www.nirandfar.com
Open in
urlscan Pro
172.67.144.131
Public Scan
Submitted URL: http://nirandfar.com/
Effective URL: https://www.nirandfar.com/
Submission: On March 25 via manual from IN — Scanned from DE
Effective URL: https://www.nirandfar.com/
Submission: On March 25 via manual from IN — Scanned from DE
Form analysis 7 forms found in the DOM
GET https://www.nirandfar.com/
<form role="search" method="get" class="et-search-form" action="https://www.nirandfar.com/">
<input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:">
</form>POST //email.nirandfar.com/proc.php
<form method="POST" action="//email.nirandfar.com/proc.php" id="_form_623C442A4C3C9_" class="_form _form_27 _inline-form _dark" novalidate="">
<input type="hidden" name="u" value="623C442A4C3C9" data-name="u">
<input type="hidden" name="f" value="27" data-name="f">
<input type="hidden" name="s" data-name="s">
<input type="hidden" name="c" value="0" data-name="c">
<input type="hidden" name="m" value="0" data-name="m">
<input type="hidden" name="act" value="sub" data-name="act">
<input type="hidden" name="v" value="2" data-name="v">
<input type="hidden" name="or" value="080c84b98ea418995122f6ab9f3fb70d" data-name="or">
<div class="_form-content">
<div class="_form_element _x04422565 _full_width ">
<label for="firstname" class="_form-label"></label>
<div class="_field-wrapper">
<input type="text" id="firstname" name="firstname" placeholder="First name" data-name="firstname">
</div>
<!-- This STARTS the Custom Objects section -->
</div>
<div class="_form_element _x98689261 _full_width ">
<label for="email" class="_form-label"></label>
<div class="_field-wrapper">
<input type="text" id="email" name="email" placeholder="Email" required="" data-name="email">
</div>
<!-- This STARTS the Custom Objects section -->
</div>
<div class="_button-wrapper _full_width"><button id="_form_27_submit" class="_submit" type="submit">Download Now</button></div>
<div class="_form_element _field95 _full_width ">
<input type="hidden" name="field[95]" value="" data-name="utm_source">
</div>
<div class="_form_element _field96 _full_width ">
<input type="hidden" name="field[96]" value="" data-name="utm_medium">
</div>
<div class="_form_element _field99 _full_width ">
<input type="hidden" name="field[99]" value="" data-name="utm_campaign">
</div>
<div class="_form_element _field97 _full_width ">
<input type="hidden" name="field[97]" value="" data-name="utm_term">
</div>
<div class="_form_element _field98 _full_width ">
<input type="hidden" name="field[98]" value="" data-name="utm_content">
</div>
<div class="_form_element _field118 _full_width ">
<input type="hidden" name="field[118]" value="" data-name="hiddenpartner">
</div>
<div class="_form_element _field160 _full_width ">
<input type="hidden" name="field[160]" value="" data-name="external_referrer">
</div>
<div class="_form_element _field161 _full_width ">
<input type="hidden" name="field[161]" value="" data-name="internal_referrer">
</div>
<div class="_form_element _x04504588 _full_width _clear">
<div class="_html-code">
<p>Download your BONUS 80-page workbook full of exercises and activities to help you become indistractable.</p>
</div>
</div>
<div class="_clear-element"></div>
</div>
<div class="_form-thank-you" style="display:none;"></div>
</form>POST https://sbd508.activehosted.com/proc.php
<form method="post" action="https://sbd508.activehosted.com/proc.php" id="_form_50_" autocomplete="new-password"><input type="hidden" class="tve-f-a-hidden" value="https://sbd508.activehosted.com/proc.php"><input id="u" type="hidden" name="u"
value="50"><input id="f" type="hidden" name="f" value="50"><input id="s" type="hidden" name="s" value=""><input id="c" type="hidden" name="c" value="0"><input id="m" type="hidden" name="m" value="0"><input id="act" type="hidden" name="act"
value="sub"><input id="v" type="hidden" name="v" value="2"><input id="field[95]" type="hidden" name="field[95]" value=""><input id="field[96]" type="hidden" name="field[96]" value=""><input id="field[97]" type="hidden" name="field[97]"
value=""><input id="field[98]" type="hidden" name="field[98]" value=""><input id="field[99]" type="hidden" name="field[99]" value=""><input id="field[118]" type="hidden" name="field[118]" value=""><input id="field[160]" type="hidden"
