Company
 * About
 * Team
 * Careers
 * News
 * Investor Relations
 * Acquisition Strategy
 * Support

Get More
 * Events
 * Success Stories
 * Resources
 * Contact

Frost Bank Tower
401 Congress Avenue, Suite 1850
Austin, TX 78701-3788, USA

 * Facebook
 * Twitter
 * LinkedIn

© Upland Software, Inc. All Rights Reserved.
 * Security
 * Privacy Policy
 * Third-Party Subprocessors
 * Anti-Slavery Policy



We use cookies to enhance your experience and personalize content. See our
cookie statement for details.Learn More »
Manage your cookie preferences Decline Accept



PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information
Allow All


MANAGE CONSENT PREFERENCES

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites.    They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site.    All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages.    If you do not allow these cookies then
some or all of these services may not function properly.

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms.    You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.

Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices