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HOW UPWORK ENABLES EQUITABLE TRAINING FOR A HYBRID WORKFORCE

“This is the active behavior change that we were looking for and it’s because of
Continu.”
HR Program Manager, Dana Whiteaker


THE CONTEXT: PEOPLE FIRST


Upwork began over two decades ago by pioneering a better way of working. Today,
they are the world’s largest work marketplace, where businesses of all sizes and
independent talent from around the globe meet to accomplish incredible things.

The company’s people-first philosophy is championed by the 100+ employees in
Upwork’s HR department, which includes Learning & Development (L&D) and
Organizational Effectiveness.

“We truly value people and see their growth as the key to how Upwork as a
company succeeds,” notes HR Program Manager, Dana Whiteaker.

Upwork’s global team includes 700+ corporate employees in the US and 2,500
longer-term, contingent workers—a hybrid team—that works from remote locations
in the US and throughout the world. 

And the company is committed to ongoing learning for everyone: all corporate and
hybrid employees get onboarding training, as well as upskills and coaching.


‍THE CHALLENGE: EQUITABLE TRAINING FOR ALL

‍With the rise of remote work over the past several years and rapid growth in
their hybrid team, Upwork’s Organizational Effectiveness team was taking a hard
look at how they approach L&D. When people are working in the office, you can
hold large on-site orientations, but then remote or hybrid workers may not feel
like they’re part of the team. 

“We had a learning management solution (LMS) in place, but it wasn’t intuitive
and it didn’t fit the needs of our growing organization,” says Whiteaker. “We
needed a way to onboard large numbers of people in a hybrid model, while
delivering a consistent, equitable experience—that was incredibly important to
us.”

Compliance was also a significant factor and their previous LMS couldn’t segment
content effectively. For legal reasons, Upwork can’t show the same content to
everyone, so they needed an intuitive platform that provides a great user
experience—without making it apparent that some content may be filtered out.

As Whiteaker notes: “We wanted a central repository for key pieces that show
people how to do their jobs, where to go with questions about other teams or
departments, as well as empower them to upskill themselves with on-demand
training that allows them to improve their lives.”

‍RISKS & REWARDS 

‍While moving to an all-remote onboarding and learning approach was a risk,
Whiteaker felt that creating an inclusive experience was more than worth it. In
fact, she saw bigger risks in not doing it because fostering community is their
aim.

“Human connection is the most important part of it all and we want to be very
aware of what people are feeling,” says Whiteaker. “We realized that we were
intentionally or unintentionally leaving people out, and we wanted to reduce
isolation and bring people together as much as possible, especially during the
pandemic.” 


LOOKING FOR A LEARNING SOLUTION 

‍Whiteaker has implemented a number of different HR and learning solutions
throughout her career, so she had a good sense of what’s available in the market
and how SaaS rollouts can go: both the good and the bad.

“I knew our LMS wasn’t allowing us to grow in the way we needed and it wasn’t
providing an equitable experience,” she says. “It wasn’t segmenting
appropriately or providing a path where training and learning were easy for
folks to find.

Beyond the technical shortcomings, Upwork wasn’t satisfied with the relationship
they had with their previous vendor. “I need someone who knows us. Who can meet
us where we are now, give us the support we need, and grow with us,” says
Whiteaker.

A large buying team of stakeholders across HR, L&D, Legal, and IT worked
together to choose an LMS based on: ease of use, segmentation capability,
ability to scale, and on-going support.

“When we met Continu, it checked every box for what we were looking for—it was
quickly apparent that Continu would be the clear winner. It wasn’t a tough
decision for us to make,” says Whiteaker. “Not only was Continu far ahead from a
features standpoint, the sales manager was really genuine and not pushy. We knew
it would be a good relationship.”



THE CONTINU EXPERIENCE: OUTSTANDING SERVICE FROM DAY 1


Continu cemented that relationship when, midway through the two-month
deployment, changes in the L&D team plus external technical issues caused a
major reset in the implementation plan, basically a blank slate.

> Whiteaker credits the Continu customer success team for saving the day.

“Our original plan had to be totally revisited and I couldn’t have done it
without our phenomenal Continu customer success rep,” says Whiteaker. “We had
data coming from multiple sources and the Continu team was a huge help in
developing a long-term data flow plan, saving me countless hours, hundreds of
hours of work.”