name="field[160]" value="https://www.ecosia.org/"><input id="field[161]" type="hidden" name="field[161]" value="https://www.nirandfar.com/wp-admin/post.php?post=2863&action=architect&tve=true&_key=84&r=619c79c482d2b">
<div class="tve_lead_generated_inputs_container">
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kttsa6k8 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="firstname" id="firstname" type="text" placeholder="First name" value=""
label="
"></div>
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kttsa6k8 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="email" id="email" type="email" placeholder="Email*" value=""
required="required" data-required="1" data-validation="email" label="
"></div>
<div class="thrv_wrapper tve-form-button tcb-local-vars-root" data-tcb_hover_state_parent="" data-selector="#lg-kttsa6k8 .tve-form-button">
<div class="thrive-colors-palette-config" style="display: none !important"></div><a href="#" class="tcb-button-link tve-form-button-submit"><span class="tcb-button-texts"><span class="tcb-button-text thrv-inline-text">
Subscribe
</span></span></a><input type="submit" style="display: none">
</div>
</div>
<div style="display: none;"></div>
</form>POST https://sbd508.activehosted.com/proc.php
<form method="post" action="https://sbd508.activehosted.com/proc.php" id="_form_82_"><input type="hidden" class="tve-f-a-hidden" value="https://sbd508.activehosted.com/proc.php"><input id="u" type="hidden" name="u" value="82"><input id="f"
type="hidden" name="f" value="82"><input id="s" type="hidden" name="s" value=""><input id="c" type="hidden" name="c" value="0"><input id="m" type="hidden" name="m" value="0"><input id="act" type="hidden" name="act" value="sub"><input id="v"
type="hidden" name="v" value="2"><input id="field[95]" type="hidden" name="field[95]" value=""><input id="field[96]" type="hidden" name="field[96]" value=""><input id="field[97]" type="hidden" name="field[97]" value=""><input id="field[98]"
type="hidden" name="field[98]" value=""><input id="field[99]" type="hidden" name="field[99]" value=""><input id="field[118]" type="hidden" name="field[118]" value=""><input id="field[160]" type="hidden" name="field[160]" value=""><input
id="field[161]" type="hidden" name="field[161]" value="">
<div class="tve_lead_generated_inputs_container">
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfodw3 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="firstname" id="firstname" type="text" placeholder="First name" value=""
label="
"></div>
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfodw3 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="email" id="email" type="text" placeholder="Email*" value=""
required="required" data-required="1" data-validation="email" label="
"></div>
<div class="thrv_wrapper tve-form-button tcb-local-vars-root" data-tcb_hover_state_parent="" data-selector="#lg-kpnfodw3 .tve-form-button">
<div class="thrive-colors-palette-config" style="display: none !important"></div>
<a href="#" class="tcb-button-link tve-form-button-submit"><span class="tcb-button-texts"><span class="tcb-button-text thrv-inline-text">Download the Workbook</span></span></a><input type="submit" style="display: none">
</div>
</div>
<div style="display: none;"></div><input type="hidden" id="tve_mapping" name="tve_mapping" value="YTowOnt9">
</form>POST https://sbd508.activehosted.com/proc.php
<form method="post" action="https://sbd508.activehosted.com/proc.php" id="_form_76_"><input type="hidden" class="tve-f-a-hidden" value="https://sbd508.activehosted.com/proc.php"><input id="u" type="hidden" name="u" value="76"><input id="f"
type="hidden" name="f" value="76"><input id="s" type="hidden" name="s" value=""><input id="c" type="hidden" name="c" value="0"><input id="m" type="hidden" name="m" value="0"><input id="act" type="hidden" name="act" value="sub"><input id="v"
type="hidden" name="v" value="2"><input id="field[95]" type="hidden" name="field[95]" value=""><input id="field[96]" type="hidden" name="field[96]" value=""><input id="field[97]" type="hidden" name="field[97]" value=""><input id="field[98]"
type="hidden" name="field[98]" value=""><input id="field[99]" type="hidden" name="field[99]" value=""><input id="field[118]" type="hidden" name="field[118]" value=""><input id="field[160]" type="hidden" name="field[160]" value=""><input
