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WE ARE PROFOUND

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We help people like you solve business problems with real-world insight and
technology. Whether that problem is a current pain hindering your potential or a
strategic goal you are trying to reach - we solve it. In award-winning ways.

Talk to us today





OUR SERVICES

Specialising in enterprise digital transformation – our practices provide an
array of digital and commercial skills. Each practice can be engaged
independently of the other or together for a holistic solution. We typically
help clients identify problems through consulting and research, design and
implement solutions (selecting appropriate technologies), and then fine-tune
everything.


EXPERIENCE DESIGN

Our Experience Design practice puts the customer into focus by identifying
persona’s, mapping out current and new customer journeys and finding moments of
truth. The team use this insight to design digital experiences that serve the
customer’s needs while helping you with the business changes needed to support
the new experiences.

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EXPERIENCE IMPLEMENTATION

Our Delivery and Engineering practices help clients architect and implement
technology to drive better customer experiences now and in the future.
Specialising in microservices and re-usability, the team works with various
technologies to achieve the right outcomes.

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DIGITAL OPTIMISATION

Our Consulting and Engineering practices come together to help fine-tune
experiences, driving revenue growth, streamlining operations, and leveraging
data to find further opportunities. We work to optimise any experience, not just
ones that Profound have built.

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STRATEGY, RESEARCH & DATA

Our Consulting and Data practices identify business gaps and opportunities
through workshops and research, then design strategies and solutions for them.
The broad range of services covers business areas such as operations, marketing,
sales, data and technology.

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MICROSERVICES SPECIALISTS

Digital technology has pivoted to a micro-services approach (also known as
‘headless’) in the last few years. This allows businesses to take best-in-breed
systems that specialise in certain functions and knit them together through a
central point, called a mediation layer. Channels can then use the information
from these systems to create appropriate experiences. This means having one set
of central systems to manage content, products, customers, and assets for
multiple touchpoints. Find out more about this approach to technology and how it
can liberate your business data and digital teams.



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OUR SPECIALTIES


ENTERPRISE DIGITAL TRANSFORMATION

Unless you are a brand-new start-up, you likely have one or two systems in your
digital estate preventing strategic objectives and growth from being achieved.
Fragile point-to-point integrations, expensive upgrade cycles, ageing
infrastructure, and locked down business data are some of the most common
challenges a business faces today. Fixing them requires large scale digital
transformation, and that is a daunting task. At Profound, we help enterprise
organisations go on this journey. From identifying business needs, aligning them
to key strategic objectives, choosing the right technologies and then
implementing them in a way that can demonstrate value. We do all this and
support the business teams through appropriate change management activities.



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CUSTOMER EXPERIENCE DESIGN (CX)

Customers are at the heart of what we do. From the business customers you might
sell to, to the end customer who uses your product, to your internal teams who
are customers of your digital estate. Understanding who they are, what motivates
them, and prioritising the changes needed in your customer experience are key to
delivering successful outcomes. Our digital experiences deliver value because we
take time to understand the customer, test experiences with them and then help
businesses change their operations to deliver new or improved experiences. This
approach takes the internal assumptions out of what customers want and allows
businesses to undergo a user experience design processes in a customer-centric
way.



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CONVERSION RATE OPTIMISATION

Launching a new experience is day-0 for a business. The marketing, sales and
ecommerce teams now need to unlock the potential and deliver the value
identified for the new experience. The team of optimisation specialists at
profound consistently help businesses like you grow and develop experiences
through data, testing and continuous development programs. Our clients have
experienced staggering success working with our team over several years – some
seeing a 50% increase year-on-year, with others going from half-a-million pounds
to 20-million pounds of sales in 4 years. And the performance isn’t just limited
to ecommerce; the team also has a strong track record with B2B clients looking
to improve content engagement and customer databases.



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OUR CLIENTS



Are you interested in understanding how your business can digitally transform
your customers' experiences?

Contact us



Profound Works Limited is registered in England, registration number 09162929.
VAT number 198 8704 41. Registered address: 1 Prisma Park, Berrington Way,
Basingstoke, Hampshire, RG24 8GT, UK.

© 2021 Profound Works Limited

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