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Submitted URL: http://bluekai.com/
Effective URL: https://www.oracle.com/cx/advertising/
Submission: On April 16 via api from JP — Scanned from JP
Effective URL: https://www.oracle.com/cx/advertising/
Submission: On April 16 via api from JP — Scanned from JP
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We suggest you try the following to help find what you're looking for: * Check the spelling of your keyword search. * Use synonyms for the keyword you typed, for example, try "application" instead of "software." * Start a new search. * * * * * * * * * * Clear Search Search View Accounts Back Cloud Account Sign in to Cloud Sign Up for Free Cloud Tier Oracle Account * Sign-In * Create an Account * Help * Sign Out Contact Sales Menu Menu * Overview * Advertising Products * Activation * Audiences * OnRamp * Contextual Intelligence * Measurement * Moat Analytics * Moat Outcomes * Moat Reach * Advertising Solutions * Brand Safety * Moat for brands and agencies * Moat for publishers and platforms * Why Oracle * Advertising Blog * Adtech News and Opinion * More * Advertising Blog * Adtech News and Opinion * Brand Safety * Moat for brands and agencies * Moat for publishers and platforms * Activation * Audiences * OnRamp * Contextual Intelligence * Measurement * Moat Analytics * Moat Outcomes * Moat Reach 1. Applications 2. Customer Experience Contact us ORACLE ADVERTISING In an increasingly complex and connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising (formerly Oracle Data Cloud), you can answer this question today and be ready for what’s next. SAVE THE DATE FOR MARKETING SUMMIT AT ORACLE CLOUDWORLD Join us at our new global conference—designed specifically for adtech and martech professionals Discover Marketing Summit Subscribe for updates ORACLE ADVERTISING SUMMIT HIGHLIGHTS Why brand purpose is more important than ever Discover the role advertising plays in developing and owning brand purpose and values and how that leads to a better customer experience. Watch the video (2:51) Develop your brand purpose and value in the ad space Discover why your brand's purpose is so important and discover how you can find your brand's purpose and values through advertising. Watch the highlights (3:20) How to define and set responsible media best practices Learn how to use advertising to help build awareness around what your brand stands for. It’s not only responsible but also economically advantageous. Watch the video (2:32) Expert guidance through the data ethics and brand safety landscape Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his recommendations and wishes for the advertising industry. Watch the video (3:10) ORACLE ADVERTISING SOLUTIONS Activation Measurement * Activation * Measurement ACTIVATION ACTIVATION Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions. Explore activation FEATURED PRODUCTS * Audiences * OnRamp * Contextual Intelligence MEASUREMENT MOAT MEASUREMENT Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales. Explore Moat measurement FEATURED PRODUCTS * Moat Analytics * Moat Outcomes * Moat Reach BRAND SAFETY STRATEGY: HOW TO BUILD AND PROTECT YOUR REPUTATION Learn to build a proactive brand safety strategy that amplifies your brand values, protects your image, and connects with customers. Register for the webinar Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence See how using Oracle Contextual Intelligence boosts profits, improves ROI, and shortens payback periods. Read the report The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing Understand how contextual techniques are poised to play a central role in advertising and media monetization. Download the report Read Forrester’s Total Economic Impact report of Oracle Moat Analytics See how Oracle Moat Analytics customers improved budgeting efficiency, boosted ROI, and lowered costs. Get the report WHY CHOOSE ORACLE ADVERTISING? 1OPTIMIZE MEDIA WITH OMNICHANNEL MEASUREMENT Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement. Learn how to measure everywhere 2PROTECT YOUR MEDIA INVESTMENTS Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments. Learn how to protect your media 3INCREASE CAMPAIGN EFFECTIVENESS Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment. Learn more about activation 4AWARD-WINNING SOLUTIONS FOR ADVERTISERS AND PUBLISHERS Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety, measurement and analytics, and fraud prevention. See why our customers gave us top honors for optimizing every stage of an advertising campaign. Learn what customers said DISNEYLAND PARIS USES CONTEXTUAL INTELLIGENCE TO HELP FAMILIES FIND FUN "Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns." Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris Watch the video ORACLE ADVERTISING CUSTOMER SUCCESSES View more customer successes Learn how the biggest brands, agencies, and publishers use Oracle Advertising to deliver exceptional customer experiences that drive better business outcomes. * * * * * * * * RESOURCES TO IMPROVE DIGITAL ADVERTISING EXPERIENCES TV AND DIGITAL CAMPAIGN MEASUREMENT GUIDE Measuring TV and digital campaigns—beyond basic metrics—has always been a challenge, even for the most advanced advertisers and publishers. This guide shows you the formula you need to effectively measure cross-platform impact. Get the guide SWITCHED ON: AN ESSENTIAL GUIDE TO NAVIGATING THE ADVANCED TV AND VIDEO LANDSCAPE Get tactical. Learn where to focus and how to successfully execute an advanced TV and video campaign. Download the ebook BRAND SAFETY, SUITABILITY, AND RESPONSIBLE MEDIA: A GUIDE FOR DIGITAL ADVERTISERS Protect your brand, intrigue your customers, and minimize risk. Learn to apply brand safety, suitability, and responsibility at every stage of the advertising lifecycle. Download the guide DIGITAL ADVERTISING GUIDE: BUILD A DATA-DRIVEN DIGITAL AD STRATEGY To create a data-driven advertising strategy, focus on audience, context, and measurement. Read our guide to learn the who, where, and how of digital advertising. Read the guide MARCH 4, 2022 ADVERTISING INDUSTRY ACCREDITATIONS AND CERTIFICATIONS SOLIDIFY ORACLE AS AN ADTECH LEADER Chase Mathew, Product Marketing Manager, Measurement The last 15 months have been big for Oracle. From our partnership with Red Bull Racing Honda, to announcing our acquisition of Cerner, there was a lot of growth and much to celebrate. Throughout all our accomplishments, one thing has remained consistent: Our commitment to building and maintaining effective ad measurement and brand safety solutions. Keep reading to discover Oracle’s most recent adtech industry certifications. Read the complete post FEATURED BLOGS * April 13, 2022 Oracle takes the stage at SXSW to talk first-party data, personalization, and direct mail * April 8, 2022 “This is who you’re hurting:” How keyword overblock weakens brands, pubs and consumers * April 6, 2022 Brand safety and brand suitability: Definitions, differences, and the demand for both * April 1, 2022 How to start building a martech stack that serves your advertising strategies View all RESOURCES Documentation Compare Cloud learning Customer Community Support and services Best practices Related content * Documentation * Compare * Cloud learning * Customer Community * Support and services * Best practices * Related content DOCUMENTATION ABOUT ORACLE ADVERTISING Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey. Learn more—activation, safety, and measurement ADDITIONAL INFORMATION * The digital advertising guide * The convergence of adtech and martech * Everything you need to know about ad fraud * The future of identity in advertising COMPARE LEARN WHY ORACLE IS A LEADER Hear directly from analysts and customers. Learn how Oracle Advertising and CX connects advertising, marketing, sales, and service applications with ERP, supply chain, and HR on a unified cloud platform. Hear from analysts See customer successes SEE THE COMPARISONS * Oracle vs. Salesforce * Oracle vs. Adobe CLOUD LEARNING DEVELOP YOUR ADVERTISING AND CX SKILLS Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification. Browse training LEARNING RESOURCES: * Free training * Oracle Guided Learning * Learning subscriptions CUSTOMER COMMUNITY CLOUD CUSTOMER CONNECT Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development. Join or log in MORE CUSTOMER COMMUNITY GROUPS * Oracle Topliners * LinkedIn community SUPPORT AND SERVICES FIND A PARTNER, BECOME A PARTNER Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products. Find a partner Become a partner SUPPORT AND SERVICES * Advertising Data Provider * Advertising media integrations * My Oracle Support * Oracle Consulting * Partner finder * Global Support services BEST PRACTICES ADTECH BEST PRACTICES Adtech software is used by companies and ad agencies to purchase advertising space and by publishers to price and sell their ad space. But adtech can be confusing because there are many types of adtech and many different uses for it. To fully understand this arena, it’s good to be aware of the best practices, next practices, and complementary tools so you can achieve superior results. Learn more about adtech ADDITIONAL BEST PRACTICES * CTV vs. OTT * Brand safety in digital advertising * What is viewability and attention? * What is digital marketing? * What is a DMP? RELATED CONTENT NEWS AND OPINIONS * Oracle Advertising blog * Advertising news and opinion EVENTS AND REPLAYS * Advertising Innovation Showcase * Oracle Cloud CX Virtual Summit * Oracle Customer Spotlight Series * Advertising events * How Oracle Advertising (Data Cloud) exposed the StreamScam ad fraud operation * Get prepared to navigate the future of audience activation BEST PRACTICES * Digital advertising guide: Audience, context, and measurement * Protect Your Ad Spend from Invalid Traffic (PDF) * Navigating Advanced TV and Video Guide (PDF) * Setting the Standards of Contextual Brand Safety (PDF) GET STARTED Join us Attend an event Request a demo Contact us Resources for * Careers * Developers * Investors * Partners * Startups * Students and Educators Why Oracle * Analyst Reports * Gartner MQ for ERP Cloud * Cloud Economics * Corporate Responsibility * Diversity and Inclusion * Security Practices Learn * What is cloud computing? * What is CRM? * What is Docker? * What is Kubernetes? * What is Python? * What is SaaS? 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