id="field[161]" type="hidden" name="field[161]" value="">
<div class="tve_lead_generated_inputs_container">
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfig80 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="firstname" id="firstname" type="text" placeholder="First name" value=""
label="
"></div>
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfig80 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="email" id="email" type="text" placeholder="Email*" value=""
required="required" data-required="1" data-validation="email" label="
"></div>
<div class="thrv_wrapper tve-form-button tcb-local-vars-root" data-tcb_hover_state_parent="" data-selector="#lg-kpnfig80 .tve-form-button">
<div class="thrive-colors-palette-config" style="display: none !important"></div>
<a href="#" class="tcb-button-link tve-form-button-submit"><span class="tcb-button-texts"><span class="tcb-button-text thrv-inline-text">Download the Work Book</span></span></a><input type="submit" style="display: none">
</div>
</div>
<div style="display: none;"></div><input type="hidden" id="tve_mapping" name="tve_mapping" value="YTowOnt9">
</form>POST https://sbd508.activehosted.com/proc.php
<form method="post" action="https://sbd508.activehosted.com/proc.php" id="_form_70_"><input type="hidden" class="tve-f-a-hidden" value="https://sbd508.activehosted.com/proc.php"><input id="u" type="hidden" name="u" value="70"><input id="f"
type="hidden" name="f" value="70"><input id="s" type="hidden" name="s" value=""><input id="c" type="hidden" name="c" value="0"><input id="m" type="hidden" name="m" value="0"><input id="act" type="hidden" name="act" value="sub"><input id="v"
type="hidden" name="v" value="2"><input id="field[95]" type="hidden" name="field[95]" value=""><input id="field[96]" type="hidden" name="field[96]" value=""><input id="field[97]" type="hidden" name="field[97]" value=""><input id="field[98]"
type="hidden" name="field[98]" value=""><input id="field[99]" type="hidden" name="field[99]" value=""><input id="field[118]" type="hidden" name="field[118]" value=""><input id="field[160]" type="hidden" name="field[160]" value=""><input
id="field[161]" type="hidden" name="field[161]" value="">
<div class="tve_lead_generated_inputs_container">
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfhhi3 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="firstname" id="firstname" type="text" placeholder="First name" value=""
label="
"></div>
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfhhi3 .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="email" id="email" type="text" placeholder="Email*" value=""
required="required" data-required="1" data-validation="email" label="
"></div>
<div class="thrv_wrapper tve-form-button tcb-local-vars-root" data-tcb_hover_state_parent="" data-selector="#lg-kpnfhhi3 .tve-form-button">
<div class="thrive-colors-palette-config" style="display: none !important"></div>
<a href="#" class="tcb-button-link tve-form-button-submit"><span class="tcb-button-texts"><span class="tcb-button-text thrv-inline-text">Download the Work Book</span></span></a><input type="submit" style="display: none">
</div>
</div>
<div style="display: none;"></div><input type="hidden" id="tve_mapping" name="tve_mapping" value="YTowOnt9">
</form>POST https://sbd508.activehosted.com/proc.php
<form method="post" action="https://sbd508.activehosted.com/proc.php" id="_form_78_"><input type="hidden" class="tve-f-a-hidden" value="https://sbd508.activehosted.com/proc.php"><input id="u" type="hidden" name="u" value="78"><input id="f"
type="hidden" name="f" value="78"><input id="s" type="hidden" name="s" value=""><input id="c" type="hidden" name="c" value="0"><input id="m" type="hidden" name="m" value="0"><input id="act" type="hidden" name="act" value="sub"><input id="v"
type="hidden" name="v" value="2"><input id="field[95]" type="hidden" name="field[95]" value=""><input id="field[96]" type="hidden" name="field[96]" value=""><input id="field[97]" type="hidden" name="field[97]" value=""><input id="field[98]"
type="hidden" name="field[98]" value=""><input id="field[99]" type="hidden" name="field[99]" value=""><input id="field[118]" type="hidden" name="field[118]" value=""><input id="field[160]" type="hidden" name="field[160]" value=""><input
