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201 South Main Street, Ste 802
Ann Arbor, MI, 48104
734-884-8255
Making The Complex Clear

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 * What We Do
 * How We Work
 * Problems We Solve
 * Who We Are
 * Learn From Us
 * Contact Us





DELIVER PRODUCTS AND DIGITAL PLACES THAT ARE GOOD FOR PEOPLE



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IN THE DIGITAL AGE, GOOD EXPERIENCES RELY ON MAKING THE COMPLEX CLEAR.

The Understanding Group (TUG) delivers clarity through a proven process for
planning and designing products and digital places that delight the people that
use them. Since 2011, our information architects have worked with over 100
companies, from small non-profits to the Fortune 5, helping their teams deliver
apps, websites, portals, and physical products that are easy-to-navigate and
resilient over time.

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WHAT WE DO


STRATEGY

Making The Complex Clear

Confusion is costly, and a clear strategy and plan has never been more
important. We help you cut through the fog of complexity and align your team
behind a coherent charter for your digital places and AI strategy.


RESEARCH

Clarifying Your World

Learn what it takes to meet the needs of your users through research. Gain
insight through models and align your whole organization around a shared
understanding of the people you serve.


DESIGN

Creating a Sense of Place

Delight your visitors with digital places where they always know where to go and
how to do what they came to do through well-designed structure and navigation.


EDUCATION

Seeing Like an Architect

Bring the power of information architecture to your organization with workshops
that help you make the complex clear. Applicable for anyone who works with
complexity, from designers to senior executives.

// Learn more About Our Offerings

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AI READINESS & STRATEGY: EMPOWER YOUR ORGANIZATION

In an era where artificial intelligence is reshaping industries, TUG ensures
your organization is prepared for success. Our AI Readiness and Strategy
services amplify your team’s strengths, unlock the potential of your data, and
help you navigate the complexities of AI adoption. From understanding the
capabilities and limitations of AI systems to crafting a coherent strategy
tailored to your needs, we’re here to guide your AI journey and help you harness
its power while mitigating inherent risks.

// DISCOVER HOW WE MAKE AI WORK FOR YOU

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SOLVING PROBLEMS IN TERMS OF ARCHITECTURE

Complex systems require careful planning. They are the result of a myriad of
decisions and trade-offs, and the rapid integration of AI technologies only
amplifies these complexities. Whether intentional or not, all your systems have
an inherent information architecture but often lack coherence. We help you bring
clarity to your digital places by collaborating with stakeholders to architect
digital places that are not only beautifully designed but also resilient and
purposeful. Through our information architecture-centered process, we create the
right models at the right time to help teams align every step of the way. The
result is a coherent and consistent way to talk about and organize your digital
world.


// Learn more about how we work

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ARCHITECTING PLACES MADE OF INFORMATION

Your digital places may run on technology, but people experience them as places
made of information. You know where you can go and what to do based on systems
of information—menus, lists, and labels positioned on the screen as signposts
that guide your movement through a digital place. We help you design the
foundational structure to support good user experience with systems of language
and navigational structures to provide a resilient, useful, and enjoyable
experience for users. Since 2011, we have successfully designed digital places
for over a hundred companies, ranging in size from small nonprofits to the
Fortune 500.

Autodesk | Product Research
UofM | Human Resources
Curtin U | University Gateway
NAB | Digital Transformation
Ford Foundation | Intranet
ACI | Corporate Website
Tech Street | Digital Information Services
Ann Arbor | City Gateway
// Learn more About the Problems we Solve

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PEOPLE EMPOWERING PEOPLE TO MAKE THE COMPLEX CLEAR

We’ve built a team of experienced strategists, designers, analysts, researchers,
and information architects who love to evaluate, architect, and design complex
digital places that are good for people. TUG is about people empowering people
to serve other people. It’s all about people, as reflected in the “Pace Layers”
diagram of TUG’s core guiding principles. As your partner, we bring a team where
everyone is treated as a principal, and the ultimate measure of success is how
well we honor others with our actions and words.

TUG’s “Pace Layers”

People


// Learn More About Our Team

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GET IN TOUCH WITH TUG TODAY

Please contact us to send a message or schedule an appointment to talk at your
convenience. We look forward to hearing about your complex problem and helping
you find a way to solve it.




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NEED CLARITY?

Do you have a complex world of information, people, processes, and technology in
need of strategic support? TUG’s clients make better decisions, incur less risk,
and achieve stakeholder alignment because they invest in better ways to organize
and manage complex systems.

// CONTACT US
 

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 * What We Do
 * How We Work
 * Problems We Solve
 * Who We Are
 * Learn From Us

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Ann Arbor

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734-884-8255‬