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Looking to switch ESPs? See why Adestra is the right choice. Read Now * Products * * Contact Center & Customer Service * * InGenius * – Computer Telephony Integration (CTI) powering personalized customer service. eBook The Value of Connecting Your Phone System and CRM Case Study United Wholesales Mortgage Ignites Agent Productivity and Increases NPS with InGenius Request a Demo See InGenius in Action Learn More * Panviva * – Compliant, omnichannel AI-powered knowledge management for highly regulated industries. Blog How to Create a Knowledge Sharing Culture in Your Contact Center Podcast Learnings from Contact Center Leaders Request a Demo See Panviva in Action Learn More * Rant & Rave * – Customer engagement software that turns insight into action. Blog 5 Ways to Go Above & Beyond for Your Customers Case Study HomeServe Leverages Customer Engagement Software to Improve Customer Experience and Satisfaction Request a Demo See Rant & Rave in Action Learn More * RightAnswers * – AI Knowledge Management for faster troubleshooting. Webinar Elevate Customer Service: Unveiling Our Next-Gen Search with AI eBook AI Guide for Contact Centers Request a Demo See RightAnswers in Action Learn More * Content Lifecycle Automation * * AccuRoute * – Secure document capture, fax, and delivery for the enterprise. Datasheet Document Capture, Fax, and Workflow with Upland AccuRoute Case Study Post & Schell Digitizes Records and Sees Big Results Request a Demo See AccuRoute in Action Learn More * BA Insight * – AI-driven intelligent search that delivers relevant, personalized, and actionable results. Datasheet Intelligent Web-Like Search to Improve Employee Productivity Case Study California Consulting Firm Transforms Information Access with Simplified Search. Request a Demo See BA Insight in Action Learn More * FileBound * – Document management system for reliable, user-friendly content workflow. Blog 11 Key Steps to a Successful Digital Transformation Report FileBound Named Leader in ECM Data Quadrant Request a Demo See FileBound in Action Learn More * InterFAX * – Cloud-based fax service that delivers securely. Datasheet Secure Cloud Faxing with Upland InterFAX Request a Demo See InterFAX in Action Request a Free Trial Get 30 days* of Free Credits Now Learn More * Objectif Lune * – Optimize transactional and promotional documents and automate manual processes. eBook Digitize, Optimize, and Automate Your Most Important Documents Datasheet Objectif Lune Connect Overview Request a Demo See ObjectifLune in Action Learn More * Qvidian * – RFP response and proposal management software to win new business faster. Blog 5 Signs You Need RFP Automation Software ROI Calculator Calculate your RFP Automation RPOI with Qvidian Request a Demo See Qvidian in action Learn More * Digital & Mobile Marketing * * Adestra * – Full lifecycle email marketing and automation for enterprise organizations. Case Study How Immediate Media Co. gave BBC Good Food Consumers a Personalized Email Experience eBook Your Ultimate ESP Migration Guide Request a Demo See Adestra in Action Learn More * Kapost * – Create and distribute content to convert buyers. Blog Implementing Full-Funnel Content Case Study Commvault Defines the Difference Between Making Content and Making Content Work Request a Demo See Kapost in Action Learn More * Localytics * – Drive engagement, loyalty, and conversions on mobile apps. Blog Mobile App Strategies to Grow Customer Loyalty On Demand Webinar How to Create Personalized Campaigns that Deliver Big Results Request a Demo See Localytics in Action Learn More * Mobile Commons * – SMS software for nonprofits built to mobilize supporters and raise donations. Blog Top 10 SMS Marketing Statistics Nonprofits Need to Know eBook Buyer’s Guide to Text Messaging Software Request a Demo See Mobile Commons in Action Learn More * PostUp * – Email marketing software purpose-built for publishers and media companies. eBook Supercharge Your Email List: 6 Proven Tactics for Publishers & Media Organizations Blog Expand Your Audience and Grow Revenue Through Targeted Email Request a Demo See PostUp in Action Learn More * Second Street * – Interactive contest & promotions software to grow your database and drive revenue. Seller's Guide The Media Seller’s Guide: Interactive Retail Promotions Case Study How Second Street Helped Boone Newspapers Drive $1.2MM in Revenue Using Digital Ballots Request a Demo See Second Street in Action Learn More * Waterfall * – Text messaging software designed to improve the customer experience. Video See what Waterfall Can Do For You Blog 4 Ideas for Triggered SMS Campaigns Request a Demo See Waterfall in Action Learn More * IT and Supply Chain Management * * Cimpl * – Simplify technology expense management for telecom, mobility, and cloud. Blog 5 Best Practices in Technology Expense Management (TEM) On-Demand Webinar Optimize and Reduce Your Cloud Costs in 30 Days or Less! Request a Demo See Cimpl in Action Learn More * ComSci * – Optimize IT investments to support business growth. Blog What Is a Bill of IT and Why Is It Important? Whitepaper Find The IT Financial Management Software That Fits Your Needs Request a Demo See ComSci in