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THE FUTURE OF HR: NEW ROLES EMERGE TO BOOST ENGAGEMENT AND RETENTION

05 • 27 • 22


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Job openings have climbed to record highs in the U.S. Companies across the
country are working desperately to improve employee retention through improved
benefits, flexible work schedules, and overall better employee engagement. With
all of this, what does the future of HR hold? 

4.25 million people quit their jobs in January 2022, up from 3.3 million in 2021
(source: U.S. Bureau of Labor Statistics) 

The so-called Great Resignation has forced employers to prioritize retention
strategies built around four main questions: 

 * What matters most to employees? 
 * What makes employees quit? 
 * How do you attract new employees? 
 * How do you convince employees to stay? 

44% of currently employed workers would label themselves as “job seekers”
(source: Willis Towers Watson) 

To combat and holistically answer these questions, many companies are looking to
the future of HR for answers. This means better engagement with their employees
and retaining top talent by expanding the size and role of the HR department. By
adding newly emerged positions at the very top of the company, businesses are
taking a more direct and focused approach to managing and helping their people.
   

Set your company up for success and prepare for the future of HR with five of
our favorite (and most impactful) emerging HR roles: 


VP OF HUMAN RESOURCES, OR CHIEF PEOPLE OFFICER (CPO) 

It is becoming increasingly important for businesses to focus heavily on
employee engagement. More organizations are utilizing a Chief People Officer, or
a VP of People, to oversee the business strategy to recruit, develop, retain,
and satisfy their workforce. Here’s what a CPO can do for your company: 

 * Push boundaries and for changes at the very top of the company 
 * Empower employees with technology and digitalization 
 * Embrace continuous learning, re-skilling, and cross-training 
 * Prepare for and be an instrument for change 
 * Rethink culture and leadership 

A VP of People collaborates with executives to define long-term business and
company goals. While working in harmony is essential, a CPO must not be afraid
to challenge the norm and be an agent of change where needed.  


CHIEF DIVERSITY OFFICER 

There is strength in a diverse workforce. It offers a variety of perspectives
and catapults innovation.  In fact, creating a diverse and inclusive work
environment can increase: 

 * Employee well-being, engagement, and retention 
 * Job satisfaction and performance 
 * Company profit and reputation  

As companies work to increase Diversity, Equity and Inclusion (DEI), the future
of HR is now and you can expect a Chief Diversity Officer to lead the way. CDOs
advise executives on best practices relating to diversity and inclusion. They
create and manage DEI initiatives and optimize efforts to cultivate a fairer,
more-equitable workplace for all.  

Chief Diversity Officers provide critical leadership and oversight to
companywide DEI efforts, including: 

 * Advocate for minority and underrepresented groups 
 * Create and implement employee resources 
 * Facilitate DEI training 
 * Improve DEI recruiting and retention efforts 
 * Establish diverse affinity groups 


CHIEF LEARNING OFFICER 

Chief Learning Officers (CLOs) develop an organization’s workforce through
implementing and monitoring training programs, learning management systems, and
performance management systems.  

Businesses should consider hiring a CLO to oversee strategic direction for
employee development efforts to increase employee retention rates and
productivity. A CLO can be tasked with a range of executive and technical duties
including: 

 * Annual budget development 
 * Building a lifelong-learning culture 
 * Creating handbooks 
 * Updating training materials as needed 


PEOPLE EXPERIENCE MANAGER 

People Experience Managers focus on the employee lifecycle and fostering a great
work environment. They support healthy employer-employee relationships through
providing: 

 * Conflict resolution 
 * Celebrating individual achievements 
 * Empowering employees to succeed both professionally and personally  

Hiring a skilled People Experience Manager will help your company continue to
recognize and retain employees through improved employee experience. People
Experience Manager duties involve:

 * Ensuring employees are well informed and involved in the company
 * Conducting employee feedback surveys
 * Facilitating employee communication
 * Creating a culture where employees are heard and appreciated  


HUMAN RESOURCE ANALYST 

In today’s business world, companies are more data-driven than ever. In the
future of HR, expect to see an increase data-driven analytics roles, including
Human Resource Analyst. HR Analysts utilize data and technological tools to
gather insights that drive administrative decisions.  

An ideal HR Analyst has a heavy HR background and is familiar with HR workflows.
Some HR Analyst duties can include: 

 * Evaluating recruiting needs 
 * Gathering compensation statistics on specific job openings 
 * Improving employee onboarding 
 * Evaluating employee surveys 
 * Preparing data reports 
 * Explaining findings or recommendations to leadership 


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