“No vendor has come close to this genuine level and quality of service—and I
have very high standards and expectations,” continued Whiteaker. “I love to give
praise, because I rarely do it!”  


Upwork Office - Chicago, IL

A STRUCTURED ROLLOUT, BEHAVIORAL CHANGE, A CENTRAL REPOSITORY


The team took an intentional approach to the rollout because they wanted to give
teams an opportunity to settle in and make the required behavioral changes that
could be challenging, given the stress of the larger circumstances. 

Whiteaker notes that the company does not have an intranet: “Our Upwork playbook
with our operating principles and norms is in Continu. It’s not just compliance
training. The intent and purpose is: if you want to know how to really excel in
your role, or develop your skills, or just be aware of activity across the
company, Continu is the place to go.”

Today, each Upwork department has a presence within Continu where they can put
their team’s info, their SOPs, and their trainings and Whiteaker says that she
loves looking at usage reports. 

“The number of hybrid workers all over the world that are using on-demand
content to upskill themselves is astounding. It blew me away! People are
returning continuously to Continu to learn and it’s making an impact on their
lives, which brings me a lot of personal fulfillment,” says Whiteaker. In fact,
more than 33% of users have explored more than 50 trainings, beyond compliance
trainings, and some even more than admins.

What’s more, after getting used to being recipients of content in Continu, teams
are requesting access to create their own team materials there. “This is the
active behavior change that we were looking for and it’s because of Continu; we
didn’t have that capability before,” says Whiteaker.‍


RESULTS: ENGAGED LEARNERS, IMPROVED COMPLIANCE

‍Using Continu has helped Upwork improve efficiency and productivity, while
increasing compliance. But beyond the quantitative benefits, Whiteaker’s team
appreciates how it helps them empower employees with knowledge, in a
collaborative way.

“We love Continu’s course rating feature, and the feedback we get is almost more
important than our main KPIs,” Whiteaker notes, “because if we’re not listening
to what our learners say they need, we’re not doing our job.”

“The comments are so constructive and helpful. They’re automatically sent to our
HR Slack, and we immediately acknowledge them and incorporate them into a plan,
so our materials end up very crowdsourced and curated,” she continued.

MEETING THE ONGOING COMPLIANCE CHALLENGE

Falling short of 100% compliance is a common problem across the industry. To get
closer to that goal, the Upwork team consulted with Continu, who advised them to
switch up their approach—something that wouldn’t have been possible with their
old LMS.

“We changed our messaging to managers: ‘please help you team allocate the time
for this training,’ since it’s really about being intentional. That messaging
has greatly improved rates of completion,” says Whiteaker. 

“Our previous LMS was just binary: did an employee do a training or not. No
messages or reminders, and forget about automated workflows. They couldn’t
manage any segmentation complexity at all, which meant it was impossible to
create a cadence or timing for a variety of groups. Continu delivers a whole new
experience,” says Whiteaker. Since launching Continu, they’ve seen on-time
compliance trainings rise from an estimated 65% to 80%.  


FUTURE PLANS

With the basics in place, Whiteaker says that she’s excited to use all the
functionality that Continu offers, including badging, data visualization, and
manager dashboards.

> “Because the company crowdsources new features, Continu really understands
> what L&D teams need,” notes Whiteaker. 

“We want to provide managers with metrics they couldn’t see before so they can
recognize the investment we’re making in their people and provide them with the
resources they need to continue to develop their teams,” she continued.

“What people need to realize when they look at an LMS is that it works with the
info you give it. It’s a joint investment. Any LMS requires attention, patience,
and calibration to truly fit your needs. But if you put in the time and energy,
the payoff is enormous.”

UpWork is seeing tremendous promise as the floodgates open and more domain
experts are building their own content and custom e-learnings to share across
the organization. The behavior change is so effective that large numbers across
the board are proactively approaching her team to help build Continu as an
internal knowledge base – exactly what Whiteaker was hoping to see.

Key Integrations
Google Calendar
Slack
Zoom

The Results:

80% on-time completion for compliance trainings (up 20+%)

Get a Demo


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