Action Learn More * Ultriva * – Manufacture what your customers need when they need it. Datasheet Balance Supply Chain Planning and Execution with Upland Ultriva Case Study Trane Technologies Improves Supply Chain Visibility, Collaboration, and Execution Request a Demo See Ultriva in Action Learn More * Knowledge Management * * BA Insight * – AI-driven intelligent search that delivers relevant, personalized, and actionable results. Datasheet Intelligent Web-Like Search to Improve Employee Productivity On-Demand Webinar A Law Firm’s Playbook for Implementing Enterprise Search Request a Demo See BA Insight in Action Learn More * Panviva * – Compliant, omnichannel AI-powered knowledge management for highly regulated industries. Whitepaper Switch Your Contact Center Into High Gear with Consistent Knowledge Built for Compliance Infographic Customer Service Metrics for Omni-channel Customer Journeys Request a Demo See Panviva in Action Learn More * RightAnswers * – AI Knowledge Management for faster troubleshooting. Blog The Importance of Knowledge Management Systems by the Numbers Blog 5 Essential Features of a Modern Knowledge Management Platform Request a Demo See RightAnswers in Action Learn More * Project Management * * Eclipse PPM * – Set priorities, manage resources, and get things done. Blog 5 Major Benefits of Implementing a Project Portfolio Management Solution Case Study Eclipse PPM helps Georgia State University’s IT department excel in project governance. Request a Demo See Eclipse PPM in Action Learn More * PowerSteering * – Oversee transformation and continuous improvement projects from idea to execution. Blog Three Pillars to Continuous Improvement Case Study Upland’s PowerSteering Empowers Best Practice Deployment at Johnson Controls, Inc Request a Demo See PowerSteering in Action Learn More * PSA * – Professional services automation software to help grow your services business. Blog The Secret to Profitability: Resource Forecasting Case Study How DRA Saves Hours Every Week with Automation Request a Demo See PSA in Action Learn More * Sales Productivity * * Altify * – Earn trust and grow revenue with account-based sales software. eBook The Practice of Account Planning Watch Interactive Demo See the Power of Altify Insights Request a Demo See Altify in Action Learn More * Qvidian * – RFP response and proposal management software to win new business faster. Blog 5 Signs You Need RFP Automation Software ROI Calculator Calculate your RFP Automation RPOI with Qvidian Request a Demo See Qvidian in Action Learn More * RO Innovation * – Amplify customer references to increase brand awareness and win more deals. Blog Take Your Customer Reference Program from Reactive to Proactive Case Study Informatica Enhances Reference-Based Sales Efforts Across Multiple Global Teams Request a Demo See RO Innovation in Action Learn More * All Products * Solutions * * Technology * * Contact Center & Customer Service * – Answer questions easily. Resolve issues quickly. Drive agent productivity. Computer Telephony Integration (CTI) AI Connected Knowledge Management Customer Feedback Capture and Insights Omnichannel AI knowledge management * Content Lifecycle Automation * – Automate business workflows, document processes and transactions. Cloud-Based Fax Service Content Capture, Routing, and Fax Document Composition and Automation Document Management and Workflow Automation * Digital & Mobile Marketing * – Grow your audience, increase engagement, and drive action. Email & Newsletter Software for Publishers Email Marketing & Lifecycle Automation Interactive Content & Contests SMS for Fundraising & Advocacy Text Messaging for Brands * IT and Supply Chain Management * – Optimize technology investments and precisely manage procure-to-pay processes. IT Financial Management Supply Chain Execution Technology Expense Management * Knowledge Management * – Deliver the right answers, to the right person, at the right time. AI Connected Knowledge Management AI Content Search Omnichannel AI knowledge management * Project Management * – Prioritize, plan, and execute projects from start to finish. Business Transformation & Continuous Improvement Professional Services Automation Project Portfolio Management * Sales Productivity * – Build pipeline and close more deals. Account Planning & Insights and Opportunity Management Customer Reference Management Proposal Management and RFP Response * Success Stories * Resources * Events * News * Contact Us * Why Adestra? * Features * Integrations * Training * Log In * Support * Request a Demo Adestra * Why Adestra? * Features * Integrations * Training * Log In * Support * Request a Demo × LIFECYCLE MARKETING AUTOMATION SOFTWARE Dynamic lifecycle marketing and email experiences Drive conversions—from clicks to subscriptions—and engage your email audience with personalised content and automated workflows. Request a Demo Click for sound 0:14 TRUSTED BY GLOBAL MARKETING EXPERTS AND CONSUMER REVENUE TEAMS * * * * * * * * * * * * * * * * GET THE ULTIMATE RETURN ON YOUR EMAIL INVESTMENT. SCALABLE MULTI-LAYER WORKSPACE AND ACCOUNT STRUCTURE Effectively organise and manage email programs for multiple products, publications, or divisions from a singular account. Watch