id="field[161]" type="hidden" name="field[161]" value="">
<div class="tve_lead_generated_inputs_container">
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfl9dm .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="firstname" id="firstname" type="text" placeholder="First name" value=""
label="
" data-css="tve-u-1798dc37feb"></div>
<div class="tve_lg_input_container tve_lg_input tve_lg_regular_input" data-selector="#lg-kpnfl9dm .tve_lg_regular_input:not(.tcb-excluded-from-group-item)"><input name="email" id="email" type="text" placeholder="Email*" value=""
required="required" data-required="1" data-validation="email" label="
" data-css="tve-u-1798dc37feb"></div>
<div class="thrv_wrapper tve-form-button tcb-local-vars-root" data-tcb_hover_state_parent="" data-selector="#lg-kpnfl9dm .tve-form-button">
<div class="thrive-colors-palette-config" style="display: none !important"></div>
<a href="#" class="tcb-button-link tve-form-button-submit"><span class="tcb-button-texts"><span class="tcb-button-text thrv-inline-text">Download the Course</span></span></a><input type="submit" style="display: none">
</div>
</div>
<div style="display: none;"></div><input type="hidden" id="tve_mapping" name="tve_mapping" value="YTowOnt9">
</form>Text Content
* Best Articles * Indistractable * Online Workshops * Book * Bonus Content * Hooked * Online Workshop * Free Introductory Class * Book * Bonus Content * Work With Nir * Keynotes * Live Workshops * Office Hours * About Nir * Free Newsletter Select Page * Best Articles * Indistractable * Online Workshops * Book * Bonus Content * Hooked * Online Workshop * Free Introductory Class * Book * Bonus Content * Work With Nir * Keynotes * Live Workshops * Office Hours * About Nir * Free Newsletter Nir Eyal, Former Stanford lecturer and best-selling author of Hooked and Indistractable Building habit-forming products is no accident. It's a science that you can apply to your own product. Register for my FREE introductory class to discover the proven system the world's leading companies use to keep users engaged and coming back. See Dates & Times Preview Class × Your browser does not support HTML video. Nir Eyal, Former Stanford lecturer and best-selling author of Hooked and Indistractable DOWNLOAD YOUR FREE INDISTRACTABLE WORKBOOK! Regain Hours of Lost Productivity DOWNLOAD YOUR FREE INDISTRACTABLE WORKBOOK! Control your time and your attention by understanding the psychology of distraction. Download your BONUS 80-page workbook full of exercises and activities to help you become indistractable. Download Now Download your BONUS 80-page workbook full of exercises and activities to help you become indistractable. Download your BONUS 80-page workbook full of exercises and activities to help you become indistractable. INDISTRACTABLE Control Your Attention and Choose Your Life 4.5 (23,735 reviews) "The best guide I've read for reclaiming our attention, our focus, and our lives." - Arianna Huffington, CEO, The Huffington Post Buy The Book ›› Explore Online Workshop › HOOKED How to Build Habit-Forming Products 4.6 (40,250 reviews) "A must read for everyone who cares about driving customer engagement." - Eric Ries, Author, The Lean Startup Buy The Book ›› Free Introductory Class › Explore Online Workshop › DISTRACTION Being “indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead. HOW TO BE INDISTRACTABLE: VIDEO BY NIR EYAL In this talk, I describe a new model for managing distraction—how to become “indistractable.” […] STAY TRUE TO YOUR PRIORITIES WITH A SCHEDULE BUILDER Ever wonder why your goals never get closer even though you keep knocking out your to-do list? Set a weekly schedule to match your time to your priorities. […] LEARN HOW TO AVOID DISTRACTION IN A WORLD THAT IS FULL OF IT Distraction is a curse of modern life. Between our cell phones and computer screens, not to mention our kids and coworkers, our attention is constantly being diverted. […] Download the Official Indistractable Workbook View all Distraction articles >> BUILDING HABIT-FORMING PRODUCTS In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? THE HOOK MODEL: HOW TO MANUFACTURE DESIRE What makes users keep going back to Facebook, LinkedIn, and other addictive websites? I developed the Hook Model to map out how it works. […] CLUBHOUSE: HABIT OR HAS-BEEN? The Clubhouse app is the new new thing, and it’s got many people hooked. The app is the latest example of a habit-forming product taking the world by storm. […] VARIABLE REWARDS: WANT TO HOOK USERS? DRIVE THEM CRAZY Companies today are building their products with a powerful habit-forming mechanism: variable rewards. This mechanism keeps users hooked, searching for three types of rewards: those of the tribe, the hunt, and the self. […] Download the official Hooked workbook View all Consumer Psychology Articles >> DECISION MAKING On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting. FUNDAMENTAL ATTRIBUTION ERROR: WHO, ME? When we screw up, we tend to believe things happened because of circumstances outside of our control. What happens when others fail? […] HINDSIGHT BIAS: WHY YOU MAKE TERRIBLE LIFE CHOICES “I knew it all along!” But did you? Don’t let this cognitive bias get you down. There are lots of way to beat it. […] EXTRINSIC MOTIVATION: WHY YOU MAKE TERRIBLE LIFE CHOICES Work not fulfilling? You might be a victim of extrinsic motivation. Don’t worry, there are ways to turn extrinsic motivators into intrinsic ones. […] Download the Hyperbolic Discounting workbook View all Decision Making articles >> CONSUMER PSYCHOLOGY: Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn. FOMO AND SOCIAL MEDIA Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. […] VIRAL LOOPS OR VIRAL ‘OOPS’? Why does every app need to know my friends’ email addresses? It’s all part of a viral loop the app developers are hoping you’ll create for them. Here’s how it works Here’s what you need to know. […] A FREE COURSE ON USER BEHAVIOR This free course taps into the collective wisdom of some of the brightest minds in the field to help you better understand user behavior. […] Download the Product Psychology course View all Consumer Psychology articles >> Nir Eyal’s writing has been featured in ABOUT NIRANDFAR NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design." I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me. Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your purchase helps support my work in bringing you my latest research and writing. WORK WITH NIR EYAL Inquire about a Speaking Engagement Schedule an In-Depth Workshop Set up a Quick Phone Call CONTACT NIR Contact Nir Eyal Follow @NirEyal Subscribe and get Nir's latest articles * © 2022 Nir and Far * Best Articles * Disclosures and Privacy * Designed by Julie Li * Contact Nir Designed by Elegant Themes | Powered by WordPress GET MY WEEKLY NEWSLETTER Whether designing customer behaviors or your own habits, you’ll benefit from understanding the research I share from user experience design, behavioral economics, and neuroscience. Subscribe Your email address is safe. I don't do the spam thing. Unsubscribe anytime. Privacy Policy. x 50% complete... REGAIN CONTROL OF YOUR TIME TODAY Enter your name and email below to download the official Indistractable Supplemental Workbook. You’ll also receive my latest research, writing and best articles I find each week. Unsubscribe anytime. Download the Workbook Your email address is safe. I don't do the spam thing. Unsubscribe anytime. Privacy Policy. x 50% complete... TAKE STEPS TO BUILD PRODUCTS PEOPLE LOVE AND USE DAILY Enter your name and email below to download the Hooked supplemental workbook and start creating habit-forming products. You'll also receive my weekly email digest and new articles. Unsubscribe anytime. Download the Work Book Your email address is safe. I don't do the spam thing. Unsubscribe anytime. Privacy Policy. x 50% complete... BOOST YOUR PRODUCTIVITY TODAY Enter your name and email address below to get access to my Hyperbolic Discounting workbook. You'll also receive my weekly email digest and new articles. Unsubscribe anytime. Download the Work Book Your email address is safe. I don't do the spam thing. x 50% complete... LEARN HOW TO CHANGE USER BEHAVIOR TO ENGAGE AND RETAIN CUSTOMERS Enter your name and email address below to get access to my BONUS Product Psychology course. You'll also receive my weekly email digest and new articles. Unsubscribe anytime. Download the Course Your email address is safe. I don't do the spam thing. Unsubscribe anytime. Privacy Policy. x Checking availability...