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YOUR DATA, YOUR CHOICE!

We and our partners use technology such as cookies, on our sites. We do this to
improve and personalise your user experience, deliver content and ads across
devices, provide social media features and analyse our traffic in order to
improve the user experience on this site. By clicking 'I accept' below you
consent to the use of this technology across the web. You can change your mind
and change your consent choices at any time by returning to your cookie
settings.

California residents may exercise their rights under the California Consumer
Privacy Act's Do Not Sell My Personal Information choice by clicking on the
link.

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WE PROVIDE THE WORLD’S LEADING DIGITAL CROSS-DEVICE GRAPH

By creating not only the first, but the most robust global cross-device digital
identity graph on the market, Tapad has partnered with brands to maximize their
digital marketing investment for years to come. The Tapad Graph enables
marketers to identify a brand customer or related household across multiple
devices, unlocking key use cases across programmatic targeting, media
measurement, attribution, and personalization globally.


ENABLING A BETTER UNDERSTANDING OF THE CONSUMER DECISION JOURNEY




WE ENABLE BRANDS, AGENCIES AND PLATFORMS TO UNLOCK RESULTS

TARGET AND MEASURE

Connect with consumers across devices with a better understanding of touch
points

REACH AND SCALE

Reach consumers across more digital IDs and scale to new, undiscovered prospects

DATA ENRICHMENT

Amplify your current data sets with net-new devices for extended reach

PERSONALIZATION

Customize your messages across paid, earned, and programmatic efforts



AS YOUR PARTNER, WE MAKE THE TAPAD GRAPH WORK FOR YOU

Tapad works with brands, agencies and platforms to ingest device identifiers
from their platforms or data stacks, expanding their graph with new devices at a
household or individual level.




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© 2022 Tapad, Inc.
All content on this site is property of Tapad, Inc.

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IDENTITY

 * The Tapad Graph
 * Switchboard
 * Hashed Email Onboarding
 * CTV
 * IP Onboarding
 * Mobile Connections


SOLUTIONS

 * Brands
 * Agencies
 * Platforms


RESOURCES

 * Tapad Blog
 * Engineering Blog
 * Information Security Overview


COMPANY

 * About us
 * Leadership
 * Privacy
 * News
 * Careers
 * Find Us
 * Tapad Life
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© 2022 Tapad, Inc. A Telenor Group company.
All content on this site is property of Tapad, Inc.

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EXPANDED COOKIE INFORMATION

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Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers. Any cookie
placed by this site will stay active until opted-out of, which you can do in the
options panel. Processing for marketing purposes will include the following
activities:

 * Access and storage of information This allows the storage of information, or
   access to information that is already stored, on your device such as
   advertising identifiers, device identifiers, cookies, and similar
   technologies.
 * Ad selection, delivery and reporting The collection of information, and
   combination with previously collected information, to select and deliver
   advertisements for you, and to measure the delivery and effectiveness of such
   advertisements. This includes using previously collected information about
   your interests to select ads, processing data about what advertisements were
   shown, how often they were shown, when and where they were shown, and whether
   you took any action related to the advertisement, including for example
   clicking an ad or making a purchase. This does not include personalisation,
   which is the collection and processing of information about your use of this
   service to subsequently personalise advertising and/or content for you in
   other contexts, such as websites or apps, over time.
 * Content selection, delivery and reporting The collection of information, and
   combination with previously collected information, to select and deliver
   content for you, and to measure the delivery and effectiveness of such
   content. This includes using previously collected information about your
   interests to select content, processing data about what content was shown,
   how often or how long it was shown, when and where it was shown, and whether
   you took any action related to the content, including for example clicking on
   content. This does not include personalisation, which is the collection and
   processing of information about your use of this service to subsequently
   personalise content and/or advertising for you in other contexts, such as
   websites or apps, over time.
 * Personalization The collection and processing of information about your use
   of this service to subsequently personalise advertising and/or content for
   you in other contexts, such as on other websites or apps, over time.
   Typically, the content of the site or app is used to make inferences about
   your interests, which inform future selection of advertising and/or content.
 * Measurement The collection of information about your use of the content, and
   combination with previously collected information, used to measure,
   understand, and report on your usage of the service. This does not include
   personalisation, the collection of information about your use of this service
   to subsequently personalise content and/or advertising for you in other
   contexts, i.e. on other service, such as websites or apps, over time.

OUR SITE USES COOKIES FROM THE FOLLOWING PARTNERS:

Craft (Necessary)
Google Analytics (Measurement)
Hubspot (Marketing)
Facebook (Marketing)
LinkedIn (Marketing)
The cookies used on this site are gathering the following data:

 * Browser settings
 * Your device’s operating system
 * Cookie information
 * Other identifiers assigned to the device
 * IP address
 * Device activity, including webpages and mobile apps visited or used
 * Geographic location of the device when it accesses a website or mobile
   application

If you would like to know how Tapad processes data and how you can opt-out of
Tapad's processing activities, please visit out Privacy Policy here.