the webinar SIMPLE DRAG AND DROP JOURNEY AUTOMATION Easily visualise and build custom multi-step email journeys based on user behavior and interests. Download the eBook PERSONALISED DELIVERY TIMES Deliver emails at the optimal time for each of your recipients via machine learning based on historical metrics, refining with each and every send. Read more UNMATCHED INBOX DELIVERABILITY AND INBOX PLACEMENT Place your emails in a higher percentage of inboxes thanks to our best-in-class dedicated IP addresses, domain authentication practices, and our knowledgeable team of email experts. Read more CREATING EFFECTIVE CUSTOMER JOURNEYS WITH EMAIL Everything you need to know about crafting successful customer journeys, including both a conceptual framework and actionable strategies for getting started. Read the guide DELIVER THE RIGHT CONTENT AT THE RIGHT TIME TO THE RIGHT AUDIENCE. Eliminate manual, tedious tasks and focus on engaging your audience and driving revenue. AI SUBJECT LINE ASSISTANT Create engaging subject lines with our AI-enabled generator which builds multiple options based on your email content. MULTI-VARIANT SPLIT TESTING Test multiple aspects of your email campaigns, including subject lines and images, and Adestra will deploy the best performing version. DYNAMIC CONTENT Using built-in machine learning, provide readers with specific content based on past email interactions and detailed demographic data. REAL-TIME REPORTING Dive into user-friendly data visualization, including heatmaps, benchmark reporting, geo-tracking, and more. INTUITIVE EMAIL BUILDER Design beautiful emails, customised based on the subscribers’ device or email client, without knowing a line of code. POWERFUL DATA SEGMENTATION Create dynamic subscriber lists using filtering functionality that can then be used to facilitate automation journey decisions. EMAIL SOFTWARE THAT MEETS YOUR UNIQUE NEEDS MEDIA & PUBLISHING Deliver personalised digital experiences to monetise your audience, with AI-enabled campaigns to drive engagement, loyalty and sales. Create seamless, automated customer journeys, with relevant content for every stage of your customer's relationship with your brand. Discover More MARKETING AGENCIES Manage multiple brands effortlessly with a flexible, scalable account structure. Enable cross-business collaboration, built for every user, while giving you overall control and visibility of all of your client's email campaigns. Discover More EVENTS Manage your event portfolio seamlessly to event visibility and establish industry prominence. Captivate your delegates, attendees, and sponsors through personalized, targeted email campaigns. FINANCE Utilize data-driven automation for customer journeys, enhancing trust via tailored content that drive engagement thanks to email campaigns that consistently reach the inbox. AN AWARD-WINNING SOLUTION * * * * * * * * * * * * * * * * * * * * * * * * DON'T TAKE OUR WORD FOR IT. TAKE THEIRS. * Media * Publishing * Marketing Agency INCISIVE MEDIA ACHIEVES A 165% INCREASE IN EMAIL OPEN RATE WITH ADESTRA Learn how one of the world's most established publishers in the finance and technology sectors, Incisive Media, improved engagement metrics and drove significantly more leads. Read case study Explore more case studies PENGUIN RANDOM HOUSE SEES AN AVERAGE 59% OPEN RATE DUE TO EMAIL PERSONALISATION Learn how Penguin used Adestra to provide a more personalised experience through segmentation, resulting in improved engagement and sales. Read case study Explore more case studies THE JAMIESON CONSULTANCY BUILDS EMAILS IN 10 MINUTES INSTEAD OF 4 HOURS WITH ADESTRA Discover how The Jamieson Consultancy were able to make smarter use of their time by automating their email campaign processes for their clients. Read case study Explore more case studies INDUSTRY-LEADING INTEGRATIONS Adestra offers an extensive library of integrations with best-in-class tools that work into your tech stack to help you achieve your goals, faster. Request a demo * * * * * * * * * * * * * * * * * * * * * * * * INTERESTED IN GOING MULTI-CHANNEL? WATERFALL Mobile messaging software designed for the ultimate communication experience. Learn more SECOND STREET Interactive contest & promotions software to grow your database and drive revenue. Learn more READY TO UPGRADE YOUR ESP? Request a demo Products * Altify * BA Insight * InGenius * InterFAX * Panviva * Qvidian * RightAnswers * View all Job Functions * Business Operations * Contact Center * HR & Legal Page * IT * Knowledge Management * Marketing * Project Management * Sales Company * About * Team * Careers * News * Investor Relations * Acquisition Strategy * Support Get More * Events * Success Stories * Resources * Contact Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788, USA * Facebook * Twitter * LinkedIn © Upland Software, Inc. All Rights Reserved. * Security * Privacy Policy * Third-Party Subprocessors * Anti-Slavery Policy We use cookies to enhance your experience and personalize content. See our cookie statement for details.Learn More » Manage your cookie preferences Decline Accept PRIVACY PREFERENCE CENTER When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. 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